Pop-under box sold 18 month; 10 average in quarter
“Must-haves” to generate moresubscription offers from web sites:
Web Site Single Sales Promo Pick up your copy of The Cynthiana Democrat at these racks and dealer locations: CITY LOCATIONS Kens NewMarket Kens Discount Tobacco Shop Kentucky Motors MSP Market (Shell Food Mart) Eastside Pharmacy Thrift Food Mart Yellow Rose First Stop Rite-Aid Save-A-Lot Fast Max Sunstar Entertainment Speedway
9. Promote in other mediaTom McDonald and Amanda Pacheco teamed up on this radiospot promoting Las Vegas (NM) Optic improvements andsubscriptions with additional 10% discount for citing radio ad.34 new subscribers cited the spot when subscribing.
Judy Underwood, Morgan County News, WartburgTN 5,084 weekly, provides news briefs on the radio in return for promotional copy. Circulation is up 152 copies, 3.3%.
Meghan Murphy, ClearCreek (CO) Courant editor,records weekly radio spots on the local station, listing single copy outlets
10. Direct Mail non-subscribers Stephanie Hornback, manager of The Record,Leitchfield KY, oversaw direct mail to non-subscribing households, gaining 734 new starts this year
The Pioneer News, Shepherdsville KY, 8,200 twice-weekly mailed this continuous form outbound/return envelope and sold 553 new subs at a 4.9%return on pieces mailedSee www.bwpress.com
Chester SC, News &Reporter, got 65 restarts(16.5% return) from thismailing to 393 formersubscribers of the 6,600twice-weekly