New Year mood of Zaporizhzhia dwellers: what they expect from the year 2018 and what dreams they cherish

1. THE RESULTS OF SOCIOLOGICAL RESEARCH
www.mlsgroup.com.ua
New Year mood of Zaporizhzhia dwellers:
what they expect from the year 2018 and
what dreams they cherish

2. Sociopolitical monitoring of Zaporizhzhia city
– exclusive research project started in 2016 by the company MLS group. 2-4 waves of
research are carried out annually, that makes one Round a quarter of the year. This
wave is the sixth during the whole period of the project realization.
The objective of this initiative is to monitor the changes in the public opinion of
Zaporizhzhia dwellers concerning topical the issues of urban management and the
problems which arise in the city space, and to acquaint the broad public with the
gained results through public press-conferences.
Specification of MLS Group Omnibus
Value for Orderers:
Low price: the Orderer pays only for the questions they offer, the sociodemographic
part is provided free of charge
Regularity: the periodicity of conducting the survey allows to monitor the dynamics of
the processes
Confidentiality: only the Orderer gets the data for their questions, the results are not
given to other Orderers of the research
Reliability: all the stages of the survey are carried out in accordance with the
standards of social, political and marketing researches
Competence: the survey is conducted by our own network o interviewers who are
systematically trained both at regional and national levels
MLS Group Omnibus is the most cost-efficient tool of studying the public opinion of
Zaporizhzhia dwellers concerning the topical issues of social and political life of the
community.
This is a quantitative periodical research which is carried out for several Orderers
simultaneously on the basis of joint financing. Under these conditions each Orderer
supplies the questionnaires with the questions connected with their needs and
they pay only for these questions, and the sociodemographic part is provided for all
Orderers free of charge.

3. General information about
sociopolitical monitoring of
Zaporizhzhia city, 2017
Method of data collection street interview of Zaporizhzhia dwellers
General totality Zaporizhzhia dwellers over 18 years old
Selection totality 788 people
Parameters of quota
allocation
 Sex
 Age
 District of dwelling
Data collection, ROUND # 2 8 – 19.12.2017
Reach range level 67%
Margin of sampling error +- 3,49%

4. 25.6 27.8
44.6
2,0
8.7 13.8
73.8
3.7
Pessimists Oriented on the existing state
of affairs
Optimists Didn’t make up their minds
2016
2017
mls@mlsgroup.com.ua 4
New Year mood of Zaporizhzhia dwellers: what they expect from the year 2018 and what dreams they
cherish
New Year is coming. Tell us, please, what do you expect from
the year 2018 for you and your family?
1.7 7,0
13.8
30.9
42.9
3.7
I expect
significant
changes for worse
I expect slight
changes for worse
I expect that
everything will
remain as it is
I expect slight
changes for better
I expect
significant
changes for better
It is difficult to say
The dynamics of changes in the expectations
before the New Year in the years 2016-2017
(given in %)

5. mls@mlsgroup.com.ua 5
New Year mood of Zaporizhzhia dwellers: what they expect from the year 2018 and what dreams they
cherish
New Year is coming. Tell us, please, what do you expect from
the year 2018 for you and your family?
8.7
9.4
6.8
10.7
2,0
11.1
13.8
9.4
12.1
14.1
15.0
16.2
73.8
78.1
77.3
71.1
79.3
67.9
Sum total by the
selection
18-29
30-39
40-49
50-59
60+
Pessimists
No
changes
Optimists

6. 5.2
0.4
1
1.3
1.3
1.6
1.6
2.1
3.2
5.6
9.6
16.6
21.5
29
I would make no wish
I would like to turn back time
I would ask to fulfil my wishes
Moving to a new place / travelling
Change in people's attitude
Decrease in tariffs/ prices
Municipal improvement
Services of high quality (in the spheres of medicine, law)
Change of government/ change of government's attitude
Happiness, luck, feeling of holiday
Better future for the family and the country
Material well-being
Health
End of war/ peace/ patience/ stability
mls@mlsgroup.com.ua 6
New Year mood of Zaporizhzhia dwellers: what they expect from the year 2018 and what dreams they
cherish
Let’s imagine that Santa Claus really exists. What wish would
you ask him to fulfil in 2018?
(answers to an open question)

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+38 (097) 721 34 96
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@mlsgroup.com.ua
www.mlsgroup.com.ua
RELIABLE DATA FOR
WELL-CONSIDERED
DECISIONS
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Marketing and Legal Solutions is a team of
professionals that provides services of carrying
out marketing researches, consultancy,
sociopolitical monitoring and legal help of high
quality to enterprise and private clients.