MLS Group is a leading marketing research team in Zaporizhzhia, specializing in socio-political studies, offering surveys to assess public opinion on various issues. They provide customizable omnibus surveys that include socio-demographic data and ensure high-quality results through rigorous control measures. Surveys are conducted biannually, and clients can obtain detailed analytical reports based on their specific questions.

1. OMNIBUS
«SOCIOPOLITICAL OMNIBUS IN
THE CITY OF ZAPORIZHZHIA»
Reliable data for deliberated decisions

2. Who are we?
We are: the team of the professionals which provides
marketing, socio-political research, consulting, project
evaluation and training to both corporate and private
customers.
MLS group is a leader of marketing research in Zaporizhzhia
region. We have been conducting research on social and
political issues for over 10 years.
The main focus of our work:
• Marketing researches and consulting
• Analysis of the agricultural market
• Labor market analysis
• Decentralization and local government
• Development of united communities and strategic planning
Our principles of work:
• Prudence
• Timeliness
• Complexity

3. What do we offer?
The most cost-efficient tool of studying the public opinion of
Zaporizhzhia dwellers concerning the topical issues of social
and political life of the community.
Sociopolitical monitoring of MLS group - is an omnibus-type
survey. It means that each survey questionnaire includes
various topics (from economy to social issues). Futhermore,
each Customer can supply the questionnaires with the
questions connected with her/his needs and she/he pays
only for these questions, the sociodemographic part is
provided for all the Customers free of charge.
The survey is conducted by professional interviewers who are
trained and instructed. Sociopolitical monitoring MLS group is
accompanied by multilevel quality control of data at all the
stages: control of compliance with routes, visual, logical
control of all questionnaires, telephone monitoring.

4. What are the Omnibus
MLS group values?
mls@mlsgroup.com.ua 4
What do we offer?
This tool is useful if
you are ...
... a representative of the government (deputy, head of the
department, etc.), who wants to know the mood and problems
of the community to make deliberated management
decisions;
... a journalist who wants to operate only verified data;
... a public activist who wants to change the situation in the
city for the better, but not sure if your initiative is supported.
Low price: pay only for the questions that you have ordered.
High quality results: multilevel control can guarantee 100%
compliance technology of survey.
Confidentiality: only the Customer gets the data for their
questions, the results are not given to other Customers of the
research.
Competence: the survey is conducted by our own team of
interviewers who are systematically trained.
Regularity: the periodicity of conducting the survey allows to
monitor the dynamics of the processes.

5. Where is the survey
conducted?
Vanue: Zaporizhzhia
Selection totality: 800 people aged 18 and over who live in
Zaporozhzhia
Frequency: twice a year (March, December)
mls@mlsgroup.com.ua 5
What do we offer?
Survey Method: face-to-face interviews with respondents at
their place of residence
Data collection: provided by its own network of professional
interviewers
Data quality: 100% of the questionnaires undergo visual control
and logic control, and 30% of the work is checked by telephone
control.
How is the survey
conducted?
What will you get after
completing the
survey?
Results provided to the Customer:
• data array in SPSS and / or MS EXCEL format
• tables of one-dimensional distributions
• tables of two-dimensional distributions with indicators of
the socio-demographic block
• an information report or a detailed analytical report in PDF
format
• other forms of preparation of final data, reports and
presentations of Omnibus results are carried out by prior
agreement

6. Block 1. Zaporizhzhia: socio-political space
• If we speak about the changes that occurred in the city
last year, what can you say?
• Could you tell me, please, where you’ve noticed the
changes for the better / worse?
• How do you evaluate the work of Vladimir Buryak as a
mayor of our city?
• If the mayor elections were held next Sunday, who
would you vote for?
• And who of them you would not vote for in any way?
• If elections to the Verkhovna Rada of Ukraine took
place the next Sunday, then for whom would you vote?
Block 2. Socio-demographic block
• Sex
• Age, incl. affiliation to the age group
• Education
• Occupation
• District of residence
• Other demographic issues that can be ordered for a
fee: financial position, average monthly income of the
family, marital status, family composition, language of
communication, nationality
Blocks X. Customer Blocks
mls@mlsgroup.com.ua 6
What do we offer?
The structure of the
questionnaire
Free socio-
demographic block

7. Within the Omnibus MLS group is free of charge:
• translation of Customer’s questions if necessary
• expert examination of the Customer's questions
compliance with the basic requirements for the
formulation and preparation of tools
The cost of including 1 question in Omnibus: 500 UAH.
• the number of questions from one Customer is unlimited.
mls@mlsgroup.com.ua 7
What do we offer?
Stage Term
Appeal for clarification, submitting questions
to questionnaire
up to
28.02.18
Making changes to the questionnaire 01.03.18
Start of field work 05.03.18
Completion of field work 14.03.18
Entering and processing of data 9 – 21.03.18
Transfer file and tables dimensional
distributions
22.03.18
Transmission of the full report (if necessary) 26.03.18
Graph of Omnibus
MLS group
Omnibus is a
universal tool for
dealing with issues of
varying complexity

8. Omnibus realization
cycle
1 Interested in the Omnibus Order
2 Contact with the specified telephone numbers
3 Matching questions for Omnibus
4 Signing of a service agreement
5 Subscription for services in the amount of 50%
6 Realization of the research
7 Obtaining results of Omnibus
8 Signing of work completion certificate
9 Postpay for services in the amount of 50%

9. +
mls@mlsgroup.com.ua
@mlsgroup.com.ua
www.mlsgroup.com.ua
158 Soborny prospect, оf. 245, 246
www.mlsgroup.com.ua
RELIABLE DATA FOR
DELIBERATED
DECISIONS
Order your
questions
+380 97 7213496
research@mlsgroup.com.ua