New Ways to Engage Clients with Custom Machine Translation
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Brian Coyle, Chief Commercial Officer at KantanMT talks about the solid benefits of integrating a powerful Machine Translation tool in a localization project. He shares measurable and significant market facts and figures in order to discuss how Custom Machine Translation engines are a cut above broad-based MT systems. Brian goes on to discuss some of the main features that any scalable, powerful MT system must include in order to improve translation productivity for projects, and by extension to increase the returns for LSP clients. Learning outcome: • How Custom Machine Translation will help LSPs improve and enhance their service offerings • The tangible quantitative benefits of integrating MT within the translation workflow • What are the “must-have features” to look for when identifying a suitable MT system • The webinar will empower Project Managers by providing them with information and industry insights that can be utilised to pitch projects to enterprise clients, and thereby bring bigger projects to the table
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New Ways to Engage Clients with Custom Machine Translation
- 1. New Ways to Engage Clients with Custom Machine Translation With Brian Coyle Send in your questions on Twitter with #KantanWebinar. Welcome to KantanWebinar!
- 2. CMTaaS and the Bottom Line.
- 4. More. Faster. For Less.
- 5. 3. More Translation More Content More Sales 2. Faster Translation Faster to Market 1. Auto-Useable Translation Direct to Web 4. More Languages More Markets
- 6. 7. Higher Productivity Reduced Cost 6. Improved Communication Improved Service 5. More Customer Languages Fewer Returns 8. Preferred Language Sales Better Results
- 7. 1.Auto-Useable Translation. Direct to Web AUTO-USEABLE TRANSLATIONTier 1 eCommerce Application 1.8 billion words published directly to the web User Generated Content LQR & Re-training New Products, New Markets, More Sales 500,000 PE days saved.
- 8. AUTOMOTIVE COMPONENTS 300,000 words translated 3 Languages + multiple roll-out Completed 28 days + 2 languages in 15 days Increase in PE Productivity 30-60% And sales kicked off in 5 markets in 43 days AVOID PRODUCT RETURNS Translate Accurately to Avoid Customer Dissatisfaction KantanMT’s Customised Machine Translation (CMT) engines helps avoid product returns by ensuring translation accuracy across product range & variations 2.Faster Translation. Faster to Market Case study available at kantanmt.com
- 9. 3.More Translation. More Sales. BACK CATALOGUE 20,000 SKUs x Average value €70 @ 40% GM 4,000,000 words 15 Languages in 12 months = exposure to additional 350m customers Return = 15% of Catalogue Sales per year Investment Recovery in 12 months
- 10. 760 LANGUAGE PAIRS More languages available Includes double-byte languages Long tail languages More Regional Languages Bi-directional More affordable to enter new markets Markets graphed = 3.0 billion population 4.More Languages. More Markets.
- 11. AVOID PRODUCT RETURNS eCommerce returns range from 0.2% of sales to 30% of sales. Assume €100m site sales with 10% Returns = €10m lost revenue + handling costs Add and translate more content in more languages to reduce buyer confusion & errors. Use NER technology to localize weights, sizes and measures A 10% returns reduction captures €1m revenue and saves costs 5. More Languages. Fewer Returns.
- 12. TRANSLATE MORE FOR LESS Higher Productivity. Reduced Cost. eCommerce Application 135,000,000 words in 24hrs 54,000 translator days Or 18,000 human translator days in 8 hrs. Bottom Line Saving: €5.3 million in 8 hrs!
- 13. SELF-SERVICE & ON-LINE SERVICE365 day Call Centre: 500 calls per day @ cost €20 per call Provide improved and preferred language self- service and instant chat Diversion of 15% of calls = 27,000 calls per annum Saving = €540,000 per annum AVOID PRODUCT RETURNS Translate Accurately to Avoid Customer Dissatisfaction KantanMT’s Customised Machine Translation (CMT) engines helps avoid product returns by ensuring translation accuracy across product range & variations Improved Communication. Better Service.
- 14. REACH NEW MARKETS FIRST Reach Global Markets Faster at a Fraction of the Cost With over 760 language pairs, KantanMT provides batch & real-time translation of your product catalogue in all your required languages at speed - giving you first-leap advantage TRANSLATE FOR B2B SALES Translate to tight deadlines Translate RFPs for Bids and Tenders Quicker go/no-go decisions saves time Translate more sales proposals Global consulting firm – 3 or 4 specific industry verticals. Internal translation service of RFP docs in 6 languages. Exposure to €200m of business with rapid sales reaction capability Preferred Language Sales. Better Results.
- 16. KantanMT Technology. KantanAutoScale™ Translate billions of words rapidly by auto scaling your MT deployments!
- 17. KantanMT Technology. KantanNER™ Accurate conversion of weights and measurements.
- 18. KantanMT Technology. KantanAnalytics™ Predicts localization project costs and translation quality for Machine Translation.
- 19. KantanMT Technology. KantanTotalRecall™ Leverage the power of 2: Machine Translation and Translation Memory. KantanAPI™ Seamless API integration.
- 20. Easily Integrate with TMS & CMS Tools.