KantanMT’s Chief Commercial Officer, Brian Coyle provides in-depth insights into the growing Machine Translation (MT) industry, including the benefits of integrating Custom MT into existing workflows to generate exceptional localization cost savings by reducing translation time and increasing productivity. This presentation is relevant to anyone selling products and services in global markets, or those who aim to enter newer markets fast, before their competitors. You will learn: • About the necessity of Machine Translation to be competitive • Quantitative benefits of integrating MT within the Localization workflow • What questions to ask your Localization Partner when choosing an MT system

1. CMTaaS and the
Bottom Line.

2. Anytime. Anywhere. Anydevice.

3. More. Faster. For Less.

4. 3. More Translation
More Content
More Sales
2. Faster Translation
Faster to Market
1. Auto-Useable
Translation
Direct to Web
4. More Languages
More Markets

5. 7. Higher
Productivity
Reduced Cost
6. Improved
Communication
Improved Service
5. More Customer
Languages
Fewer Returns
8. Preferred Language
Sales
Better Results

6. 1.Auto-Useable Translation. Direct to Web
AUTO-USEABLE
TRANSLATIONTier 1 eCommerce Application
1.8 billion words published directly to the web
User Generated Content
LQR & Re-training
New Products, New Markets, More Sales
500,000 PE days saved.

7. AUTOMOTIVE
COMPONENTS
300,000 words translated
3 Languages + multiple roll-out
Completed 28 days
+ 2 languages in 15 days
Increase in PE Productivity 30-60%
And sales kicked off in 5 markets in 43 days
AVOID PRODUCT RETURNS
Translate Accurately to Avoid Customer Dissatisfaction
KantanMT’s Customised Machine Translation (CMT) engines
helps avoid product returns by ensuring translation accuracy
across product range & variations
2.Faster Translation. Faster to Market
Case study available at kantanmt.com

8. 3.More Translation. More Sales.
BACK CATALOGUE
20,000 SKUs x Average value €70 @ 40% GM
4,000,000 words
15 Languages in 12 months = exposure to
additional 350m customers
Return = 15% of Catalogue Sales per year
Investment Recovery in 12 months

9. 760 LANGUAGE PAIRS
More languages available
Includes double-byte languages
Long tail languages
More Regional Languages
Bi-directional
More affordable to enter new markets
Markets graphed = 3.0 billion population
4.More Languages. More Markets.

10. AVOID PRODUCT
RETURNS
eCommerce returns range from 0.2% of sales to 30% of
sales.
Assume €100m site sales with 10% Returns
= €10m lost revenue + handling costs
Add and translate more content in more languages to
reduce buyer confusion & errors.
Use NER technology to localize weights, sizes and
measures
A 10% returns reduction captures €1m revenue and
saves costs
5. More Languages. Fewer Returns.

11. TRANSLATE MORE FOR
LESS
Higher Productivity. Reduced Cost.
eCommerce Application
135,000,000 words in 24hrs
54,000 translator days
Or 18,000 human translator days in 8 hrs.
Bottom Line Saving: €5.3 million in 8 hrs!

12. SELF-SERVICE & ON-LINE
SERVICE365 day Call Centre: 500 calls per day @ cost €20
per call
Provide improved and preferred language self-
service and instant chat
Diversion of 15% of calls = 27,000 calls per annum
Saving = €540,000 per annum
AVOID PRODUCT RETURNS
Translate Accurately to Avoid Customer Dissatisfaction
KantanMT’s Customised Machine Translation (CMT) engines
helps avoid product returns by ensuring translation accuracy
across product range & variations
Improved Communication. Better Service.

13. REACH NEW MARKETS FIRST
Reach Global Markets Faster at a Fraction of the Cost
With over 760 language pairs, KantanMT provides batch &
real-time translation of your product catalogue in all your
required languages at speed - giving you first-leap advantage
TRANSLATE FOR B2B SALES
Translate to tight deadlines
Translate RFPs for Bids and Tenders
Quicker go/no-go decisions saves time
Translate more sales proposals
Global consulting firm – 3 or 4 specific industry
verticals. Internal translation service of RFP docs
in 6 languages.
Exposure to €200m of business with rapid sales
reaction capability
Preferred Language Sales. Better Results.

15. KantanMT Technology.
KantanAutoScale™
Translate billions of
words rapidly by auto
scaling your MT
deployments!

16. KantanMT Technology.
KantanNER™
Accurate conversion of
weights and
measurements.

17. KantanMT Technology.
KantanAnalytics™
Predicts localization
project costs and
translation quality for
Machine Translation.

18. KantanMT Technology.
KantanTotalRecall™
Leverage the power of 2:
Machine Translation and
Translation Memory.
KantanAPI™
Seamless API
integration.

19. Easily Integrate with TMS & CMS Tools.

20. The KantanMT Community.

21. Industry Members.