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How To Take Your Site From
Lethargic To Blazingly Fast
Why A Fast(er) Website Matters
• Search engines reward speed
• Customer service
  – Better visitor experience
  – Better shopping experience
  – Better learning/membership experience
• Make more sales
• Reduce advertising waste
• Increase your productivity
Before You Do Anything
• Find Current Load Time
• Tools
  – Pingdom Tools
  – Yslow (Firebug required)
  – Google Page Speed Insights
What You Can Do Today
Optimize Images
• Compress
  – Smush.It
  – Save for web (Photoshop)
• Avoid Scaled Images
  – Using HTML or CSS to resize
  – <img src=“logo.jpg” width=“150”
    height=“200”>
• Specify Dimensions
  – width=“150” height=“200”
Check Plugins
• Multiple Plugins Doing Same Job
• Adding unnecessary Javascript/CSS to
  every page
• Remove old plugins
• Tweak plugins (be careful!)
Reduce File Sizes
• Minimize
  – What
    • Javascript
    • CSS
  – Tool
    • Jscompressor.com (Javascript and CSS)
• GZIP Compress
Reduce HTML
• Avoid Unnecessary HTML
• Clean Up
   – Empty images
      • <img src=“”>
   – Empty paragraphs
      • <p></p> or <p>&nbsp;</p>
   – Empty DIVs
      • <div></div>
   – Unnecessary nested DIVs or Tables
• Avoid Inline Styles
   – <p style=“font-weight: bold;”>
Javscripts and CSS

•   Load CSS at the top
•   Load JS at the bottom
•   Combine where possible
•   Limit use of fancy fonts
Limit   3rd   Party Tools
• Use HTML instead of JS subscription
  forms
• Traffic/stats trackers
• Facebook Integration
• Social network buttons
Use Content Delivery Network
• Huge impact
• What is it
  – Offloading heavy objects
  – Served based on geographical location
• Services
  – Amazon Cloudfront
  – MaxCDN
  – Cloudflare
• WordPress
  – W3 Total Cache
VATrainingSite.com
•   Technical training courses
•   Step-by-step checklists
•   Troubleshooting how-to
•   Code snippets
•   Weekly open office hour
Claim Your Free Preview Account
• Backing up and restoring a WordPress
  Site
• How to capture affiliate ID in email system
• Mark newest posts with icon in WordPress
• And more
Thank You So Much!

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Take Your Website From Lethargic To Blazingly Fast

  • 1. How To Take Your Site From Lethargic To Blazingly Fast
  • 2. Why A Fast(er) Website Matters • Search engines reward speed • Customer service – Better visitor experience – Better shopping experience – Better learning/membership experience • Make more sales • Reduce advertising waste • Increase your productivity
  • 3. Before You Do Anything • Find Current Load Time • Tools – Pingdom Tools – Yslow (Firebug required) – Google Page Speed Insights
  • 4. What You Can Do Today
  • 5. Optimize Images • Compress – Smush.It – Save for web (Photoshop) • Avoid Scaled Images – Using HTML or CSS to resize – <img src=“logo.jpg” width=“150” height=“200”> • Specify Dimensions – width=“150” height=“200”
  • 6. Check Plugins • Multiple Plugins Doing Same Job • Adding unnecessary Javascript/CSS to every page • Remove old plugins • Tweak plugins (be careful!)
  • 7. Reduce File Sizes • Minimize – What • Javascript • CSS – Tool • Jscompressor.com (Javascript and CSS) • GZIP Compress
  • 8. Reduce HTML • Avoid Unnecessary HTML • Clean Up – Empty images • <img src=“”> – Empty paragraphs • <p></p> or <p>&nbsp;</p> – Empty DIVs • <div></div> – Unnecessary nested DIVs or Tables • Avoid Inline Styles – <p style=“font-weight: bold;”>
  • 9. Javscripts and CSS • Load CSS at the top • Load JS at the bottom • Combine where possible • Limit use of fancy fonts
  • 10. Limit 3rd Party Tools • Use HTML instead of JS subscription forms • Traffic/stats trackers • Facebook Integration • Social network buttons
  • 11. Use Content Delivery Network • Huge impact • What is it – Offloading heavy objects – Served based on geographical location • Services – Amazon Cloudfront – MaxCDN – Cloudflare • WordPress – W3 Total Cache
  • 12. VATrainingSite.com • Technical training courses • Step-by-step checklists • Troubleshooting how-to • Code snippets • Weekly open office hour
  • 13. Claim Your Free Preview Account • Backing up and restoring a WordPress Site • How to capture affiliate ID in email system • Mark newest posts with icon in WordPress • And more
  • 14. Thank You So Much!