Kellogg's conducted extensive market research to develop a new product extension for their popular Crunchy Nut cereal brand. They began with secondary research to generate new product ideas, then used focus groups and surveys to evaluate concepts. The best performing idea was for Crunchy Nut Bites. Further qualitative and quantitative research helped refine the product design and packaging. In-home product trials were used to test consumer response and forecast first-year sales. The new Crunchy Nut Bites product launched successfully in 2008, becoming one of the best performing new breakfast cereals based on its sales performance in the first full year. The detailed market research process helped ensure the product extension was well-received by consumers.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Launching a new product in a distribution companyAmin Sameni
It's a brief introduction to launch a new product in distribution companies.
To learn more or for any further information you could contact me via my e-mail; aminsameni[at]yahoo[dot]com
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Launching a new product in a distribution companyAmin Sameni
It's a brief introduction to launch a new product in distribution companies.
To learn more or for any further information you could contact me via my e-mail; aminsameni[at]yahoo[dot]com
MBA Final project on Carrefore store chain which they had entered into Pakistan Markets in developing cities
This project has following objectives: To meet the specific needs of customers and offering these products at competitive, reasonable prices that will still yield profits. To Increase Customer Loyalty and brand image. To understand the customer need and make a connection between customer and Carrefour with direct marketing.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Kelloggs Presentation for Senior Seminar Class that focused on Business Strategy. Composed for Dr. Curtis Roney formerly of North Carolina Wesleyan College, with teamates.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
MBA Final project on Carrefore store chain which they had entered into Pakistan Markets in developing cities
This project has following objectives: To meet the specific needs of customers and offering these products at competitive, reasonable prices that will still yield profits. To Increase Customer Loyalty and brand image. To understand the customer need and make a connection between customer and Carrefour with direct marketing.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Kelloggs Presentation for Senior Seminar Class that focused on Business Strategy. Composed for Dr. Curtis Roney formerly of North Carolina Wesleyan College, with teamates.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Over the past few years several brands have been resorting to open innovation and crowdsourcing techniques for new product development. One of the industry vertical making active use of this technique is the food industry.
New product development - cookies made with insect proteinBobby Antan Caiquo
New product development process for insect cookies targeted at food aid. This presentation focuses on all the crucial steps in new product development in the food industry.
Nielsen Global New Product Innovation Report- June 2015Aidelisa Gutierrez
Innovation matters. It can drive profitability and growth, helping
companies succeed even during tough economic times. Nielsen’s
Breakthrough Innovation research found that the top innovations
launched in the U.S. generate more than $50 million revenue their first
year; in fact, the 2015 winners generated, on average, more than twice
this amount, $119 million. In Europe, the top innovations produce
upwards of £/€10 million in their launch year. Innovation also helps
companies stay relevant to shoppers, and it can build long-term loyalty
Potential of agro industry in south gujaratSAMEER LAKHANI
Objectives
Definition : Agroindustry
Indian Scenario
Gujarat Agriculture Global Leader & Global Overview
Gujarat: Important Crops
Gujarat: Horticulture Position
Gujarat: Competitive Position in India – Horticulture Crops
Harvesting Seasons for Some Important Fruit Crops of Gujarat
Importance of fruit and vegetable Industry
Different Food Processing Sectors
Processing Level in Various Country
Indian Processing Industry Profile
Levels of Processing Units
Potential: Across the Value Chain
Agro Processing potential: Way Forward
Potential of Processed Fruit Products
Potential of Processed vegetable product
Agro Processing Potential in Southern Gujarat
Some Examples of South Gujarat’S Agro-Industry
PATSON Food PRVT. LTD & it’s Products
Conclusion
Dairy Industry in India had a long historical tradition..
World 2nd largest milk producer.
White revolution in 1975.
Asia produces 57% of the World’s total dairy production.
India produces 17% of the World’s total dairy production.
Problems and prospects of agri entrepreneurship in indiaSAMEER LAKHANI
To discuss the concept and importance of Agrientrepreneurship.
To discuss the potential areas and opportunities for Agrientrepreneurship.
To discuss the various forms of Agrientrepreneurship.
To discuss the problems of and future strategies for promoting Agrientrepreneurship.
Distribution channels of major flowers in indiaSAMEER LAKHANI
Growth of floriculture in India
Production and export of flowers
To examine the distribution channels of flowers in India
To know the challenges in floriculture industry
To formulate strategies to develop floriculture industry in India
Opportunities and challenges in indian rural marketSAMEER LAKHANI
To study the current scenario of Rural Market in India
To study the scope, need & features of Rural Market in India
To study the reasons why Rural Markets are becoming important destination for Marketing companies
To study the reasons for greater business confidence in Rural India
To study the innovative practices adopted in Rural Market
To study the major Challenges faced by Marketers in Rural Market
To identify major opportunities available in Rural Market
To find the strategies for improving business in Rural India
Opportunities and challenges for marketing of organic products in indiaSAMEER LAKHANI
To give brief overview of Organic Agriculture.
To study advantages and disadvantages of Organic Farming.
To study the Global and Indian scenario of Organic Products.
To find out the companies dealing in Organic Products.
To study the market scenario of Organic Products in India
To study the SWOT analysis of Organic Products in India.
To find out the opportunities and challenges of Organic Product In India
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Thesis Statement for students diagnonsed withADHD.ppt
New products from market research A Kellogg's case study sameer lakhani
1. New products from market research
A Kellogg's case study
Presented by : Lakhani Sameer G. Submited By : Dr. Ashish Mehara
Subject : Marketing Management
College: International agri-business management institute(Anand)
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2. Kellogg is one of the world’s leading Producers of
cereals. It has manufacturing facilities in more than 18
countries and sells its products in over 180 countries.
Kellogg’s offer a range of healthy and nutritious food
Items. It aims to achieve sustainable growth by focusing
on meeting the customer requirements.
This can be done by including more products in the
portfolio of the company.
Mission Statement:
"Quality Products For A Healthier World"
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3. India Entry- 1990’s
• India an opportunity land.
• Newly opened economy for the West.
• Attractive huge population base, over 950 million
inhabitants.
• New, unexplored, untapped market.
• Invested 65 million INR initially.
• Launched iconic brand Corn Flakes as the first offering
in 1994.
• Had a 53% market share on the 150 million INR Indian
market.
• Cereal breakfast segment was growing at 4-5%
annually.
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7. Since The Launch Of ‘Crunchy Nut Cornflakes’ In 1980 The ‘Crunchy Nut’ Has Become
A Very Important Brand For Kellogg’s With A Sales Value Of £68 Million In UK.
However, in lieu of Brand Extension, two variants were launched under the ‘Crunchy Nut’
brand, namely, Milk Chocolate Curls & Honey and Nut
Now, On The Verge Of Launching Yet Another Extension By The Name Crunchy Nut
Bites, They Intend To Extend Kellogg’s Share Of The Breakfast Cereals Market.
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9. MARKET RESEARCH
Informs businesses about the things consumers need.
Finds out what consumers are thinking today.
Can identify what consumers might want in the future.
Reduces the risks for any NEW PRODUCT DEVELOPMENT (NPD)
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11. In a market where companies are
often operating with a
Product Oriented approach
KELLOGG’s adopts a Market
Oriented approach.
It is therefore essential that it
identifies and anticipates changing
consumer needs before the
development of new products.
Market research adds value to
businesses like Kellogg’s by
identifying consumers’ needs.
It helps Kellogg’s to plan ahead
It focuses the business on the
needs of its consumers.
An organization that does this can
improve its competitive advantage.
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12. PRIMARY RESEARCH-
Includes the data collected by interview with customer.
It prompt consumer reaction to, a new product idea and help research
understand what they think of it, how it makes them feel, why they find it
interesting or not.
Research use questionnaires administered a large number of respondents.
SECONDARY RESERCH-
Sources of secondary data includes books, journals, and the internet and
government statistics.
METHODOLOGY
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13. METHODOLOGY
Primary Research Was Further Diversified Into
QUALITATIVE RESEARCH
- Establishes a conversation with consumers
- Prompts Consumer reaction, about the product,
what they think of it, how it makes them feel
QUANTITATIVE RESEARCH
- Obtained through focus groups
- A moderator captures feedback from a group of six or seven consumers to the ideas shown
to them.
- May use questionnaires administered to large numbers of respondents.
- Allows statistical analysis, such as the calculation of a mean score or percentages. 13
16. Aimed at identifying a set of new food ideas suitable for
developing new product.
Secondary research from [market research publications]Mintel and
Data monitor was used
Focus groups were used to provide new food ideas in the form of a
number of different (real) food prototypes.
The results allowed Kellogg’s to discard some ideas.
At the end of this stage, Kellogg’s had a number of new food ideas
that all seemed to appeal to consumers.
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18. This stage aimed to select the best idea arising
from the stage 1 research.
Kellogg’s put the ideas from the focus group
on boards and boards were then shown to a
large group of representative consumers in a
quantitative approach
Ideas were rated on a number of scales
It indicated that a new Crunchy Nut Bites idea
was perceived as the most appealing amongst
all the ideas tested.
It established what proportion of people liked
the new product idea enough to buy it.
It also identified those product ideas that had
the best or least sales potential.
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20. Emphasis On Qualitative Research
To Understand The Eating
Experience Of The Consumer.
Quantitative Survey Of The Four
Finalized Recipes Enabling Kellog’s
To Select Best One.
Pack Designs Developed And Tested
On Consumers To Select The Final
Packaging Design For Crunchy Nut
Bites.
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22. ‘In Home Usage
Test’.
Consumers are given the product to
try for several days
At the end of the trial, consumers
complete a report on what they
thought of the food in the form of
a questionnaire
The data collected also helped to
calculate a sales forecast for the
new product for the first and
second year in market.
finance department was able to set
budgets, organise the supply chain
and to schedule food production.
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24. Kellogg’s launched Crunchy Nut Bites in September 2008. Sales data
shows it was one of the best performing brands to launch in the
breakfast cereal category with a sales value of £6.9 million in its first full
year of sales.*
This illustrates that the detailed market research undertaken during
the planning stages was valuable. It helped to ensure that the product
extension hit the spot with consumers straight away.
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