Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
The presentation is made under the guidance of Professor Sameer Mathur, IIM Lucknow The presentation gives an insight about how the company works and what are its marketing strategies and how they implement them. It also tells what are the factors responsible for such tremendous growth of the company.
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
Analyzed Amazon.com Business Structure. EFE Matrix, IFE Matrix, IE Matrix, SWOT Analysis, Quantitative Strategic Planning Matrix, Recommended Strategy, Organizational Structure, Organizational Culture, Product Positioning Map, Target Marget, Strategy Evaluation Report.
I gained knowledge and experience to consult for Strategic Business Management. I am very interested in mergers and acquisitions.
Anette Meyer-Holley discusses the global trends of the Air Conditioning and Refrigeration markets including the top 12 countries in the market during 2014. Also gives market detail on specific areas such as chillers, ducted splits, VRFs and refrigerants.
Live Project on KORYO Brand by Future Group CompanyRishikesh Jella
Global Citizen Leadership- Live Project on KORYO Brand
Working on this project to find the management problems and how to increase the footfall of first time customers at the outlets selling KORYO Brand Products.
Vertical freezer is a vertical storage unit that resembles an oversized refrigerator unit. Vertical freezers usually have one or two doors, similar to a refrigerator, rather than a single lid that is raised on a chest freezer. A vertical freezer is more useful in case of space constraint. It has vertical shelves, baskets, and door bins, making it easy to find and organize food in the freezer. Probably the best convenience feature of a vertical freezer is its ability to better organize the frozen foods, making it easier to monitor and rotate content to keep frozen foods fresh.
Air Conditioning USA 2014 AHR EXPO edited - Market Research BSRIABSRIA
Using the latest data, BSRIA will highlight where the global hot spots are located and how the economic climate is affecting the market. Identify the latest trends for Central Plant and Packaged Air Conditioning, what are the drivers influencing this, what are the forecasts for global growth, where are the opportunities for growth.
Presentations Electrolux Capital Markets Day 2014 - Jack TruongElectrolux Group
At Electrolux capital markets day in Charlotte, North Carolina on November 20 2014, CEO Keith McLoughlin and other senior officers of the company presented a status update on the Group’s strategy as well as an overview of the current business environment and expectations for next year.
The product strategy and mix in Voltas marketing strategy can be explained as follows: Voltas is one of the leading consumer electronics and engineering solutions company in India. The product strategy in the marketing mix of Voltas focuses on end users as well as enterprise solutions
Rising need of the comfort, convenient lifestyle, continuous technological innovation are documented as the major factors estimated to enhance the growth in the years to come.
Equity research and financial modeling of Singer Bangladesh limited for 2019. Singer Bangladesh is a Publicly listed company in the Dhaka stock exchange (DSEX). One of the Marker leader in Consumer Appliance with 16% market share.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
This presentation gives details about the Rural Retail Initiative called Hariyali Kisaan Bazaar right from the thought of inception till how it became a successful venture in India.
Pidilite Industries | Company AnalysisRohan Bharaj
This presentation gives a in-depth analysis (PESTLE, SWOT, Competition, Market, Industry) of Pidilite Industries and what strategy they should adopt for sustainable growth.
This is a hypothetical case given by Harvard Business School about Brannigan Foods and the challenges it is currently facing.
In the end, a decision needs to be taken as to what should be the decision of the company.
The case can be found found online.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
Services Marketing - Transitional Intensive Care (TIC)Rohan Bharaj
This presentation gives an overview of the business of TIC. It highlights the exceptional service provided by TIC to distinguish itself from the competition.
Brand Identity vs Brand Image of Lakme in IndiaRohan Bharaj
This presentation describes the Brand Identity vs Brand Image of Lakme in India.
It also highlights the marketing strategies undertaken by Lakme to differentiate itself from its competitors in India.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
Digital Banking for PSU banks in IndiaRohan Bharaj
This documents highlights the importance of Digital banking for PSU banks in India. In this digitally enhanced age, it is of utmost importance for PSU banks to be up to date with the latest technology.
Communication Plan of launching a Comedy TV show in Nepal and BangaldeshRohan Bharaj
In this document we have prepared a communication plan for launching a comedy TV show in Nepal and Bangladesh. We have considered the social, cultural and economic factors to come to our conclusion.
This document highlights the important points as to why Patanjali should launch its operations in UK. I have considered the socio-economic and political factors for UK to look at the feasibility.
The adoption of Electrically Powered VehiclesRohan Bharaj
This presentation tells us about the future of Electric Vehicles in a country like India. It also describes the pros and cons of the technology and the steps undertaken by the current Modi government to encourage electric vehicles.
In this document we have tries to analyze the current economic and business situation and predict how will the world and India look like ten years from now i.e. 2026.
This presentation describes the journey of Louis Vuitton in Japan. It highlights the strategies adopted by Louis Vuitton to beat the competition in the fiercely competitive luxury market of Japan
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3. The refrigerator market has
been growing at a rate of about
15% per year, while the
consumer durables industry as a
whole has grown at almost 8%.
The size of the refrigerator
market is estimated to be 3.5- 4
million units approximately,
valued at Rs 50 billion.
The domestic penetration rate of
refrigerators is about 9%.
The penetration of refrigerators
is considerably higher in urban
areas, which account for 75% of
the demand, with rural areas
constituting the other 25%.
Status Quo: Indian Refrigerator Industry
4. The refrigerator market which is broadly divided into two categories such as direct cool and frost free, both
segments would continue to be strong for future years however in long run frost free models will occupy the larger market
share.
The most common sizes are 180 litres in direct cool refrigerator and 250 litres in frost free refrigerators. Direct cool segment
models with capacities ranging from 185-225 litres have the highest market share however 165-184 litres are almost equally
preferable by Indian consumers. In frost free segment models with storage capacities ranging from 226 to 270 litres recorded
the largest sales while lesser capacity with less than 225 had modest market share.
The frost free refrigerator market of India is gaining massive popularity and momentum over traditional refrigerator models.
There is a trend for double door refrigerator which starts from 200 litre capacity to maximum 500 litres. The demand for
refrigerator in India is mainly from urban areas
Indian Refrigerator Industry
5. General Trends - Indian Refrigerator Market
Refrigeration appliances is expected to grow by a retail volume CAGR of 11%
and a 12% value CAGR at constant 2015 prices over the forecast period.
The penetration rate of refrigerator in India is still at very low when compared
to other emerging market or developed countries.
Southern region of India leads the refrigerator market in sales volume
followed by Northern, western and eastern region
Source: “India Refrigerator Market Overview“ – By Research and Markets Published May-2016
6. Major growth drivers of the Industry
Rising household income
Improving living standards
Rapid urbanization
Increasing number of nuclear families
Large untapped market
Environmental changes
Source: India Refrigerator Market Overview“ – By Research and Markets Published May-2016
7. Two Categories:
Direct cool and
frost free
Frost free is
more popular.
Urban area
accounts for 75
% Market Share.
Direct cool
refrigerator(180
liters)
Major Features
Energy star
rating
Capacity
Price
Brand
Appearance
& Colour
10. Battle of market leaders: LG vs Samsung
Both LG and Samsung, multinational companies from Korea have managed to
capture a combined 50% market share in the refrigeration industry in India.
LG has 24% volume share
LG has two refrigerator manufacturing units in India.
LG is the overall market leader in terms of mkt share.
Samsung has 23% volume share
Samsung has none and relies on imports to maintain its market share
Samsung holds maximum share in the frost free segment because of its
smart feature refrigerators and different variants.
11. Characteristics & Ratings
Brand 5 Star 4 Star 3 Star 2 Star 1 Star Grand Total
LG 22 33 34 10 0 99
Samsung 22 26 19 0 0 67
Whirlpool 13 6 4 8 0 31
Videocon 4 3 10 0 1 18
Electrolux 4 0 3 0 0 7
Panasonic 3 1 1 0 0 5
Godrej 2 6 3 4 3 18
Haier 2 3 5 10 0 20
Gem 0 8 6 0 0 14
Kelvinator 0 1 2 0 0 3
BPL 0 1 0 0 0 1
Hitachi 0 0 9 6 1 16
Bosch 0 0 2 6 3 11
Siemens 0 0 0 4 2 6
• The demand is also higher in the northern
and western parts of the country than in
the east. The south also has high demand
as the warmer weather of the south
requires a refrigerator running throughout
the year.
• Refrigeration appliances is expected to
grow by a retail volume CAGR of 11% and a
12% value CAGR at constant 2015 prices
over the forecast period.
• The improved economic situation, higher
disposable incomes and longer summers
will be key reasons for growth.
12. LG
USP: Energy Efficient
Whirlpool
USP: 6th Sense
Godrej
USP: Superior Quality & Affordability
Panasonic
USP: Depth & Diversity of Research
Capabilities
Videocon
USP: Technologically advanced products
Samsung
USP: Experience in Electronics
13. Price Range of various brands
• Capacity (In liters) is one of the most important factors in selection of a refrigerator.
• Below, we have compared the price range of the three most selling sizes in India
250-300 lts
300-400 lts
400+ lts
16. Brand Recall Analysis
• This was an open ended question, where we
tried to analyse the brand recall that the
respondents had towards various brands of a
fridge.
• For the graph, it shows that nearly 34% of the
respondents had a recall of LG.
• This was closely followed by Godrej at 22% and
whirlpool also at 22%
17. Brand Recall Analysis (Cont.)
• Here we tried to plot the brand recall at
various age groups of the respondents.
• In the age group of 18-21, there is no brand
recall at all, this is maybe because this age
group has never made a decision to buy a
refrigerator or has little say in the family
decision making process.
• In age 22-25, the bachelor group or the
young married couples, have a sincere recall
of L.G.
• The final group of 26-35 has a recall of LG
and whirlpool
18. Important Decision Making Factors
• When purchasing a fridge, we tried to map
the important factors that the people
consider while purchasing on the basis of
their occupation.
• The business people on an average looked
for high power saving, low price and high
capacity
• The salaried workers looked for high power
saving and low price
• The students did not clearly prioritize any
particular factor over the other. But brand
played an important role for them.
19. Important Decision Making Factors
• We did the same mapping for different age
groups.
• The people belonging to the age group of 18-
21 did not define any particular factor
• 22-25 age group gave importance to price
• The 26-35 age group gave importance to
brand.
20. Redundancy Of Extra Features
• With the refrigerator industry
stalling, companies start
innovating by adding features.
• Respondents rated ice cube maker
as the most important additional
feature that they wanted to see in
their fridge.
• The next most important
additional factor was a smart
refrigerator.
• The least important being freezer
on bottom.
21. Factor Analysis
F1 F2
[Brand] 0.464 0.136
[Power saving ]0.551 0.253
[Capacity (in litre)]0.575 0.525
[Price] 0.402 0.454
[Appearance and colour ]0.489 0.148
[Multi-door] 0.114 -0.289
[Freezer-on bottom]0.390 -0.500
[Smart Refrigerator ]0.328 -0.350
[Freezer-Refrigerator converter ]0.433 -0.260
[Ice-cube maker ]0.401 -0.178
[Inclusion of water purifier ]0.463 -0.501
The scree plot depicts the number of factors = 2
The Factor 1 contains all the items in bold in F1
and the same for F2
22. Factor Analysis
• In factor analysis, the interlinkage between the
different variables is understood.
• For example in factor 1 (F1), price, capacity,
power, brand, appearance are interlined and this
explains almost 18% of the variation in the data.
• When the customer makes a purchasing
decision it considers the following variables
while making the purchasing decision and the
shift in one variable of this factor influences the
shift in the other variable.
25. About Freeza
Analyzing the above factors and perceptual map, we identified that ‘Power
Savings’, ‘Affordability’ and ‘No. of Features’ are the most important factors for
customers while buying a refrigerators.
LG also banks on the USP of Energy Efficiency. So we intend to launch, ‘Freeza’,
going one step ahead and innovating the most advanced technology which can
help save energy.
The target market is the niche, which focuses more on the Power Saving
refrigerators at comparatively low price. The components used in the product
shall be eco-friendly and energy efficient.
27. DEMOGRAPHIC
Age group – 25 to 35
Marital Status – Married with kids
Family Income – 6 Lakhs p.a
Occupation – Salaried or Business
PSYCHOGRAPHIC
Open to try new brands (Early Adopters)
Very organized in his/her finances
Disciplined behavior
BEHAVIORAL
Quality conscious
Regular and potential users
Energy Efficient (Power Saving)
GEOGRAPHIC
Metros , Tier I & Tier II cities
SEGMENTATION
&
TARGETING
28. Positioning
Power
Saving
• Most efficient power saving refrigerator with 5 Star rating that reduces electricity bills by 20%
Eco-
friendly
• Body of the refrigerator made of recycled plastic
• Extremely low emission of CFCs and HFCs that lead to global warming
Price
• Our product will be priced at a slightly lower price that will not be a Smart Refrigerator but will
have all the basic features
As most of our respondents considered power saving to be the most important factor while buying a refrigerator,
we will position our brand in the following way:
Conclusion:
The people in India are very price conscious and they are always attracted towards products that help them save costs.
By positioning our product in the above mentioned way, we will be able to target the vacant space (Black Hole) in the
perceptual map i.e. Low price and basic features.
Editor's Notes
LG
Market Share : 29%
USP: Energy Efficient
Whirlpool
Market Share: 12%
USP: 6th Sense
Godrej
Market Share: 18%
USP:
Panasonic
Market Share: 5%
USP:
Videocon
Market Share:12%
USP:
Samsung
Market Share: 18%
USP: Experience in Electronics