This document provides an internship report submitted by Sanjay Kumar to Acharya School of Management regarding a study on consumer behavior with reference to Whirlpool refrigerators for Whirlpool of India Ltd. It includes a declaration, acknowledgements, table of contents, and executive summary. The report examines the refrigerator industry and consumer durable market in India, provides profiles of Whirlpool Corporation and Whirlpool of India Ltd, and discusses the objectives, methodology, findings, and conclusions of the consumer behavior study and competitive analysis conducted on refrigerators.
The document provides details about Rohit Ranjan's internship project on the marketing, sales and retail division of Whirlpool India Ltd. It includes an acknowledgment, approval from his mentor, and declaration sections. The project analyzes Whirlpool's product range including refrigerators, washing machines, microwaves, water purifiers and air conditioners. It also covers the company profile, market analysis using various frameworks, and conclusions from the project. The objective was to understand customer purchasing behaviors and factors influencing purchases of Whirlpool products.
The document is an organizational study report on Star PVC pipes & fittings conducted during an internship in 2011. It provides an overview of the company, including its background, vision, mission, products, departments, and production centers. Star Plastics is a leading manufacturer of PVC pipes and fittings in South India, with the vision to provide high-quality products and meet customer needs through research and innovation. The company has seven departments and five production centers across India and Dubai.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Project report on Hindustan Unilever Product - Pure-itDjSai Pune
This document provides a project report submitted to the University of Pune by Mr. V. Saisrinivasan under the guidance of Mrs. Trupti Dandekar. The report was conducted for Hindustan Unilever Limited to study product awareness and acceptance of Pure-it water purifier by customers in comparison to other manual water purifiers. The report includes an executive summary of the findings, introduction to HUL, company and product profiles, research methodology, data analysis, findings and suggestions. It reveals that while households are concerned about water purity, awareness of water purifiers is currently around 6% with non-electric purifiers being most known. About a third of non-users expressed interest in a pur
Project Report on Comparative Study Philips LED With Other Competitive BrandsKapil Shelke
MBA Summer Internship Project Report, project title is Comparative Study Philips LED With Other Competitive Brands. the research was conducted in PE Electronics Ltd. Aurangabad.
This document provides a summary report on a market analysis of consumer durable products with respect to IFB home appliances. It includes an overview of the consumer durable industry in India and IFB Industries. The report covers IFB's history and growth, product offerings, research methodology used in the study, an analysis and interpretation of collected data, findings and recommendations. The goal of the report is to analyze the consumer durable market with respect to IFB home appliances.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
STRATEGIC MARKETING "SBU" AND "BCG MATRIX" OF HAVELLS NavendraDubey
Different "Strategic Business Units"(SBU) and BCG matrix are prepared on the basis of companies and industries data. BCG matrix helps anorganization to identify its business which are best for them and which businesses are to be harvested or discontinued.
The document provides details about Rohit Ranjan's internship project on the marketing, sales and retail division of Whirlpool India Ltd. It includes an acknowledgment, approval from his mentor, and declaration sections. The project analyzes Whirlpool's product range including refrigerators, washing machines, microwaves, water purifiers and air conditioners. It also covers the company profile, market analysis using various frameworks, and conclusions from the project. The objective was to understand customer purchasing behaviors and factors influencing purchases of Whirlpool products.
The document is an organizational study report on Star PVC pipes & fittings conducted during an internship in 2011. It provides an overview of the company, including its background, vision, mission, products, departments, and production centers. Star Plastics is a leading manufacturer of PVC pipes and fittings in South India, with the vision to provide high-quality products and meet customer needs through research and innovation. The company has seven departments and five production centers across India and Dubai.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Project report on Hindustan Unilever Product - Pure-itDjSai Pune
This document provides a project report submitted to the University of Pune by Mr. V. Saisrinivasan under the guidance of Mrs. Trupti Dandekar. The report was conducted for Hindustan Unilever Limited to study product awareness and acceptance of Pure-it water purifier by customers in comparison to other manual water purifiers. The report includes an executive summary of the findings, introduction to HUL, company and product profiles, research methodology, data analysis, findings and suggestions. It reveals that while households are concerned about water purity, awareness of water purifiers is currently around 6% with non-electric purifiers being most known. About a third of non-users expressed interest in a pur
Project Report on Comparative Study Philips LED With Other Competitive BrandsKapil Shelke
MBA Summer Internship Project Report, project title is Comparative Study Philips LED With Other Competitive Brands. the research was conducted in PE Electronics Ltd. Aurangabad.
This document provides a summary report on a market analysis of consumer durable products with respect to IFB home appliances. It includes an overview of the consumer durable industry in India and IFB Industries. The report covers IFB's history and growth, product offerings, research methodology used in the study, an analysis and interpretation of collected data, findings and recommendations. The goal of the report is to analyze the consumer durable market with respect to IFB home appliances.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
STRATEGIC MARKETING "SBU" AND "BCG MATRIX" OF HAVELLS NavendraDubey
Different "Strategic Business Units"(SBU) and BCG matrix are prepared on the basis of companies and industries data. BCG matrix helps anorganization to identify its business which are best for them and which businesses are to be harvested or discontinued.
Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances. It owns multiple appliance brands that are sold worldwide. Whirlpool focuses on product innovation and sustainability to strengthen its market position. Recent strategic initiatives include developing smart, connected appliances and reducing the environmental impact of manufacturing. While the home appliance industry was negatively impacted by the 2008 recession, sales have rebounded in recent years as the economy recovers.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
The document provides details about Praveen Kumar Pandey's summer internship project at Bharti AXA Life Insurance Co. Ltd. It includes an introduction to the insurance industry and Bharti AXA, the objectives of the project, methodology used which was a questionnaire, and outlines of the report chapters which will cover the company profile, research methodology, findings, conclusion and recommendations.
This document provides a summer training report on brand awareness and preference for Havells Green CFLs in India. It discusses Havells India Ltd., a leading electrical equipment manufacturer in India. Havells started as an electrical trading company in 1958 and has since grown to become a billion dollar organization with seven manufacturing plants in India. It owns several prestigious global brands. The report outlines Havells' vision, mission, values and consistent growth over time. The training aimed to understand customer awareness of Havells and the products it offers, particularly Green CFLs.
A study & comparative analysis of hul & itc performanceMumbai University
The document provides an overview of the FMCG industry in India. It discusses that India is a growing consumer market projected to more than double consumer spending by 2025. Global corporations see India as a key future market due to rising incomes and a young demographic. The government has also played a role through policies attracting FDI and boosting economic growth. Key segments like consumer durables and online retail are projected to have high growth rates. Major companies are making investments and partnerships to capitalize on opportunities in India's consumer market. The government is also undertaking initiatives to support the industry.
Multidisciplinary action project reportHIMANI SONI
Pharmaceuticals are medicinally effective chemicals, which are converted to
dosage forms suitable for patients to imbibe. In its basic chemical form, pharmaceuticals
are called bulk drugs and the final dosage forms are known as formulations. Bulk drugs
are derived from 4 types of intermediates (raw material), namely:
Plant derivatives (herbal products)
Animal derivatives e.g. Insulin extracted from bovine pancreas.
Synthetic Chemicals.
Biogenetic (human) derivatives e.g. Human Insulin.
Doctors, post-diagnosis to cure a disease or disorder in the patient primarily
prescribes formulations. To prevent misuse/incorrect administration, most formulations
are disbursed by pharmacies only under medical prescription and these are called ethical
products.
Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods company with over 35 brands spanning 20 categories. It has a vision to inspire small everyday actions that can make a big difference and a mission to add vitality to life by meeting everyday needs for nutrition, hygiene, and personal care. While achieving profit growth, HUL also focuses on reducing its environmental impact. Key competitors include P&G, Godrej Consumer Products, and Dabur. Through initiatives like Project Shakti, HUL supports women entrepreneurs in rural areas.
Hindustan Unilever (HUL) is the largest FMCG company in India, followed by Nestle India, ITC, and Dabur. Over the past 3-5 years, HUL has grown through expanding its large distribution network. Nestle India's growth slowed to 8% annually while ITC and Dabur grew around 25-30% through expanding into international markets and new product segments. The top FMCG companies have a presence across multiple segments like food, beverages, personal care, home care, and healthcare. HUL maintains a leading market share across segments while shares of Nestle, ITC and Dabur have been increasing in recent years through innovations and acquisitions.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods (FMCG) company. It has a strong presence across India in both urban and rural areas. HUL faces competition from other domestic and multinational FMCG firms. However, it maintains an advantage through its large scale of operations, extensive distribution network, and portfolio of popular brands that serve a wide range of price points. The company continues to focus on innovation and adapting its products to evolving consumer demands in India.
Behaviour towards products of hindustan unilever ltd (hul)Kalpesh Patel
This document is a project report submitted by Kalpesh Patel to study consumer behavior towards products of Hindustan Unilever Ltd. (HUL). It begins with an acknowledgement and table of contents. It then provides background information on HUL, including its history, brands, management structure, and rationale for choosing this topic. The literature review discusses HUL and Unilever as market leaders in India's fast moving consumer goods sector. It also outlines the objectives, methodology, and structure of the project report.
This document is a project report on consumer behavior towards refrigerators produced by Whirlpool India Ltd. It includes an introduction, objectives, limitations, company and industry overview. The report focuses on Whirlpool's new "Neo I-Chill" refrigerator series. Research methods are described and data analysis is presented on consumer awareness, interest in Neo I-Chill, purchase reasons and 8 week sales. The report also covers marketing concepts like the 4Ps, AIDA model and consumer decision making process. It concludes with findings, recommendations and references.
This document outlines the typical structure and components of a summer internship project report. It includes sections like the cover page, certificates, acknowledgements, table of contents, executive summary, introduction, company profile, objectives, methodology, analysis, findings, conclusion, recommendations, limitations, learning achieved, and bibliography. For each section, it provides brief descriptions and examples of the expected content and formatting. The overall purpose is to provide guidance to students on how to organize and present the various elements of their internship report.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Mahindra and Mahindra Limited is an Indian automotive company and one of the largest vehicle manufacturers in India. The company was established in 1945 and is a leader in the tractor and utility vehicle market in India. It has a presence in key automotive sectors including farm equipment, automotive components, infrastructure development, and information technology. The company has grown significantly over the last 5 years at a CAGR of 14% and is expanding its operations globally through partnerships and acquisitions. Mahindra is also focused on corporate social responsibility initiatives in areas like education, environment, and health.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
Consumer Satisfaction Towards Reliance JIOAyush Solanki
This document provides an overview of Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries focused on providing 4G wireless services across India. Some key points:
- RJIL was formerly known as Infotel Broadband Services Limited and aims to provide high-speed internet connectivity and digital services nationwide.
- It holds spectrum to provide 4G services using LTE technology across 22 telecom circles in India.
- RJIL began beta testing its services in late 2015 and plans to provide services including 4G, mobile apps, and TV content over its fiber network.
- It faces challenges in gaining market share from major competitors and recovering its $
Hindustan Unilever Limited (HUL) is an Indian consumer goods company and subsidiary of Unilever. It operates in India across 20 categories with over 700 million consumers using its brands. Some of HUL's major brands include Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall's and Pureit. The document provides details about HUL's history, acquisitions, subsidiaries, management, vision, mission, competitors
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
The document discusses Whirlpool of India Ltd and their new refrigerator model, the Neo i-Chill. It provides background on Whirlpool's establishment and operations in India. Research was conducted on 76 customers at a Reliance Digital store in Hyderabad to analyze awareness, interest and purchase decisions regarding the Neo i-Chill. The author contributed to sales of Whirlpool refrigerators during their project and provides recommendations such as improving color options and promotional activities to increase sales of the new model.
Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances. It owns multiple appliance brands that are sold worldwide. Whirlpool focuses on product innovation and sustainability to strengthen its market position. Recent strategic initiatives include developing smart, connected appliances and reducing the environmental impact of manufacturing. While the home appliance industry was negatively impacted by the 2008 recession, sales have rebounded in recent years as the economy recovers.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
The document provides details about Praveen Kumar Pandey's summer internship project at Bharti AXA Life Insurance Co. Ltd. It includes an introduction to the insurance industry and Bharti AXA, the objectives of the project, methodology used which was a questionnaire, and outlines of the report chapters which will cover the company profile, research methodology, findings, conclusion and recommendations.
This document provides a summer training report on brand awareness and preference for Havells Green CFLs in India. It discusses Havells India Ltd., a leading electrical equipment manufacturer in India. Havells started as an electrical trading company in 1958 and has since grown to become a billion dollar organization with seven manufacturing plants in India. It owns several prestigious global brands. The report outlines Havells' vision, mission, values and consistent growth over time. The training aimed to understand customer awareness of Havells and the products it offers, particularly Green CFLs.
A study & comparative analysis of hul & itc performanceMumbai University
The document provides an overview of the FMCG industry in India. It discusses that India is a growing consumer market projected to more than double consumer spending by 2025. Global corporations see India as a key future market due to rising incomes and a young demographic. The government has also played a role through policies attracting FDI and boosting economic growth. Key segments like consumer durables and online retail are projected to have high growth rates. Major companies are making investments and partnerships to capitalize on opportunities in India's consumer market. The government is also undertaking initiatives to support the industry.
Multidisciplinary action project reportHIMANI SONI
Pharmaceuticals are medicinally effective chemicals, which are converted to
dosage forms suitable for patients to imbibe. In its basic chemical form, pharmaceuticals
are called bulk drugs and the final dosage forms are known as formulations. Bulk drugs
are derived from 4 types of intermediates (raw material), namely:
Plant derivatives (herbal products)
Animal derivatives e.g. Insulin extracted from bovine pancreas.
Synthetic Chemicals.
Biogenetic (human) derivatives e.g. Human Insulin.
Doctors, post-diagnosis to cure a disease or disorder in the patient primarily
prescribes formulations. To prevent misuse/incorrect administration, most formulations
are disbursed by pharmacies only under medical prescription and these are called ethical
products.
Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods company with over 35 brands spanning 20 categories. It has a vision to inspire small everyday actions that can make a big difference and a mission to add vitality to life by meeting everyday needs for nutrition, hygiene, and personal care. While achieving profit growth, HUL also focuses on reducing its environmental impact. Key competitors include P&G, Godrej Consumer Products, and Dabur. Through initiatives like Project Shakti, HUL supports women entrepreneurs in rural areas.
Hindustan Unilever (HUL) is the largest FMCG company in India, followed by Nestle India, ITC, and Dabur. Over the past 3-5 years, HUL has grown through expanding its large distribution network. Nestle India's growth slowed to 8% annually while ITC and Dabur grew around 25-30% through expanding into international markets and new product segments. The top FMCG companies have a presence across multiple segments like food, beverages, personal care, home care, and healthcare. HUL maintains a leading market share across segments while shares of Nestle, ITC and Dabur have been increasing in recent years through innovations and acquisitions.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods (FMCG) company. It has a strong presence across India in both urban and rural areas. HUL faces competition from other domestic and multinational FMCG firms. However, it maintains an advantage through its large scale of operations, extensive distribution network, and portfolio of popular brands that serve a wide range of price points. The company continues to focus on innovation and adapting its products to evolving consumer demands in India.
Behaviour towards products of hindustan unilever ltd (hul)Kalpesh Patel
This document is a project report submitted by Kalpesh Patel to study consumer behavior towards products of Hindustan Unilever Ltd. (HUL). It begins with an acknowledgement and table of contents. It then provides background information on HUL, including its history, brands, management structure, and rationale for choosing this topic. The literature review discusses HUL and Unilever as market leaders in India's fast moving consumer goods sector. It also outlines the objectives, methodology, and structure of the project report.
This document is a project report on consumer behavior towards refrigerators produced by Whirlpool India Ltd. It includes an introduction, objectives, limitations, company and industry overview. The report focuses on Whirlpool's new "Neo I-Chill" refrigerator series. Research methods are described and data analysis is presented on consumer awareness, interest in Neo I-Chill, purchase reasons and 8 week sales. The report also covers marketing concepts like the 4Ps, AIDA model and consumer decision making process. It concludes with findings, recommendations and references.
This document outlines the typical structure and components of a summer internship project report. It includes sections like the cover page, certificates, acknowledgements, table of contents, executive summary, introduction, company profile, objectives, methodology, analysis, findings, conclusion, recommendations, limitations, learning achieved, and bibliography. For each section, it provides brief descriptions and examples of the expected content and formatting. The overall purpose is to provide guidance to students on how to organize and present the various elements of their internship report.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
Mahindra and Mahindra Limited is an Indian automotive company and one of the largest vehicle manufacturers in India. The company was established in 1945 and is a leader in the tractor and utility vehicle market in India. It has a presence in key automotive sectors including farm equipment, automotive components, infrastructure development, and information technology. The company has grown significantly over the last 5 years at a CAGR of 14% and is expanding its operations globally through partnerships and acquisitions. Mahindra is also focused on corporate social responsibility initiatives in areas like education, environment, and health.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
Consumer Satisfaction Towards Reliance JIOAyush Solanki
This document provides an overview of Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries focused on providing 4G wireless services across India. Some key points:
- RJIL was formerly known as Infotel Broadband Services Limited and aims to provide high-speed internet connectivity and digital services nationwide.
- It holds spectrum to provide 4G services using LTE technology across 22 telecom circles in India.
- RJIL began beta testing its services in late 2015 and plans to provide services including 4G, mobile apps, and TV content over its fiber network.
- It faces challenges in gaining market share from major competitors and recovering its $
Hindustan Unilever Limited (HUL) is an Indian consumer goods company and subsidiary of Unilever. It operates in India across 20 categories with over 700 million consumers using its brands. Some of HUL's major brands include Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall's and Pureit. The document provides details about HUL's history, acquisitions, subsidiaries, management, vision, mission, competitors
A project report on consumer preferences in selected brands (whirlpool, video...Projects Kart
This document is a dissertation report submitted to Kurukshetra University in partial fulfillment of an MBA degree. It examines consumer preferences for refrigerators between 200-liter brands (Whirlpool, Videocon, LG) in Yamuna Nagar based on price, brand name, quality, and after-sales service. The introduction provides background on consumer behavior and defines relevant terms. It also gives an overview of refrigerators and the brands studied. The document includes sections on objectives, literature review, research methodology, results and findings, recommendations, and references. The primary research method was a questionnaire survey of 100 refrigerator consumers in the Yamuna Nagar region.
The document discusses Whirlpool of India Ltd and their new refrigerator model, the Neo i-Chill. It provides background on Whirlpool's establishment and operations in India. Research was conducted on 76 customers at a Reliance Digital store in Hyderabad to analyze awareness, interest and purchase decisions regarding the Neo i-Chill. The author contributed to sales of Whirlpool refrigerators during their project and provides recommendations such as improving color options and promotional activities to increase sales of the new model.
1) Whirlpool has been operating in India since 1995 and holds a 25% market share in home appliances.
2) The training covered product knowledge, field work, selling, merchandising, and promotional activities to increase Whirlpool refrigerator sales.
3) A survey of 41 respondents in Bangalore found that while Whirlpool products have good quality, issues with color options and after-sales service are causing some customers to switch to other brands.
Project on sales promotion in big bazaarrockierock
The document discusses sales promotion strategies and provides an overview of the Indian retail industry and Future Group. It defines sales promotion as activities designed to boost sales through advertising, sampling, discounts, etc. It then outlines advantages like increased consumer confidence and reduced rates. The document also profiles the Indian retail industry and Future Group, the largest retailer in India which operates various store formats across the country.
El documento habla sobre la importancia de vivir para la aprobación de Dios en lugar de vivir para el aplauso de los hombres. Jesús reprendió a los fariseos que se enfocaban demasiado en su apariencia externa en lugar de en su relación con Dios. Al igual que Dios eligió a David como rey sobre sus hermanos mayores basándose en su carácter interno en lugar de en su apariencia, debemos enfocarnos en desarrollar nuestro carácter para agradar a Dios.
When water begins to circulate in a whirlpool, the force of inertia causes water molecules to move in straight lines rather than following the circular motion, creating an outward centrifugal force. Gravity creates increasing water pressure with depth that pushes inward against this centrifugal force. Deeper water is able to overcome the rotational force and move toward the center, while shallower water moves outward, leaving a hole in the center. For a given rotational speed, there is a depth where the water pressure from gravity balances the centrifugal force, forming the bottom of the whirlpool vortex.
This exhibition questionnaire asks visitors for feedback on an artist's exhibition through 4 questions. It asks which image was their favorite and why, if editing some pictures was a good idea, if all pictures should have been edited, and which image was their least favorite and why. Visitors are prompted to provide short comments for 2 specific picture numbers.
Use this document as a check list before you find a custom trade show booth (stand) builder. It helps you to track all the necessary information needed for building a custom booth.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
Consumer brand-preference-for-consumer-durable-goods-with-reference-to-luckno...Aamir Hasan
This research article examines consumer brand preferences for durable goods in Lucknow, India. 350 consumers across different socioeconomic classes were surveyed about 6 major brands of durable goods. The study found that quality, technological innovations, and price were the dominant factors influencing consumer preferences. Quality was identified as the most important factor. The article reviews literature on consumer behavior and brand preferences. It outlines the research objectives, hypotheses, and methodology which involved surveys, chi-square testing, factor analysis, and Garrett scoring to analyze responses. The findings provide insight into what drives consumer decisions for durable goods in India.
A questionnaire is a research tool consisting of a set of questions used to collect information from respondents. There are four main types of questionnaires: structured non-disguised, structured disguised, non-structured non-disguised, and non-structured disguised. Questionnaires have several advantages including being cost-effective, easy to analyze, and reducing bias compared to other data collection methods. However, disadvantages include respondents possibly forgetting or misinterpreting questions and generating large amounts of open-ended data. The document provided an example questionnaire related to advertising and promotions for a company called UCB.
The BamBu project was a 3-year bamboo promotion project funded by the EU and implemented in Burera District, Rwanda. The project aimed to use bamboo for environmental protection, poverty alleviation and climate resilience. It established bamboo nurseries, trained over 300 people in propagation and processing, and supported planting bamboo on over 320 hectares to control erosion. The project benefited over 15,000 people and generated income for cooperative members. Challenges included land competition and cattle destruction, while successes included strong community participation and ownership.
How does bamboo promote benefits for health and the environment? Presented at the International Training Workshop on Sustainable Industrialization and Commercialization of NTFPs.
Wendy Moskowitz is a senior litigation paralegal with over 25 years of experience in both the public and private sectors. She is relocating to Northern California in the summer of 2016 and is available to begin work within 2 weeks of being hired. She currently works as the sole litigation paralegal for the Baltimore County Office of Law, where her responsibilities include managing subpoenas and discovery requests. She previously worked as a senior litigation/transaction paralegal at Hogan & Hartson, LLP, where she assisted with federal litigation and coordinated large-scale discovery and document production projects.
This report summarizes a bamboo cultivation project in Gandigwad, Belgum, Karnataka. Over 5,000 bamboo plants across 15 species were planted on 7 acres of land divided into a home area and farm area. The actual total cost of the project was Rs. 2,35,367, much lower than the estimated cost of Rs. 4,69,363. Key lessons learned include the importance of proper spacing, irrigation, fertilization and monitoring for bamboo cultivation. Challenges included an initial shortage of plants. The project aims to demonstrate bamboo cultivation methods and benefits to local farmers.
Whirlpool of India Ltd. is an 82.3% subsidiary of Whirlpool Inc., US. The document provides background information on Whirlpool's operations in India, including its manufacturing facilities, product offerings, competitors, export business, and marketing strategy of focusing on being a "homemaker" rather than heavy advertising. It also describes Whirlpool's sales and distribution network in India, which includes 18 sales branch offices that work with CFAs, direct dealers, and sub-dealers to market Whirlpool's home appliances.
This presents a new report published to coincide with the COP 21 Paris Climate Conference, outlining a scientifically validated process to assess the green credentials of products made from bamboo. It shows how items made from this versatile plant can be carbon neutral – or even carbon negative – over their lifecycle. It provides a tool that producers can use to certify their green credentials for the increasing number of bamboo products on the market. The presentation was delivered by the report's lead author, Dr. Pablo van der Lugt, of MOSO International.
Consumer Decision Making Process and Changing Indian Consumers and its Impact,Consumer Profiling for a Consumer Durable product like LCD, LED, Smart Phone, etc
MAPPING RETAIL REACH AND PENETRATION OF HINDWARE –ATLANTIC WATER HEATER IN DE...Shashi Bhushan
The report “Mapping Retail reach and Penetration of hindware-atlantic water heater in Delhi & NCR Market” contains present scenario in water heater selling via dealer’s chain and market study of competitor in this segment
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Internship report
1. Internship Report
On
“A Study on Consumer Behaviour with Reference to
Whirlpool Refrigerators” for Whirlpool of India Ltd
Submitted to
Acharya School of Management
Hesaraghhata Main Road
Bangalore – 560 090
Submitted by
Sanjay Kumar
Post Graduate Diploma in Management
Batch – (2011-2013)
(Roll No-ASM1103014)
Page | 1
2. DECLERATION
I Sanjay Kumar, a student of Acharya School of Management PGDM (20112013) Batch declare that every part of the project report “Consumer Behaviour
of Whirlpool of India Ltd” that I have submitted, is original.
I was in regular contact with the nominated guide and contacted several times
fir discussing the project.
Date of Project Submission - ……………………..
Faculty’s comments
(Prof. Ravi Kumar)
Mr. Sanjay Kumar
Page | 2
3. ACKNOWLEDGEMENT
I would like to heartily thanks to Miss. Malini, Department manager of
Reliance digital store (J.P Nager 2nd Phase Bangalore) that she allowed me
to pursue my internship in her retail store.
I also would like to express my heartiest gratitude to my project guide,
Mr.Rajveer Chauhan (Internship in-charge of Whirlpool of India Ltd) for
guiding me throughout the project. His constant guidance and support enabled
me to accomplish the project successfully.
My special thanks to extend to all the staffs of Reliance Digital for their
valuable guidance, regular encouragement and inspiration and valuable insight s
throughout the 45 days of internship.
Also I would like to thank my Dy. Director & Dean Prof. UK Ashoke Rao, he
gave me opportunity to do summer internship in Whirlpool of India Ltd.
Also I would like to thank my internship Guide Prof. Ravi Kumar for guiding
to undertake the project and finalizing the report.
Page | 3
4. TABLE OF CONTENT
Serial
No.
1
Title
Page No.
Declaration
2
2
Acknowledgement
3
3
Executive Summary
5
4
7
5
Objective & Hypothesis of the
Study
Industry Profile
6
Company Profile
11
7
Mission & Vision
18
8
Whirlpool Leadership
28
9
Swot Analysis
31
10
Marketing Mix
34
11
Research Methodology
36
12
Types of Research Design
40
13
41
14
Results and
Discussions/Findings
Major Learning
15
Findings & Conclusions
51
16
Suggestions
52
17
Questionnaire
53
8
50
Page | 4
5. EXECUTIVE SUMMARY
In my summer internship, I have done my project in Whirlpool of India Pvt.
Ltd. As I was asked to promotion for newly lunched Whirlpool refrigerator
(Neo- Ichill) in one of the popular retail sector “Reliance Digital (J.P Nagar 2 nd
Phase, Bangalore)” and the topic I have been provided to do research and make
report is “Consumer Behavior and competitive study of different brands Vs
Whirlpool in Refrigerator segment.
In India, consumer durable sector is rising with the increase income of public.
The durables section consists of refrigerator, washing machine, air conditioner,
Television, Microwave etc. The segment I had to research was on refrigerator.
In India, demand of home appliances increases day by day which in turn
increases the competition in refrigerator market as well. Refrigerator industry in
India examines the evolution of industry in India over the years. It examines the
structural changes in the industry after liberalization of the Indian economy.
Few companies like Kelvinator, Godrej, and Voltas were the major players in
the consumer durables market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG, Samsung, Whirlpool,
Hitachi, and Panasonic came into the picture. In India, refrigerators have the 2 nd
highest aspirational value of all the consumers’ durables with the exception of
television. This account for the high growth of the refrigerator market.
Refrigerators are presently being manufactured in 2 basic designs, which are
referred as direct cool (DC) and frost free refrigerators (FF). The direct cool
segment continues to dominant the Indian refrigerator market compared to more
expensive frost free models.
Page | 5
6. This research mainly provides the marketing strategy of whirlpool refrigerators
and the comparison with its strong competitor in refrigerator segment, LG,
Samsung. The report begins with the market overview section that gives an
insight into the consumer durable industry, its market size and segments. This is
followed by the overview of the domestic refrigerator market in India, which
includes the market size and growth, as well as the market share of major
players, with a brief description of the penetration level of various consumer
durable products. Distinction between various types of refrigerators on the basis
of their mechanism and features is also included in this section.
Page | 6
7. Objectives & Hypothesis of the study
Objectives
The main objective of the survey was to know Consumer Behavior and
competitive study of different brand in refrigerators segment.
To find out which was the earlier brand owned by the people.
To know the satisfaction level.
To know the reason for buying Whirlpool refrigerators.
To examine preference of consumer in selected brands (Whirlpool, LG,
and Videocon) of 200 Lts. Refrigerators on the basis of price, Brand
Name and Quality.
To study the influence of various factors on the purchase of Refrigerators
o Price.
o Quality.
o Brand Awareness.
To know about the marketing skills use while convincing the customers.
Hypothesis The after sales services provided by Whirlpool are far much better than
the competitors.
The quality of refrigerators of Whirlpool is better than its competitors.
Promotional activities of Whirlpool are less in number.
In shop displays of Whirlpool’s product is less as compared to its
competitor.
Page | 7
8. INDUSTRY PROFILE
Indian Refrigerator Market:
A whooping increase of around 45-50% in the consumer durables market in
India has seen the upsurge of many companies entering into this sector. With
liberalization fever in the air for last 7-8 years and the penetration of
refrigerators nearly 10% of the organized sector activities, the refrigerator
market is expected to grow at 20% per annum by the year 2002. Also 20.7% of
all households will own a refrigerator in the next three years against to current
10%.
As of now, the entire durables industry in India is in a state of flues. The full
impact of liberalization on the market is yet to be felt. The Rs. 1200 crore
refrigerators market in particular has been very interesting. The No. 1 position
of Kelvinator has been lost out to Godrej in the recent times. Godrej in
collaboration with the global leader GE has launched frost-free refrigerator.
Samsung, Daewoo has already started building up a base in the market. Not for
hind are the economical Videocon & Stylish BPL, who too have starting
attracting the niche segments. Thus, with the foray of MNC’s & the existing
brands’ redesigning their marketing strategies, the competition in the industry
has ready heated up.
How the market will respond to the launch of a large no. of world- class brands
in quick succession & the dramatic increase in the level of marketing activities
that it would entail, is major question for which there are no reliable answers.
The changes in the offing, affect the entire range of durables at the same time &
therefore, the priorities across a basket of durables will come into play.
Page | 8
9. Whirlpool’s presence in India can be traced back to the year 1989, when it
established a joint venture with the TVS group to enter the Indian market. In
1995 Whirlpool took another step forward and the merger with Kelvinator of
India heralded its entry in the refrigeration business. In 1996 Whirlpool of India,
(WOI), came into being with the merger of washer and refrigerator businesses.
The tremendous potential of the India market can be gauged from the fact that
in this country there is a growing middle class whose consumption and living
standards today are comparable to those of western economies in the 1960s.
This places India on the threshold of phenomenal economic growth.
Whirlpool is trying to capture the market for its recent product range that is for
the Air-conditioners and Microwave ovens. This will help a lot in making
customers brand loyal as well as eating a lion’s share in the market.
RETAIL INDUSTRY
Indian Retail Industry is ranked among the ten largest retail markets in the
world. The attitudinal shift of the Indian consumer and the emergence of
organized retail formats have transformed the face of Retailing in India. With
the sign of reemergence of economic growth in India, consumer buying in retail
sector is being projected as a key opportunity area. As a consequence, Indian
corporate houses are refocusing its strategic perspective in retail marketing with
the idea to use resources optimally in order to create core competence and gain
competitive advantage.
The paper theme is to analyze finer strategic perspective for the retail sector in
India and suggest measures so that the corporate strategists could incorporate
Page | 9
10. The same both qualitatively and quantitatively. Based upon the qualitative
judgment, a retail unit may be given an overall understanding about the
expected performance that can further be corroborated by quantitative analysis.
Retail trade has emerged as one of the largest industry contributing to
employment generation, revenue generation, increased turn over and many
more. Organized retailing is showing signs of enormous creativity. It. has
emerged as one of the most dynamic and fast paced industries with several
players entering the market.
As a matter of fact retailing in India is gradually edge its way towards
becoming the next boom industry. This paper provides detailed information
about the growth of retailing industry in India. It examines the growing
awareness and brand consciousness among people across different socioeconomic classes in India and how the urban and semi-urban retail markets are
witnessing significant growth. The paper includes growth of retail sector in
India, strategies, strength and opportunities of retail stores, retail format in
India, recent trends, and opportunities and challenges.
This paper concludes with the likely impact of the entry of global players into
the Indian retailing industry. It also highlights the challenges faced by the
industry in near future.
Major players in home appliance segments:
Whirlpool
Samsung
LG
Godrej
Hitachi
Panasonic
Page | 10
11. Company profile
Whirlpool Corporation is a global manufacturer and marketer of major home
appliances. The company manufactures in 13 countries and markets products in
approximately 170 countries under 11 major brand names such as Whirlpool,
Maytag Kitchen Aid, Roper, Estate, Bauknecht, Laden and Ignis.
Whirlpool Corporation entered India in the late ‘80’s and today has grown to
become one of the leading manufacturers and marketers of major home
appliances in India. Whirlpool Corporation entered into a joint venture
agreement with TVS group to produce automatic washers at a plant set up in
Pondicherry. A modest beginning was made to establish the Whirlpool brand in
India. In 1995 Whirlpool Corporation acquired Kelvinator of India Limited and
entered into the Refrigerator market in India. In late 1995 majority ownership
was gained in the TVS joint venture and the two entities were merged to form
Whirlpool of India Limited in 1996.
Whirlpool has the distinction of having ISO certification for all its facilities in
India. The refrigerator facility is located at Faridabad and manufactures a
complete range of direct cool refrigerators. With the infusion of technology,
machinery and streamlining the processes the capacity of this plant was
increased from 700,000 to 1,000,000 annually.
Whirlpool’s commitment to the Indian operation has resulted in the sting up of a
state-of-the-art facility for the manufacture of no frost refrigerators at
Ranjangaon near Pune. This facility has set the standards as one of the world’s
front-runners in environmentally sensitive eco-friendly manufacturing units.
Page | 11
12. Whirlpool of India Ltd is a leading manufacturer of home appliances. The
company is primarily engaged in manufacturing and trading of Refrigerators,
Washing Machines, Air Conditioners, Microwave Ovens and small appliances
and caters to both domestic and international markets. They also provide
services in the area of product development, information technology,
accounting and procurement services to Whirlpool Corporation, USA and other
group companies. The company owns three state-of-the-art manufacturing
facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing setups features an infrastructure that is witness of Whirlpool's commitment to
consumer interests and advanced technology. The company exports their
product to Russia and East European countries and exports small appliances to
the USA under the Kitchen Aid brand. Whirlpool of India Ltd was incorporated
in the year 1960 as Kelvinator of India Ltd. The company was formed in
collaboration with Kelvinator International Corporation, USA for the
manufacture of refrigerators compressors and allied products. In the year 1974,
they established a factory for the manufacture of electrical grade stampings in
collaboration with Thermal Refrigeration Ltd, UK. In the year 1975, the
company established a modern tool room for the manufacture of tools dies jigs
and fixtures. In the year 1976, they established a factory for the manufacture of
electromechanical cash registers in collaboration with Gross Cash Registers Ltd,
UK. Aravalli Svachalit Vahan Ltd, a sick unit at Alwar merged with the
company with effect from May 26, 1982. In the year 1985, the company entered
into a collaboration agreement with White Consolidated Industries Inc, USA for
the manufacture of washing machines. In the year 1986, they introduced a 300litre 2-door refrigerator for the lower and middle class consumers. In addition,
they introduced a single speed (VIP-1) and 3-speed kick-start (VIP-3) along
with two new models of cash registers. In the year 1993, the company entered
Page | 12
13. into a tie-up with Whirlpool Corporation USA whereby Whirlpool contracted to
purchase from White Consolidated Industries Inc, USA. Also, Expo Machinery
Ltd, a wholly owned subsidiary merged with the company. In November 1995,
the Whirlpool brand was launched along with a new 310-litre refrigerator. In the
year 1996, Whirlpool Washing Machines Ltd merged with the Kelvinator India
Ltd and the company changed their name from Kelvinator of India Ltd to
Whirlpool of India Ltd. The Pondicherry washer unit introduced a re-styled
version of a fully Automatic Washing machine and a 3.5 Kg Twin-tub machine
under the Whirlpool brand. In the year 1997, the company signed a MoU with
Intrinsic Automation System Pvt. Ltd. for the hiving off their electronic cash
register division. They launched a venture consumer finance company in
association with Apple Industries. In the year 1998, the company launched
range of state of the art non-CFC frost-free refrigerators. In September 1998,
Whirlpool Financial India Pvt. Ltd. another group company of whirlpool
Corporation and a wholly owned subsidiary of Whirlpool Financial Mauritius
Ltd merged with the company. In the year 2000, the company expanded their
product range by launching Air conditioners and Microwave Ovens for the first
time. In the year 2001, they launched an indigenously developed Coffee
Grinder, Bag Dryer and Voltage Stabilizer. In the year 2002, they launched
Magic Cool series of Air conditioners, both Windows and Split type. During the
year 2003-04, the company won a major order for Manufacturing and Export of
Portable Home Appliances for the US market under the prestigious 'Kitchen
Aid' brand. The company converted a part of the Pondicherry facility into an
Export Oriented Unit to maximize the benefits and promote further exports. In
December 2003, they launched a new range of Fully Automatic Washing
Machines. In May 2004, the company launched new refrigerators in the 'ice
magic frost-free range'. They entered into a distribution tie up with Faber India
Page | 13
14. during the year. In April 2005, the company launched 'Genius' a direct cool
refrigerator of 180 litters and premium range of window air-conditioners,
namely 'Magic Cool'. They also launched new Iceberg refrigerators during the
year. During the year 2005-06, the company opened four new call centers in B
class towns & non-metro cities to facilitate easy consumer access. In addition,
as a part of the process innovation initiative, 'Hotlines' were installed in key
trade partners? Locations to provide direct link to the call centers and service
partners. During the year 2006-07, the company launched two new refrigerators,
Whirlpool Delight in low capacity Frost Free and Fusion in high capacity Direct
Cool. In April 2006, the company launched a Washing Machine - Splash, which
is Fully Automatic Top Load. In September 2006, they launched Sparkle and
Verve in the Semi-Automatic Washing Machine segment and Sensation Classic
in Fully Automatic Front Load. In addition, they launched a Microwave (Jet
Chef) during the year. During the year 2007-08, the company introduced
Whirlpool Microwave Ovens with sixth sense technology. They also launched
Power Inverters during the year. In July 2007, the company introduced a stylish
and highly featured range of Built-In appliances, imported from Whirlpool
Europe. In January 2008, they introduced Whirlpool Purifies, a range of Water
Purifiers throughout the country. The company was also awarded the NDTV
Profit Business and Leadership Award 2008 for 'The Best Consumer Durables
Company' as an industry leader. In April-May 2008, the entire range in Direct
Cool was refreshed with the re-launch of Genius and Fusion brands. In October
2008, the Direct Cool range was augmented with the launch of Fusion 180-litre,
the first product in the entry level to have a frost control feature. In January
2009, they launched a completely new range of fully automatic top load and
front load washing machines, including the high capacity models, under White
Page | 14
15. Magic and Professional brands. The semi-automatic ranges were also
augmented with a 'plastic cabinet' washing machines.
Now in 2012 this company launched one new Fridge that is called Neo iChill
(Neo Series of Whirlpool).
Thus, in short history of the company can be stated as below:
1908: The first Automatic washer was launched to public in late
1908, by 1900 Corporation, which in 1911 was renamed to Upton
Machine Company.
1957: The Company was rechristened as ' The Whirlpool
Corporation.'
1958: The Company moved out of country for the first time and
invested in Brazilian appliance market through purchase of equity
in Multibras S.A.
1987: Whirlpool tied-up with Sundaram Clayton Ltd. of India to
form Whirlpool Ltd.
1993: First time Whirlpool became the No.1 stand-alone brand in
UK, Ireland, Netherlands and Belgium
Page | 15
16. 1995: Whirlpool Corp. acquired majority of stake in the TVS
Whirlpool Ltd. The DC manufacturing facility of Kelvinator India
was also acquired.
1996: Whirlpool Washing Machines Ltd. and Kelvinator India Ltd.
merged together to form Whirlpool of India Ltd
1999: Whirlpool of India crossed the milestone of 1 million sales
of appliances.
2006: Whirlpool Corporation acquires Maytag and become the
World’s largest white goods company.
2007: Received the 2007 Cause Marketing Golden Halo Award for
Business, America's highest honor for companies and organizations
that give back to the community through creative and effective
cause marketing campaigns
2008: Whirlpool OF India” was awarded the NDTV Profit
Business & Leadership Award 2008 for “The Best Consumer
Durables Company
Page | 16
17. 2009: Whirlpool was voted Product of the Year and received the
award for the 'Best Innovative Product' in the popular refrigerators
category. This was based on 40,000 consumers across 36 towns in
India voting Whirlpool Frost Free Refrigerators with 6th sense as
the Best Innovation in the Popular Refrigerator Category.
2009: Named one of the “100 Best Corporate Citizens” by Chief
Responsibility Officer (formerly Business Ethics) magazine in
2009 and from 2000-2007
2009: Hewitt ‘Best Employers in India’ 2009 Study.
Page | 17
18. Mission Everyone, Passionately Creating Loyal Customers for Life. Whirlpool mission
defines the focus and what it does differently to create value. It’s a company of
people captivated with creating loyal customers. From every job, across every
contact, it builds unmatched customer loyalty…one customer at a time.
Vision (Every Home… Everywhere… with Pride, Passion and Performance)
This vision statement reinforces that every home is their domain; every
customer and customer activity is their opportunity. This vision fuels the
passion that they have for customers, pushing towards to provide innovative
solutions to uniquely meet their needs.
Pride... in work and each other
Passion... for creating unmatched customer loyalty for their brands
Performance... that excites and rewards global investors with superior returns.
Page | 18
19. Whirlpool values:
The company’s values are constant and define the way that all Whirlpool
Corporation employees are expected to behave and conduct business
everywhere in the world.
Respect -: Trust one another as individuals and value the capabilities and
contributions of each person.
Integrity -: It conducts all aspects of business honourably – ever mindful of the
long-time Whirlpool Corporation belief that there is no right way to do a wrong
thing.
Diversity and Inclusion -: It maintains the broad diversity of Whirlpool people
and ideas. Diversity honours differences, while inclusion allows everyone to
contribute. Together, it creates value.
Teamwork -: It recognizes that pride results in working together to unleash
everyone’s potential, achieving exceptional results.
Spirit of Winning -: The Company promotes a Whirlpool culture that enables
individuals and teams to reach and take pride in extraordinary results and
further inspire the "Spirit of Winning" in everyone.
Innovation
Whirlpool Corporation firmly believes innovative thinking comes from
everyone, everywhere. Nearly 10 years ago, they launched a worldwide effort to
instill innovation as a core competency throughout the entire organization.
Since then, Whirlpool employees worldwide have participated in and
contributed to innovation-related activities resulting in new ideas, products and
services; thus delivering real value to consumers in ways never before seen in
either the company or the home appliance industry.
Page | 19
20. Focused on embedding innovation as a core competency, Whirlpool
Corporation has made a long-standing investment to build this competency.
This investment includes redesigning business processes, training thousands of
employees, building an innovation management system and changing the
culture of the company.
Innovation attracts consumers to the wide portfolio of brands; Whirlpool
Corporation generated more than $2.5 billion of worldwide revenue from
product innovations—well exceeding projected targets for the year—and the
robust pipeline of $4.5 billion will allow for continued growth over time.
Promising entity of the company
Whirlpool Corporation is committed in building products that consumers
around the world can rely upon to meet their daily needs. This commitment to
quality begins in the concept stages and continues throughout the lifetime of the
appliance. The result of these efforts is a sustainable and competitive advantage
for the company.
Globally, Whirlpool Corporation manufactures products using principles of lean
manufacturing and operational excellence to ensure continuous improvement of
processes and to produce products that meet the company's high-quality
standards.
At Whirlpool, there is a constant focus on seeking out new and unique ways to
improve the function, performance and sustainability of their products.
The ring of promise circling the Whirlpool Corporation logo.
The ring around the whirlpool logo clearly shows how the company
encompasses with a promising nature in developing an individual customer
loyalty with its services.
Page | 20
21. Building the Corporate Brand
The Whirlpool corporate brand has a history dating back to 1911. The company
has steadily expanded its product line, revenues, and global footprint for more
than five decades, evident by milestone returns – from $1 billion in 1968, to $2
billion by 1978, to $6 billion by 1989, to the $13 billion reported in 2004. The
corporate mission has also remained focused over time, demonstrated by
mantras such as “Unmatched customer loyalty – the core of our strategy” and
“Customer passion and lifelong relationships – the focus of our business.”
Product Range
The product range covers a wide variety of products from Refrigerators to Fabri
care; from Air Con to Water Purifiers and also Microwaves to UPS.
Following is the product range of Whirlpool Of India Limited.
Refrigerators
Washing Machines
Dyers
Microwave
Water Purifiers
Page | 21
22. Product range refrigerators:
MODEL NAME
FEATURES
MODEL
MODEL LOOK
CAPACITY
& MRP
. Makes ice
faster than
any other
ICEMAGIC –
190L Dlx:
Rs.10350
fridge
210L Dlx:
DIRECT COOL
. Multi-
Rs.11425
purpose
chiller
190L Elite:
Rs.11025
. External
control for
215L Elite:
easy
Rs.12050
defrosting
260L Elite:
.
Rs.13500
Contemporary
international
look
Page | 22
23. 220L Dlx:
. Makes ice
super quick
ICEMAGIC –
. Quick
Rs.14100
220L Elite:
Rs.15225
cooling
250L Dlx:
system
Rs.15900
. Digital
250L Elite:
convenience
Rs.16800
. Auto power
285L Elite:
save
Rs.18700
. Door open
350L Elite:
alarm
Rs.27000
. Quick serve
FROST FREE
380L Elite:
Rs.32000
420L Elite:
Rs.35500
. India’s
largest single
door fridge
310L
. Spacious
FLEXIGERATOR
interiors
– DIRECT COOL
. No CFC
Flexigerator:
Rs.1427516850
Page | 23
24. . Flexible
design to
adjust your
changing
needs
. Stores 8
large bottles
in the door
MASTERPIECE –
DIRECT COOL
. Special
utility bin
170L
Masterpiece:
Rs.822510700
. Unique 7
year
protection
plan
. Stores 8
large bottles
in the door
170L
CORONA ELITEDIRECT COOL
. Special
utility bin
. Unique 7
Corona:
Rs.890011250
years
protection
plan
Page | 24
25. Neo I chill
Spacious with
gel pack and
deep freeze
340l to 450l
Rs 27500 to
40000
technology.
Strategy Execution
The main strategy of the whirlpool is building strong brands, which has loyal
consumer base. Whirlpool is trying to build trustworthiness of the customer and
lead the customer life easier.
Whirlpool mainly does lot of work contributing in building unmatched levels of
loyalty to their brands through lifelong relationships with the customers.
Whirlpool is committed to create the brand value using various strategies such
as focusing on innovation, cost productivity, product quality and consumer
value. Whirlpool always had a continuous effort to improve its global operating
platform to ensure the position of the best-cost and best-quality appliance
manufacturer worldwide. The company is maintaining a strong supply chain to
better deliver products in trading customers and consumers. The benefits of
these actions today can be seen through a stronger network, increased
efficiencies and timely deliveries.
Now and then, even in the future the whirlpool focus is not simply on producing
products but more on the innovation and customer perception in creating them.
Page | 25
26. Its major focus is always on maximizing the benefits of their worldwide
network of resources, which is unmatched in the industry. They are creating
better, more innovative products that improve consumers' lives—in and around
the home—each and every day. The company is always committed in being an
agile, global consumer products company that creates value through their
brands and innovations. With their compelling and growing brands, fuelled with
innovation, the company always attracts and retains loyal customers for life.
Segmentation
The Refrigerator industry for Whirlpool can be segmented on the basis of social
class and income group (demographic segmentation). Whirlpool has done the
market segmentation as given below.
Segment
Category
Sub-brand`
Characteristic
Low income
Economy
170L
Looking for
Masterpiece,
low price
rural class
170L Corona
Middle income
bracket of semi
Standard
Ice magic
Direct cool
Value for
urban
Page | 26
27. 190L & 210L
consumer
Upper middle
Premium
money
Ice magic
income bracket
Direct cool
of urban
(190L–
consumer
260L),
High quality
IcemagicFrost free
(220L-250L)
&
Flexigerator
Upper class
Super premium
285L- 420L
Unique
urban
ice magic-
attribute,
sophisticated
frost free
image.
Page | 27
28. WHIRLPOOL LEADERSHIP
Jeff M. Fettig became Whirlpool Corporation's chairman and chief
executive officer, effective July 2004. He served as president and chief
operating officer and was first elected to the Whirlpool board of directors in
June 1999.
Fettig joined Whirlpool in 1981 as an operations associate. He held a
number of managerial positions in Operations, Sales, Planning and Product
Development before being promoted to vice president, Marketing, Kitchen Aid
Appliance Group in July 1989. In October 1990, he was named vice president,
marketing, for the Philips Whirlpool Appliance Group of Whirlpool Europe
B.V., the company's European subsidiary, and he was named vice president,
Group Marketing and Sales, North American Appliance Group, in October
1992. In 1994 he was named an executive vice president of Whirlpool and
president, Whirlpool Europe and Asia. Fettig also serves on the Board of
Directors
of
The
Dow
Chemical
Company.
A native of Tipton, Indiana, USA. Fettig holds a bachelor's degree in finance
and a Master of Business Administration from Indiana University.
Mr.RajJain, the Managing Director of Whirlpool of India Limited joined
Whirlpool in 1996 and has held various senior management positions within the
company. Prior to his current elevation
Page | 28
29. Mr. Raj was the Executive Director and was responsible for marketing,
sales, consumer services and logistics. He has also held the position of Vice
President? Sales and before which he headed the setting up of Whirlpools Frost
Business in India with an investment of over $80mn.
Prior to joining Whirlpool he had a stint of 16 yrs. with Unilever in India
and overseas in various assignments in Marketing, Sales and Project
Management. He also worked with Unilever in UK for a period of 3 years as a
part of marketing launch team on Pan European basis.
OTHERS MEMBER INCLUDES: Board of Directors
o Arvind Uppal (Chairman & Managing Director)
o Anil Berera
o Mr. Sanjiv Verma
o S.J. Scarff
o Anand Bhatia
o Mr. Vikas Singhal
Audit Committee
o Anand Bhatia, Chairman
o S.J. Scarff
o Anil Berera
Page | 29
30. Directors Remuneration Committee
o Anand Bhatia, Chairman
o S.J. Scarff
o Sanjiv Verma
o Investors Grievance Committee
o Anand Bhatia, Chairman
o Arvind Uppal
o Mr. Anil Berera
o Share Transfer Committee
o Mr. Anil Berera
o Mr. Ravi Sabharwal
o Mr. Vinay Kumar
Page | 30
31. SWOT ANALYSIS
STRENGHTS:
Large experience executive team
Market leader
Large market share
Big brand name
Global operating platform
Best trade position
WEAKNESS: After product service
Lack of strategy
Reducing market share
OPPOURTUNITIES:
To arrange capital
Provide attractive schemes
Growing Asian market
Launching new products
Refrigerator category growing at a larger rate
THREATS: Samsung, LG and other are the competitors
Reducing market share
Increase raw material cost
Distributors getting angry and leaving the network
RECOMMENDATIONS: Motivate distribution channels
Needs more aggressive and competitive promotions
Healthy environment between top executives
Launch sideways doors refrigerators
Page | 31
32. SCOPE
In terms of Purchasing Power Parity (PPP), India is the 4th largest economy in
the world and is expected to overtake Japan in the near future to become the 3rd
largest. Indian consumer goods market is expected to reach $400 billion by
2010. India has the youngest population amongst.
The major countries. There are a lot of young people in India in different
income categories. Nearly two- thirds of its population is below the age of 35,
and nearly 50 % is below 25. There are 56million people in middle class, who
are earning US$ 4,400- US$ 21,800 a year. And there are 6million rich
households in India. The upper-middle and high-income households in urban
areas are expected to grow to 38.2 million in 2007 as against 14.6 million in
2000.Rural sector offers huge scope for consumer durables industry, as it
accounts for 70% of the Indian population. Rural areas have the penetration
level of only 2% and 0.5% for refrigerators and washing machines respectively.
The urban market and the rural market are growing at the annual rates of 7%10%and 25% respectively. The rural market is growing faster than the urban
market. The urban market has now largely become a product replacement
market. The bottom line is that Indian market is changing rapidly and is
showing unprecedented business opportunity.
Page | 32
33. TARGETING
Whirlpool of India has intelligently targeted level, middle and upper class
income groups, as this is the group looking for better products and willing to
pay a little premium for international quality products.
Whirlpool believed that with rising income and increasing westernization, it
could upgrade the refrigerator market and consumers could be willing to pay a
few rupees more for a quality product. Whirlpool realized that 85% of the
Refrigerator market comprised and reliability played a major role in their
purchasing decision.
Positioning
In the refrigerator market, which is heavily cluttered both in terms of brand
varieties and corresponding messages, it is very difficult to differentiate and
position a product as mundane in the mind of consumers to show him to become
a loyal user.
Whirlpool of India positioned itself as a company of global structure, but one,
which listened carefully to its local customer. For instance, it showed an
engineer of foreign origin. Explaining how the compressor was modified to
stand up to high voltage fluctuations based on feedback from Indian
housewives.
Page | 33
34. MARKETING MIX
Product
Product is anything that can be offered to a market for attention, acquisition,
and use of consumption that might satisfy a need of want. The product can be
look at five levels.
The core product is the essential service that the buyer is buying. In this case it
is the cooling effect.
The Generic product is a refrigerator the expected product is a set of attributer
that the buyer expected to get. In this case efficiency of cooling and chilling is
important.
Augmented product is that what is provided by the seller beyond the expected
product attributer lie those attributes that seek to distinguish the products from
other in its category, Whirlpool refrigerator is put across as a complete
refrigerator for Indian condition. It provides long life HTC compressor which is
specially designed to fight voltage fluctuations.
Potential Product refers a set of possible new features that might eventually be
added to the product being offered.
Refrigerators as a product does not offer much and cope beyond changes in
design and materials but whirlpool refrigerator provide lot of unique feature
Page | 34
35. to make it potential product like. Adjustable door trims, fully flexible door
shelves, clean back or external condenser, Fold-back shelf etc.
Creation of Product The whirlpool range of refrigerator are designed and
manufactured with utmost care, to ensure to give trouble free performance for
years. The whirlpool provides more flexibility than any other refrigerator and
provides complete freedom to create space as per need.
Price
Whirlpool has followed a pricing strategy so as to appeal to the mass-market
buyers.
Whirlpool believed that with rising incomes and increasing westernization. It
could upgrade the refrigerator market and consumers will be willing to pay a
little more for a quality product.
Hence prices are kept 3% more than the nearest competitor, Godrej, refrigerator
i.e. the premium for a quality product.
Place
Whirlpool firmly believes in taking its values and philosophy into its supply
chain. The company’s commitment extends to encompass its extensive network
of distributors and dealers who are looked upon as partners in growth, and an
integral part of the whirlpool family
The products are transferred from factory to carrying and forwarding agents
(C& FAs). The C& FAs dispatch the goods to direct dealers or distributors who
further supply the retailer.
Page | 35
36. Research Methodology
Research:Research in common refers to a search for knowledge.
Research can also be defined as a specific and systematic search for pertinent
information on a specific topic. In fact, research is an art of scientific
investigation. The advanced leaner’s Dictionary of current English lays down
the meaning of research as “a careful investigation or inquiry especially through
search for new facts in any branch of knowledge”. Marketing research is the
systematic design, collection, Analysis and reporting of data and findings
relevant to a specific marketing situation or problem”.
Research Methodology:Research Methodology may be understood as the science of study how research
is done significantly and scientifically.
The objective of this section is to describe the research procedure and methods
that have been adopted for the achievement if the project objectives. The
research methodology adopted for the study, which is intended to examine the
consumer Behaviour in selected brand (Whirlpool, LG, and Videocon) of 200
Lts Refrigerators on the basis of price, Brand Name, Quality & after sales
services in the Region of J.P Nagar 2nd Phase (Bangalore).
Nature of Research – Quantitative & Qualitative
Data collection – Primary data & Secondary data
Sample size – 100 customers of Refrigerator at Reliance Digital, J.P
Nagar Bangalore
Sampling Area - Reliance Digital, J.P Nagar Bangalore.
Page | 36
37. Data Collection:Data collection includes the type of data & the source of data that I used while
doing a project.
The data is collected from both Primary data and secondary data sources.
Primary Data:- Primary data is the data which is new. I use the primary source
to
collect
the
primary
data.
Primary
source
include
personal
meeting/Interviewing methods. As primary sources of data I have filled the
Questionnaires from different customers who were using different brands of
Refrigerators of 200 Lts (Whirlpool, LG, and Videocon).
Under my research following are the ways through which I derived the
primary data: Interview to the dealers.
Interview to the customers.
Telephonic interview.
Questionnaire:A Questionnaire is prepared to examine the Behaviour in selected brand
(Whirlpool, LG, and Videocon) of 200 Litters Refrigerators. The language of
Questionnaires should be so simple and Easy so that everyone can answer
easily. These questions have helped me to study the Behaviour of consumers.
Secondary Data:The data which is already in existence is known as secondary data. Secondary
sources include websites, Brochures of the respective companies, various papers
and magazines published from time to time.
Page | 37
38. Under my research secondary data were as follows: Internet.
Monthly Magazines.
Whirlpool official website.
Whirlpool journals.
Customer Database provided by whirlpool.
Research design
A plan for collecting and utilizing data so that desired information can be
obtained with sufficient precision or so that a hypothesis can be tested properly.
This is research design. It could be also said as a framework or plan for a study
that guides the collection and analysis of the data.
Sampling Design:It includes size of sample & technique that I used for selecting the different
items from the sample. A sample design is a definite plan for obtaining a sample
from a given population. It refers to the technique that the researcher adopts in
selecting items for the sample. It should be ensured in the sampling process
itself that the sample selected is representative of the population.
Sample size:By sample size we mean that the number of people to be selected from the
population to make a sample. A sample size should be sufficient enough that
can serve our purpose. It should have Efficiency, Flexibility, and Reliability.
My sample size is of 100 people of JP NAGAR (Reliance Digital) those are
using the refrigerator.
Sample Unit:Sample unit is individual customer of JP Nagar (Bangalore) whose Preference
has to be examined.
Page | 38
39. Sample technique: This is the type of technique that one uses to select the items for the sample.
The sampling method that I have used is JUDGEMENTAL SAMPLING.
Which is a type of NON PROBABILISTIC SAMPLING?
ANALYTICAL TOOL:The tool that I have applied on my research report is Multidimensional scaling
& Correlation analysis.
Correlation Analysis: Correlation analysis refers to the techniques used in measuring the relationship
between the variables.
According to Simpson and Kafka “correlation analysis deals with the
association between two or more variables”.
It helps in determining the degree of relationship between two or more variables
but it does not tell us anything about cause and effect relationship.
Types: - Correlation is classified in several different ways. Three of the most
important ways are
Positive or negative
Simple partial or multiple
Linear or non-linear
There are two types of variables
Static- Consumer preference
Dynamic- Brand Name, Price, Quality, after sales Services.
Page | 39
40. TYPES OF RESEARCH DESIGN
Exploratory Research
Designed to generate basic knowledge, clarify relevant issues uncover
variables associated with a problem, uncover information needs, and/or define
alternatives for addressing research objectives.
A very flexible, open-ended process.
Descriptive Research
Designed to provide further insight into the research problem by describing the
variables of interest.
Can be used for profiling, defining, segmentation, estimating, predicting, and
examining associative relationships.
Casual Research
Designed to provide information on potential cause-and-effect relationships.
Most practical in marketing to talk about associations or impact of one variable
on another.
This research, which was of ‘Competitive Analysis of Companies, competing
whirlpool’, was totally of exploratory in nature.
Page | 40
41. Results and Discussions/Findings
Q1. Which Brand of Refrigerator do you have?
No. of Respondents
100
Whirlpool
46
Videocon
7%
LG
38
Videocon
7
Others
9
Others
9%
Whirlpool
46%
LG
38%
Interpretation: From my survey, I have found that LG was having major
market share in items share in terms of Refrigerator as comparison to other
brands. There were 46% of the people those were having LG Refrigerators.
Page | 41
42. Q2. How did you come to know about your brand /model
of Refrigerator?
No. of Respondents
100
Newspaper
38
Magazines
16
Others
19%
Through
Friends
27%
Through
Friends
27
Others
19
Newspaper
38%
Magazines
16%
Interpretation: From my survey, I have found that Newspapers played a major
role in making aware to the customers about the refrigerator. The next major
role is played by the friends. However, only 16% 0f customers said that they
came to know about the product through magazines.
Page | 42
43. Q3. Which factor influence you more in your Buying
Decision?
No. of Respondents
100
Brand image
25
price
40
Quality
24
After Sales
Service
11
40
30
20
40
25
24
10
11
0
Brand image
price
Quality
After Sales
Service
Series1
Interpretation:
In factors that were responsible for choosing a particular
product was found to be Price, Brand name & Quality. There were 40% of the
people those said that price has influenced them more while buying.
Page | 43
44. Q4. Who influenced you more in your buying decision?
No. of Respondents
100
Self
15
21%
Friends & Relatives
26
Family
Members
38
Others
21
15%
Self
26%
38%
Friends & Relatives
Family Members
Others
Interpretation: From my survey, it is very much clear that there is a major role
of Family in the buying decision of the people. The next major role is played by
the Friends.
Page | 44
45. Q5. Awareness about Refrigerator brand available in
market.
No. of Respondents
100
Fully Aware
31
Unaware
41%
Less Aware
28
Unaware
41
Fully Aware
31%
Less Aware
28%
INTERPRETATION: from my survey, it is very much clear that there were
majority of the people those were not aware of the different refrigerator brands
available in the market. There were 40% of the people those were not aware.
Page | 45
46. Q6. What did you perceive first while buying a
Refrigerator?
No. of Respondents
100
Brand Image
21
Price
35
Quality
28
After Sales Service
7
Style & Looks
9
40
30
20
10
0
Series1
Brand
Image
Price
Quality
Series1
After
Sales
Service
Style &
Looks
Interpretation: The factor that were responsible for choosing a particular brand
of refrigerator was found to be price, Brand Name & Quality. There were 36%
of the people those said that price has influenced them more while buying a
Refrigerator.
Page | 46
47. Q7. Are you satisfied with its overall performance?
No. of
Respondents
100
Fully
Satisfied
12
Satisfied
43
Undecided
26
Less Satisfied
13
Poor
6
45
40
35
30
25
Series1
20
15
10
5
0
Fully
Satisfied
Satisfied Undecided
Less
Satisfied
Poor
INTERPRETATION: on asking that whether the customers were satisfied
with the overall performance of the refrigerator, only about 13% reported that
they were less satisfied whereas about 43% said they are satisfied with the
performance of the refrigerator.
Page | 47
48. Q8. According to you which company gives the most
beneficial schemes to the Customers?
No. of Respondents
100
Whirlpool
31
LG
38
Others
17%
Videocon
14
Others
17
Whirlpool
31%
Videocon
14%
LG
38%
INTERPRETATION:
on asking that which company provides the most
beneficial schemes to the customer, only about 17% of the people were in the
favour of other companies. 38% of the people were in the favour of LG.
Page | 48
49. Q9. If any of other brands of Refrigerator offers you any
attractive scheme, will you go for that brand?
No. of Respondents
100
Yes
37
NO
63
37%
Yes
63%
INTERPRETATION:
NO
it is clearly seen that if a company offers more
attractive schemes then only 37% will go for that brand & 63% of the people
will not go for that brand.
Page | 49
50. Major learning
My Stint with the company has been a learning process; not only about different
brands and companies manufacturing refrigerators but also relationship between
locations based demographics, lifestyle and habits of consumers.
There are many companies engaged in manufacturing, production and sale of
refrigerators.
In view of my interaction with the customers and the dealers, I have come to
know about the marketing, sales and promotion strategies of Whirlpool and also
its competitors mainly Samsung and LG.
Observations are as follows: Whirlpool, Samsung and LG are the leading brands in refrigerators
whereas LG giving the neck-to-neck competition to Whirlpool.
I have come to learn various strategies both the leading refrigerators
follow to increase their sales.
I have also come to know about what skills require to sale the product in
the market and also the customer expectations from the product and brand
as well.
I have come to know about Consumer Behavior and competitive study
of different brand in Refrigerator segment of Whirlpool of India Ltd.
Page | 50
51. FINDINGS AND CONCLUSION
Findings
The promotional activities done by Whirlpool are medium
The in shop displays of Whirlpool products are very good in number as
compared to its competitors.
As survey stated the Whirlpool customer never switches over to any other
company’s product.
Whirlpool is not lagging behind of its competitors in Indian consumer
durables market.
Whirlpool, being a no.1 company is liked by people.
Conclusion
After being a part of Whirlpool (India) Pvt. Ltd. For two months as
summer trainee, I came to following conclusions
Whirlpool being placed as 1st best consumer durable company globally as
well as in the Indian consumer durables market.
The biggest positive point of Whirlpool is their innovativeness in the
products and it is highly liked by Indian public.
Whirlpool products are liked by large numbers of customers who are
brand loyal.
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52. Suggestions
On the basis of the survey conducted by me, following suggestions
are to be considered:
The companies should work on promotional efforts to increase
the awareness of the consumers.
The Company
should
contact personally
to
send
the
their
representatives
customers
to
avoid
to
any
communication problems.
The Company should give more Attention to all the segments.
The companies should come up with some attractive schemes to
attract more & more customers.
Proper advertisement should be given
in order
to
remind
the customers about their schemes and other benefits.
People generally consider price While purchasing a refrigerator
to company should emphasize on competitive prices.
Promotional activities should be increased and should be more
efficient.
Page | 52
53. Questionnaire
Consumer Behaviour in selected brands (Whirlpool, Videocon, and LG etc.) of
200 litters refrigerators on the basis of Price, Brand name, Quality & After sales
Services”.
Name: - _____________________
Gender: - ______
Place: - _____________________
Age: -
Occupation: - __________________
Income: - ______
______
1. Do you have Refrigerator?
o Yes -------o No -------2. Which brand of Refrigerator do you have?
o Whirlpool ------o LG --------------o Videocon ------o Others ----------3. What is the price of your Refrigerator?
---------------------------------------------4. How long do you own this Refrigerator?
o Less than six month ----------o Six month ---------------------o One year ---------------------o Two year --------------------o More than 2 years
---------
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54. 5. How did you come to know about your brand/Model of Refrigerator?
o Newspaper -----------o Magazines -----------o Through Friends -----o Others ----------------6. Which factor influence you’re more in your buying decision?
o Brand Image ----------o Price ---------------------o Quality ------------------o After Sales Service -----7. Who influenced you more in your buying decision?
o Self ---------------------------o Friends/Relatives -----------o Family Members ------------o Others ------------------------8. Awareness about Refrigerator brand available in the market—
o Fully aware ---------o Less aware ---------o Unaware
----------
9. What did you perceive first while buying a Refrigerator?
o Brand Image -------------o Price -----------------------o Quality --------------------o After sales service ------o Style & Looks ------------
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55. 10. Are you satisfied with its overall performance?
o Fully Satisfied -----------o Satisfied ------------------o Undecided ---------------o Less Satisfied -----------o Poor -----------------------
11. According to you which company gives the most beneficial schemes
to the customers?
o Whirlpool --------------o LG ----------------------o Videocon --------------o Others -------------------
12.What are your views about brand image of following brands of
Refrigerator?
Very good
Good
Average
Bad
Worst
Whirlpool
LG
Videocon
Others
13.What are your views about Price of following brands of
Refrigerator?
Very good
High
Average
Low
Very Low
Whirlpool
LG
Videocon
Others
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56. 14.What are your views about Quality of following brands of
Refrigerator?
Very good
Good
Average
Bad
Worst
Whirlpool
LG
Videocon
Others
15.If any of other brands of Refrigerator offers you any attractive
scheme, will you go for that brand?
o Yes -------o No ---------
16.Suggestion/Problems, if any
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Customer’s Signature
Researcher’s Signature
-----------------------------
----Sanjay Kumar--------
Page | 56
57. References
1. http://www.whirlpoolindia.com/media.aspx? Id=25
2. http://www.whirlpool.com/Kitchen-1/Kitchen_Refrigeration-2/102110022/
3.http://www.4psbusinessandmarketing.com/26032009/storyd.asp?
Sid=2661&pageno=2
4.http://www.moneycontrol.com/news_html_files/news_attachment/2010/Whirl
pool.pdf
5. http://www.whirlpool.com/in/consumer/home-appliances/refrigerator
6. Whirlpool brochure
Thank You
Sanjay Kumar
Acharya School of Management
Bangalore
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