How to make a presentation for New Product Development (NPD)

2. Presentation topics…

3. Our Company Name Sunflower
Fruits Company…

4. Our product “Bondhu Lichi Bar”…
“Gift for loyal life”

5. Situated in Dinajpur…
Ours Company… Ours Store house…

6. Our Products…
The lychee is the sole
member of the genus
Litchi . The fresh fruit has
a "delicate, whitish pulp"
with a floral smell and a
fragrant, sweet flavor.
Since this perfume-like
flavor is lost in the
process of canning, the
fruit is usually eaten
fresh.

7. Nutritional value provides our products…
Nutrition Facts
• Lychee - Amount Per 1 fruit without refuse (9.6 g)
• Calories 6
% Daily Value
• Total Fat 0 g - 0%
• Saturated fat 0 g - 0%
• Polyunsaturated fat 0 g
• Monounsaturated fat 0 g
• Cholesterol 0 mg - 0%
• Sodium 0 mg - 0%
• Potassium 16 mg - 0%
• Total Carbohydrate 1.6 g - 0%
• Dietary fiber 0.1 g - 0%
• Sugar 1.5 g
• Protein 0.1 g - 0%
“Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or
lower depending on your calorie needs.”

8. Bondhu Litchi Bar Health Benefit…
1. Cancer
2. Heart Disease
3. Aids digestion
4. Maintains healthy bones
5. Vitamin C
6. Oligonol
7. Vitamin B
8. Weight loss
10. Anti-ageing Benefits
11. Protection from Free
Radicals
12. Skin-Friendly Nutrients
13. Maintenance of Healthy
Hair.

9. Manufacturing Process….
How to Select our products… How to store our products…
• Fresh lychees are available
from June to October.
• Choose the fruits that are
bright in color, light red to
deep red without blemishes.
• Their skin should be tough and
leathery but should be pliable
and not dull, dry or dark.
• If the fruit tastes bitter or sour,
it indicates that it has not
ripened fully.
• Lychees have a good shelf life
and can be kept at room
temperature for up to 5 days
and refrigerated for up to 5
weeks.
• A temperature of 34-40 OF.
• They should not be peeled
except just before serving.
• Lychees should be wrapped in
a paper towel and kept in a
perforated plastic bag.

10. Market segmentation... Target Marketing …
• Geographic: characteristics of
consumers differ across nations,
states, geographic areas reflecting
cultural interests.
• Behavioural: knowledge, attitude,
use or response to a product.
Mass marketing
Direct Marketing

11. Promotion
Brand
Generating
sales
Creating
brand loyalty

12. Bondhu Lichi BarAll Area
Place and Products…

13. Advertising and Test marketing…
TV Add
Online Add
Bill Board
Newspaper
Approaches our test
marketing…
• Standard test markets
• Controlled test
markets
• Simulated test markets

14. Distribution Channels and Launch…
Hole Seller
Retailer
handling
packaging
transport
 storage
processing

15. Have a good day…