Dawn Lee - 18th Century Goodness Company Overview Visit our website to know more about us. https://dawnlee.in/

1. Dawn Lee
Retaining the Goodness of 18th Century
www.dawnlee.in | info@dawnlee.com
We bring for you series of concept-based products

2. Revolution on Buying and Eating Habits to increase the family health graph
20+ 100K+ 20K+
Founded Customers Served Monthly Active Customers
Our key
to
Success
Health Graph
Buying Eating

3. Product Profiling & Live product demo
Company Overview
Our Team
Factory Tour
Our mission & vision
Certifications
Agenda

4. Our Mission and Vision
Mission :
To promote 100% natural food products in order to keep the earth
and its people healthy. Eco- friendly packaging for healthy living,
concept based products.
Vision :
Bringing back the goodness of 18th century.

5. Why choose Dawn Lee?
Dawn Lee is a brand of Khushi Agro Pvt Ltd that offers exotic Indian
spices and premium quality dry fruits.
We answer all consumer questions -
• What is Concept based products?
• Why need of Consumer education?
• User friendly packaging. How?
• How contributing to nature?

6. • How Dawn Lee products are value for money?
• Are we actually buying more safety or Just peace of Mind?
Organic Or Natural
• Our main intent why to buy instead of just to buy?
• Spreading Awareness
We are always open for our customer questions – Why?
To share our experience and knowledge on products with the user.
And to keep learning!

7. Our Core Team
Mr. Virendra Singh Dhakad Mr. Gautam Dhakad
With 60 years of extensive experience in the spice
industry, Mr Virendra Singh Dhakad has been a
constant support and beacon of light for the entire
team at Dawn Lee. He not only guides us in
business decisions but also in life choices thus
helping us grow each day and serve better.
Under the precious guidance of Mr Gautam
Dhakad, Dawn Lee has witnessed phenomenal
growth in a very short span of time. He has
invested 20+ years in doing the in-depth research
in spice industry and this is reflected in the
experience that he hold now.
Chairman Director
Mr. O P khanduja
Over 35+ years of experience in Spice Industry,
Awarded as Jewel of Indian Spices and more, Mr OP
Khanduja is passionate business leader and an
effective communicator. We are blessed working
under his guidance & support. He has worked with
big brands like Baidyanath and Catch.
Brand Mentor

8. Our Team
Mr. Harsh Dhakad
Financial Director
Mr. Kunal Chopra
International Marketing Director
Mr. Kunal comes with knowledge of business,
economics, and sales strategy along with strong
communication, strategic planning, and management.
Also Guiding in online marking & positioning
company in the best possible way to audiences around
the world.
Mr. Harsh oversees and maintains full responsibility of
the business's finance department. Also setting out
financial targets and budgets for the business and also
managing the companies policies, global policies and
business planning, building business chain.

9. Why Collaborate with us?
• 24*7 smiley customer service
• Customer Retention Ratio is 98.30% as of now.
• Exclusivity of our products relieves you from the cut throat competition.
• How Competitive Prices?
• Our large purchasing power with 25 years of experience of exime business allow us
to deliver supreme quality products.
• R & D cost not factored in our current prices.
• Our products are incomparable to generic substitutes available, it helps you further
reduce the competition aspect.
13 November
2021
Let’s grow together

10. Product Filing
Dawn Lee having range of around 100+ products available in raw
and processed form. We have brought up best quality, healthy products
and our research in ongoing for more.
Product Category
Spices
Mouth Freshner
Dry Fruits &
Seeds
Tea & Milk
Booster
Sugar
Alternatives
Natural
Antibiotics
Special Products Dairy Product

11. Dawn Lee Product USP
Use of Ceylon cinnamon instead of other cheaper substitute.
Uses only High curcumin turmeric (6%) in all our products.
Garam masala made without use of red chilli powder.
No artificial color or added preservatives in any of the product.
Use of Khandsari sugar instead of refined sugar.
User friendly and eco friendly packaging.
Use of Kashmiri Almonds(mamra) instead of any cheaper substitute.

12. Why Ceylon Cinnamon?
• There are many varieties of Cinnamon available in the
market. We use only real one (ceylon) in all our
products.
• All are cinnamon sticks but only one is the true
cinnamon- Ceylon.
• Benefits of Ceylon cinnamon –
o Brain health
o Heart – Anti clotting
o Blood Sugar Regulation
o Anti bacterial
o Arthritis Relief
o Digestive Aid and more..
We have variety of products in this category. Available on

13. Our Special Products
• Cure Pep is the fusion of curcumin
rich turmeric and black pepper.
• If a pinch of black pepper used with
high potency turmeric it increases
the absorption of Curcumin in our
body 2000%
Cure Pep

14. 3 special range of Milk Latte enriched with
Original flavour of saffron and Kashmiri
almonds and several precious herbs and
spices. Totally sugar Free.
Replace coffee time or tea time craving with yummy yet
healthy one.
o Saffron Milk Latte
o Golden Turmeric Latte
o Cinnamon Latte
Milk Latte

15. • Tea-cum-Immunity Booster
• A Core Blend of Traditional Herbs for a
Royal Heart
• Use of Ceylon cinnamon act as remedy
for cough and cold.
How to Use:
Can be taken with milk or normal water.
Boil it 5-10 min Add natural sweetener
Enjoy health & taste with energy and get relax by the
end of the day.
Tea Masala / Herbal Tea
Instant Energy Drink

16. • Indigenous product
• Pesticide or fertilizer free.
• Best and healthy drink for vegan milk lovers.
• No cheaper substitute used in other mixed
products range.
Kashmiri almonds / Walnuts

17. Saffron & Heeng
• Our Saffron is naturally dried and hand harvested.
• Raw Heeng Powder is gluten-free.
• Glass bottle packaging to maintain freshness and quality.
We have variety of products in this category. Available on

18. Kitchen Kings
Garam Masala Jeeravan
No use of red chilli
Enriched with Ceylon cinnamon &
Gluten free Heeng
Enriched with Ceylon
cinnamon
Can be consumed
by kids
Reusable Packing
Value for money

19. Star products in series of Mouth Freshner
Calcium rich Seed Mix and Roasted Clove
Roasted Clove (Laung).
Change your eating habits while travelling.
Why Roasted Clove?
• Reduces abnormal eating habits, unusual cravings for snacks.
• Keep mouth germ free and smell free.
• Prevent irregular eating habits.
• For strong teeth.
Calcium Rich Seed Mix
No need of taking calcium tablets. Here is the best alternative Mix with
various calcium rich seeds, in Dawn Lee’s mouth freshner category.
Healthy bhi tasty bhi.

20. Buying more safety or Just peace of Mind?
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Before 2014 2016 2018 After 2020
Increase in organic food market, produce and trends
Organic Conventional

21. Our Enthusiastic Team

22. Certifications

24. Thank You
www.dawnlee.in
Available On :