4P's analysis of successful and unsuccessful services of 'Biman Bangladesh Airlines'

1. UR
WELCOME
TO
PRESENTATION

4. GROUPMEMBERS
NAME ID
Md. Asif Mahbub 11121101250
Md.Masum Billah 11121101090
G.M. Shariful Islam 11121101088
Joyanta Mondal 11121101030
Md. Ashfaq Ashikul 11121101035

5. INTRODUCTION
Biman Bangladesh Airlines, is the national
flag carrier airline of Bangladesh.
The airline provides international
passenger and cargo services to Asia and
Europe, as well as major domestic routes
inside Bangladesh. It has air service
agreements with 42 countries and
currently flies to 16 different countries.

6. HISTORY
On 4 February 1972, Biman started its
domestic services, initially linking Dhaka
with Chittagong, Jessore and Sylhet, using
a single Doglas DC-3 acquired from India.
Biman Bangladesh Airlines was
established on 4 January 1972 as
Bangladesh's national airline.

7. HISTORY
1st Aircraft of Biman Bangladesh Airlines in
1972
Fokker F-27 in1972

8. FLIGHT CLASSES
A two-class service (J and Y) is operated
on all of Biman's airliners.
Business Class
Economy Class
Business Class
Economy Class

9. IN-FLIGHT EMINITIES
Every aircraft of “Biman” is equipped with
modern in-flight entertainment. Every seat
is fitted with personal touch LCD screen
displays. It is loaded with movies, songs
and games. It is in two languages –
English and Bengali.
LCD

10. DESTINATIONS
As of July 2014, Biman serves 22
destinations, 19 of them international.
However, the carrier has air service
agreements with 43 countries.
The airline operates flights to several
destinations in the Middle East, some
destinations in South and South East Asia;
London, Rome and Frankfurt in Europe.

11. DESTINATIONS
Some domestic flights of Biman Bangladesh
Airlines –
Dhaka to -
Comilla
Barisal
Ishurdi
Jessor
Sylhet
Thakurgaon
Cox’s Bazar
Chittagong
Rajshahi
Saidpur

12. DESTINATIONS
Some international flights of Biman
Bangladesh Airlines –
Bangladesh to -
Singapore
Germany
Malaysia
Thailand
United Arab Emirates
United Kingdom
United States
Saudi Arabia
Netherlands
Hong Kong

13. DESTINATIONS
Some destinations of Biman Bangladesh
Airlines out of Bangladesh –
Bangladesh to -
Pakistan
Belgium
Bahrain
Greece
Burma
Kuwait
France
Oman
Japan
Nepal
Qatar
India
Italy
Iraq

14. SERVICES
Today we’ll discuss about 5 services of
Biman Bangladesh Airlines.
Services are –
Hazz-Flight
Biman Cargo
Biman Maintainance
Biman Airlines Training Centre (BATC)
Biman Flight Catering
Center (BFCC)

15. SUCCESSFUL SERVICES
Successful services of
Biman Bangladesh
Airlines –
Hazz-Flight
Biman Maintainance
Biman Airlines Training Centre (BATC)
Biman Flight Catering Center (BFCC)

16. UNSUCCESSFUL SERVICES
Unsuccessful services of Biman Bangladesh
Airlines –
Biman Cargo

17. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
In addition to normal passenger as
Bangladesh is an Islamic country.
Thousands of Bangladesh’s Muslim goes
to Mecca annually for the Hajj. Biman
carries a major portion of these population.
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HAZZ-FLIGHT
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18. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
While the air cargo industry in Bangladesh
grew by 16.5%. Biman’s cargo operations
remained constant when private operators
such as Bismillah Airlines, Best Aviation and
Air Bangladesh witnessed a 108%growth
from the previous year.
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BIMAN CARGO
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19. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Biman maintenance saves the cost of Biman
as well as earn a huge money by providing
the maintenance and repairing service to the
other foreign and local airlines and utilizes
this sector to earn a lot of money.
P
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BIMAN MAINTANENCE
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20. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Bangladesh Airlines Training Centre
(BATC) used to train a large number of
existing and new employee. BATC trains
not only the staffs of Biman but also the
higher officials of some other local and
foreign airlines and earn some money from
this program.
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BATC
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21. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Biman Flight Catering Center (BFCC) earns
around tk 10 crore profit in a year. Apart
from supplying food to Biman Bangladesh
Airlines BFCC gets casual order from all
18 international airlines operating in
Bangladesh. On average, the five foreign
airlines take 25000 meals daily.
P
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BfCC
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22. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
In Hazz-Flight fair per person in Biman
Bangladesh Airlines:]
Economy class $950
Business class $1300
In other airlines the fair starts from
$2000
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HAZZ-FLIGHT
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23. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Though it charges low price but because of it
is slower than other airlines. Yet it is
unsuccessful.
BIMAN CARGO
U
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P
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24. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
It charges low but ensure better quality
than others that’s why it is successful.
BIMAN MAINTANENCE
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P
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25. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
BATC
S
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P
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It charges low but ensure better quality
than others that’s why it is successful.

26. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
The cost of meal in Biman Bangladesh
Airlines:
Economy class ranges from $8 to 10
Business class meal about $20
In other airlines it starts
from $30
BfCC
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P
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27. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Every year a fair use to be arrange. During
this fair, several packages are presented.
]
Biman also gives advertisement for
promotion in radio and television targeting
Hazz-Flight.
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HAZZ-FLIGHT
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28. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Biman didn’t take
any step to promot
cargo.
BIMAN CARGO
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F
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P
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I
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29. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
By branding with the logos of Biman
Bangladesh Airlines in Bus, Micro or car,
the organization also gets promoted.
Stickers, posters are pasted on the glass
of car or micro for promotional purpose of
Biman Maintenance.
BIMAN MAINTANENCE
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30. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
BATC
S
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F
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Some awareness
advertisings are
p r o v i d e d b y
sponsors for
BATC.
P
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I
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31. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Free meal use to be
served to its loyal
customers. Biman
also release some package in each flight
and in fair relating BFCC.
BfCC
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S
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P
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I
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32. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
P
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A
C
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Distribution of product in airline marketing
refers to all aspects of link between the airline
and the p a s s e n g e rs.
Because of recent
development particularly in the
area of e l e c t r o n i c
t e c h n o l o g y there are several
approaches to reach it’s product to the
clients.

33. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
Airline has to choose the suitable one
depending on it’s existing capacity,
demand, market condition and competitors
activities. The core product for he airline
passenger is transportation of person in an
aircraft in a seat with the facility to carry
along with the personal belongings.
P
L
A
C
E

34. 4P’S ANALYSIS OF SUCCESSFUL
AND UNSUCCESSFULL SERVICES
To ensure this core of product to the valued
customers,
Computerized
Reservation System(CRS)
has taken a vital role
with its progressive technology.
P
L
A
C
E
CRS

35. CONCLUTION
Biman Bangladesh Airlines is an emerging
company. It has huge opportunities to be
successful as an airlines. The services
which are now unsuccessfull hope those
will be successfull. We will be proud of the
success of Biman Bangladesh
Airlines in near future.

36. ANY QUESTION

37. THANK
Y U