Integrating Social Media Without Adding Headcount - Social Fresh Charlotte 20...Social Fresh Conference
The document discusses structuring for social media success without adding headcount. It recommends building awareness of social media, creating a framework to manage it, and developing a strategy to define and measure success. The three steps are to find the right people, create guidelines and communicate consistently, and map social media goals to business objectives while providing the necessary tools.
This document discusses innovation and 21st century learning. It notes that change is constant in today's society and education must prepare students for the future. The document outlines key aspects of 21st century skills like collaboration, critical thinking, creativity and communication. It also discusses qualities of innovators such as questioning, observing, experimenting and networking. Resources are provided on topics like the history of the internet, cell phone use, professional learning standards, and tools to support bringing own devices to class. The goal is to promote education and innovation for the 21st century.
Social media is described as the ongoing conversation of the planet, where people openly share, make friends, and have conversations. It has become integrated into daily life for many, serving as a home page, place to do business, find news and entertainment, and view personal histories. Social media levels the playing field and connects people in new ways, redefining areas like work, learning, sharing, and more. It has become a connective tissue in society.
The document discusses how local councils are using social media to engage hard to reach groups like youth, people with disabilities, seniors and time-poor families. It notes that a quarter of councils see social media helping with this. It also discusses challenges like needing to build trust over time as people learn how to engage through new tools. Finally, it lists tips for using social media to facilitate civic participation, such as making content easy to use, innovative, accessible on popular platforms, shareable, enjoyable and community-focused.
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...David Terrar
Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing!
Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked:
* How has social business evolved?
* What is the current state?
* How does social integrate with our systems and processes today?
* What are the challenges for implementation and achieving success?
* Where are we headed?
Our speakers were:
Alan Patrick - Broadsight (and The Patchwork Elephant Team)
Janet Parkinson - Technotropolis (and The Patchwork Elephant Team)
Will McInnes - NixonMcInnes (author of Culture Shock)
Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™)
Luis Saurez - IBM (famous for living outside of the inbox)
Neil Usher - WorkEssence
Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave)
David Terrar - D2C (and The Patchwork Elephant Team)
Social media has positively connected people but also has negatives. It provides immediate communication but also encourages bullying and diverts people from real-world activities. While it spreads information quickly, it also spreads gossip and presents too many unverified details. If current trends continue, the future may see people take more virtual than real vacations, and children learn primarily through technology instead of direct experiences. Steps are needed to monitor youth exposure, improve source reliability, focus social media on reality, and promote wellness activities.
Social media is online tools like blogs, wikis and sites used to share photos and videos that allow people to publish and share content. The individual is now central to social media which has implications for companies that used to hide behind PR departments. Tracking social media usage shows adoption of tools like Twitter increasing drastically over time. For businesses, social media requires responding to comments, building relationships, reviewing comments and leveraging tools like Twitter in real-time. JetBlue is an example of a company that joined Twitter early and now has over 1 million followers that provide feedback. Growing social media skills involves following websites, groups and blogs focused on social media marketing.
Integrating Social Media Without Adding Headcount - Social Fresh Charlotte 20...Social Fresh Conference
The document discusses structuring for social media success without adding headcount. It recommends building awareness of social media, creating a framework to manage it, and developing a strategy to define and measure success. The three steps are to find the right people, create guidelines and communicate consistently, and map social media goals to business objectives while providing the necessary tools.
This document discusses innovation and 21st century learning. It notes that change is constant in today's society and education must prepare students for the future. The document outlines key aspects of 21st century skills like collaboration, critical thinking, creativity and communication. It also discusses qualities of innovators such as questioning, observing, experimenting and networking. Resources are provided on topics like the history of the internet, cell phone use, professional learning standards, and tools to support bringing own devices to class. The goal is to promote education and innovation for the 21st century.
Social media is described as the ongoing conversation of the planet, where people openly share, make friends, and have conversations. It has become integrated into daily life for many, serving as a home page, place to do business, find news and entertainment, and view personal histories. Social media levels the playing field and connects people in new ways, redefining areas like work, learning, sharing, and more. It has become a connective tissue in society.
The document discusses how local councils are using social media to engage hard to reach groups like youth, people with disabilities, seniors and time-poor families. It notes that a quarter of councils see social media helping with this. It also discusses challenges like needing to build trust over time as people learn how to engage through new tools. Finally, it lists tips for using social media to facilitate civic participation, such as making content easy to use, innovative, accessible on popular platforms, shareable, enjoyable and community-focused.
Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hop...David Terrar
Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing!
Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked:
* How has social business evolved?
* What is the current state?
* How does social integrate with our systems and processes today?
* What are the challenges for implementation and achieving success?
* Where are we headed?
Our speakers were:
Alan Patrick - Broadsight (and The Patchwork Elephant Team)
Janet Parkinson - Technotropolis (and The Patchwork Elephant Team)
Will McInnes - NixonMcInnes (author of Culture Shock)
Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™)
Luis Saurez - IBM (famous for living outside of the inbox)
Neil Usher - WorkEssence
Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave)
David Terrar - D2C (and The Patchwork Elephant Team)
Social media has positively connected people but also has negatives. It provides immediate communication but also encourages bullying and diverts people from real-world activities. While it spreads information quickly, it also spreads gossip and presents too many unverified details. If current trends continue, the future may see people take more virtual than real vacations, and children learn primarily through technology instead of direct experiences. Steps are needed to monitor youth exposure, improve source reliability, focus social media on reality, and promote wellness activities.
Social media is online tools like blogs, wikis and sites used to share photos and videos that allow people to publish and share content. The individual is now central to social media which has implications for companies that used to hide behind PR departments. Tracking social media usage shows adoption of tools like Twitter increasing drastically over time. For businesses, social media requires responding to comments, building relationships, reviewing comments and leveraging tools like Twitter in real-time. JetBlue is an example of a company that joined Twitter early and now has over 1 million followers that provide feedback. Growing social media skills involves following websites, groups and blogs focused on social media marketing.
This presentation was prepared for a talk I was asked to give in 2014 at an International Conference on 'Glocal' (global + local) Education.
I showcased some examples of using technology and the Internet in my marketing lectures.
Collaboration for the greater good: How a new government agency changed the face of financial experiences.
UXPA 2013's opening keynote from Noah Kunin, Daniel Munz, and John Yuda chronicles the efforts of the Consumer Financial Protection Bureau to transform traditional mortgage forms into a more user-friendly version of themselves.
There are two videos referenced in the slides, viewable online as follows:
Slide 50: http://www.youtube.com/watch?v=MC515DJrhsM&list=SP4DF0E02026116FC5
Slide 81: http://www.youtube.com/watch?v=U2-M1SbyBVA
The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We'll explore the Dos and Don'ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause & broadcast their message to the world.
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)Monica Hamburg
This document discusses the importance of social media for non-profits and philanthropy. It provides tips from experts on using social platforms like Facebook, YouTube and Twitter to engage supporters and raise awareness. Non-profits are encouraged to tell personal stories, share videos and photos, monitor conversations and listen to supporters to build connections through social media. The key is focusing on people rather than technology and using multiple tools together like Facebook, Twitter and blogs to mobilize supporters and share messages.
How to Track, Measure, and Get Business Value Out of Social InfluenceChristian Buckley
Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.
Culture Shock: radical change for the change resistant, Melcrumwill mcinnes
This document discusses seven ways to quietly start a revolution in resistant organizations. It advocates for (1) giving people a sense of purpose and meaning in their work, (2) harnessing collective intelligence through open collaboration, and (3) finding simple ways for people to have fun at work. It also suggests (4) playing meaningful games to solve problems, (5) changing leadership styles to be more transparent and engage in dialogue, and (6) using new metrics like email reduction and interaction time. Finally, it says the key to changing culture is to (7) lead by example in meetings and conversations.
The document discusses designing for communities from the bottom-up and inside out approaches. It explains that grassroots social change is powerful when communities engage people to work towards everyone's well-being rather than individual gain. The inside out approach means the designer facilitates co-creation by working with community members to find solutions, rather than having sole ownership. The outcome should be a service or process created for and by the community.
Maersk Line is the largest container shipping company in the world. In 2011, they began using social media to communicate. When an unfortunate shipping incident occurred, Maersk Line decided to share details of the accident openly on Facebook. They posted a description of the incident along with a Q&A. This Facebook post went viral and generated overwhelmingly positive feedback from the public. As a result, Maersk Line won a social media award and learned that using social media like Facebook could help them remain transparent while humanizing their brand.
This document discusses teams and culture according to the concept of "Culture Shock". It covers several topics related to social business including purpose and meaning, democracy and empowerment, progressive people, leadership, and fair finances. The overall document provides an overview of these concepts in building effective teams and culture through decentralized bottom-up innovation and empowering people.
Here Comes Everybody & Cognitive Surplus ReviewKristenstan
This document summarizes and analyzes two books by Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations (2008) and Cognitive Surplus: Creativity and Generosity in a Connected Age (2010). Shirky studies how the internet impacts society. The books discuss how new tools enabled by the internet lower transaction costs and allow groups to form more easily. Shirky also explores how social media can harness unused cognitive surplus or free time from the public for creative and civic purposes.
The document discusses the concepts of participatory culture and new media as presented by scholars Henry Jenkins, David Gauntlett, and Michael Wesch. It provides links to several of their videos and articles on topics like how the internet has shifted people from passive consumers to "prosumers" who both consume and produce media. Students are tasked with reviewing these materials and demonstrating their understanding of participatory culture by choosing from formats like a factsheet, video, or animated conversation between the scholars.
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.
The document discusses how community is the platform and medium for connecting people. It provides perspectives from various authors on how communities are fundamental to human life, thrive on shared practices and dialogue, and help encourage risks through support. Networks of people are beginning to self-organize faster than traditional companies and are better informed as a result. Building community involves building conversation and telling stories.
Governor's conference on substance abuse 04 apr12Suzanne Hull
This document provides information on how businesses can grow using social networking. It discusses what social networking is, the benefits of using social media marketing, and tips for getting started, including listening, sharing, and creating content. Contact information is given for Suzanne Hull of Contemporary Business Solutions for coaching, workshops, and other resources on using social media for business growth.
The document discusses how the internet is impacting society through increased online advertising, the need to transform learning methods, and the importance of creativity, collaboration, and transparency to address global challenges and economic crises. Massive online collaboration will be needed to solve worldwide problems, and trust in business must increase during difficult economic times.
Transformative Learning and Sustainable Education at SkinDEEP 2011 EcoLabs
Transformative Learning and Sustainable Education. An introduction to transformative learning and a short case study of the 2009 Teach-in for ecological literacy in design education. Presentation at SkinDEEP 2011 - experiential knowledge and multi-sensory communication. International Conference 2011 of the Design Research Society's Special Interest Group on Experiential Knowledge. June 2011. Farnham, UK. http://www.experientialknowledge.org/
Also see: http://teach-in.ning.com/
and the full paper at http://eco-labs.org/
This document discusses several topics related to globalization including its causes and effects, concerns about the future of humanity, and cultural issues. It references scholars like Stephen Hawking who argue that humanity will need to colonize outer space within 100 years. It also discusses overpopulation as a major global problem and how cultural appropriation can be problematic. The document closes with thoughts on nationalism and neo-imperialism in the globalized world.
The document discusses several aspects of globalization including increased interconnectedness through transportation and communication technologies. It provides examples of how people from different parts of the world interact through trade, travel, and shared media. Globalization has positive economic impacts like improved standards of living but also cultural impacts like increased awareness of foreign cultures and loss of local culture. It also notes environmental impacts both positive and negative from factors like resource use and climate change.
Changing society and globalisation – new threats and opportunities, Dr Liz C...Martin Jack
This document discusses how globalization and technological changes are impacting society and crime trends. Globalization refers to the increasing integration of economies and cultures through trade, technology, and travel. Key effects include rising internet usage, urbanization, population growth, and wealth inequality between rich and poor nations. Globalization creates opportunities for legitimate trade but also "criminogenic asymmetries" that drive threats like human trafficking, drug trafficking, cybercrime, and the illegal trade of goods. The conclusion warns that organized crime is becoming more international in scope and that countries must work together to pursue criminals while also preventing threats, protecting citizens, and preparing for future challenges in our increasingly globalized world.
How the development of transport costs shape the economic environment. Scale economies and negative externalities will be discussed.
Authors: Christoph Forstner, Simon Kilian, Christopher Karlsson. Based on the World Development Report 2009.
This presentation was prepared for a talk I was asked to give in 2014 at an International Conference on 'Glocal' (global + local) Education.
I showcased some examples of using technology and the Internet in my marketing lectures.
Collaboration for the greater good: How a new government agency changed the face of financial experiences.
UXPA 2013's opening keynote from Noah Kunin, Daniel Munz, and John Yuda chronicles the efforts of the Consumer Financial Protection Bureau to transform traditional mortgage forms into a more user-friendly version of themselves.
There are two videos referenced in the slides, viewable online as follows:
Slide 50: http://www.youtube.com/watch?v=MC515DJrhsM&list=SP4DF0E02026116FC5
Slide 81: http://www.youtube.com/watch?v=U2-M1SbyBVA
The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We'll explore the Dos and Don'ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause & broadcast their message to the world.
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)Monica Hamburg
This document discusses the importance of social media for non-profits and philanthropy. It provides tips from experts on using social platforms like Facebook, YouTube and Twitter to engage supporters and raise awareness. Non-profits are encouraged to tell personal stories, share videos and photos, monitor conversations and listen to supporters to build connections through social media. The key is focusing on people rather than technology and using multiple tools together like Facebook, Twitter and blogs to mobilize supporters and share messages.
How to Track, Measure, and Get Business Value Out of Social InfluenceChristian Buckley
Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.
Culture Shock: radical change for the change resistant, Melcrumwill mcinnes
This document discusses seven ways to quietly start a revolution in resistant organizations. It advocates for (1) giving people a sense of purpose and meaning in their work, (2) harnessing collective intelligence through open collaboration, and (3) finding simple ways for people to have fun at work. It also suggests (4) playing meaningful games to solve problems, (5) changing leadership styles to be more transparent and engage in dialogue, and (6) using new metrics like email reduction and interaction time. Finally, it says the key to changing culture is to (7) lead by example in meetings and conversations.
The document discusses designing for communities from the bottom-up and inside out approaches. It explains that grassroots social change is powerful when communities engage people to work towards everyone's well-being rather than individual gain. The inside out approach means the designer facilitates co-creation by working with community members to find solutions, rather than having sole ownership. The outcome should be a service or process created for and by the community.
Maersk Line is the largest container shipping company in the world. In 2011, they began using social media to communicate. When an unfortunate shipping incident occurred, Maersk Line decided to share details of the accident openly on Facebook. They posted a description of the incident along with a Q&A. This Facebook post went viral and generated overwhelmingly positive feedback from the public. As a result, Maersk Line won a social media award and learned that using social media like Facebook could help them remain transparent while humanizing their brand.
This document discusses teams and culture according to the concept of "Culture Shock". It covers several topics related to social business including purpose and meaning, democracy and empowerment, progressive people, leadership, and fair finances. The overall document provides an overview of these concepts in building effective teams and culture through decentralized bottom-up innovation and empowering people.
Here Comes Everybody & Cognitive Surplus ReviewKristenstan
This document summarizes and analyzes two books by Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations (2008) and Cognitive Surplus: Creativity and Generosity in a Connected Age (2010). Shirky studies how the internet impacts society. The books discuss how new tools enabled by the internet lower transaction costs and allow groups to form more easily. Shirky also explores how social media can harness unused cognitive surplus or free time from the public for creative and civic purposes.
The document discusses the concepts of participatory culture and new media as presented by scholars Henry Jenkins, David Gauntlett, and Michael Wesch. It provides links to several of their videos and articles on topics like how the internet has shifted people from passive consumers to "prosumers" who both consume and produce media. Students are tasked with reviewing these materials and demonstrating their understanding of participatory culture by choosing from formats like a factsheet, video, or animated conversation between the scholars.
Using Online Technologies in Post Secondary Education to ThriveKemp Edmonds
New online communication technologies are enabling students to thrive in post-secondary education, whether attending classes remotely or on campus. These technologies empower students and educators by facilitating interactions that were previously only possible in person, but adopting new technologies also requires changing habits and opening channels of communication. The document explores examples of technologies like Skype that allow remote participation, as well as emerging technologies like wearables and brain-computer interfaces, and discusses both the opportunities and challenges of incorporating new technologies into education.
The document discusses how community is the platform and medium for connecting people. It provides perspectives from various authors on how communities are fundamental to human life, thrive on shared practices and dialogue, and help encourage risks through support. Networks of people are beginning to self-organize faster than traditional companies and are better informed as a result. Building community involves building conversation and telling stories.
Governor's conference on substance abuse 04 apr12Suzanne Hull
This document provides information on how businesses can grow using social networking. It discusses what social networking is, the benefits of using social media marketing, and tips for getting started, including listening, sharing, and creating content. Contact information is given for Suzanne Hull of Contemporary Business Solutions for coaching, workshops, and other resources on using social media for business growth.
The document discusses how the internet is impacting society through increased online advertising, the need to transform learning methods, and the importance of creativity, collaboration, and transparency to address global challenges and economic crises. Massive online collaboration will be needed to solve worldwide problems, and trust in business must increase during difficult economic times.
Transformative Learning and Sustainable Education at SkinDEEP 2011 EcoLabs
Transformative Learning and Sustainable Education. An introduction to transformative learning and a short case study of the 2009 Teach-in for ecological literacy in design education. Presentation at SkinDEEP 2011 - experiential knowledge and multi-sensory communication. International Conference 2011 of the Design Research Society's Special Interest Group on Experiential Knowledge. June 2011. Farnham, UK. http://www.experientialknowledge.org/
Also see: http://teach-in.ning.com/
and the full paper at http://eco-labs.org/
This document discusses several topics related to globalization including its causes and effects, concerns about the future of humanity, and cultural issues. It references scholars like Stephen Hawking who argue that humanity will need to colonize outer space within 100 years. It also discusses overpopulation as a major global problem and how cultural appropriation can be problematic. The document closes with thoughts on nationalism and neo-imperialism in the globalized world.
The document discusses several aspects of globalization including increased interconnectedness through transportation and communication technologies. It provides examples of how people from different parts of the world interact through trade, travel, and shared media. Globalization has positive economic impacts like improved standards of living but also cultural impacts like increased awareness of foreign cultures and loss of local culture. It also notes environmental impacts both positive and negative from factors like resource use and climate change.
Changing society and globalisation – new threats and opportunities, Dr Liz C...Martin Jack
This document discusses how globalization and technological changes are impacting society and crime trends. Globalization refers to the increasing integration of economies and cultures through trade, technology, and travel. Key effects include rising internet usage, urbanization, population growth, and wealth inequality between rich and poor nations. Globalization creates opportunities for legitimate trade but also "criminogenic asymmetries" that drive threats like human trafficking, drug trafficking, cybercrime, and the illegal trade of goods. The conclusion warns that organized crime is becoming more international in scope and that countries must work together to pursue criminals while also preventing threats, protecting citizens, and preparing for future challenges in our increasingly globalized world.
How the development of transport costs shape the economic environment. Scale economies and negative externalities will be discussed.
Authors: Christoph Forstner, Simon Kilian, Christopher Karlsson. Based on the World Development Report 2009.
Globalization has both advantages and disadvantages. The advantages include increased standards of living in developing countries, greater global competition spurring innovation, and governments collaborating on common goals. However, disadvantages are outsourcing leaving many without jobs, little regulation resulting in safety and environmental issues, cultural blending causing loss of unique characteristics, and Western-focused development sometimes failing in non-Western nations. In conclusion, globalization creates both winners and losers, so people will have differing views on if it is good or bad.
The document discusses global warming, including its causes, consequences, and preventative measures. It states that global warming is caused by both natural factors like the greenhouse effect as well as man-made causes from pollution and burning fossil fuels. This results in rising sea levels, melting polar ice caps, changes in animal behavior, and odd climatic changes. The document also covers ozone layer depletion and how damage to the ozone layer from human activity could have catastrophic effects by allowing more ultraviolet rays from the sun to reach the planet.
Globalization refers to the increasing interconnectedness of countries through trade and cultural exchange. It is driven by advances in technology and transportation that lower the costs of international transactions. Multinational corporations play a key role in globalization by operating across multiple countries. While globalization allows for more efficient use of resources and risk sharing, it can also result in job insecurity, environmental damage, and homogenization of culture as local businesses struggle against large multinationals. Both benefits and challenges stem from the rising tide of global integration.
This document provides an overview of globalization, including its definition, types, benefits, challenges, causes, and effects. It discusses key concepts like the globalization of markets and production. Several global institutions that help manage and regulate global trade are mentioned, such as the WTO and IMF. Characteristics of global managers and stages of entering international markets are outlined. India's large skilled professional population abroad and natural resources are briefly noted.
Globalization refers to the increasing integration and interdependence of economies, societies, and cultures around the world through cross-border movement of goods, services, technology, and ideas. While it leads to greater cultural integration and homogenization in some ways, geography remains important and different places experience globalization differently. Globalization is driven by factors like reduced transportation and communication costs but is uneven across countries and regions as local characteristics interact with broader global processes.
Globalization has led to significant economic and cultural changes in India over the past few decades. Economically, India has seen growth in sectors like IT and BPO outsourcing, as well as increased foreign direct investment and trade. Culturally, exposure to foreign media and goods has changed lifestyles and perceptions, especially among youth, though it has also been accompanied by some social issues like deterioration of values. Overall, globalization has presented both opportunities and challenges for India's economy and society.
The document discusses the impacts of globalization, including economic, social, and environmental impacts. It lists improved standards of living, increased competition among nations, and widening income gaps as economic impacts. Socially, it mentions increased awareness of foreign cultures and loss of local culture. Environmentally, it notes environmental degradation and the need for environmental management. The document provides potential exam questions about these different impacts and their significance.
Globalization refers to the increasing interconnectedness of economies and societies around the world through trade and information sharing. There are three main types - economic, social, and political. Key drivers of globalization include improved communications like the internet, improved transportation infrastructure, free trade agreements, global banking, and the growth of multinational corporations. The effects of globalization include a changed global food supply, increased outsourcing and less job security in some countries, potential environmental damage from increased trade and transport, homogenization of cultures, and a rise in anti-globalization protests.
Globalization has increased due to advances in technology and transportation. The Indian government opened the country to foreign investment in 1991, leading to globalization in various industries. Globalization integrates economies through trade, financial flows, and corporate investment between nations. It has both benefits like cheaper products and job creation, as well as drawbacks like increased competition and potential exploitation of workers. Supporters argue it improves efficiency and technology transfer, while critics say it disproportionately benefits developed countries and increases economic and political inequality between nations.
Globalization refers to the increasing flow of goods, services, capital, people, information and ideas across national borders. It has led to nearly $23 trillion in annual imports and exports and influences many aspects of daily life through products from various countries. However, globalization also raises issues such as the use of sweatshops with poor working conditions and low pay as well as increasing global inequality between rich and poor nations. [END SUMMARY]
The document discusses globalization and how technology promotes it. Globalization is defined as the standardization of everyday life worldwide through the spread of ideas and commodities. Technology tools like social media, video chatting, and email allow people all over the world to communicate and share information instantly. This connectivity has opened up educational opportunities for students by giving them access to more in-depth global information. Places that used to seem distant can now be experienced virtually through technology with the click of a button.
The document discusses various aspects of globalization including:
1) Globalization refers to the increasing integration and interaction between countries through international trade, flow of capital and technology.
2) Key drivers of globalization include multinational corporations, the WTO, World Bank and IMF.
3) Firms operate globally to access new markets, raw materials, labor and gain economies of scale. However, globalization benefits are not evenly distributed.
The document provides an overview of the University of Miami's use of social media for recruitment purposes. It discusses how UM maintains profiles on Facebook, blogs, YouTube, Flickr and Twitter to engage with prospects, current students and alumni. It also outlines challenges like having a small staff but emphasizes that social media is about building relationships rather than just pushing messages. The future of their social media strategy will focus on virtual tours and adapting different media as tools change over time.
Corporate social media communication - EPHEC - 25/11/2019Denys Malengreau
Intervention auprès des étudiants de 3e bac en marketing de la haute école entrepreneuriale EPHEC, le 25 novembre 2019.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
This document discusses three key trends impacting social media and the third sector: 1) Commercialization of social media platforms is pushing them towards paid communication models; 2) Organizations are transforming into "social businesses" requiring cultural changes; 3) The rise of big data is increasing expectations for metrics-driven, data-analyzed communication but also costs. These trends present both opportunities and challenges for nonprofit communication strategies.
Netfilmmakers were given the opportunity to arrange a one-day workshop for students at the Hyper Island Media School in Karlskrona, Sweden. The chosen theme was Digital Emotionality and creative, collaborative use of Social Media Networks. August 26, 2009.
The document discusses how social media and public relations are being impacted by increasing commercialization of platforms like Facebook, the rise of data-driven "social businesses", and the ability to track large amounts of user data. It notes that PR is "missing the boat" on digital and must adapt to remain strategic by developing new skills and organizational structures to better leverage big data and social media within a more complex commercial landscape.
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeBrandon Chesnutt
The document discusses the rise of social media and its importance for businesses. It notes that social media has changed how people communicate and connect online. Most people now use social media platforms and watch online videos. The document encourages businesses to develop a social media strategy to interact with customers in digital spaces. It provides tips for an effective strategy, including listening to customers, setting goals and metrics, choosing appropriate platforms, and focusing on engagement and relationship building over sales.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
This chapter discusses the relationship between social media and advertising/marketing practices and how to protect brands. It notes that marketers are drawn to social media because of the large number of people using the internet and social media sites. However, social media also presents risks to brands as consumers can discuss, review and parody companies online. The chapter explores ways companies are using social media to increase brand awareness, such as branded channels and promotions, as well as using social media to foster brand engagement and interaction through customer service, reviews and user-generated content. It notes the legal implications companies must consider when using social media for marketing and advertising purposes.
Film 260- Redefining Public Relations in the 21st Century TiffanyMikalachki
The document discusses how social media has transformed public relations in the 21st century. It outlines how organizations now focus more resources on public relations through social media platforms rather than traditional advertising to directly engage with consumers. This has changed the relationship between organizations and their audiences. Additionally, traditional PR methods like press releases have become almost obsolete as companies need to be able to respond within minutes on social media to potential crises. Public relations professionals now must create highly customized and targeted campaigns on different social media platforms to engage with diverse audiences.
Email is dead. Bring on the platforms that harness social media for business operations. FIFO (First in, First out - management should be the focus) JIT - Just in time management.
3 day workweek is the goal. Too much inefficiency adds time to our work week instead of reducing it.
The Social Economy; Unlocking Value and Productivity through Social TechnologiesRenato Galisteu
Estudo global da McKinsey, de julho de 2012, sobre o quanto as tecnologias que otimizam comunicação e colaboração estão mudando a forma de fazer negócios.
Utilisation et impact des réseaux sociaux en entrepriseLudovic Clerima
Rapport sur l'utilisation et l'impact des réseaux sociaux en entreprise. (Attention, document en anglais). Pour plus d'infos, et cette fois en français, lisez l'article sur Myeurop.info : http://fr.myeurop.info/2013/07/08/les-reseaux-sociaux-en-europe-amis-ou-ennemis-de-l-economie-11441
The report examines the economic impact of social technologies and identifies ten ways they can create value across industries. It estimates $900 billion to $1.3 trillion in annual value could be unlocked through social technologies in four commercial sectors and the social sector, representing almost 20% of global industry sales. Importantly, two-thirds of this value comes from improving internal communication and collaboration, which could raise productivity of knowledge workers by 20-25%. However, fully realizing this potential requires transforming organizations into "extended networked enterprises."
The document is a report by the McKinsey Global Institute about the economic impact of social technologies. It finds that social technologies could unlock $900 billion to $1.3 trillion in annual value across four commercial sectors by improving communication, collaboration, and other business functions. Adoption of social technologies varies widely, with only 3% of companies reporting substantial benefits across customers, employees, and partners. For businesses to fully capture this value, they will need to transform into "extended networked enterprises" and address risks around information sharing, intellectual property, and reputation. Policymakers also face challenges in regulating new online communities while protecting personal and property rights. Overall, the report concludes that the economic benefits of social technologies are compelling enough that businesses and
The report examines the economic impact of social technologies. It finds that social technologies have the potential to unlock $900 billion to $1.3 trillion in value annually across four commercial sectors that represent 20% of global industry sales. Two-thirds of this value comes from improving internal communication and collaboration within companies using social technologies, which could raise productivity of knowledge workers by 20-25%. While social technologies have spread widely among consumers, their use in businesses has only just begun, and capturing their full potential will require transforming companies into fully networked organizations.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)Gerd Leonhard
PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com
Social Media & Crisis Management--C4CS--Schmidt--DRG InterviewOliver S. Schmidt
The document discusses the rise of social media and its impact on crisis management. It contains an interview with an expert, Oliver Schmidt, who discusses how social media has changed crisis communication. Schmidt emphasizes that while social media enables new ways to engage stakeholders, it must be systematically monitored. He warns of the risks of instant and uncensored information online. Effective social media strategy requires understanding stakeholders' social media use, setting goals, and building trust before a crisis occurs.
This document discusses the history and rise of social media and its impact on businesses. It outlines how social media began with early technologies like email and bulletin boards in the 1970s and grew exponentially with the introduction of platforms like Friendster, Flickr, and blogs. The document also explains how social media allows individuals, businesses, organizations and governments to connect and share ideas. Finally, it discusses how companies can benefit from social media by using it to interact with customers, raise brand awareness, and market cost-effectively.
Section 79(A) of Maharashtra Societies act 1860ManmohanJindal1
Lot of redevelopment projects are going on, where law and procedures are not followed , causing harm to the members of the society . This PPT is useful for every citizen living in society Building
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
New PR Paradigm
1. A New Paradigm for Public Relations in the 21st Century: Globalization, Technology, and Social Responsibility Gretchen Klosterman Public Relations Director
2. the.old.PR Forget the old rules – not just about using media to talk. Don’t interrupt – deliver content when your audience wants it.
3. PR.2.0 “The internet has made public relations public again, after years of almost exclusive focus on media.” -David Meerman Scott