This document discusses the importance of social media for non-profits and philanthropy. It provides tips from experts on using social platforms like Facebook, YouTube and Twitter to engage supporters and raise awareness. Non-profits are encouraged to tell personal stories, share videos and photos, monitor conversations and listen to supporters to build connections through social media. The key is focusing on people rather than technology and using multiple tools together like Facebook, Twitter and blogs to mobilize supporters and share messages.

1. Facebook, YouTube, Twitter
Oh My!
Understanding Philanthropy 2.0

2. Facebook, YouTube, Twitter
Oh My!
Understanding Philanthropy 2.0

3. Social Media is NOT about the Technology
It’s about the people
Photo credit: left-hand

5. What others say about
you is more important
than what you say about
yourself
Photo credit: Stu Willis

6. “As Tony [Hsieh, CEO of Zappos]
says...quot;People don't relate to companies,
they relate to people.quot; This is important
insight. You, the 57 year old CEO may not
use social, but that doesn't mean that your
customers don't use social. You are not
your customer.”
- Bill Sweetman “10 Twitter Tips for Professionals”
on One Degree
6

8. Photo credit: Ben Terrett

10. POWER
Photo credit: Thomas Hawk

12. •Friday, September 21, 2007

14. Photo credit: Kris Krug

16. Monday, September 24, 2007

23. •Wednesday, September 26, 2007

25. STORIES

26. Stories
“Tell real stories in as many ways as possible
including video, photos and through personal
emails. Quotes from people benefiting from the
project as well as people that have been to the
community are important. There has to be a real
connection to what the money is being raised for.”
26

27. VIDEO
• Tell a story

28. Photo credit: geishaboy500

29. BLOGS

30. BLOGS

31. Blogs
• Current
• Personal
• 2-way communication
31

33. Photo credit: topgold

34. 34

35. •But there’s also...

36. VIDEOS
• Educate/Raise Awareness
• Encourage Action
• Send a Message

37. “...to the extent people can’t solve a problem,
they tend to ignore that problem”
- Tom Bowman of Bowman Design Group
Seed Magazine – “The Last Experiment”
37

38. Photo credit: AJC1

42. Message (from “Group”)
Update (from “Fan Page”)

45. Photo credit: joomlatools

47. You can:
• Mobilize
• Post information/links
• Make message searchable
• Learn
47

51. [MONITORING & LISTENING]
Photo credit: Lan Bui

57. Picture from Flickr
Video from YouTube

58. Photo credit: Sim Dawdler

68. Kevan Gilbert, Project Coordinator of Creative
Technologies at Union Gospel Mission:
1. Strong, Engaging Call to Action
2. Find Bloggers who are already Talking about you
3. Having a blog establishes that you speak the same language
4. Remember to tell stories
5. Understand that endorsement is stronger when coming from
others
68

73. Photo credit: Miss604

74. Photo credit: Ling Chan

76. Vancouver Opera
76

77. Responses

78. Ling Chan, Social Media Manager, Vancouver Opera:
1. Ask: What is your purpose/goal?
2. Be Dedicated! Devote significant time to it (or find someone
who can)
3. Combined several tools (Facebook, Twitter, Youtube, Blog,
Bloggers, Flickr)
4. Identified the key influencers
78

79. SAVE THE GREAT BEAR

81. VIDEO

82. SAVE THE GREAT BEAR

83. From Darren Barefoot & Julie Szabo of Capulet – Advice:
1. Marry your online work with offline PR.
2. Don't rely on a single online tactic to get the job done.
3. Give yourself enough time to succeed. Many people think a few
weeks is enough time to achieve campaign success.
83

84. Photo credit: Ben Terrett

85. Because it matters

87. And Thank You
Thanks to the following people for their help:
• Kevan Gilbert of Union Gospel Mission
• Ling Chan of the Vancouver Opera
• Darren Barefoot & Julie Szabo of Capulet
Communications
• Caroline MacGillivray of Beauty Night

88. Thank you to these great folks on Flickr:
88

89. Thank you to these great folks on Flickr:
89

90. Find Articles, Notes & Resources
http://delicious.com/mhamburg/nonprofits
90

91. More about Social Media Tools (including RSS, Wikis etc.)
[INSERT]
Today
3:15 pm - 4:45 pm
Game On: An Interactive Session on Social Media

92. More about Twitter:
Tomorrow
10:45 am – 12:15 pm
How Tweet It Is: Creating a Following on Twitter

93. Contact Me
93

94. Contact Me
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