New pipeline for developing new products or serrvices
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The document discusses various strategies for generating new business leads and customers. It recommends deciding what is being sold, identifying the target customer, setting up a customer database and marketing survey. Potential lead sources mentioned include referrals, websites, networking, exhibitions, directories, webinars and seminars. The document also discusses obtaining explicit permission from contacts and generating the majority of sales from a small portion of customers using the 80/20 rule. Overall it provides tips for identifying target customers and qualified leads to pursue for new business development.
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Social Media For Business Link
This document discusses the benefits of using social media for business purposes. It provides an overview of popular social media networks like LinkedIn and Facebook and how they can be used to grow a business, find jobs, advertise, and build connections. Specific tips are provided on using LinkedIn to find work, build expertise, connect with potential customers and more. The document emphasizes that social media requires an ongoing time investment but can help create buzz and measure results at relatively low cost.
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B2B Content Marketing Works
Content marketing involves creating helpful, non-promotional content to attract potential customers at each stage of the buying process. It can result in improved search rankings, more website traffic, stronger brand awareness, validation of referrals, leads, and increased sales. Creating a content strategy and editorial calendar is important, as is focusing on informational rather than promotional content. Expertise is required across writing, graphics, video, platforms and analytics to succeed with content marketing.
Professional Networking Power Point
The document provides an overview of professional networking and discusses why it is important, basic networking components, types of networking, who to network with, where to find networking opportunities, tips for networking events and conversations, how to provide value, and common networking mistakes to avoid. It emphasizes knowing your goals, developing a plan to meet new contacts, focusing conversations on learning about others, and following up after networking to maintain relationships.
How to Generate New Business through LinkedIn - Social Selling
LinkedIn is a powerful platform - if you know how to leverage the trust contained in your networks to open up new business opportunities.
This slide deck outlines Passive, Active and Proactive LinkedIn strategies to turn LinkedIn into a lead generator for your business.
Networking - Effective Tips for Success
This document provides an overview of networking, including what networking is, ways to connect through networking, common networking myths, and requirements for effective networking. It discusses interacting socially to make connections or for personal advancement, and creating and maintaining a group of interconnected people. The document emphasizes that networking is a process that requires being strategic, prepared, developing skills, physically meeting people, understanding resources, achieving results, follow through, and having a system to store networking data.
Cold Call Example We Are Not Interested
The document provides a sample cold call script for a salesperson calling a new prospect. The script guides the salesperson through introducing themselves, understanding the prospect's needs, presenting their company's value proposition of providing accurate contact data to help sales teams, qualifying the prospect's interest in learning more, and setting up a follow up meeting. It suggests asking questions to understand pain points around finding contact info and generating leads, and provides an example of how their data helped increase sales at another company. The goal is to get the prospect interested in a 15-20 minute follow up call to provide more details on how their service can help improve the prospect's sales process.
How to build your personal brand
This document provides guidance on building a personal brand. It emphasizes that personal branding is now essential for career development, even when not job searching, as 70% of employers reject applicants due to online information. It advises to identify your strengths and differentiate yourself by gathering feedback. It also recommends growing your online and offline presence through networking, volunteering, building a website or blog, and learning new skills to establish yourself as an expert and stay relevant for future opportunities.
7 great steps to Lead Generation using Linkedin
The 7-step document outlines how to generate leads using LinkedIn. Step 1 discusses creating an engaging profile with a professional photo and headline. Step 2 is finding your target market through reconnecting, groups, and advanced searching. Step 3 provides tips for connecting with key people by asking for introductions from connections. Step 4 emphasizes giving recommendations and endorsements to others to gain help. Step 5 discusses following up within 24 hours of connecting and using the two option close to schedule appointments. Step 6 suggests directly calling connections after linking on LinkedIn. Step 7 offers a free LinkedIn assessment with the author to transform your profile into a lead generation machine.
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New pipeline for developing new products or serrvices
- 1. Build a new business pipeline for an existing business or To find new customers
- 2. Where does your new business come from?
- 6. Just being in the right place at the right time?
- 7. Are you always too busy to look for new business?
- 8. It’s easy to put new business activity on the back burner when times are good.
- 9. But then you have to start from scratch when you need to look for more.
- 11. Step 1: Decide what it is you’re selling
- 12. Step 2: Decide who your target customer is
- 13. Step 3: Set up a database of prospects
- 14. Step 4: Define your marketing survey
- 15. Referrals Websites Networking Pre-qualified leads Exhibitions(expos) Marketing activities to generate enquiries Directory Entries Webinars Seminars Genuine, pre- qualified leads Referrals from existing customers There are many ways of generating your own leads Friends and colleagues Walk the mile…
- 16. It helps if you already have the contact details of people who are interested in what you sell
- 17. People whose details you already have, will already have given permission for you to contact them - this is called Explicit Permission
- 18. Implicit permission is where someone hasn’t specifically given permission to be contacted, but they haven’t specifically said they don’t want to be contacted either.
- 19. For the prospective customer, it’s the difference between Opt-In and Opt-Out
- 20. You might look at their industry sector, size,turnoveror location.
- 21. The Pareto Principle (also known as the 80/20 Rule) says that – as a general rule of thumb ... (Wilfredo Pareto, Italian economist 1848 – 1923)
- 22. 80% of your sales/results come from 20% of your customers/ efforts, so look for this type of customer ! 80% Results20% Effort
- 23. The next question to askis whetherthis typical customer, is actually who you want ornot. If they’re not, what you’ve been doing so faris looking forthe wrong kind of customer.
- 24. • Attitudes • Expectations • Environment • Economic • Legal • Social • Cultural • Ecologic • Benchmarking • Volume of sales (units, $) • Number of competitors • Market share • Leader • Strategies of the leader • technology This is the qualitative section that you will investigate WITH YOUR CLIENTS This is what you will find in the secondary databases