PR Newswire is a global leader in communications and marketing services, enabling organizations to connect with target audiences worldwide through innovative distribution solutions. Over the past 60 years, PR Newswire's press release distribution has evolved from solely text-based releases to integrating multimedia assets and social media to amplify campaigns. Today, PR Newswire offers a full suite of engagement and measurement tools to help clients maximize the impact of their messaging.
The Integrated Agency: Where Traditional Strategy meets dDigital hessiej.com
The document discusses how the role of traditional advertising agencies is evolving due to changes in how consumers engage with brands through digital and social media. It argues agencies need to shift from helping clients only with paid media and messaging, to also assisting with evaluating consumer relationships, strengthening relationships at all touchpoints, and promoting authentic brand experiences. This will require agencies to focus more on planning, use media as a source for creative ideas, conduct more comprehensive research from all sources, and segment and analyze audiences in more depth using increased analytics. The agency role may also impact client businesses beyond just marketing objectives.
This document examines trans-national online advertising, which refers to advertising inventory purchased in one country for campaigns executed in another. It finds that while centralized international media buying is currently small, several factors indicate it will grow. Reasons for decentralized buying include legacy marketing structures and multiple agencies. However, centralized buying is more common for luxury brands. The document explores trends in international buying and differences between industries.
Mobile marketing refers to marketing activities that use mobile devices and wireless technologies to directly reach consumers and influence their behavior. It has grown significantly since the introduction of the iPhone and increasing smartphone adoption worldwide. However, mobile marketing still makes up a small portion of total advertising spending. Common forms of mobile marketing include mobile direct response marketing where users interact by sending SMS or using Bluetooth; mobile permission marketing where companies send coupons, cards or messages with prior user acceptance; and mobile advertising where promotional content appears on mobile internet, games or video. Effective mobile marketing should use accepted formats at times when users are most receptive and allow direct response to measure success while avoiding disruption that could cause negative reactions. Providing rewards to users can also reduce potential react
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
Australian Print News - A Snapshot of Current Industry, New Business Models a...Jason Tamara Widjaja
The print newspaper industry is undergoing significant disruption due to declining print advertising and circulation revenues as content moves online. This has put pressure on large players in Australia like Fairfax. New digital entrants like hyperlocal blogs and nonprofit news sites are emerging, utilizing new business models like membership fees and ad alliances. Journalists can leverage advantages like quality and access to sources to engage with these new players or move into roles like content management and aggregation. Editors now prioritize digital skills over traditional qualifications. The future of journalism remains unclear as companies experiment with new sustainability models.
Mobhero is a global mobile advertising network that provides services across the mobile advertising value chain. It offers solutions for advertisers, publishers, and app developers. Mobhero's platform allows advertisers to target consumers and measure campaign performance, and gives publishers tools to monetize their mobile inventory and generate revenue. The mobile advertising market is growing rapidly as more people use smartphones and tablets. Mobhero works to help advertisers and publishers capitalize on this expanding mobile opportunity.
The Integrated Agency: Where Traditional Strategy meets dDigital hessiej.com
The document discusses how the role of traditional advertising agencies is evolving due to changes in how consumers engage with brands through digital and social media. It argues agencies need to shift from helping clients only with paid media and messaging, to also assisting with evaluating consumer relationships, strengthening relationships at all touchpoints, and promoting authentic brand experiences. This will require agencies to focus more on planning, use media as a source for creative ideas, conduct more comprehensive research from all sources, and segment and analyze audiences in more depth using increased analytics. The agency role may also impact client businesses beyond just marketing objectives.
This document examines trans-national online advertising, which refers to advertising inventory purchased in one country for campaigns executed in another. It finds that while centralized international media buying is currently small, several factors indicate it will grow. Reasons for decentralized buying include legacy marketing structures and multiple agencies. However, centralized buying is more common for luxury brands. The document explores trends in international buying and differences between industries.
Mobile marketing refers to marketing activities that use mobile devices and wireless technologies to directly reach consumers and influence their behavior. It has grown significantly since the introduction of the iPhone and increasing smartphone adoption worldwide. However, mobile marketing still makes up a small portion of total advertising spending. Common forms of mobile marketing include mobile direct response marketing where users interact by sending SMS or using Bluetooth; mobile permission marketing where companies send coupons, cards or messages with prior user acceptance; and mobile advertising where promotional content appears on mobile internet, games or video. Effective mobile marketing should use accepted formats at times when users are most receptive and allow direct response to measure success while avoiding disruption that could cause negative reactions. Providing rewards to users can also reduce potential react
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
Australian Print News - A Snapshot of Current Industry, New Business Models a...Jason Tamara Widjaja
The print newspaper industry is undergoing significant disruption due to declining print advertising and circulation revenues as content moves online. This has put pressure on large players in Australia like Fairfax. New digital entrants like hyperlocal blogs and nonprofit news sites are emerging, utilizing new business models like membership fees and ad alliances. Journalists can leverage advantages like quality and access to sources to engage with these new players or move into roles like content management and aggregation. Editors now prioritize digital skills over traditional qualifications. The future of journalism remains unclear as companies experiment with new sustainability models.
Mobhero is a global mobile advertising network that provides services across the mobile advertising value chain. It offers solutions for advertisers, publishers, and app developers. Mobhero's platform allows advertisers to target consumers and measure campaign performance, and gives publishers tools to monetize their mobile inventory and generate revenue. The mobile advertising market is growing rapidly as more people use smartphones and tablets. Mobhero works to help advertisers and publishers capitalize on this expanding mobile opportunity.
Definition, pros, cons, and role of the 3 main types of media (paid, owned, earned) and they relate to social media - steps to achieving earned media (including case examples).
The document discusses the rise of social media and web 2.0. It provides an overview of key concepts like user-generated content and outlines some of the main social networking platforms. Examples are given of how companies are using these channels, including through viral marketing. Opportunities for marketing through new approaches like ambient, guerrilla, and conversational marketing are presented. The future is discussed as unpredictable but moving towards a more ubiquitous, viral, mobile, and simple web 3.0 environment connected through social networking and the "internet of things."
The document summarizes the performance of digital IPOs in 2012 compared to 2011. In 2012, Workday and Shutterstock performed the best with gains of over 50% since their IPOs, while CafePress and E2open declined around 5-10%. Facebook declined over 30% since its massive $16 billion IPO in 2012. In 2011, Zillow and Carbonite performed best with gains over 20%, while Groupon and Zynga declined over 75% since their IPOs.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
A Guide to the Digital Media Market - CVG Second Thursday, 2/12/13Paige Rasid
The digital media IPO market in 2012 has been challenging compared to 2011. Several high profile consumer internet companies that went public in 2012, like Facebook, have underperformed and brought into question valuations of consumer internet companies. Many 2011 digital IPO companies have also struggled with changing business models as public companies. Enterprise marketing IPOs have performed relatively better based on company fundamentals. Overall M&A has been a risky strategic option for newly public digital companies.
For almost 60 years, PR Newswire has been recognized as the most authoritative source of news and information, delivering comprehensive and targeted influencer and audience attention, while providing the best customer service in the industry.
Content marketing involves creating and sharing valuable content to engage current and potential audiences. It aims to increase awareness, consideration, evaluation, and commitment. Content marketing can amplify existing paid media campaigns by increasing visibility and driving engagement. PR Newswire's content distribution network can distribute content to over 9,000 online news sites, 200,000 global media outlets, and social media channels. They offer various multimedia options like photos, videos, and dedicated web pages to increase online views. Their Amplify Release Cloud (ARC) platform houses multiple multimedia assets on an SEO-friendly page and interactive media player to engage audiences. ARC content is directly delivered to key audiences and distributed to over 11,000 media outlets to spread virally
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
PR Newswire is a global provider of news distribution and earned media software and services. For over 65 years, it has provided an invaluable distribution network for communicators to share their stories and reach audiences. PR Newswire leverages extensive media relationships and technology to help clients effectively communicate their messages and engage target audiences through press releases, multimedia content, and analytics and insights reporting.
EDS is a pioneer in location-based mobile advertising. It processes over 100GB of location data per hour and analyzes 26 billion bid requests daily. EDS offers various location-based advertising and analytics services including geo-fencing, cross-device targeting, and measurement of brand engagement. Press release distribution through EDS includes delivery to media outlets and online syndication across a network of over 4,000 websites to help clients share their story and reach new audiences.
The document discusses how traditional press releases are no longer effective due to changes in how people consume news online. It argues that online news releases distributed through services like PRWeb are now more important for companies to reach customers. Online news releases should be written to appeal directly to buyers, include keywords and links to drive people to the company's website. By distributing through a service like PRWeb, companies can get their news release included in RSS feeds and on top news sites to increase their online visibility and search engine rankings.
PR Newswire Emerging Media PresentationLeif Clarke
Leif Clarke and Brad Heinrich of MultiVu will provide a presentation on communications and marketing services to engage target audiences. They will discuss trends in communications, content strategies, case studies and SEO tips. Examples of clients that have used MultiVu's services include Palo Alto Networks, MGM Resorts International, Microsoft Office and ClosetMaid. MultiVu helps organizations connect with audiences through multimedia news releases, satellite media tours, and digital content distribution.
The document discusses how businesses can use new media like blogs to communicate more effectively in today's changing environment. It notes that customers, employees, and other stakeholders now expect fast, direct, and informal communications. Blogs allow businesses to connect worldwide at low cost while controlling content. Examples are given of large companies using blogs and podcasts successfully for marketing, media relations, knowledge sharing, and direct customer engagement. The document advocates that businesses establish a blog or use new media to communicate in today's digital age.
The document discusses how technology and social changes have dramatically transformed the media landscape and the role of public relations. Key changes include the rise of social media and user-generated content, the importance of word-of-mouth recommendations, and new digital channels for delivering messages like blogs, podcasts, social networking sites, mobile devices, and video. Public relations professionals now need to engage audiences in conversations across these new media to listen and encourage discussion.
PR Newswire is a global provider of news release distribution and multimedia platforms with over 60 years of experience. They have the largest global network covering over 170 countries in 40 languages. Their services help marketers, public relations, and investor relations professionals engage key audiences through traditional media, online channels, mobile, and social media. They offer multi-channel distribution to over 300,000 media points as well as media monitoring and targeting tools.
Weconnect operates an online marketplace connecting brands with social media influencers and content creators. It has a network of over 300,000 influencers across various social media platforms with a combined reach of over 2.9 billion followers. Weconnect provides solutions like virtual newsrooms, sponsored social media posts and videos, and influencer events to help brands create and distribute engaging content. It works with 5 of the top 5 global consumer brands as well as over 1,000 publishers. Weconnect's technology and large influencer network allows it to complete millions of social media sponsorships for its clients.
Dominating Digital Transformation: How M&E Giants Are Maintaining Their Posit...Acquia
1. The document discusses how media and entertainment companies have dominated digital transformation by understanding the importance of owned and operated destinations, avoiding past pitfalls like proprietary technology, and being nimble to follow evolving audiences.
2. It also highlights how these companies should be ready to enter new markets as silos collapse and brands can rise and fall quickly in the digital age.
3. Measuring engagement across platforms through content syndication is also discussed as an important strategy.
This document discusses the decline of traditional media and the rise of new forms of digital and social media. It notes that viewership and readership of traditional media are declining as fewer journalists work in newsrooms. It also discusses how journalists now use social media platforms like Twitter to find sources and story ideas and disseminate their work. The document outlines the explosion in social media platforms and their increasing usage. It defines social media and discusses how brands can leverage social media through paid, owned, and earned media strategies like social media relations, social media releases to drive search, online newsrooms, and blogger outreach.
Definition, pros, cons, and role of the 3 main types of media (paid, owned, earned) and they relate to social media - steps to achieving earned media (including case examples).
The document discusses the rise of social media and web 2.0. It provides an overview of key concepts like user-generated content and outlines some of the main social networking platforms. Examples are given of how companies are using these channels, including through viral marketing. Opportunities for marketing through new approaches like ambient, guerrilla, and conversational marketing are presented. The future is discussed as unpredictable but moving towards a more ubiquitous, viral, mobile, and simple web 3.0 environment connected through social networking and the "internet of things."
The document summarizes the performance of digital IPOs in 2012 compared to 2011. In 2012, Workday and Shutterstock performed the best with gains of over 50% since their IPOs, while CafePress and E2open declined around 5-10%. Facebook declined over 30% since its massive $16 billion IPO in 2012. In 2011, Zillow and Carbonite performed best with gains over 20%, while Groupon and Zynga declined over 75% since their IPOs.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
A Guide to the Digital Media Market - CVG Second Thursday, 2/12/13Paige Rasid
The digital media IPO market in 2012 has been challenging compared to 2011. Several high profile consumer internet companies that went public in 2012, like Facebook, have underperformed and brought into question valuations of consumer internet companies. Many 2011 digital IPO companies have also struggled with changing business models as public companies. Enterprise marketing IPOs have performed relatively better based on company fundamentals. Overall M&A has been a risky strategic option for newly public digital companies.
For almost 60 years, PR Newswire has been recognized as the most authoritative source of news and information, delivering comprehensive and targeted influencer and audience attention, while providing the best customer service in the industry.
Content marketing involves creating and sharing valuable content to engage current and potential audiences. It aims to increase awareness, consideration, evaluation, and commitment. Content marketing can amplify existing paid media campaigns by increasing visibility and driving engagement. PR Newswire's content distribution network can distribute content to over 9,000 online news sites, 200,000 global media outlets, and social media channels. They offer various multimedia options like photos, videos, and dedicated web pages to increase online views. Their Amplify Release Cloud (ARC) platform houses multiple multimedia assets on an SEO-friendly page and interactive media player to engage audiences. ARC content is directly delivered to key audiences and distributed to over 11,000 media outlets to spread virally
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
PR Newswire is a global provider of news distribution and earned media software and services. For over 65 years, it has provided an invaluable distribution network for communicators to share their stories and reach audiences. PR Newswire leverages extensive media relationships and technology to help clients effectively communicate their messages and engage target audiences through press releases, multimedia content, and analytics and insights reporting.
EDS is a pioneer in location-based mobile advertising. It processes over 100GB of location data per hour and analyzes 26 billion bid requests daily. EDS offers various location-based advertising and analytics services including geo-fencing, cross-device targeting, and measurement of brand engagement. Press release distribution through EDS includes delivery to media outlets and online syndication across a network of over 4,000 websites to help clients share their story and reach new audiences.
The document discusses how traditional press releases are no longer effective due to changes in how people consume news online. It argues that online news releases distributed through services like PRWeb are now more important for companies to reach customers. Online news releases should be written to appeal directly to buyers, include keywords and links to drive people to the company's website. By distributing through a service like PRWeb, companies can get their news release included in RSS feeds and on top news sites to increase their online visibility and search engine rankings.
PR Newswire Emerging Media PresentationLeif Clarke
Leif Clarke and Brad Heinrich of MultiVu will provide a presentation on communications and marketing services to engage target audiences. They will discuss trends in communications, content strategies, case studies and SEO tips. Examples of clients that have used MultiVu's services include Palo Alto Networks, MGM Resorts International, Microsoft Office and ClosetMaid. MultiVu helps organizations connect with audiences through multimedia news releases, satellite media tours, and digital content distribution.
The document discusses how businesses can use new media like blogs to communicate more effectively in today's changing environment. It notes that customers, employees, and other stakeholders now expect fast, direct, and informal communications. Blogs allow businesses to connect worldwide at low cost while controlling content. Examples are given of large companies using blogs and podcasts successfully for marketing, media relations, knowledge sharing, and direct customer engagement. The document advocates that businesses establish a blog or use new media to communicate in today's digital age.
The document discusses how technology and social changes have dramatically transformed the media landscape and the role of public relations. Key changes include the rise of social media and user-generated content, the importance of word-of-mouth recommendations, and new digital channels for delivering messages like blogs, podcasts, social networking sites, mobile devices, and video. Public relations professionals now need to engage audiences in conversations across these new media to listen and encourage discussion.
PR Newswire is a global provider of news release distribution and multimedia platforms with over 60 years of experience. They have the largest global network covering over 170 countries in 40 languages. Their services help marketers, public relations, and investor relations professionals engage key audiences through traditional media, online channels, mobile, and social media. They offer multi-channel distribution to over 300,000 media points as well as media monitoring and targeting tools.
Weconnect operates an online marketplace connecting brands with social media influencers and content creators. It has a network of over 300,000 influencers across various social media platforms with a combined reach of over 2.9 billion followers. Weconnect provides solutions like virtual newsrooms, sponsored social media posts and videos, and influencer events to help brands create and distribute engaging content. It works with 5 of the top 5 global consumer brands as well as over 1,000 publishers. Weconnect's technology and large influencer network allows it to complete millions of social media sponsorships for its clients.
Dominating Digital Transformation: How M&E Giants Are Maintaining Their Posit...Acquia
1. The document discusses how media and entertainment companies have dominated digital transformation by understanding the importance of owned and operated destinations, avoiding past pitfalls like proprietary technology, and being nimble to follow evolving audiences.
2. It also highlights how these companies should be ready to enter new markets as silos collapse and brands can rise and fall quickly in the digital age.
3. Measuring engagement across platforms through content syndication is also discussed as an important strategy.
This document discusses the decline of traditional media and the rise of new forms of digital and social media. It notes that viewership and readership of traditional media are declining as fewer journalists work in newsrooms. It also discusses how journalists now use social media platforms like Twitter to find sources and story ideas and disseminate their work. The document outlines the explosion in social media platforms and their increasing usage. It defines social media and discusses how brands can leverage social media through paid, owned, and earned media strategies like social media relations, social media releases to drive search, online newsrooms, and blogger outreach.
This document discusses the changing nature of journalism in a digital age. It describes how newsrooms have transformed from analogue to converged digital spaces. It also outlines new types of multimedia jobs that have emerged. Additionally, it discusses the implications of mobility, speed and user-generated content for journalism. Challenges around ethics, privacy and credibility in a digital world are also examined.
The document discusses the history and evolution of digital advertising, from early static web banners in the 1990s to today's more interactive ads across various online platforms. It notes that advertisers have always followed consumer trends and technologies to reach target audiences. The second part provides an example digital media plan for a Baltimore client, with the objective of raising awareness for their services. The proposed strategy focuses advertising spending across Google search, display banners, retargeting, mobile apps, and social media to target local adults aged 35-54.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
iPress, the Digital Control Room for The Information and Communication Industry iPress
iPress is a digital platform that maps over 20,000 journalists and influencers across over 4,000 media outlets. It allows users to engage with relevant journalists and influencers based on customized topics of interest. The platform was launched in 2013 after market testing in Italy and aims to save communicators time by facilitating targeted outreach in the digital world to capture more attention. It provides dynamic profiles of journalists that are synchronized across social networks, press coverage, books and videos to enable quality engagement between communicators and influencers.
This document summarizes NATCOM's expertise in producing short-form video content across multiple platforms and languages for global distribution. Some key points:
- NATCOM has 20+ years of experience producing 1-3 minute video segments on topics like health, news, and sports, distributing 500 segments per month globally.
- Content is produced in English, Spanish, Portuguese, and Mandarin, and distributed through platforms like TV, websites, mobile apps, and social media, reaching over 2 billion people monthly.
- In addition to news, NATCOM also produces the longest-running daily online health video series in partnership with HealthDayTV.
- The company works with media companies and brands to develop custom
This document summarizes NATCOM's expertise in producing short-form video content across multiple platforms and languages for global distribution. Some key points:
- NATCOM has 20+ years of experience producing 1-3 minute video segments on topics like health, news, and sports, distributing 500 segments per month globally.
- Content is produced in English, Spanish, Portuguese, and Mandarin, and distributed through platforms like TV, websites, mobile apps, and social media, reaching over 2 billion people monthly.
- In addition to news, NATCOM also produces the longest-running daily online health video series in partnership with HealthDayTV.
- The company works with media companies and brands to develop custom
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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popular canines. The French Bulldog is the new top dog in the
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
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With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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3. PR Newswire is the global leader
in innovative communications
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audiences worldwide.
4. The Press Release: A Timeline
60 YEARS AGO 10 YEARS AGO TODAY
Text as a vehicle to Text plus multimedia Text, video, multimedia, infographics
tell a story, targeting assets as a vehicle to tell a and other content are combined and
media story, targeting media & distributed as a release as an
consumers integrated part of brand campaigns to
amplify paid, owned and earned
media elements.
TEXT PHOTOS
ONLY TEXT
PLUS TEXT INFOGRAPHICS
VIDEOS PLUS AND MORE
MEDIA MEDIA CONSUMERS MEDIA CONSUMERS
5.
6. MOBILE MULTIMEDIA PRNEWSWIRE.COM WEBSITES
Increase release social Optimize your content
engagement with SocialPostTM with OptimizationMax
Sources: [1] [2] [3] [4]
7. PR Newswire distribution process
Processing/Editing Distribution
PR Newswire editors process copy in PR Newswire’s Distribution via satellite,
state-of-the art editorial system, looking for errors, internet, e-mail and RSS.
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Upload
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PR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.
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Sample of travel clients in China:
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Websites, including major portals
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http://www.prnasia.com/story/55691-1.shtml
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Sample of travel clients in Brazil:
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Media Database
12,900+
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Sample of travel clients in Europe:
General Media Outlets 11,200+
European travel journalists 6,500+
Media contacts requesting
1,300+
travel news from PRN
Mobile distribution to 12 mobile apps
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Over 27K
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Windows 9
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Hispanic PR Wire: North American African American
> 5,000+ media points across all platforms Chinese Newsline: Newsline:
Including TV, print, radio, social & wire Distribute to 300+ Distribute to 300+
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media points in the media points in the
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MultiVu Latino: 150 video placements
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2012 Feature Packages Calendar:
Add any of your releases, including Daily Features articles, to one of our themed packages,
which are distributed on specific dates so Editors know when to expect them.
Holidays Business: Jan 9, May 31 & Oct 31
> Valentine’s Day: Jan 30
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> Holiday (Last Minute), Dec 6
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release content.
PR NEWSWIRE INDUSTRY TWITTER ACCOUNTS & # FOLLOWERS
@PRNbiz 1,900+ @PRNfinance 1,200+ @PRNpolicy 1,800+
@PRNbiztech 600+ @PRNhealth 2,200+ @PRNsports 400+
@PRNcnsmr 800+ @PRNmedia 1,800+ @PRNtech 1,200+
@PRNenergy 1,600+ @PRNmfg 800+ @PRNtravel 1,400+
@PRNenv 700+ @PRNmltcult 900+ @PRNtrnsp 700+
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PR Newswire Business Wire Marketwire Globe Newswire
Aug 2012
22. Increase engagement with multimedia distribution
Multimedia News ARC Engagement
Photo release Flex release
Release Platform
Photo + Dynamic Video
Photo (image such as Photo + Video + Audio Photo + Video + Audio +
+ Dedicated HTML Page
photo, logo or infographic) + PDFs PDFs + Dedicated Page
+ Strategic Placement
Purpose: Enhance Purpose: For release Purpose: Critical Purpose: Ultimate
release, providing media & with higher level of announcements with HTML customized engagement
consumers with visual distribution, DIY allows page to match corporate platform for campaigns
image quick turn around branding requiring multiple updates,
plus guaranteed distribution
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Branding and Logo
click through link
Text formatted
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links into editorial
systems
Video player
In-text hyperlinks
Hi-res photos and
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Embedded
Twitter stream Related links
Media contacts
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Sample
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Report
Summary
Video & Audio
Media Outlets Representated
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Page hits
File
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Online Video & Web Clips
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release was distributed.
See viral effects
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of your video.
numbers.
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with the ARCTM Engagement Platform
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ARC lets you compile ARC distributes your ARC enables you to
your multimedia content content everywhere dynamically update or
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and more – in a interact with content. measure activity and
dynamic, engaging Thousands of websites. engagement. So you can
digital package that's Blogs. Social networks. keep programs and
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virally.
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press release
Share and
encourage viral
distribution
Links to Transactions- sell
products, enroll subs, train,
link to website etc.
http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/
29. Interactive media player viral distribution
blog
blog
fan site
blog blog
“Share” button allows fan site
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IMP into their blogs or company site
Web sites.
blog
32. Multimedia production services
Audio Production & Video Production & Satellite Media Tours Co-op Media Tours
Distribution Distribution
Radio Media Tours Webcasting Podcasting DVD/Tape Production
33. Only PR Newswire provides a complete and effective solution to meet
the unique needs at every stage of your company’s evolution.
Traditional Traditional IR Traditional
PR Newswire wire services corporate services financial printers
Wire and online distribution X X
Targeted distribution (microlists) X X X
Social media tools X X
Online engagement platforms
with multimedia X X X
Virtual data rooms X X
Virtual investor events X
Webcasting X X
SEC Filings X X
XBRL X X
Financial printing & typesetting X X
Shareholder analysis &
targeting X X
Editor's Notes
PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world.
Mapping your potential reach: SYNDICATION, SEARCH & SOCIAL
Mapping your potential reach: SYNDICATION, SEARCH & SOCIAL [1] AddThis: “Sharing in 2011” infographic, Dec 2011 http://www.addthis.com/blog/2011/12/13/sharing-trends-in-2011/#.T8eu0VK8GSo [2] PR Newswire & CrowdFactory: “How Social are Your Press Releases” infographic, Nov 2011 http://blog.prnewswire.com/2011/11/10/the-social-lives-of-press-releases/ [3] Branded 3: “Tweets vs Rankings,” Apr 2012 http://www.branded3.com/tweets-vs-rankings [4] SEOmoz: “Facebook + Twitter's Influence on Google's Search Rankings,” Apr 2011 http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. Our global partners (not shown but should be mentioned -- PR Newswire entities: PRN Asia, PRN EMEAi, PRN do Brazil, PRN Mexico & PRN LatAm) Canada Mexico (one partner...we also have a large presence) Latam (one partner...we also have a large presence) Africa Europe Austrailia Asia (we also have a large presence in China & Hong Kong)
As of Oct 2012
Hispanic Media National & Regional Hispanic Newslines Guaranteed Placement on 100+ Hispanic Web Sites (Yahoo!, Telemundo, Dario Las America) Hispanic Web Kit Releases – Multimedia content to 80 Hispanic web sites Hispanic Digital Network – Get your ad message in front of more than 3 million Latinos Interactivo Multimedia News Release Other Multicultural Options African American, Native American, Chinese American, and more.
Hispanic Media National & Regional Hispanic Newslines Guaranteed Placement on 100+ Hispanic Web Sites (Yahoo!, Telemundo, Dario Las America) Hispanic Web Kit Releases – Multimedia content to 80 Hispanic web sites Hispanic Digital Network – Get your ad message in front of more than 3 million Latinos Interactivo Multimedia News Release Other Multicultural Options African American, Native American, Chinese American, and more.
From Digg to StumbleUpon and from Facebook to Twitter, social networks are changing the face of public relations with a viral effect that can’t be ignored. PR Newswire is on the cutting-edge of social media releases with value-added tools that make it easy for your target audiences to find, discuss and share your press release. PR Newswire’s Social Media tools extend the life – and the impact – of your press releases by encouraging readers to interact with your story. Our complimentary Social Media tools make your message stickier and generate more visibility for your brand. PR Newswire embeds a social media toolbar in every release posted to PRNewswire.com – and in every Multimedia News Release (MNR) to encourage audiences to share, bookmark, blog or tweet your press release. Social Media Tools appear at the top of all releases on prnewswire.com
Follower #’s as of June 2012.
PR Newswire’s superior SEO makes it easier for your audiences to find your news. As the charts above show, PR Newswire generated significantly more traffic to our site from search results than any of our competitors, by far.
Valid as of October 2012, to check for changes in rank level, visit: http://www.prchecker.info/check_page_rank.php
Social media aspects of the MNR
The Flex Release DIY multimedia through the OMC 3 Multimedia Assets (video, photos, logos, etc.) US1 Distribution, SEO & Reporting Videos uploaded to 10+ Video Portals (YouTube, Yahoo! Video, MySpace, MetaCafe) Times Square Photo Distribution
Social media aspects of the MNR
Social media aspects of the MNR
MNR Reports ( FREE with MNR purchase ) In addition to VR, when you send an MNR, you also get reporting which includes: 3 standard reports – day 1, week 1, and month 1 Page views Web samples Total Web reach Total video views File downloads Media accesses
Photo Distribution Services: US1 + Photo Total Photo Archive Internet Photo Distribution Premium Photo Distribution Points: All US1 Media Points Newscom & AP PhotoExpress sites like Yahoo!, ABC News, etc. Reuters sign, Times Square, NYC Fashion Show Mall, Las Vegas
Overview of other MultiVu services A/V Broadcast Production Satellite Media Tours Co-op Media Tours Radio Media Tours Webcasting Podcasting DVD / Tape Production