TheArticle has been running as a publishing platform since the spring of 201. The engine which has been most successful for us has been the social media platform we built, where members can rate articles, create networks, debate, and have personalised feeds of content. This has inflated our pageview numbers by up to 40 per cent. There is an opportunity for TheArticle to create a “White Label” version of its social media platform. This means TheArticle will be able to offer multiple publishers the chance to buy an “off-the-shelf” social network exclusively for its readership and no longer 'outsource' to Twitter or Facebook. The publisher’s site and our social media platform will be seamlessly integrated and branded. The publisher will control the publisher site, we will control all data and functionality of the social media element, while the reader / consumer will not notice where he is handed from publisher site over to social media platform. We plan to sign up multiple political and cultural blogs and online publishers, concentrating on those with a readership that is attractive to high-end advertisers. We project being able to sign up 1 million accounts in the first year by putting our social media platform live on 35 small and medium sized publisher sites (we already have a number signed up in principle). We will monetise these accounts through selling the hard and soft data generated and offering integrated display, native and content campaigns for advertisers across the network. In doing this: · We will create a consumer base that is loyal and engaged · Publishers will experience an increase in page views and gain a revenue stream which could enable sites to stay free to air rather than put up pay walls. · Advertisers will be able to use a valuable data mine and advertising network With in two years we conservatively forecast being able to monetise these accounts at £5 per annum.