Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34. How do brands interact with kids in their multichannel environment? Have the kids really changed? What's important to the kids of 'Generation Spongebob'? How do advertisers engage with this brand new generation? Meet the wired kid, get to know the maker movement and new role models, and much more in this session about what's hot and trendy in digital kids marketing.