8 Things Brands Can Build in This New Normal
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The document discusses 8 things that brands can do to build themselves in the new normal brought about by the COVID-19 pandemic. These include meeting pent-up consumer demand for comfort and indulgence, reshaping services to offer value, favoring new formats for favorites, offering relevant features, providing new solutions, emphasizing hygiene and safety which are now key concerns, and making a positive impact on society which consumers now view as important for brands. The pandemic has created both challenges and opportunities for brands to engage with consumers in new ways and build their reputation.
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TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK A
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
trending-2022-webinar_presentation_global (1) (2).pdf
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1. Mood Makers - After the emotional impacts of the pandemic, consumers will look to manage their moods through offerings that support happiness, calmness, and other emotions. Products and services will be marketed based on the moods they elicit.
2. Quantify Me - Consumers are increasingly self-tracking their health, habits and environmental impacts using wearables and apps. They want to understand their performance and optimize their lives.
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Similar to 8 Things Brands Can Build in This New Normal
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK A
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
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influenced or accelerated each of these 10 trends, forever
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voice and push forward to advocate for a better tomorrow.
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ARE WE
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BuIld Back Better 3
BUILD BACK
BETTER
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Better Future
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no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
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Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
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Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
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trending-2022-webinar_presentation_global (1) (2).pdf
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1. Mood Makers - After the emotional impacts of the pandemic, consumers will look to manage their moods through offerings that support happiness, calmness, and other emotions. Products and services will be marketed based on the moods they elicit.
2. Quantify Me - Consumers are increasingly self-tracking their health, habits and environmental impacts using wearables and apps. They want to understand their performance and optimize their lives.
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Changing Consumer Motivations & Expectations | Accenture
Accenture identifies what motivates consumers & how these motivations lead to changing consumer expectations, preferences & shopping habits. Read more.
Reimagining marketing for the next normal.
The document discusses how the COVID-19 pandemic has significantly changed consumer behaviors and habits. It recommends that companies focus on customer empathy, tell relevant and authentic stories that provide value, and recognize that consumer behaviors and preferences will continue to change in the long-term as the "next normal" emerges. Analytics and data will need to be leveraged to understand and adapt to these ongoing shifts.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
d8 reflections on a post COVID-19 XM landscape
In this document, you’ll find an overview of the 8 most impactful topics for XM in a post COVID-19 world, on which we have made our storydoing reflections. Nobody knows exactly what "the next normal” will look like. Yet, we would like to share this summary to start the conversation.
In order to implement these reflections in practice, we are working creatively on these 8 topics as well. This way we can face this challenging future together with concrete storydoing ideas. These creative ideas will also be coming your way in the next couple of weeks, so stay tuned.
If you have any questions, comments or challenges in the meantime? Please let us know at hello@demonstr8.com. We are looking forward to discussing them with you and your team!
Enjoy the read,
Demonstr8
(www.demonstr8.com)
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TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
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2015 EMERGING TOP TEN TRENDS
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Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
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We are currently facing unprecedented times, in which the daily lives of individuals, companies, and communities are being totally disrupted. This has made us reflect on the way in which people react to these types of events. Regardless of the nature of a crisis - political, social, climatic and natural phenomena or health issues - human beings instinctively shift our behaviors and prioritize our personal and our family’s safety, heightening the search for information that allows us to feel more in control and confident of what we are experiencing.
Understanding the role that a brand can play in people's lives can be very useful in these times, especially if we can pinpoint how a brand can add value; be it from a functional standpoint through its product or service, or by leveraging what’s personally important to people (facilitating life, make people feel calm with their decisions …), or through a brand’s role within the collective well being of a community.
At HAVAS, brands that define their strategy through the value they create are called “meaningful brands”. This is our point of view on how brands in Latin America have the power to shift their strategies in times of crisis and gain relevance within our society when we need them most.
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How Consumers Use Technology And Its Impact On Their Lives
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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8 Things Brands Can Build in This New Normal
- 1. 8 THINGS BRANDS CAN BUILD IN THIS NEW NORMAL Making Brands Matters in Turbulent Times CONSUMER BEHAVIOUR SHIFTS Source: Kantar
- 2. BRAND CAN BUILD ON THIS MOMENT Consumer need for comfort and control Meet pent-up demand Reshape your services Faviourate in new formats Reshape your features to be relevant Offer new solutions Hygeine and safety is key Making a better society
- 3. CONSUMER NEED FOR COMFORT AND CONTROL Old desires and the need for indulgence still matter. As China emerged from the pandemic there was evidence of ‘revenge shopping’. Not just in luxury but comfort food saw big gains. But much of this is not expected to last.
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- 5. Reframe Your Features to be Relevant Changes for longer term opportunity are offers that include new benefits relevant to consumer needs post-Covid. Favourites in New Formats Shock Wave changes that have been seen to revert to old patterns include the demand for fast food.
- 6. With recovery of daily life and going out frequency, some personal care and beauty categories will pick up. Ideas born out of necessity may remain such as DIY beauty, above-mask treatments, and a greater concern for safety and hygiene. Every indication is that online engagement and spending will continue and grow. Offer New Solutions
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- 9. Client Solutions Director christie.ding@brandcatalyser.com Head of Markets, APEC hazel.hu@brandcatalyser.com CHRISTIE DING HAZEL HU REACH OUT TO US, LET'S HAVE A CHAT!