Managers communication roles and types

1. Course Name: Business communication
course code: ENG 210
Spring 2014
Managers Communication Roles
Presented to: Dr. Noura Assaf
Prepared by: Abdullah Sawalhi

2. Do managers play any communication
role inside an organization?
For any Marketing company to succeed in meeting its goals,
successful communication managers must be part of it.

3. Outline
• what is marketing company
• Who is a marketing manager
• What is business communication
• Henry Minstberg’s Theory
• Types &Roles of communication managers
• References

4. What is Marketing Company
A business that
affects the
distribution and
sales of goods and
services from
producer to
consumer
including products or service development, pricing,
packaging, advertising, merchandising, and distribution.

5. Who is a marketing manager
He’s a person who works
with and through a group
of other people by
coordinating their efforts
and work activities in order
to achieve a marketing
company goals

6. What is Business Communication
The communication and
interaction among people
inside the company and this
kind of communication can
take several forms.
Communication can be
verbal, oral or written.

7. Henry Minstberg’s Theory
• Minstberg's managerial rule was and still the
most important rule. It can be applied in any
Marketing company.
• He discovered 10 managerial roles divided
into 3 groups: Managers
categories
Interpersonal
category
Informational
Category
Decisional
Category

8. Figurehead
Leader
Liaison
Interpersonal Category

9. Informational Category
Monitor
Disseminator
Spokes person

10. Decisional category
Entrepreneur
Disturbance
Handler
Resource Allocator
Negotiator

11. conclusion
• It is very important for all organizations and
marketing specifically to ensure that it has
these kinds of managers working in their
official capacity and in proper way if it is to
grow, success and prosper.

12. References
• Book:
Organizational Behavior 15th Global Edition,
Robbins and Judge.
Organizational behavior,10th edition, Fred
Luthan
• www.mindtools.com/pages/article/managment-
roles.html