The document discusses an upcoming conference called "New Metrics '15" that will explore advances in capturing social and environmental factors in business metrics and performance. It summarizes that courageous corporate leaders are already identifying new forms of costs and risks beyond profit and creating social/environmental value. The conference aims to discuss latest advances in designing, implementing, and communicating new metrics to understand sustainability performance and shape future business metrics. Topics will include new frameworks for measuring corporate sustainability ROI, natural capital, supply chain impacts, and linking sustainability to brand strength. The goal is to help businesses expand how they create, quantify and manage risks to deliver greater value through more holistic metrics.

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2. Courageous corporate leaders have already spurred
aggressive action toward identifying and valuing entirely
new forms of costs and risks, and the optimistic ones
have demonstrated their ability to find new ways to create
and deliver social, environmental and economic value
to their stakeholders beyond simply profit and margin
growth. These leaders are successfully translating
previously ignored negative or untapped positive economic,
environmental and social impacts into new business
performance metrics that ultimately tie back to successful
business results.
The global Sustainable Brands community first convened,
and remains at the forefront, of this New Metrics
conversation. The latest advances in capturing the full
range of social and environmental factors throughout the
value chain are being identified by inspiring multi-national
brands, entrepreneurs and non-profit organizations
coming together as a community to create and accelerate
the shift to new norms. Being successful in the business
environment of tomorrow means understanding how new
metrics are designed, implemented and communicated
effectively. The SB community will come together at New
Metrics ’15 to discuss the latest advances and explore the
increasingly sophisticated landscape of applications.
Moving in earnest toward a sustainable economy requires
expanding the way business creates, quantifies and
manages its risks and the value it delivers through the
metrics it adopts. Join these progressive business leaders
and help them shape the business metrics of the future
together at New Metrics ’15. October 6th-8th, 2015 in
Boston, MA.
Companies are quickly coming to understand that
current economic models do not allow for the long
term survival – of business, of the eco-systems used
to fuel our economy, and worst case, of our species.
The task now at hand is updating business models
that enable social, economic and environmental
resiliency in the 21st century and ensure our ability to
thrive for the long term.
WHY NEW METRICS?

3. THE MACRO LANDSCAPE
• New principles for regenerative
capitalism and organizational
thriveability
• New analyses of wealth inequality
and its staggering implications
• New UN Sustainable Development Goals
and applicability for the private sector
• New thought leadership on
measuring cultural and systems-
change dimensions within companies
• New data on notable macro trends
and risks
• New studies on the benefits of gender
equality in leadership positions
• New insights on market
mechanisms for addressing critical
environmental and social risks
THREE KEY TOPICS WILL BE EXPLORED:
THE CORPORATE LANDSCAPE
• New studies on the ROI of corporate
sustainability and lessons in getting
executive buy-in
• New practical tools for environmental
and social P&L, as well as natural
capital ROI and social ROI
• New frameworks for setting up
Net Positive business models and
measuring their success
• New analyses of the state of play
in materiality assessment and
integrated reporting
• Newandmaturingmethodologiesfor
settingscience-andcontext-basedgoals
• New analyses and tools for end-to-end
impact assessment in the supply chain
• New intelligence on the
correlation between sustainability
performance and brand strength
THE INVESTOR LANDSCAPE
• New guidance on corporate engagement
on ESG issues for investors
• New links between sustainability
performance and stock performance
• New research on the ROI of both public
and private sustainable investing
• New developments in divestment and
fossil-free campaigns
• New intelligence on green bonds and
green bond indices by mainstream banks
• Newtoolsforcreatingpositiveimpact
throughlong-termpositionsin401kportfolios
• New players in sustainable investing
across entirely new asset classes

4. FEATURED SPEAKERS
Sustainable Brands consistently delivers a world-class faculty of thought leaders and practitioners who not only offer diversity
of insight, but provide tangible business results. Speakers featured here provide only a glimpse of the complete program. Please
view the online program for a complete list of speakers and program details.
JOHN FREY
Sustainable Innovation Technologist
HP
on sustainability as a sales differentiator
LUCIANA VILLANOVA
Sustainability Manager
Natura
on environmental and social
P&L accounting
JASON JAY
Director, Sustainability Initiative
MIT Sloan
on a new ecosystem of tools for
sustainability professionals
SOPHIA LEONORA MENDELSOHN
Head of Sustainability
JetBlue Airways
on the value of natural capital
SHEILA BONINI
CEO
The Sustainability Consortium
on end-to-end metrics and new tools
THOMAS ODENWALD
Senior Vice President
SAP
on trends in integrated reporting

5. FEATURED SPEAKERS
STEVEN ROCHLIN
Co-Founder & Senior Partner
IO Sustainability
on the ROI of corporate sustainability
DARA O’ROURKE
Co-Founder & Chief
Sustainability Officer
GoodGuide
on crucial product-level metrics
SARA NEWMARK
Director of Sustainability
New Chapter, Inc.
on application of multiple capital
accounting
ZOE LE GRAND
Principal Sustainability Advisor
Forum for the Future
on Net Positive models
RALPH THURM
Co-Author
A Leader’s Guide to ThriveAbility
on reinventing organizations for the
next economy
BOB WILLARD
Sustainability Author and Speaker
Sustainability Advantage
on the Future-Fit Business framework

6. CONVENIENTLY LOCATED IN BOSTON
Located along the Boston riverfront and just down the street, the Royal Sonesta Hotel
brings the SB community together from October 6th to 8th for inspiring plenary sessions,
collaborative afternoon breakout sessions and valuable networking opportunities.

7. WHO SHOULD ATTEND #NEWMETRICS?
FORWARD-LOOKINGEXECUTIVES
willing to discover how to apply new
macro-trend indicators, how much
to worry about key emerging issues,
and how to prioritize actions toward
future-proofing their companies
SUSTAINABILITY TEAMS
trying to determine what goals to
set, how to measure success, how
to create state-of-the-art integrated
reports, and how to demonstrate
the benefits of sustainability
initiatives to senior executives and
the rest of the organization
SUPPLY CHAIN MANAGERS
looking to equip themselves with the
latest and most effective approaches to
tracking the full spectrum of upstream
risks and impacts, with as much
attention devoted to social issues as to
environmental ones
FINANCIAL ANALYSTS
AND INVESTORS
struggling to make sense of a
variety of corporate reporting
standards, a sea of ESG
performance ratings and rankings,
and an exploding ecosystem of
relevant data analyses
HR PROFESSIONALS
interested in analyzing human
capital more accurately and
turning sustainable practices into
organizational norms through new
forms of recruiting, compensation,
training and overall engagement
IT EXECUTIVES AND DATA
MANAGEMENT SPECIALISTS
curious to learn about new solutions
for effective mining, visualization and
interpretation of complex sustainability
data, along with opportunities
presented by the nascent personal
data economy
BRAND STRATEGISTS AND
COMMUNICATION EXPERTS
in search of new intelligence on
the evolution of metrics for trust,
reputation and ‘green’ brand value,
on a quest to embedding purpose
more deeply into their brands
PRODUCT-LEVEL INNOVATORS
AND DESIGNERS
in need of evidence for the value of
sustainability- driven optimization
of materials, as well as new tools
for embedding crucial sustainability
considerations at the front end of
the innovation process

8. New Metrics brings a diverse group of forward-thinking leaders to the
table and includes everyone from sustainability teams, financial analysts
and supply chain managers to IT execs and brand strategists alike, who
all gather with one common purpose; to uncover new ways to report and
measure the success of sustainability practices. Each year, the Sustainable
WHO ATTENDS #NEWMETRICS CONFERENCES?
Brands community continues to grow, attracting professionals from a
diverse and exceptional collection of large multinational corporations,
NGOs, startups, academia, investors, and government agencies, all of
which will be present at New Metrics ‘15.

9. www.NewMetrics15.com
© Sustainable Brands, 2015
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