Core Promise: A Simple Driver of Healthy, Resilient, High-Performancemarsha shenk
With increasing competition for relevance to key audiences, and increasing pressure from relentless change as well as diminishing resources, the ability to design superior value with minimal investment – quickly – has become mission-critical for reliable performance.
These pages invite you to a new approach to organizational achievement: applying the power of new design thinking to Strategic Planning and Organizational Design.
The New Metrics of Sustainable Business Conference 2012 BrochureSustainable Brands
Explore the future of sustainable business metrics. This Sustainable Brands Issues in Focus two-day event, in partnership with The Wharton School, examines leading-edge work that expands the way business can create, quantify, manage, and communicate value in the 21st century. September 27-28, 2012, in Philadelphia, PA. Learn more: (www.SBIIF.com)
Purposeful Community and Change Leadership for the 21st Centuryohedconnectforsuccess
Purposeful Community and Change Leadership for the 21st Century
June 29, 10:30am – noon, Room: Union A
Purposeful Community touches all aspects of the learning process. The four components of Purposeful Community will be explored in relation to increasing student achievement and growth. Participants will learn about the phases of the change-leadership process in the Ohio Appalachian Collaborative (called Enhancing Leadership Quality for Collaborative Action Impact). A mindset-management approach to leadership and delivery models will be shared, which will assist participants in creating a plan for Purposeful Community and Change Leadership in their own school or district.
Main Presenter: Mark Glasbrenner, Battelle for Kids
Co-Presenter(s): Barb Hansen, Battelle for Kids
Core Promise: A Simple Driver of Healthy, Resilient, High-Performancemarsha shenk
With increasing competition for relevance to key audiences, and increasing pressure from relentless change as well as diminishing resources, the ability to design superior value with minimal investment – quickly – has become mission-critical for reliable performance.
These pages invite you to a new approach to organizational achievement: applying the power of new design thinking to Strategic Planning and Organizational Design.
The New Metrics of Sustainable Business Conference 2012 BrochureSustainable Brands
Explore the future of sustainable business metrics. This Sustainable Brands Issues in Focus two-day event, in partnership with The Wharton School, examines leading-edge work that expands the way business can create, quantify, manage, and communicate value in the 21st century. September 27-28, 2012, in Philadelphia, PA. Learn more: (www.SBIIF.com)
Purposeful Community and Change Leadership for the 21st Centuryohedconnectforsuccess
Purposeful Community and Change Leadership for the 21st Century
June 29, 10:30am – noon, Room: Union A
Purposeful Community touches all aspects of the learning process. The four components of Purposeful Community will be explored in relation to increasing student achievement and growth. Participants will learn about the phases of the change-leadership process in the Ohio Appalachian Collaborative (called Enhancing Leadership Quality for Collaborative Action Impact). A mindset-management approach to leadership and delivery models will be shared, which will assist participants in creating a plan for Purposeful Community and Change Leadership in their own school or district.
Main Presenter: Mark Glasbrenner, Battelle for Kids
Co-Presenter(s): Barb Hansen, Battelle for Kids
VolunteerMatch Solutions BPN Webinar: Five Practices for Engaging Employees w...VolunteerMatch
February 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.
Brand innovation firm BBMG shares how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
About Our Guest Speaker:
Raphael is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
Doing Collaboration Badly Is Worse Than Not Doing It At All - SideraWorksXVA Labs
Lessons learned along the way regarding the ties between collaboration, innovation, and social business. Throughout our workshops and client engagements, what common issues come up in collaboration initiatives? How do you find a common language in regards to how an organization defines collaboration and innovation? How does social business provide a platform for success in these types of initiatives? What are the barriers typically encountered and how do you articulate the value?
SideraWorks has had to learn some of these lessons the hard way, perhaps this document will aid you in avoiding some of the same issues.
Change 3.0 is about Employee Engagement (not
leadership directive and management implementation).
Change 3.0 builds on the lessons learned from the first two generations of change and recognizes that unless employees see, believe and experience the totality of their business reality and assimilate it into their individual reality, it doesn’t matter if an organization’s strategy and processes are improved. Simply put, the company will not achieve the change it wants or needs.
Change 3.0 recognizes that the basis for successful change resides at the outset of an initiative. Successful change is a direct function
of how the change is defined and plotted initially, and it requires the involvement of key people up and down the company hierarchy to provide insight, focus, content, context, cadence and definitions of success. It reflects and helps shape the prevailing employee worldview to accomplish strategic objectives, using a variety of tools that work in harmony.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
This presentation provides a summary of the white paper Engaging Employees in the Company’s Sustainability, which goes through five steps to head your company in a sustainable direction, each step exploring how to successfully integrate sustainability into your bottom line.
The benefits that come from greening your business go beyond simply feeling good, indeed tangible benefits result. Greener behavior reduces costs associated with energy consumption, waste disposal, and paper use. Customers will also respect a company with green initiatives.
The key to integrating sustainability into your company’s bottom line is to get everyone involved, especially employees.
VolunteerMatch Solutions BPN Webinar: Five Practices for Engaging Employees w...VolunteerMatch
February 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.
Brand innovation firm BBMG shares how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
About Our Guest Speaker:
Raphael is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
Doing Collaboration Badly Is Worse Than Not Doing It At All - SideraWorksXVA Labs
Lessons learned along the way regarding the ties between collaboration, innovation, and social business. Throughout our workshops and client engagements, what common issues come up in collaboration initiatives? How do you find a common language in regards to how an organization defines collaboration and innovation? How does social business provide a platform for success in these types of initiatives? What are the barriers typically encountered and how do you articulate the value?
SideraWorks has had to learn some of these lessons the hard way, perhaps this document will aid you in avoiding some of the same issues.
Change 3.0 is about Employee Engagement (not
leadership directive and management implementation).
Change 3.0 builds on the lessons learned from the first two generations of change and recognizes that unless employees see, believe and experience the totality of their business reality and assimilate it into their individual reality, it doesn’t matter if an organization’s strategy and processes are improved. Simply put, the company will not achieve the change it wants or needs.
Change 3.0 recognizes that the basis for successful change resides at the outset of an initiative. Successful change is a direct function
of how the change is defined and plotted initially, and it requires the involvement of key people up and down the company hierarchy to provide insight, focus, content, context, cadence and definitions of success. It reflects and helps shape the prevailing employee worldview to accomplish strategic objectives, using a variety of tools that work in harmony.
What Is Social Business ? A SideraWorks BriefXVA Labs
Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
This presentation provides a summary of the white paper Engaging Employees in the Company’s Sustainability, which goes through five steps to head your company in a sustainable direction, each step exploring how to successfully integrate sustainability into your bottom line.
The benefits that come from greening your business go beyond simply feeling good, indeed tangible benefits result. Greener behavior reduces costs associated with energy consumption, waste disposal, and paper use. Customers will also respect a company with green initiatives.
The key to integrating sustainability into your company’s bottom line is to get everyone involved, especially employees.
Insight into the 16 key issues shaping the CSR agenda in USA in 2012
Knowledge of what the 3 C's of sustainabiility are and how they will be shaping business in the coming years
Blueconomics - Empowering B2B Relationships
We enjoy working with our customers to drive sales, marketing and service effectiveness by leveraging the power of collaboration, social networks and customer relationship management (CRM).
www.blueconomics.info
Net Impact 21 Aug 2014 by Sukich Udindu, Minor International PCL
Minor is one of Asia's largest companies delivering premium branded hospitality services, restaurant concepts and lifestyle products from over 50,000 service professionals at 103 hotels, 1,544 restaurants, and 276 retail outlets to more than 90 million customers in 26 countries. Some of the global brands under Minor's hotels & mixed use, restaurant, and retail businesses include the Pizza Company, Swensons, Sizzler, Burger King, the Four Seasons Hotels & Resorts, St. Regis Hotel, Anantara, Esprit, Gap, and Tumi.
He presented on Minor's strategic CSR by Khun Sukich Udindu, Vice President, Corporate Social Responsibility, Minor International PCL. Khun Sukich is also Founder and Vice Chairman of CSR Club at the Stock Exchange of Thailand. He has a Bachelor of Architecture from Chulalongkorn University, a Master of Architecture from the Pratt Institute, and an MBA from Thammasat University.
Change cannot be managed, only facilitated. We see ourselves as guide by the side, not a sage on the stage. Find out more about Propellor's view on change facilitation.
As managing ESG and sustainability issues have become mainstream business practice, there is no doubt in the minds of corporate leaders that ESG/sustainability issues should be a top priority agenda in boardrooms. However, it is still challenging to integrate ESG/sustainability considerations fully into business practices due to the difference between short-term financial goals and longer-term ESG/sustainability performance. Thus, top executives usually give weight to the shorter-term financial metrics when trade-offs between financial and ESG/sustainability performance come into focus. How can companies achieve short-term profits and ESG/sustainability goals at the same time?
Agenda
ESG/Sustainability Imperative v. Conundrum
Stakeholder Capitalism v. Purpose
Sustainable Economic GrowthValue Innovation for Sustainable Economic Growth
Business Model Innovation for Profitable and Sustainable Business
Sustainability Balanced Scorecard for TBL
Industry/Business Specific Cases
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
5. Shapes of the Climate Crisis:
Corporate Growth Curves Are Derailed
This graph shows the pace required for carbon emission reductions to avoid >2°
warming, based on peak emission date.
For example, if we can start cutting emissions by the middle of this decade, we'd
have until 2050 to cut carbon emissions by 80%; if we wait until 2020, we'd only
have until 2035; and if we wait until 2025, we'd have about a year to cut
emissions by 80%.
* Source: grist.org
Friday, May 11, 2012
6. The "Acts of God" Level Risk of 2 Degrees
"What the paleoclimate record tells us is that the dangerous level of global
warming is less than what we thought a few years ago. The target that has been
talked about in international negotiations for 2 degrees of warming is actually a
prescription for long-term disaster. Two degrees of warming will lead to an ice-
free Arctic and sea-level rise in the tens of meters."*
The degree to which 2 degrees will alter the earth's habitability will impact
individuals' lives so severely through extreme weather, food and water scarcity,
loss of land use, and disease, that companies who are seen as active contributors
to the catastrophe will be lucky to be reviled only as tobacco companies had been
in the past.
*James Hansen, director of NASA's Goddard Institute for Space Studies.
Friday, May 11, 2012
9. CSR = Building Business Upon Feedback Systems
Company Employees
Customers
Community
Friday, May 11, 2012
10. CSR Builds Strategic Assets
Company Employees
Motivation
Loyalty Evangelism
Customers
Community
Friday, May 11, 2012
11. At the Core of CSR Is Capacity for Future Growth
Company Employees
Motivation
Capacity
Loyalty Evangelism
Customers
Community
Friday, May 11, 2012
12. CSR Builds Resilience
Company Employees
Motivation
Capacity
Loyalty Evangelism
Customers
Community
Risk Management
Friday, May 11, 2012
13. How to Build an
Innovative CSR Program
Lead
Innovate Solutions
Build the Program
Friday, May 11, 2012
14. Leadership
Walk the Talk
The first part of the process involves building internal capacity. It has several elements:
- Discovery of the distinctive competencies of the organization and building trust of other organizational leaders
- Determining the issues of concern to the employees, customers, and the community-at-large.
- Evaluating existing processes and the histories that led to their establishment
- Understanding the existing hubs of innovation and the specific innovative ideas that have emerged
By building this landscape - primarily by 1:1 interviews - leadership finds the embedded non-financial resources of
the company and begins establishing a benchmark and developing metrics for change.
The process of mostly 1:1 interviews with a few larger group collaboration session builds trust throughout the
organization. The mechanism for building trust is about listening and considering others' viewpoints and respecting
the boundary between transparency and privacy. The process also enables learning about cultural hooks and triggers,
developing an understanding of process, and enabling the beginning of a map of the existing distribution of
knowledge and creativity throughout the organization.
By sharing this discovery process as well as its results, an Innovative CSR progam behaves responsibly to all
stakeholders in the organization. It is crucial for the leadership to walk the talk.
Friday, May 11, 2012
15. Innovate Solutions
Build Metrics
Reward Employees
The research and discovery pocess will uncover some innovations of interest.
However part of the innovation process is establishing a culture and a set of mechanisms where innovations can be
continually brought forward, evaluated, validated in whole or in part, and implemented.
To create the relevant mechanisms, first an innovative CSR program develops method for establishing the creation of
knowledge and relationships and making these transparent. This is helpful not only for those people who would like
to see their innovations adopted, but also for managers to be able to fully assess the resourcefulness of their
employees, and executives to see nascent possibilities waiting to be developed.
By creating metrics in alignment with the goals of employees, management, and strategic executives, an innovative
CSR program can monitor and adapt to changing market conditions.
Furthermore, for many young recruits, the knowledge that innovation in alignment with social responsibility is at the
forefront of an organization's strategic direction makes that organization all the more compelling. This helps
recruitment goals as well as reinforcing motivation.
Friday, May 11, 2012
16. Build the Program
Conveniently, moving from CSR as communications function to a business function is relatively easy to support,
since it is changing a program from cost-center to profit-center.
The first objective involves taking inventory of mechanisms -- and the thought leaders that built them -- that have
already been developed for tracking the development of trust, knowledge and health, within the organization.
Typically work of this nature has been instigated within the supply chain, within governance groups, and within
some product lines; however, it hasn't been developed in such a way that it can be integrated throughout the
company, and it's rarely already being monitored by the financial and investor relations functions. Consequently,
the first "build" is often developing a communications framework among the different existing implementations,
enabling the sharing of information, and developing and executing a plan to integrate this with the financial rollup.
The second objective involves outreach in the community. Many companies are beginning to develop "excess
capacity" programs, where their expertise and product are offered at deeply discounted or pro bono rates to
community groups. Organizing this program dovetails with the first objective, and extends an understanding of
skills, interests, and social ties into the community outside the organization. Conversely, achieving this second
objective involves organizing the understanding and progress made addressing community needs over time, and
integrating this information with the sales conversion funnel and marketing strategy groups.
The third objective is longer term, involving the creation of socially beneficial products from the information
gleaned above. This objective confers three major benefits:
• Invigorating the product line by building products that are "aspirins," using the parlance of venture capitalists.
• Supporting recruitment and retention of high-achieving, idealistic new graduates
• Reinforcing innovative thinking within the organization, overall.
Over time, the portfolio of products at the company can increasingly reflect those that agressively improve the
capacity of the planet while cementing the firm's place as a leader in innovation and the development of products
that are highly resistent to economic fluctuations.
Friday, May 11, 2012