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Effective Online Video Production and Distribution

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The document provides guidance on effective online video production and distribution. It discusses best practices for producing different types of videos like promotional videos, video news releases, event recordings, and podcasts/vodcasts. It covers topics like shooting and editing techniques, equipment needs, file formats, and distribution channels. The goal is to help produce high quality videos that can be effectively compressed and distributed online.

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Effective Online Video Production and Distribution Renee Basick Matt Howard
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object]
I. Producing Video for the Web
Producing Video for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event Recordings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasts / Vodcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Podcast / Vodcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Up Your Podcast / Vodcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS 2.0: Media Enclosures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-purposing Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shooting Video for Multiple Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-purposing media Scale-down, not up. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DV: online vs. broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web = Broadcast? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shooting video for the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality is key ,[object Object],[object Object]
The future of resolution… ,[object Object],[object Object],[object Object],[object Object],[object Object]
SHOOT HD. (Don’t be afraid of equipment costs.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So…what do you need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On a very, very tight budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shooting for the (very) small screen
Minimize visual complexity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frame composition ,[object Object],[object Object],[object Object]
Frame Compostion… ,[object Object],[object Object],[object Object],[object Object]
Frame Composition… ,[object Object],[object Object],[object Object]
Lighting to make your subject look good (and you!) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lighting set-up example: http://www.arri.com/info down/light/broch/arri_lighting_handbook_english.pdf
Tips for video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overall length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great graphics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importing Graphics ,[object Object],[object Object],[object Object]
How to avoid distortion… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Title bars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAQ: include Q&A? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compression (A fine art) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which formats? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The skinny on codecs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compromise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making your video findable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recording audio (The ear does not forgive!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you will need: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$699
Recommendations (budget) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$229-329 + $59.95
Some options… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few tips for wireless mics: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The outdoor audio challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips & Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Renee’s Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. Distributing Your Content
Distributing Your Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Marketing (WOM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Research at Chicago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Establishing Content Relationships with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Public Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Professional Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Importance of Quantifying Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Tools for Campus-wide Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Mind Online ,[object Object],[object Object],[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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