The document summarizes the story of Hireland, a campaign started in Ireland in 2012 to encourage businesses to hire more employees and reduce unemployment during an economic downturn. The campaign was started by a group of volunteers and relied on pledges from businesses to hire additional staff. Over 2,400 businesses pledged over 8,000 jobs, with over 5,400 jobs created as a result. The campaign received widespread media attention and inspired similar efforts in other countries. The founders hope to inspire others to take action in their own communities through the Hireland story and toolkit.

1. HIRELAND
THE STORY OF A
KITCHEN TABLE
MOVEMENT

2. 2
KICKSTARTING A BURST OF JOB CREATION IN IRELAND
We created Hireland with one simple goal in mind. We wanted to encourage
Irish business owners to take on staff at a time of economic uncertainty and
huge job losses. We wanted to empower people to think differently about
unemployment and inspire them to believe they were not powerless, but could
be part of the solution.
By persuading individual companies to hire just one more employee, Hireland
aimed to remind local businesses that they could make a big difference.
REAL CHANGE ON THE GROUND
More than 2,400 businesses in Ireland have pledged over 8,000 jobs since the
campaign launched in January 2012. From those pledges, more than 5,400 jobs
have been created. Our successful model has already been reproduced in the
US and Nigeria, and emulated across Europe.
Hireland began when a group of people involved in business, marketing and
media decided to come together on a voluntary basis and do something to
kick-start job creation by small and medium-sized businesses. We created the
business and media people who believed in our ‘Hire One’ strategy.
A TOOLKIT FOR A MOVEMENT
Hireland was never about solving the unemployment problem. It was a
movement designed to change the mindset of employers by encouraging them
its founders have one more goal - to encourage others to follow in their
footsteps.
“We want this ebook to be a toolkit for a movement. We hope that by showing
how we achieved what we did and the struggles we had along the way, we’ll
inspire others to get out there and do something themselves that will be a
catalyst for change in their own communities,”
Sybil Cope, Hireland campaign manager 2014.
IF YOU WANT TO ACHIEVE REAL SOCIAL
CHANGE BY CREATING OR BUILDING
A MOVEMENT TO ENCOURAGE PEOPLE
TO THINK DIFFERENTLY ABOUT AN
ISSUE THAT MATTERS TO YOU, THEN
PERHAPS THE HIRELAND STORY CAN
INSPIRE AND GUIDE YOU.
WE DIDN’T SOLVE THE
UNEMPLOYMENT PROBLEM IN
IRELAND, BUT WE DID CHANGE
EMPLOYERS’ MINDSETS AND
ENCOURAGE THOUSANDS OF THEM TO
HIRE JUST ONE MORE PERSON.
IN THIS EBOOK, YOU CAN FIND
OUT HOW WE DID IT, WHAT WE
LEARNED, WHAT WORKED FOR
US AND WHAT DIDN’T. WE HOPE
IT MOTIVATES YOU TO MAKE A
DIFFERENCE WHERE YOU LIVE.
INTRODUCTION
DO YOU WANT TO CHANGE THE
WORLD (OR AT LEAST YOUR
CORNER OF IT)? DO YOU WANT
TO MAKE YOUR COUNTRY OR
COMMUNITY A BETTER PLACE?

3. 3
“We wanted to reverse the way of thinking that had taken hold,
where people believed nothing could be done about the high level of
unemployment in Ireland at that time”
Lucy Masterson, Hireland co-founder
K I C K S T A R T I N G I R E L A N D ' S R E C O V E R Y
5,400 PEOPLE HAVE STARTED IN JOBS
MAKING A SAVING TO THE STATE €33,000,000
THE COST OF EVERY JOB CREATED THROUGH HIRELAND €20
1,300,000
views on our website
4,000+
Facebook followers
2,000+
Twitter followers
16,000+
views on Youtube
MASSIVE NATIONAL AND INTERNATIONAL MEDIA COVERAGE
1/ Winners of The Arthur Guinness Fund, Social Entrepreneurs Ireland Elevator Award, The Ireland Funds and finalists of
the David Manley Awards.
2/ International outreach: We have had requests for help from people who want to replicate our model in Finland, the
Netherlands, Nigeria, Poland, Portugal, Spain, the UK and the US.
3/ National and international coverage in media: Included in a three-part BBC documentary on the rise of
people-powered movements.
4/ Featured in all major press, TV, radio and online channels in Ireland and also in Finland, France and the US.
8,000 JOBS HAVE BEEN PLEDGED
BY 2,400 COMPANIES
1 JOB AT A TIME OVER 28 MONTHS
IN KIND MEDIA SUPPORT TO
THE VALUE OF €2,500,000

4. 4
Following the onset of a deep recession in 2008, horrifying
numbers of job losses were being announced every day. The
unemployment rate jumped to more than 14 per cent from 4.4 per
cent. More than 400,000 people were out of work.
THE POWER OF POSITIVE THINKING
Many people felt nothing could be done to stem the huge job losses or the
skyrocketing emigration rate. But as we discussed the loss of so many young
emigrants from Ireland, we began to form an idea of how we could counteract
the prevailing sense of doom and do something positive.
That idea became Hireland, a campaign with an easy-to-understand idea at it’s
heart – getting Ireland back to work, one job at a time.
We were not experts, but we hoped that by mobilising a spirit of willingness
among the country’s 150,000 small and medium-sized businesses, we could
help in some way to foster collective action and reverse the downward spiral in
Ireland’s economy.
As Hireland co-founder Michael Killeen puts it: “There was nothing iconic about
the group of people who set up Hireland. We simply had a great idea and good
timing.”
GAINING MOMENTUM
We set up Hireland in January 2012 on a budget of just €149. Our supporters
and volunteers quickly grew to include students from Champlain College and
DIT, and professionals from the business, marketing and media sectors, all of
whom gave their time for free and used their know-how and contacts to gain
valuable exposure for the initiative.
employers and the media. National media organisations gave us approximately
€2.5m in pro bono media, for example.
Our initial goal was to reach 5,000 pledges in one year. In the end, we reached
that in six months and two years on 8,000 pledges have been made.
HOW IT ALL
STARTED
HIRELAND BEGAN WITH SOME
FRIENDS SITTING AROUND A
KITCHEN TABLE DISCUSSING THE
ECONOMIC CRISIS
THAT HAD HIT IRELAND.
“Those who engaged
with the initiative were
more than willing to
contribute towards
Hireland. This is
what ultimately led
to us reaching our
objectives.”
Sharon Murphy, Co-founder
On the eve of our launch, a toast from some of us to all of you from
the kitchen table where the idea for this fantastic journey started.... ROCK ON HIRELAND

5. 5
CASE
STUDIES
HIRELAND HEROES:
Lismore Castle Arts, Co Waterford
PLEDGED: 6
HIRED: 8
Lismore Castle Arts, one of Ireland’s leading contemporary art
galleries, took on employees through Hireland after reading about the
initiative on Twitter. It initially pledged to employ six people, but ended
up taking on eight staff members.
“Our main space is open in the summer. Every year, we recruit casual
staff as visitor services assistants to do a mixture of reception work
and gallery invigilation. When I heard about Hireland, I thought it
would be great to get involved with the campaign and we’re very
happy we did so,” said the centre’s director Eamonn Maxwell.
“What attracted me was the fact it was a national initiative and we felt
it was a great marketing tool that was spreading the message that
recruitment is back on again,” he added.
HIRELAND HEROES:
Mullingar Opticians, Co Westmeath
PLEDGED: 1
HIRED: 1
Mullingar Opticians is an independently-owned Irish optician with two
Meath. The business was established in 2003.
The group recently made a pledge to hire a full-time optical assistant
on a six-month contract with the possibility that the job could evolve
into a permanent position.
Siobhan Maguire, owner of Mullingar Opticians, became involved with
Hireland after hearing about the campaign on the radio.
“We were very happy with the calibre of applicants that came through
Hireland and got a great response. I felt it was an excellent service
and would happily use it again,” she said.
“At the start, we
said we’d be happy
if just one person
got a job. That
many more did
shows that a lot
can be achieved
when people come
together without
ulterior motives and
to do something
positive for the
community”
Martyn Rosney, WHPR
(advisor to Hireland)
6,000+
JOBS PLEDGED IN YEAR 1

6. 6
Furthermore, thousands of job interviews have taken place
around the country and Hireland has helped to inspire many
other businesses to take a decidedly more positive approach to
recruitment, even if they haven’t yet made a pledge.
WE ESTIMATE THAT HIRELAND HAS SAVED THE
STATE MORE THAN €30 MILLION IN UNEMPLOYMENT
BENEFITS.
PLEDGING WAS EASY
Part of our campaign’s success was due to the ease with which companies
details of jobs in the pledge section and then follow up with job offers.
As Hireland co-founder Michael Killeen makes clear, coming up with the idea of
making a pledge was key to making the initiative work.
“The hardest thing was to get people to make the decision to take people on.
The pledge was the softer ask and the follow through in terms of making that a
concrete job was easier then,” he said.
“The idea of making it a pledge was a real win for us because there were lots of
people who were keen to do that and it was a great publicity bonus for those
that did,” he added.
KICKSTARTING DEBATES
Just as importantly as encouraging employers to take on more staff, Hireland
helped to kickstart a debate about how we might do more to change the
situation we found ourselves in. This was something the media could and did
engage in, which helped to spread the campaign’s ‘Hire One’ message even
further.
“What stood out for me was the willingness of people to help with the Hireland
message. Recession is a hugely oppressive weight and people were glad to
respond positively by doing whatever they could. Employers seeing the work
seemed spurred by the fact that Hireland was an initiative from ordinary folks,
an idea that went all the way from Lucy’s kitchen table to creating jobs where
they were badly needed.”
Eoghan Nolan, Creative Director, Brand Artillery
IMPACT ON
THE GROUND
SINCE HIRELAND’S INCEPTION
IN 2012, MORE THAN 2,400
COMPANIES MADE 8,000
PLEDGES RESULTING IN OVER
5,400 PEOPLE IN DIRECT
EMPLOYMENT BECAUSE OF THE
INITIATIVE.

7. 7
CASE
STUDY
HIRELAND HEROES:
Clonmel Chamber of Commerce
Business Show, a syndicated radio programme with which I’m involved.
Co founder Lucy Masterson was on as a guest and when she spoke about
the initiative, I thought it was a fantastic idea and one that would resonate
with members of the Clonmel Chamber of Commerce.
“I invited Lucy along to speak at our annual conference, which attracts up
to 200 attendees and she was very much the star turn. On foot of that, a
lot of our members became involved in Hireland and made job pledges.
What was appealing about the campaign was that it resonated with our
members because there’s a ‘can do’ attitude at work, which is just like
their approach.
“Hireland encourages people to pick up the cudgel and get out there and
act, which is something that the Chamber also seeks to promote.”
Brian Cleary, chief executive Clonmel Chamber of Commerce, one of
the largest business services organisations in Ireland.
When someone gets a job, they tend to
to society and supporting themselves and
their family.
IMPACT FOR
INDIVIDUALS:
HAVING A JOB =
HAVING A SAY
IMPACT FOR
BUSINESSES:
NEW BLOOD =
INNOVATION AND
GROWTH
When a business hires someone,
energy. Overall staff morale increases and
the business becomes poised for growth.
Brian Cleary, chief executive Clonmel Chamber of Commerce.

8. 8
It received worldwide media attention and helped to change the
way that others viewed Ireland, which had been the subject of
intensely negative media during the recession.
INCITING INTERNATIONAL INTEREST
The launch of the campaign was covered in international publications such as
the New York Times. Hireland also featured in a three-part documentary from the
BBC on the increasing popularity of people-powered movements.Media outlets in
France and Finland also reported on Hireland.
As Ireland had recently been in the headlines around the world for all the wrong
reasons following the banking crisis and subsequent European Union-International
Monetary Fund bailout, Hireland presented more positive news.
A SISTER ORGANISATION IN US
This coverage not only boosted the number of pledges made by local businesses,
but also encouraged the setting up of a sister organisation known as UHireUS,
which was endorsed by the Clinton Global Initiative. We’ve also had requests to
replicate the model from organisations in countries such as Poland, Nigeria, Spain,
Portugal, Finland and the UK.
“The international reaction was interesting, especially with the Clinton Global
Initiative becoming involved through UHireUs. I did a presentation abroad and the
reaction to what we were doing was simply incredible,” said Michael Killeen.
situation and everyone knew that but Hireland really struck a chord with people
and has had a massive impact on the way the country is perceived.”
IRISH MEDIA COVERAGE
Closer to home, Hireland’s efforts were covered by all major press, television,
radio and online channels in Ireland. The country’s most respected newspaper, the
Irish Times, produced a 16-page supplement (which we liked to call “The Hirish
Times”). It envisioned how Ireland could be in 2023 if Irish people engaged with
the spirit of collective entrepreneurialism. It included guest articles from Bono and
Bob Geldof.
THE WIDER
INFLUENCE
HIRELAND’S AIM WASN’T JUST
TO SEE MORE JOBS BEING
CREATED. IT WAS ALSO TO
INSPIRE DEBATE AND CHANGE
ATTITUDES SO THAT PEOPLE
COULD FEEL EMPOWERED,
BOTH IN IRELAND AND
FURTHER AFIELD.
WE WERE DELIGHTED THAT
OUR MOVEMENT HAD
INTERNATIONAL APPEAL AND
INFLUENCE.

9. 9
We want to inspire others
to do their own versions of
Hireland. We did this using
our networks and collective
entrepreneurialism and
others can too.
Jane Lorigan, co-founder
Hireland saved Ireland
more than €30m in
payments
AWARDEES OF
THE ARTHUR GUINNESS FUND,
SOCIAL ENTREPRENEURS IRELAND
AND THE IRELAND FUNDS
SEI awardees 2012
“We are proud that the fund helped
address the issue of unemployment.”
Angela Smith, Arthur Guinness Fund
‘Hireland has been a brilliant initiative
that has allowed people make a direct
contribution to rebuilding not only our
economy but our society and sense of
community. ”
Hugo MacNeill- The Ireland Funds
“Social entrepreneurship is ultimately
about someone starting with a powerful
idea and making amazing things
happen. Social Entrepreneurs Ireland
has been privileged to have been part of
the Hireland journey.”
Sean Coughlan, Social Entrepreneurs Ireland

10. 10
TESTIMONIALS
“It is such a positive push just
making the pledge. Thank you
guys for creating the idea”
Tus Nua Designs
“As a sole trader, I pledged
a job. Hireland was the
motivation I needed to take
the plunge and employ my
started in May and it’s
working out great.”
Bridget Kerrigan, Co Louth
“Thank you for the
opportunities you have given
us, other small businesses
and the jobseekers of Ireland
helping Ireland back to work
again”
Stephen Garvey, Allsafes.ie
“We have hired four men and
a woman through the Hireland
programme and we are
committed to hiring a further
four more now that things are
again moving for the sector.
Keep up the good work and
continue to look on with
excitement as it will all come
around again, with the help of
people like yourselves bringing
a positive can-do attitude back
to our bruised shores.”
Martin Grogan, DeWAR.ie
Hireland, my new job would
never have materialised and
there is a strong possibility
that I would now be living
somewhere else in the world
trying to earn a living.”
Stephen Reddin, jobseeker

11. 11
PLOUGHING OUR OWN FURROW
Early on, we looked at getting Government support through agencies such as
the then Irish National Training and Employment Agency (known as FÁS and
now dissolved) and JobBridge, the National Internship Scheme. However, we
become involved. There were no party politics attached to the campaign and we
could do whatever we wanted,” said co-founder Jane Lorigan.
THE EFFORT FOR SUSTAINABILITY
sustainable, but in the end, we couldn’t manage it.
“As a kitchen table start-up, we relied entirely on goodwill, but that is not
enough in the long term. What attracted so many people to get involved was
simple - no one was making anything from Hireland. We didn’t even have a
bank account. We were doing this because we believed in it and because we
were passionate about the difference even one job could make. But in the end
you need a sustainable business model to keep the wheels turning,” said Lucy
Masterson.
As co-founder Gerard O’Neill notes, we were caught in a catch-22. “The fact
that we were relying on goodwill was partly what made Hireland unsustainable.
The inevitable consequence, as soon as we took on a sponsor, was that we’d
have lost the goodwill.”
MISSED OPPORTUNITIES
The Hireland team had all sorts of ideas to spread the hiring message and
to mobilise grassroots support, but regrettably we could not proceed with
many of them, mainly because of a lack of resources. We would have loved to
produce the roadshow we had planned to bring the Hireland concept to different
communities around Ireland, for example.
and to encourage small businesses to make hiring pledges.
And we had extensive plans for a mentoring programme, which we were also
unable to get off the ground. We wanted to encourage local business people
who could not hire someone to mentor an unemployed person and help them to
message would have been ‘Help one’.
OVERCOMING
CHALLENGES
WHILE WE’RE HAPPY TO
REPORT THAT HIRELAND
HAS ENCOURAGED SO
MANY EMPLOYERS TO
TAKE ON AN EMPLOYEE,
IT HASN’T ENTIRELY
BEEN PLAIN SAILING
WE HAD TO OVERCOME A FEW
OBSTACLES IN SETTING UP
THE CAMPAIGN AND WE NEVER
GOT TO PURSUE MANY OF THE
STRATEGIC GOALS WE HAD
OUTLINED EARLY ON.

12. 12
SUCCESS
FACTORS
WE REALISED EARLY ON THAT
WINNING OVER THE MEDIA
WOULD BE CRUCIAL IF WE WERE
TO ACHIEVE OUR AIMS.
While our team of volunteers included a number of experienced
marketing and communications specialists, we knew the
campaign wouldn’t necessarily be an easy sell.
MEDIA SUPPORT
With the country in the doldrums following the bailout, many people were cynical
nine radio stations and asking them for pro-bono support for the project.
“They looked at me as if I were insane, asked me if I was on drugs, and joked
kindly about the naïveté of thinking we could kickstart a movement that would
reverse unemployment numbers. But in the end we won them round and the
radio community became our strongest supporter. The press and outdoor
advertisers were quick to follow suit.”
As Hireland co-founder and chief executive at the national radio station Today
FM Peter McPartlin recalls: “not many businesses were in a position to afford
huge advertising campaigns, so offering space to Hireland for free was doable
and we felt that anything which would help kickstart the economy had to be a
good thing.”
pledges from businesses all around the country and this was before the full
advertising valued at more than €1.5m.
SPOT-ON CREATIVE
Drawing on the expertise of the many professional marketing experts involved,
we were able to position Hireland as “a sexy brand in an unsexy category”, as
Kingsley Aikins describes it.
The ability to distil the co-founders’ ideas into a brief, easy-to-understand
message helped garner widespread support from both the media and
businesses.
“Tony Purcell and I had experience of redundancy and we know how it
affects people. They are our friends, family and neighbours, and not faceless
unemployment statistics. So it felt right to say ‘Hire Ann’ and to personalise
the message.” Eoghan Nolan, co-creator of the Hireland campaign with Tony
Purcell.
“The team managed
to sum up a complex
enough idea into a
simple message that
worked on a billboard
or the side of a bus.”
Kingsley Aikins, Co-founder
@SEIreland / 18 Jun 2013 /
“We were going to prove to the
world how a small nation can pull
itself up by its boot straps!” -
@hire_one #impactseries
@hire_one / 6 Feb 2013 / Hireland challenges
the nation to think differently through Irish
Times supplement
@GenEmigration / 6 Feb 2023 / Regeneration
from Emigration? In @hire_one 2023
supplement @Ciaraky imagines returnees
reinvigorating the country
@chrisdooley1 / 6 Feb 2023 / Interview
with Bono... by Bono... from the future...
from space #irishtimes@schoolofwork / 25 Feb
2013 / Delighted
@hire_one to have hired
Lynda for our new
document scanning
business #greatskills
@GraftonMedia
/ 2 May 2012 /
@hire_one since our
pledge, we’ve taken on 9
fantastic new members of
staff! #positiveireland
@hire_one / 22 Feb 2014 /
23 jobs pledged today
#hireland from Cavan to Tipp,
something for everyone
@hireland_ng / 22 Apr 2013 /
@hire_one Thanks, you gave us the
inspiration to start, our program
15 pledges already...Hire Nigeria

13. 13
“In addition to the ‘Hire One’ idea we also came up with the
plan to name individuals in the campaign. We kept seeing
pictures of unemployed people on the news whose faces
were hidden. We weren’t afraid to put names to faces tell their
stories and show the impact that companies could have by
choosing to employ them,” Martyn Rosney added.
OLD-FASHIONED PR AND NETWORKING
The team used their marketing know-how to sell Hireland to the
media. That the campaign was a possible good news story did
no harm but as Martyn says, hitting the phones helped push
the initiative out into the world.
“In the end, the success of the PR campaign was due to
old-fashioned networking. We picked up the phone, put in the
calls and made the most of our connections. This and a great
message were key to the success of the initiative,” he said.
SURFING THE ZEITGEIST
For a movement to really capture the imagination of the public,
it has to resonate with the culture and social atmosphere of
the time. With Hireland, we were able to tap into a real desire
for positivity and change in Ireland during a time of economic
recession.
“At the time, the media landscape was very negative and our
whole idea was to push that change in attitude. From that
point of view, we were pushing on an open door. There was an
appetite for good news and people were pleased to see private
business doing something better.”
Or, as Kingsley Aikins puts it, “There was a voltage out there
and we were the transformer”.
“Greater than the
tread of mighty
armies is an idea
whose time has
come.”
Victor Hugo
€2.5m
IN PRO BONO
MEDIA FROM IRISH
NEWSPAPERS,
BROADCAST AND
OUTDOOR MEDIA
Hire
Peter.
Hireland is a initiative of ordinary people who work in,
and own, Irish businesses.
We believe we have to change the way we think.
Do things for ourselves.
So Hireland is asking everyone who
can pledge a job - to hire NOW.
If just a small percentage of employers hire one person,
we’re in business.

14. 14
HIRELAND WAS ABOUT
CHANGING THE MINDSET OF
SMALL AND MEDIUM-SIZED
IRISH BUSINESS AROUND
UNEMPLOYMENT. THE FINAL
THING WE WANT TO DO IS
CHANGE THE MINDSET OF
OTHER PEOPLE SO THEY ARE
MOTIVATED TO GO AND DO
SOMETHING THEMSELVES.
WE WANT TO INSPIRE YOU
TO START A MOVEMENT OF
YOUR OWN TO PROMOTE AND
ACHIEVE SOCIAL GOOD. WE
WOULD LOVE TO SEE YOU
DO YOUR THING IN YOUR
COMMUNITY, WHETHER THAT
IS IN AN AREA, A SECTOR, AN
INDUSTRY OR SOMEWHERE
ELSE.
HERE ARE OUR TOP 10 TIPS
FOR SUCCESS.
PLAN IT
year of meticulous planning.” Lucy Masterson
BE PREPARED
“We did our research and our homework before the launch and we prepped
answers for every possible question we could have been asked about
Hireland.” Michael Killeen
BE CLEAR
“We had a clear, simple proposition with an attractive name.”
Peter McPartlin
BE AUTHENTIC
“The authenticity of the idea is vital. Brands must empathise and act with
integrity. Otherwise, it’s not going to work.” Eoghan Nolan
BE INDEPENDENT
“Don’t align yourself with someone else or another organisation if you have any
concern they might dictate things or take over.”
Lucy Masterson
STAY FOCUSED
“We never lost sight of why we were doing this. At every meeting, we asked
ourselves, ‘Are we doing enough to help?’. We always remembered the
situation the country was in and what we were trying to achieve.”
Sharon Murphy
BE REALISTIC
“We made the ask for what people could give. We looked for free media
support in January, when it was quiet, not just before Christmas.” Martyn
Rosney
BE SURE OF WHAT YOU WANT
“We did not beat around the bush. We went and asked for something in a
very clear way. If we had been more vague, we might not have got what we
wanted.” Jane Lorigan
BE RESTRAINED
bridge when you can. We were all working at other jobs. A movement doesn’t
need a CEO. It needs energy and direction.”
Kingsley Aikins
HAVE A TIME LIMIT
“We did what we set out to do… If there is a time in your country or community
when you can effect change, maybe you can do it for just a few months or
years. It doesn’t have to be forever.” Gerard O’Neill
WHAT WE
LEARNED

15. 15
HIRELAND THANKS...
Above everyone else, the Hireland team would like to give a special thanks to
one of our co-founders Lucy Masterson. A volunteer like the rest of us, she went
above and beyond in donating her time, energy and spark to the movement.
She took the reins and drove us forward. Thanks Lucy!
“She developed a style and tone that was honest, brave and friendly, but also
recognised everyone that participated in the right way.”
Michael Killeen
“Lucy was the engine behind Hireland. She’s a force of nature.”
Sharon Murphy
“Hireland would have died without her.”
Kingsley Aikins
We would also like to give particular thanks to Social Entrepreneurs Ireland (SEI)
and the Arthur Guinness Fund. The awards, funding and support we received
from them were paramount to our success. Their belief in Hireland and our team
motivated us and validated our goal of encouraging Irish SMEs to hire.
David Manley Awards
Jane Lorigan
Sybil Cope
Kingsley Aikins Sharon Murphy Martyn Rosney Tony Purcell
Peter McPartlin Michael Killeen Lucy Masterson

16. THANK YOU!
Sean Moncrieff, Conor Killeen, Dermot Desmond, Leslie Buckley, Angela Smith,
Declan Ryan, Noel Storey, Paddy Kennedy, Iain MacDonald, Domhnal Slattery,
Kevin O’Sullivan, Harry Slowey, Eoghan Nolan, Tony Purcell, Patrick O’Flaherty,
Simon Durham, Hugo Mac Neill, Mark Nolan, Sean Coughlan, Caitriona Fottrell, Bono,
Terry McManus, Conor Jones, Cheri Gmiter, Sara Faulkner, Ciaran Durnin, Dave Finney,
David Provost, Gary Moore, Hannah Long, Ivan Fitzpatrick, Margaret Gilsenan,
Niall Flynn, Richard Browne, Richard Kendrick, Roddy Guiney, Scott Willams,
Brian Quinn, Stanley Rapp, Stephen Robinson, Suzi Jarvis, Tom Lyga, Willie O’Reilly,
Darragh McCann, Gervaise Slowey, David McRedmond, Liam Kavanagh,
John Desmond, Paddy Halpenny, Pamela Fay, Martyn Rosney, Saragh Killeen,
Mary Pat Killeen, Alan Moore, Sybil Cope, Sharon Murphy, Gerard O’Neill, Jane Lorigan,
Peter McPartlin, Kingsley Aikins, Michael Killeen, Lucy Masterson.
Allianz, Amarach Research, Arthur Guinness Fund, Avolon, Ballynahinch Castle,
Beacon Studios, Brand Artillery, Brindley Advertising, Carat Ireland,
Champlain College Dublin and Vermont, Circulator.ie, Communicorp Group,
Company Bureau Formations, David Manley Awards, Design Tub, Dialogue Marketing,
Distilled Media, DIT, Entertainment.ie, Finance One, FocuSMEIreland,
Fumbally Exchange, Fusio Web Design, Fusion Marketing Cork, Hyphen,
Independent Broadcasters of Ireland, Independent Radio Sales,
iProspect, Irish Daily Mail, Irish Daily Star, Irish Independent News and Media,
Irish Internet Advertising Association, Irish TV, KCLR FM, Key Capital, Kinetic Media,
Life on Media, Lotus Films, Lucidity Digital, Media Force, Metro Herald,
News International, O’Brien, Curran, O’Mahony Accountants, Paddy Power, Setanta,
Simply Zesty, Skills Pages, Sky TV, Small Bussiness Can, Social Entrepreneurs Ireland,
Sunday Business Post, The Ireland Funds, The Irish Times, The Saon Group,
The Type Bureau, Treetop Studio, TV3, UCD Innovation Academy,
University of Pittsburgh, UTV Radio Solutions, Vizeum, Voice Talent Ireland,
Wilson Hartnell PR, Windmill Lane.
(Thank you to those not listed, the thousands who hired and made this happen)
Contact: lucy@lucymasterson.com