Balancing Act: How to Get the Most from your Advertising and Media BudgetPaskill Stapleton & Lord
April 26, 2013
Is your school’s marketing media budget walking a tightrope? You can improve the ROI of your marketing efforts with a well-targeted offline and online marketing plan. During this 60-minute presentation you will:
- Gain insight about the current landscape of advertising and media choices for higher education.
- Learn how to effectively mix traditional media with online media and when to try new things even when your marketing budget is limited.
- Review the delicate balance of tried and true advertising, contemporary media planning practices and staying on budget.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
Balancing Act: How to Get the Most from your Advertising and Media BudgetPaskill Stapleton & Lord
April 26, 2013
Is your school’s marketing media budget walking a tightrope? You can improve the ROI of your marketing efforts with a well-targeted offline and online marketing plan. During this 60-minute presentation you will:
- Gain insight about the current landscape of advertising and media choices for higher education.
- Learn how to effectively mix traditional media with online media and when to try new things even when your marketing budget is limited.
- Review the delicate balance of tried and true advertising, contemporary media planning practices and staying on budget.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Casey Printing & Marketing's overview of direct marketing dynamics & trends with a brief introduction to Cross Media Marketing methodologies, use case & case studies, and contact info for Q&A.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Third Sector, Commissioning and the Big Society in Brighton & HoveMark Walker
Two presentations back-to-back form a Community Workers Conference in brighton last week.
The first was used by Sally Polanski, Chief Officer of the Community and Voluntary Sector Forum to guide us through the current approach to commissioning in the city, with a particular emphasis on how the third sector could add value to the process.
The other is an overview of BigSociety and is based on an Urban Forum session which ran in the city recently. It was delivered by John Routledge, Head of Communities Team in the CIty Council.
Both offer an excellent primer on current issues, explain the jargon and start to explore potential opportunities.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
Decisions. Better Integrated Destination Marketing. Bob Hoot
A presentation to the Wisconsin Association of Convention & Visitors Bureaus by Bob Hoot and Bill Kennedy on May 17, 2013. All CVBs have website, a social media presence and most produce a visitors guide. This presentation asks if the efforts are effective and applies some basic metrics and evaluations to the efforts. All the media channels must be utilizes to their advantage and coordinated for maximum impact.
Brand and customer experience national grid.10.28.15Rafael Sulit
This was a best practices presentation from 2015 given to members of Chartwell Inc, a utility industry organization, on connecting brand strategy with customer experience
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
Kulturplanner Impulse- North American Trends in Cultural Marketing: Building ...Kulturplanner
Vortrag im Rahmen der Kulturplanner Impulse Veranstaltung am 20.02.2014 im Glasspitz der Münchner Kammerspiele. Nähere Informationen zum Big Data Analytics Tool & Managementinformationssystem "Kulturplanner" finden Sie unter www.kulturplanner.com
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Third Sector, Commissioning and the Big Society in Brighton & HoveMark Walker
Two presentations back-to-back form a Community Workers Conference in brighton last week.
The first was used by Sally Polanski, Chief Officer of the Community and Voluntary Sector Forum to guide us through the current approach to commissioning in the city, with a particular emphasis on how the third sector could add value to the process.
The other is an overview of BigSociety and is based on an Urban Forum session which ran in the city recently. It was delivered by John Routledge, Head of Communities Team in the CIty Council.
Both offer an excellent primer on current issues, explain the jargon and start to explore potential opportunities.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
Decisions. Better Integrated Destination Marketing. Bob Hoot
A presentation to the Wisconsin Association of Convention & Visitors Bureaus by Bob Hoot and Bill Kennedy on May 17, 2013. All CVBs have website, a social media presence and most produce a visitors guide. This presentation asks if the efforts are effective and applies some basic metrics and evaluations to the efforts. All the media channels must be utilizes to their advantage and coordinated for maximum impact.
Brand and customer experience national grid.10.28.15Rafael Sulit
This was a best practices presentation from 2015 given to members of Chartwell Inc, a utility industry organization, on connecting brand strategy with customer experience
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
Kulturplanner Impulse- North American Trends in Cultural Marketing: Building ...Kulturplanner
Vortrag im Rahmen der Kulturplanner Impulse Veranstaltung am 20.02.2014 im Glasspitz der Münchner Kammerspiele. Nähere Informationen zum Big Data Analytics Tool & Managementinformationssystem "Kulturplanner" finden Sie unter www.kulturplanner.com
영어 논문쓰기 능력 배양을 '쓰기와 읽기의 통합'이라는 관점에서 정리해 보았습니다. 대략 반학기 강의 내용을 압축해 놓은 문서라고 생각됩니다. 구석구석 세세한 내용까지 이해하기는 힘드시겠지만 영어로 학술논문을 쓰시고자 하는 분들께 작은 도움이 되리라 생각합니다.
참고로 이 문서는 "영어로 논문쓰기 레퍼토리를 늘리는 4가지 전략"의 업그레이드 버전입니다. (아래 링크 참조)
http://www.slideshare.net/SungwooKim/4-53134196
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Co c integratedmediamarketing
1. Integrated Digital
Marketing
May 19, 2014 College of Charleston Center for
Continuing & Professional Education
Presented by: Stacy Bruder
Interactive Ad Director, The Post and Courier
2. Topics To Cover
• Introduction
• Get to Know You
• State of the Industry
• Projected Digital Growth
• Consumers Changing Behavior
• What’s Happening Locally
• Post and Courier Evolution + Audience
• Group Exercise: Launching New Website
• Suggestions
• Q+A
3. Great to Meet You!
• Re.Vu – Free!
• Tell Your Story
• Stand Out
From
Applicants
• Video Resume
• My Adventure
to Here!
5. Media Plans Follow Eyeballs
2013 US adults
spent an
average of 5:09
a day digital
20% increase
compared to
year prior
Mobile lead with
67% increase of
time spend
7. State of the Industry
“Clearly, marketers believe that the
online sector deserves a significant
portion of their marketing budgets. This
is especially true for mobile which
scored a 123% growth rate in a 3-year
period and reached $7.1 billion in
spending for 2013.”
Kathy Crossett, Research Director, Media
Sales Today
8. Mobile Growth
• President Jimmy Carter and Rosalynn Carter
dancing at the Inaugural Ball. January 20, 1977.
11. Strongest Growth in Digital
AdAge’s 2014 B2B
Outlook Research for
Marketing Priorities
and Plans confirms
that all marketing
plans related to digital
will be up in 2014 with
a strong focus on
video.
12. The Value of Video
Increased
Response Rate
Higher Time on
Site
More Sharing via
Social/Email
Improved
Conversion
Higher
Engagement
Higher Click
Through Rate
SEO Benefits
Sales Increase
17. Advertisers Need Help
May Topic: Marketing Across Multiple Generations
Jennifer Sutton, Strategist, Integrator, Dot-Connector and Chief Illuminator at Bright + Co.
18. Local Innovation
GigaFi – most
technologically advance
community in the region
100x faster than todays
high-speed network
Speed and capacity
demands come from
consumers and
businesses
Increase usage online,
download videos,
photographs, TV shows,
games and other data
20. Charleston Market Projections
Borrell Compass Reports methodology uses multiple sources
including both client spending expenditures and media company
receipts.
Dun & Bradstreet, Interactive Advertising Bureau, AdRelevance,
IRS, Newspaper Association of America, Direct Marketing
Association, and IAB.
Estimates are allocated using the weighted values of retail sales,
households, internet usage, median income, population and
median age.
Localized Nielsen, Claritas, 4,300 local media companies
30 secondary sources
Woods & Poole forecasts for market economic growth
Bureau of Labor Statistics
Used by more than 1,000 media companies.
22. Post and Courier Digital Team
• Digital Editors
• Photographers
• Videographers
• Social Media Director
• All Reports Are Digital
• Interactive Ad Management
• Interactive Account Executives
• Advertising Operations
• Data Analyst
• Developers
• Graphic Artists
• Database Management
• Marketing
23. Post and Courier Digital Audience
Sources: Print – December 2013 Charleston Market Study, SSRS & AAM Audit Report March 31, 2013. Social: *Combined P&C audience includes reporters and other
P&C products Omniture thru March 2014, Online – The Media Audit Jan. - 2013 Market Study & Omniture/Google Analytics March 2014 Mobile – Thru March 2014
Print
• Largest daily newspaper in the state
• Circulation: 2.1 Million papers each
month
• Daily Readership: 194,000
• Sunday Readership: 219,000
• Weekly Readership: 281,063
• Post and Courier 7-day print/ 7-day
online combined reach: 338,392
readers/viewers
• Weekly Reach Print+TMC+Web:
379,612
Social
• Social Media Audience: over 185,660
followers*
Online
• Postandcourier.com: #1 news and
information site in the Charleston, SC
MSA
• 50,000 unique visitors in a single day
• 1,536,326 monthly unique visitors
• 7,762,812 monthly page views
Mobile
• Postandcourier.com mobile site
and app pageviews 1.5 million
Opt-in Email Database
• More than 46,000 subscribers
24. Post and Courier Digital Audience
Source: Omniture/Google Analytics March 2013 & 2014
Mar. 2014 Mar. 2013 Growth %
Online Uniques 1,536,326 939,341 596,985 39%
Online Pageviews 7,762,812 6,764,130 998,682 13%
Twitter Followers 103,130 75,027 28,103 27%
Facebook 82,530 41,247 41,283 50%
Opt-in Database 46,044 33,766 12,278 27%
25. Post and Courier Digital Audience
Gender Age HH Income
18-34 Index is 106
35-44 is 116
Median Age: 43
Market Median Age: 44
P&C Newspaper Median Age: 53
Base: Charleston Adults 18+ who visited postandcourier.com in the past 30 days Source: 2013-2014 Charleston Market Study, SSRS Research. Index is based on 100. Anything above 100 is
above market average.
$75k+ Index is 130
Average HHI $75,234
Market Average: $67,967
P&C Newspaper Average: $69,505
Female Index is 122
Market:
51% Female
49% Male
P&C Newspaper
Female 58%
Male 42%
26. Post and Courier Digital Audience
Trusted Local Brand
• 200+ Years
• Community Involvement
• Locally Owned
In Depth Content
• 70+ Journalists,
Video/Photographers,
• News, Features (Food,
Arts, Business),
Entertainment,
Charleston Events,
Obituaries, Jobs, Real
Estate, Automotive,
Classified
Integrated Solutions
• Print, Online, Email, Text, Social, Mobile,
Events, Inserts
• SEO, SEM, Website Design, Mobile
Website, App Development, Social Media
Management
• Extended Audience Options: SEM (Google),
YouTube, targeted emails,
behavioral/contextual/retargeting, extended
mobile.
• Campaign Optimization
Qualified Audience - Paid
• Value the Product Enough to Pay
• In-home, On-device, Opt-in
• Out-of-Market Reach
27. Responsive Design
More Ad Units
Prominent Ad
Placement
Improved
Navigation
Integrated Ad
Units within
Content
Exclusive
Sponsorships
Marketing
Blitz
Meter Free
for 30 Days
New Site!
Ad Unit
Ad Unit
Promo
Ad
UnitSponsorship
Ad Unit
Ad Unit
28. Group Exercise:
What are your goals?
Is it branding, awareness, image, direct response?
How would you define your target audience?
What is the message you’d like to send?
How will you measure the success of the campaign?
What is the timing? Duration?
Budget?
Creative?
Who is your competition? How are you different?
What have you done in the past and how has it worked for
you?
Create a Marketing Plan to Launch the New Post
and Courier Responsive Design Website.
29. Recommendations + Next Steps
LinkedIn Groups – local and national
Twitter
Facebook
Alumni Groups
Digital Corridor
AMA Charleston Chapter
Charleston Metro Chamber of Commerce
TEDx Charleston
DIG South
Charleston Regional Development Alliance
Center for Women
Non-Profits
Industry Specific Groups or Submarkets
30. Questions and Contact Info
Stacy A. Bruder
Interactive Advertising Director
The Post and Courier
Cell: 843-200-9585
Desk: 843-937-5520
sbruder@postandcourier.com
LinkedIn
Facebook
Twitter
Instagram
