This document summarizes Peanut Labs' advertising services that connect brands with consumers across various digital platforms. They offer targeted advertising campaigns based on extensive consumer profiles and demographics. Campaigns are priced based on consumer engagement rather than clicks or impressions. Peanut Labs can track consumer actions to drive deeper engagement and maximize customer lifetime value for advertisers.
Peanut Labs connects brands with consumers through custom advertising campaigns on social media, games, and other online platforms. Their pay-for-performance model only charges brands for actual consumer engagements like app installs or purchases. Peanut Labs also offers tools for targeting specific demographics and rewarding audience engagement to maximize results for advertisers.
Millward Brown is a leading global brand and marketing research consultancy. They help clients grow their brands through expertise in brand equity tracking, strategy, valuation, and marketing mix effectiveness. Their areas of focus include brand tracking, digital, social media, neuroscience, and qualitative research. They have a global presence with 90 offices in over 70 languages. Mobile surveys allow them to access higher income respondents and match market shares more accurately. Studies in Saudi Arabia found mobile surveys had high completion rates using smartphones, and generated consistent, honest feedback. Millward Brown uses mobile surveys to track brand equity of automotive and banking brands in Saudi Arabia. Their analyses identify drivers of brand power and potential for market share growth.
Millward Brown Egypt - Meaningfully Different BrandsKantar
We look at the challenges to conducting research in Egypt and how to overcome the barriers to capturing quality data by going mobile. Charles and Praveen discuss the findings of a local study on handsets and share brand equity findings that puts Millward Brown Egypt at the forefront of innovation in market research.
Charles Foster, Managing Director, Millward Brown Africa & Middle East & Praveen Abraham, Country Manager Egypt, Millward Brown
1. The document describes a study that measures the effectiveness of advertisements in certain product categories through online surveys.
2. It analyzes ads based on parameters like noticeability, appeal, relevance to determine their effectiveness. This is used to calculate an "Ad Connect Quotient" and "Ad Momentum" score.
3. Examples provided show the top scoring ads for categories like soft drinks, mouth fresheners, and deodorants based on recall, effectiveness, and audience reach.
Millward Brown Saudi Arabia - Get Your Advertising RightKantar
This document provides an overview of Link, Millward Brown's predictive advertising pre-testing tool. It summarizes key aspects of how Link works, what it measures, and insights it can provide to improve advertising effectiveness.
In 3 sentences or less:
Link uses facial coding and online surveys to test advertising concepts with target audiences. It measures engagement, brand associations, and brand predisposition to predict a ad's performance. Link provides fast, diagnostic feedback via an interactive dashboard to help optimize creative concepts before launch.
This document discusses building meaningful brands through the Millward Brown Brand Philosophy framework. It emphasizes that meaningful brands which are perceived as different and salient by consumers can command higher market share and price premiums. The framework uses metrics like Power, Premium and Potential to predict brand performance. It also highlights how mobile surveys can provide high quality insights by better representing consumers in an increasingly digital world.
Millward Brown Saudi Arabia: Brand building in the digital ageKantar
This document discusses the importance of effective brand building and communications planning in the digital age. It notes that brands provide shortcuts to meaning for consumers and that being meaningful, different, and salient is key to growth. Successful communications plans start with understanding the task, aligning with brand differentiation through insights, choosing an effective creative platform and channels, and creating executions that achieve goals. Synergies across channels can multiply brand impact. Case studies demonstrate how understanding consumers and creating differentiated, meaningful campaigns can drive outcomes like increased market share. Effective planning is fundamental to capitalizing on opportunities in today's changing media landscape.
Peanut Labs connects brands with consumers through custom advertising campaigns on social media, games, and other online platforms. Their pay-for-performance model only charges brands for actual consumer engagements like app installs or purchases. Peanut Labs also offers tools for targeting specific demographics and rewarding audience engagement to maximize results for advertisers.
Millward Brown is a leading global brand and marketing research consultancy. They help clients grow their brands through expertise in brand equity tracking, strategy, valuation, and marketing mix effectiveness. Their areas of focus include brand tracking, digital, social media, neuroscience, and qualitative research. They have a global presence with 90 offices in over 70 languages. Mobile surveys allow them to access higher income respondents and match market shares more accurately. Studies in Saudi Arabia found mobile surveys had high completion rates using smartphones, and generated consistent, honest feedback. Millward Brown uses mobile surveys to track brand equity of automotive and banking brands in Saudi Arabia. Their analyses identify drivers of brand power and potential for market share growth.
Millward Brown Egypt - Meaningfully Different BrandsKantar
We look at the challenges to conducting research in Egypt and how to overcome the barriers to capturing quality data by going mobile. Charles and Praveen discuss the findings of a local study on handsets and share brand equity findings that puts Millward Brown Egypt at the forefront of innovation in market research.
Charles Foster, Managing Director, Millward Brown Africa & Middle East & Praveen Abraham, Country Manager Egypt, Millward Brown
1. The document describes a study that measures the effectiveness of advertisements in certain product categories through online surveys.
2. It analyzes ads based on parameters like noticeability, appeal, relevance to determine their effectiveness. This is used to calculate an "Ad Connect Quotient" and "Ad Momentum" score.
3. Examples provided show the top scoring ads for categories like soft drinks, mouth fresheners, and deodorants based on recall, effectiveness, and audience reach.
Millward Brown Saudi Arabia - Get Your Advertising RightKantar
This document provides an overview of Link, Millward Brown's predictive advertising pre-testing tool. It summarizes key aspects of how Link works, what it measures, and insights it can provide to improve advertising effectiveness.
In 3 sentences or less:
Link uses facial coding and online surveys to test advertising concepts with target audiences. It measures engagement, brand associations, and brand predisposition to predict a ad's performance. Link provides fast, diagnostic feedback via an interactive dashboard to help optimize creative concepts before launch.
This document discusses building meaningful brands through the Millward Brown Brand Philosophy framework. It emphasizes that meaningful brands which are perceived as different and salient by consumers can command higher market share and price premiums. The framework uses metrics like Power, Premium and Potential to predict brand performance. It also highlights how mobile surveys can provide high quality insights by better representing consumers in an increasingly digital world.
Millward Brown Saudi Arabia: Brand building in the digital ageKantar
This document discusses the importance of effective brand building and communications planning in the digital age. It notes that brands provide shortcuts to meaning for consumers and that being meaningful, different, and salient is key to growth. Successful communications plans start with understanding the task, aligning with brand differentiation through insights, choosing an effective creative platform and channels, and creating executions that achieve goals. Synergies across channels can multiply brand impact. Case studies demonstrate how understanding consumers and creating differentiated, meaningful campaigns can drive outcomes like increased market share. Effective planning is fundamental to capitalizing on opportunities in today's changing media landscape.
a presentation about python programming language made and presented by me in a lecture to show the importance of python in the real world to my colleagues
El documento describe las características y usos de los formularios en Google Drive. Permite crear formularios en línea para realizar trabajos prácticos, evaluaciones educativas y encuestas. Se recomienda usar preguntas educativas y es útil para evaluar estudiantes de forma online.
A empresa de tecnologia anunciou um novo smartphone com câmera de alta resolução, tela grande e bateria de longa duração por um preço acessível. O aparelho oferece especificações técnicas avançadas para competir com outros fabricantes e atender às necessidades dos consumidores por um dispositivo completo a um preço justo. O lançamento do novo modelo está programado para o próximo mês e promete agitar o mercado.
Este documento presenta una serie de preguntas sobre diferentes tipos de textos como artículos de divulgación, guiones teatrales y obras de teatro. Las preguntas abarcan temas como los elementos que componen dichos textos, su estructura, función y características con el fin de evaluar la comprensión lectora sobre estos géneros discursivos.
La sanidad de la Policía Nacional del Perú (PNP) en Piura busca mejorar el bienestar de los agentes a través de exámenes médicos periódicos y atención oportuna para quienes resultan heridos en servicio.
El documento describe la arquitectura básica de una computadora digital. Se explica que está compuesta por cinco secciones principales: la unidad de entrada, unidad de memoria, unidad de control, unidad aritmético-lógica y unidad de salida. Además, se detallan las funciones de cada una de estas secciones y cómo trabajan juntas para procesar información.
'The growing capabilities of ARM processor media players in digital signage'
John co-founded INSM UK Limited in 2006 with Richard Horsey. INSM UK Limited is a Digital Signage company working exclusively with the Instoremedia Digital Signage solution. INSM were behind the introduction of the digital store at M&S.
SCIENTIX Session
2014 EVA/Minerva Jerusalem International Conference on Digitisation of Cultural Heritage
http://2014.minervaisrael.org.il
http://www.digital-heritage.org.il
Este documento presenta una introducción a los conceptos fundamentales de la computación e informática. Explica que la computación es el estudio de métodos algorítmicos para representar y transformar información de manera automática usando computadoras. Define los elementos clave de un sistema computacional, incluyendo hardware, software y el elemento humano. Describe los componentes principales de una computadora como la unidad central de proceso, memoria y periféricos. Finalmente, clasifica los diferentes tipos de computadoras.
Este documento presenta un estudio múltiple de las cuatro visiones sobre la celebración de Corpus Christi y los Diablos Danzantes de San Francisco de Yare. El estudio analiza las tradiciones populares venezolanas relacionadas con esta festividad religiosa y examina las perspectivas del sector religioso, foráneo, político y local a través de entrevistas y encuestas. El documento también revisa los antecedentes históricos de Corpus Christi y los orígenes de esta celebración en Venezuela y Yare.
The document summarizes the career of an ICT professional spanning over 33 years. It details her various roles delivering computer education, advising the NSW Computer Industry Association, completing her Masters degree, managing user groups and marketing at Digital Equipment Corporation, co-founding Women in IT Australia and a photonics manufacturing startup, consulting for SAP and other companies, teaching at several universities, and continuing volunteer work with FITT to support women in ICT. Throughout her career, her focus has been on communicating the value of using IT to improve business processes and supporting women in the industry.
El documento proporciona instrucciones en 10 pasos para configurar el plugin Flickr Manager en WordPress para mostrar fotos recientes de Flickr en el sitio web. Estos pasos incluyen ir a la página de plugins, configurar las opciones de identificación de Flickr, editar las preferencias y agregar el widget de fotos recientes de Flickr.
El documento contiene dos tablas con los roles de exámenes del 5to semestre de la carrera de Sistemas en la Escuela Militar de Ingeniería. La primera tabla lista las fechas y horas de los exámenes para los estudiantes externos, mientras que la segunda tabla presenta la misma información para los estudiantes internos.
The document lists various spill management products including absorbent pillows, pads, socks, booms and rolls of varying sizes and absorbency capacities. The products are available in hazmat pink color or oil-only white and prices range from Rs. 20 to Rs. 9,000 depending on the item. Additional services offered include standardized or customized spill kits, containment decks, handbooks and PPE gear. The company's spill management customers include major oil and gas companies as well as industrial and offshore operators.
Justin Quinn: How to develop a marketing strategy that is right for your busi...eaquals
The document provides steps to create an effective marketing plan. It recommends clearly understanding customers and competitors. The plan should be short, state goals and objectives, and be aligned with company strategy. It should analyze the company, customers, competitors, and environment. The plan should identify market segments and alternative strategies before selecting strategies around the marketing mix of product, price, place, and promotion.
1. The document describes a study that measures the effectiveness of advertisements in certain product categories through online surveys.
2. It analyzes ads based on parameters like noticeability, appeal, relevance to determine their effectiveness. This is used to calculate an "Ad Connect Quotient" and "Ad Momentum" score.
3. Examples provided show the top scoring ads for categories like soft drinks, mouth fresheners, and deodorants based on recall, effectiveness, and audience reach.
a presentation about python programming language made and presented by me in a lecture to show the importance of python in the real world to my colleagues
El documento describe las características y usos de los formularios en Google Drive. Permite crear formularios en línea para realizar trabajos prácticos, evaluaciones educativas y encuestas. Se recomienda usar preguntas educativas y es útil para evaluar estudiantes de forma online.
A empresa de tecnologia anunciou um novo smartphone com câmera de alta resolução, tela grande e bateria de longa duração por um preço acessível. O aparelho oferece especificações técnicas avançadas para competir com outros fabricantes e atender às necessidades dos consumidores por um dispositivo completo a um preço justo. O lançamento do novo modelo está programado para o próximo mês e promete agitar o mercado.
Este documento presenta una serie de preguntas sobre diferentes tipos de textos como artículos de divulgación, guiones teatrales y obras de teatro. Las preguntas abarcan temas como los elementos que componen dichos textos, su estructura, función y características con el fin de evaluar la comprensión lectora sobre estos géneros discursivos.
La sanidad de la Policía Nacional del Perú (PNP) en Piura busca mejorar el bienestar de los agentes a través de exámenes médicos periódicos y atención oportuna para quienes resultan heridos en servicio.
El documento describe la arquitectura básica de una computadora digital. Se explica que está compuesta por cinco secciones principales: la unidad de entrada, unidad de memoria, unidad de control, unidad aritmético-lógica y unidad de salida. Además, se detallan las funciones de cada una de estas secciones y cómo trabajan juntas para procesar información.
'The growing capabilities of ARM processor media players in digital signage'
John co-founded INSM UK Limited in 2006 with Richard Horsey. INSM UK Limited is a Digital Signage company working exclusively with the Instoremedia Digital Signage solution. INSM were behind the introduction of the digital store at M&S.
SCIENTIX Session
2014 EVA/Minerva Jerusalem International Conference on Digitisation of Cultural Heritage
http://2014.minervaisrael.org.il
http://www.digital-heritage.org.il
Este documento presenta una introducción a los conceptos fundamentales de la computación e informática. Explica que la computación es el estudio de métodos algorítmicos para representar y transformar información de manera automática usando computadoras. Define los elementos clave de un sistema computacional, incluyendo hardware, software y el elemento humano. Describe los componentes principales de una computadora como la unidad central de proceso, memoria y periféricos. Finalmente, clasifica los diferentes tipos de computadoras.
Este documento presenta un estudio múltiple de las cuatro visiones sobre la celebración de Corpus Christi y los Diablos Danzantes de San Francisco de Yare. El estudio analiza las tradiciones populares venezolanas relacionadas con esta festividad religiosa y examina las perspectivas del sector religioso, foráneo, político y local a través de entrevistas y encuestas. El documento también revisa los antecedentes históricos de Corpus Christi y los orígenes de esta celebración en Venezuela y Yare.
The document summarizes the career of an ICT professional spanning over 33 years. It details her various roles delivering computer education, advising the NSW Computer Industry Association, completing her Masters degree, managing user groups and marketing at Digital Equipment Corporation, co-founding Women in IT Australia and a photonics manufacturing startup, consulting for SAP and other companies, teaching at several universities, and continuing volunteer work with FITT to support women in ICT. Throughout her career, her focus has been on communicating the value of using IT to improve business processes and supporting women in the industry.
El documento proporciona instrucciones en 10 pasos para configurar el plugin Flickr Manager en WordPress para mostrar fotos recientes de Flickr en el sitio web. Estos pasos incluyen ir a la página de plugins, configurar las opciones de identificación de Flickr, editar las preferencias y agregar el widget de fotos recientes de Flickr.
El documento contiene dos tablas con los roles de exámenes del 5to semestre de la carrera de Sistemas en la Escuela Militar de Ingeniería. La primera tabla lista las fechas y horas de los exámenes para los estudiantes externos, mientras que la segunda tabla presenta la misma información para los estudiantes internos.
The document lists various spill management products including absorbent pillows, pads, socks, booms and rolls of varying sizes and absorbency capacities. The products are available in hazmat pink color or oil-only white and prices range from Rs. 20 to Rs. 9,000 depending on the item. Additional services offered include standardized or customized spill kits, containment decks, handbooks and PPE gear. The company's spill management customers include major oil and gas companies as well as industrial and offshore operators.
Justin Quinn: How to develop a marketing strategy that is right for your busi...eaquals
The document provides steps to create an effective marketing plan. It recommends clearly understanding customers and competitors. The plan should be short, state goals and objectives, and be aligned with company strategy. It should analyze the company, customers, competitors, and environment. The plan should identify market segments and alternative strategies before selecting strategies around the marketing mix of product, price, place, and promotion.
1. The document describes a study that measures the effectiveness of advertisements in certain product categories through online surveys.
2. It analyzes ads based on parameters like noticeability, appeal, relevance to determine their effectiveness. This is used to calculate an "Ad Connect Quotient" and "Ad Momentum" score.
3. Examples provided show the top scoring ads for categories like soft drinks, mouth fresheners, and deodorants based on recall, effectiveness, and audience reach.
The document provides an overview of Facebook and LinkedIn paid advertising options. It discusses setting up Facebook ad campaigns, targeting options, and ad types. It also covers setting up LinkedIn ad campaigns, targeting options, budgeting, prohibited content, and measurement metrics. The document is intended to educate on utilizing paid social media advertising on Facebook and LinkedIn.
The document outlines the structure and components of a business plan for a proposed service called "Hangover Help." The key points are:
1. Hangover Help would provide various on-demand services like food delivery, cleaning, repairs, etc. for hungover customers with just one click.
2. The target customers are young professionals and college students in London aged 18-34 who enjoy socializing.
3. The plan outlines the pitch, idea generation, SWOT analysis, market research, competition, marketing strategies, and financial projections.
4. If successful, Hangover Help would expand as a franchise model to other cities by providing its platform and brand to local partners.
The document discusses various aspects of marketing including definitions, functions, target markets, calls to action, and sections on specific marketing areas like travel/tourism, sports, entertainment, e-commerce, and international marketing. It provides information on the 4 P's of marketing (product, price, place, promotion) and how they apply to different industries. Political, economic, sociocultural and technological factors that influence international marketing are also outlined.
Measuring Marketing Performance and ROIRobert Shaw
The document discusses using models and data analysis to maximize the financial contribution of marketing decisions. It outlines a 5-step process: 1) Formulate the problem, 2) Analyse financial data to understand revenue patterns, 3) Analyse non-financial customer data to understand needs, 4) Use models to test options, and 5) Make decisions based on financial analysis and predicted results to choose the option with the best return on marketing investment. The goal is to help marketing add value and source and harvest money for the business.
This document provides an introduction to digital strategy and media. It discusses the changing media landscape and consumer journey from awareness to advocacy. Key points covered include:
- The differences between paid, owned, and earned media and how digital media has expanded opportunities across these channels.
- How the consumer journey has evolved from a linear awareness to purchase process, to a more dynamic journey across online and offline touchpoints from awareness to advocacy.
- Case studies are presented on how brands like KLM, Old Spice, and Oreo have optimized their strategies across owned, paid and earned media to drive engagement and achieve business objectives.
- The role of agencies is discussed in bringing powerful ideas to life across different media to
This document appears to be a survey about financial services marketing trends, conducted by GatePoint Research on behalf of Eloqua, a marketing automation software company. The survey asks respondents to rate their organization's marketing priorities and effectiveness of various methods. It also inquires about the respondent's marketing systems and initiatives, and gauges their interest in speaking with an Eloqua representative. The survey offers a free Columbia fleece jacket as an incentive for completion.
The document discusses various topics related to branding including defining what a brand is, brand equity, brand promise, brand strategies, positioning, and the marketing process. It provides information on developing brand elements, associations, strategies, and positioning statements. It also discusses developing and communicating positioning, competitive strategies, and the role of various marketing communications.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Motivate your Employees, Partners, Sales Team, Consumers through Rewards by X...Xoxoday
Get best business results by reinforcing positive behaviour to your Employees, Partners, Sales Team, Consumers. Digital Rewards and incentives help in increasing consumer engagement.
Unisys Case Study - New Product Launch Success - From Product Pitch to Value ...Alinean, Inc.
Assuring New Launch Success: Migrating from Product to Value
Jim Howard, Solution Architect at Unisys
Unisys, a global IT solutions company, was readying for the launch of two new products:
1. Forward! - a new converged infrastructure solution for the secure data center
2. Desktop as a Service (DaaS) – personal computing delivered more efficiently as a service.
It was important to generate immediate demand for these new products, and get new sales reps up to speed in order to effectively sell the solution.
But how could Unisys quickly and effectively educate prospects on the value of these solutions, and differentiate them uniquely from other offerings?
In this informative session, Jim Howard from Unisys will be interviewed, discussing his new product launch challenges, which are likely similar to your own, and ways he leveraged value messaging, provocative insights, value marketing / ROI tools and training to achieve success.
For companies to be successful today, they have to plan for customer journeys not just customer experiences. In the digital age where engaging with customers across the entire purchase process, the experience with the brand can as important - if not more so - than the product itself. The best companies are aligned on their customer journey strategy, are truly omnichannel, get and keep the right talent, know what their return on marketing investment is, have campaigns tailored to their customers, and are agile. David Edelman made this presentation at the Financial Times Future of Marketing Summit.
If you can feel confident and comfortable presenting employee benefit programs to the owners and mangers of local businesses THIS is the career opportunity for you.
Your prospects have to pass through and complete various stages before becoming familiar with you and your business. This infographic identifies each stage and helps with planning your sequenced emails and content.
1. The document describes a quarterly study that measures the effectiveness of ads in various product categories.
2. The study uses live ratings from 120-150 category users and intended users to rate ads based on 12 parameters that determine ad effectiveness.
3. Key metrics included in reports are ad recall, brand preference and audience reach generated by ads. Reports provide effectiveness ratings and rankings for major brand ads in categories.
This document provides an overview of digital marketing presented by Husbi Ahmed, a chief trainer at Digital Marketing Training Lab. The presentation covers key concepts of digital marketing including common online channels, best practices, and examples from Pakistan. It emphasizes that digital marketing involves promoting products and services online using various digital devices and channels in an integrated, multi-channel approach.
1. Maximize Your Ad Campaign Effectiveness
& Acquire An Engaged Audience
We connect consumers with custom brand
campaigns for guaranteed engagement
Cost Per Install Social Media
Engagement
Cost Per Sale Cost Per Click Cost Per ActionCost Per View
US
France
Italy
UK
Australia
Germany
Netherlands
Canada
Mexico
Brazil
Spain
Reach new audiences
Get direct access to millions of consumers from 11 different
countries across hundreds of social networks, online games,
loyalty reward programs and e-commerce sites that have well
over 1 million unique visits a month.
Verticles:
Gaming
Reward
Ecommerce
Social
Charity
Subscription
Pay for performance, not just clicks
Connect with consumers in moments that matter with our custom brand
solutions that are tuned to user engagement, not clicks. Whether it is an
app install or a purchase, you’re only required to pay when they engage.
Our CPE pricing—combined with qualified user engagement—helps
you to find new customers that are most interested in your brand and
ensures you are getting the most out of your campaign.
Like
2015 Media KitPeanut Labs
2. Reward your audience for engaging
Enhance your message and reach your audience in new ways with our
Event Tracking capabilities that allow you to identify, motivate and re-
engage with consumers. These campaigns help to strengthen brand-to-
audience relationships by driving deeper engagement to minimize churn
and maximize customer Life Time Value.
Example Event Tracking campaign: Sign up for a free trial. After
free trial period ends, become a paying customer and get double
rewards.
Target demographics of your choice
From stay-at-home moms to students who are gamers, we connect you
and your brand to millions of consumers who are comprehensively profiled
on over 30 demographic, geographic and psychographic criteria. By
targeting a specific audience, you can tailor your message to maximize
exposure, reduce cost, and increase overall performance. Below are just
some examples of the criteria you can target. Read on to see the full list of
our audience targeting capabilities.
Example audience targeting criteria:
2015 Media KitPeanut Labs
Home Ownership Marital Status Grocery ShoppingPets OwnedEmployment Status Language Car Ownership
Gender Birthday Education LevelEthnicityGeo-Targeting Income Level Medical Conditions
Business to
Business
Country Children in
Household
Cell Phone TypeVideo Game
Consoles
Computer
Ownership
Cell Service
Provider
3. AUDIENCE TARGETING
DEMOGRAPHICS
Male
Female
Gender
Caucasian / White
African-American / Black
Asian / Asian American
Pacific Islander / Native American
Hispanic
Mixed Race
Other
Prefer not to answer
Ethnicity
Month
Day
Year
Birthday
Less than $24,999
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $124,999
$125,000 – $149,999
$150,000 – $249,999
$250,000 or greater
Prefer not to answer
Social Grade
Income Level
United States
Australia
Brazil
Canada
France
Germany
Mexico
United Kingdom
Netherlands
Italy
Spain
Country of Residence
2015 Media KitPeanut Labs
Zip code
2-Letter State Code
MSA
DMA
Geo-targeting / Region
Own primary residence
Rent primary residence
Live with family member(s) in their residence
Live in student / University housing
Other
Home Ownership
4. 2015 Media KitPeanut Labs
Children in the Household
Yes – They live with me
Yes – They do not live with me
No – I do not have children
Marital Status
Single, never married
Engaged
Married
Living with Partner / Common Law
Separated
Divorced
Widowed
Civil Union / Non-traditional Partnership
Prefer not to answer
Employment Status
Full-time
Part-time
Contract, Freelance or Temporary Employee
Self-employed
Semi-retired
Retired
Homemaker (at home full-time without children)
Stay-at-Home Parent (care for child / children full-time at home)
Full-time Student
Part-time Student (working more than 30 hours per week)
Part-time Student (working less than 30 hours per week)
Unemployed
None of the above
Prefer not to answer
Primary Language
Spoken at Home
Chinese
English
Spanish
Other
AUDIENCE TARGETING
DEMOGRAPHICS
High School
Some College / University
Undergraduate Degree
Graduate Degree
Junior High or Middle School
Some High School
Prefer not to answer
Education Level
Allergies
Arthritis
Ashthma
Cancer
Cardiac issues
Crohn's
Depression
Diabetes (type 1 or type 2)
Eczema
Erectile dysfunction
High blood pressure
High cholesterol
Migraine
Obesity
Respiratory issues
Other
Medical Conditions
5. 2015 Media KitPeanut Labs
Yes
No
AUDIENCE TARGETING
LIFESTYLE
Automobile Ownership
Automobile Brand
Acura
AM General
Aston Martin
Audi
Bentley
BMW
Bugatti
Buick
Cadillac
Chevrolet
Chrysler
Daewoo
Jeep
Kia
Koenigsegg
Lamborghini
Land Rover
Lexus
Lincoln
Lotus
Mahindra
Maserati
Maybach
Mazda
Saab
Saturn
Scion
Smart
Spyker
Subaru
Suzuki
Tesla
Toyota
Volkswagen
Volvo
Other
Dodge
Ferrari
Fiat
Fisker
Ford
GMC
Honda
HUMMER
Hyundai
Infiniti
Isuzu
Jaguar
Mercedes-Benz
Mercury
MINI
Mitsubishi
Nissan
Oldsmobile
Panoz
Plymouth
Pontiac
Porsche
Ram Trucks
Rolls-Royce
Automobile Type
Compact Pickup Truck
Compact Sedan
Convertible
Coupe
Crossover / Compact SUV
Electric Car
Fullsize Pickup Truck
Fullsize Sedan
Fullsize SUV
Hatchback
Heavy-Duty Pickup Truck
Hybrid Car
Midsize SUV
Minivan / Van
Sports Car
Wagon
Other
Does not apply to me
Hybrid SUV
Hybrid Truck
Luxury Sedan
Luxury SUV
Midsize Pickup Truck
Midsize Sedan
Automobile Year
2004
2003
2002
2001
2000
1999 or Older
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
6. 2015 Media KitPeanut Labs
AUDIENCE TARGETING
LIFESTYLE
All of it
Most of it
Some of it
Only a small part of it
Bird
Cat
Dog
Fish
Reptiles / Amphibians
Insects / Arachnids
Small Animals (Hamsters, Gerbils, Mice, etc.)
Horse
Livestock (Goats, Pigs, Cattle, etc.)
None of the above
Pets Owned Amount of Grocery
Shopping Done
Personally
7. 2015 Media KitPeanut Labs
Alltel
AT&T
Boost Mobile
Cellular One
Cricket
Go Phone (by AT&T)
Jump Mobile
Leap
MetroPCS
Net10
Sprint / Nextel
StraightTalk
T-Mobile
Tracfone
U.S. Cellular
Verizon
Virgin Mobile
Other
Cell Service Provider
Microsoft Xbox 360
Microsoft Xbox One
Nintendo DS / DS Lite / DSi / DSi XL
Nintendo Wii
Sony PlayStation 2
Sony PlayStation 3
Sony PlayStation 4
Sony PSP / PSP-3000 / PSP Go
Other
None of the above
Video Game Consoles
Computer – Desktop (Mac OS)
Computer – Desktop (Windows OS)
Computer – Netbook
Computer – Notebook (Mac OS)
Computer – Notebook (Windows OS)
Computer – Tablet (e.g., Apple iPad)
Home Network (Wired)
Home Network (Wireless)
Printer – Inkjet
Printer – Laser
Printer – Photo
Printer – Inkjet Multi-function
Printer – Laser Multi-function
Scanner
None of the above
Computer / Peripherals
Owned
AUDIENCE TARGETING
ELECTRONICS
Phone – Mobile (Not Smartphone)
Phone – Smartphone
None of the above
Cell Phone Type
8. 2015 Media KitPeanut Labs
AUDIENCE TARGETING
BUSINESS-TO-BUSINESS
1-49
50-249
250-499
500-999
1,000-1,999
2,000-4,999
5,000-9,999
10,000-49,999
50000+
Business Employee Size
1-2 times
3-5 times
6-9 times
10 or more times
None
Business Travel
(Within Last 12 Months)
Board Director
C-Level Executive
Company Owner / Founder
Junior Manager / Supervisor / Team Leader
Middle Manager / Department Manager
Non-managerial employee
Partner
Senior Manager
None of the above
Occupation Title
Accounting / Finance
Administration / Management
Administrative / Clerical
Communications / PR
Compliance / Risk Management
Creative / Media
Customer Service
Design / Engineering
Developer / Programmer
Facilities / Maintenance
Human Resources
Information Technology (IT)
Legal
Logistics / Planning
Market Research
Marketing / Advertising
Operations / Production
Purchasing / Procurement
Quality Assurance / Quality Control
Research & Development
Sales / Business Development
Security
Training & Education
Warehousing / Shipping / Transportation
None of the above
Not Applicable
Occupation Department
9. 2015 Media KitPeanut Labs
AUDIENCE TARGETING
BUSINESS-TO-BUSINESS
Agriculture / Forestry / Fisheries
Appliances or Home Furnishings
Architecture / Building / Construction
Automotive or related industries
Computer Software / Hardware, Programming, Application Development
Drugs or Pharmaceuticals
E-commerce or Internet Commerce
Education
Electronics, Semiconductors, or Instrumentation
Financial Services, Banking, Insurance
Foods, Beverages, Packaged Goods, FMCG
Governmental Agency
Healthcare, Medical Services, Hospital, Medical Laboratory
Hotel, Hospitality, Tourism
Industrial Machinery, Equipment, or Products
Legal Services
Marketing, Advertising
Medical equipment or medical devices
Office Equipment or Business Machines
Real Estate
Restaurants and Food Service
Retailing, Wholesaler, Distributor
Services
Systems and Networks
Telecommunications
Transportation
Web Development, Hosting, or Internet Service Provider
Other
Occupation Industry
10. QUESTIONS?
FEEL FREE TO CONTACT US
180 Montgomery Street
Suite 1700
San Francisco, CA 94104 Phone: (415) 659-6266
Email: joey.vincenty@peanutlabs.com
Web: www.peanutlabs.com
SAN FRANCISCO
2015 Media KitPeanut Labs