The document discusses how to build a positive online presence through social media. It notes that people now use the internet for many aspects of life. It describes moving from a close-minded view of social media to learning the importance of a professional online presence through sites like LinkedIn and blogs. It outlines pros and cons of social media, and emphasizes maintaining a difference between one's professional online presence highlighting education and interests, and personal presence where one can share personal details and photos while being mindful of one's online reputation. The document wraps up by stating the course taught the importance of branding and marketing oneself professionally online.