Агенція Buzzfactory Ukraine (входить до складу CMS Group) підготувала детальну інструкцію щодо нового напрямку онлайн-продажів, який набув особливо значної популярності під час пандемії, — лайвстрім шопінг.
Агенція Buzzfactory Ukraine (входить до складу CMS Group) підготувала детальну інструкцію щодо нового напрямку онлайн-продажів, який набув особливо значної популярності під час пандемії, — лайвстрім шопінг.
Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
This document describes how a company collects data from hundreds of millions of desktop and mobile devices, partners with millions of subscribers, and over a billion websites and app pages monthly. It then processes this data using algorithms, machine learning and calibration to deliver insights through APIs, integrations, and consulting services while ensuring privacy and security.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides an overview of trends to watch in 2018 across various industries including culture, technology and innovation, travel and hospitality, brands and marketing, and more. In the culture section, it discusses the rise of the female gaze in film and photography and the focus on more women working behind the scenes. It also mentions the growing importance of intersectionality and representing diverse groups. Finally, it covers new forms of interactive storytelling emerging on streaming platforms.
This document discusses several trends observed in 2018 related to societal changes and consumer behavior. It notes that people worldwide feel overwhelmed by rapid changes, polarized political situations, and spotlighted social inequities. Consumers are becoming more active, purposeful, and focused on meaningful impacts. There is a spotlight on inequality and efforts to improve access, education, employment and living standards. Mental health is an increasing concern as anxiety and depression rise to unprecedented levels.
This executive summary provides an overview of key findings from the Reuters Institute Digital News Report 2017, which surveyed over 70,000 people in 36 countries on their news consumption habits. Some of the main findings are that growth in social media for news is leveling off, messaging apps are becoming more popular for news, less than a quarter of respondents think social media does a good job separating fact from fiction compared to 40% for news media, and trust in news varies widely between countries from 62% in Finland to 23% in Greece and South Korea. The report also finds that distrust in media often stems from perceptions of political bias, and almost a third of respondents sometimes avoid news due to negative effects on mood or doubts about its veracity.
The document discusses how one mother's support can change the healthcare system. It encourages readers to get involved and support important causes that will help improve access to healthcare for communities. Small acts of support from many individuals can create meaningful change.
This document is the fourth annual State of Marketing report from Salesforce Research. It summarizes insights from a survey of 3,500 global marketing leaders on key trends in customer experience, organizational changes, and technology adoption.
The report finds that customer experience has become the central focus of marketing strategies, with most marketers agreeing their companies now compete primarily on customer experience. However, delivering consistent experiences across channels remains a challenge due to difficulties integrating customer data from different sources and systems.
While marketers recognize the need to evolve messaging for customers across channels, many are still struggling to do so effectively. Organizational changes around account-based marketing and closer alignment with customer service are helping top-performing teams stay ahead of
Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
This document describes how a company collects data from hundreds of millions of desktop and mobile devices, partners with millions of subscribers, and over a billion websites and app pages monthly. It then processes this data using algorithms, machine learning and calibration to deliver insights through APIs, integrations, and consulting services while ensuring privacy and security.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides an overview of trends to watch in 2018 across various industries including culture, technology and innovation, travel and hospitality, brands and marketing, and more. In the culture section, it discusses the rise of the female gaze in film and photography and the focus on more women working behind the scenes. It also mentions the growing importance of intersectionality and representing diverse groups. Finally, it covers new forms of interactive storytelling emerging on streaming platforms.
This document discusses several trends observed in 2018 related to societal changes and consumer behavior. It notes that people worldwide feel overwhelmed by rapid changes, polarized political situations, and spotlighted social inequities. Consumers are becoming more active, purposeful, and focused on meaningful impacts. There is a spotlight on inequality and efforts to improve access, education, employment and living standards. Mental health is an increasing concern as anxiety and depression rise to unprecedented levels.
This executive summary provides an overview of key findings from the Reuters Institute Digital News Report 2017, which surveyed over 70,000 people in 36 countries on their news consumption habits. Some of the main findings are that growth in social media for news is leveling off, messaging apps are becoming more popular for news, less than a quarter of respondents think social media does a good job separating fact from fiction compared to 40% for news media, and trust in news varies widely between countries from 62% in Finland to 23% in Greece and South Korea. The report also finds that distrust in media often stems from perceptions of political bias, and almost a third of respondents sometimes avoid news due to negative effects on mood or doubts about its veracity.
The document discusses how one mother's support can change the healthcare system. It encourages readers to get involved and support important causes that will help improve access to healthcare for communities. Small acts of support from many individuals can create meaningful change.
This document is the fourth annual State of Marketing report from Salesforce Research. It summarizes insights from a survey of 3,500 global marketing leaders on key trends in customer experience, organizational changes, and technology adoption.
The report finds that customer experience has become the central focus of marketing strategies, with most marketers agreeing their companies now compete primarily on customer experience. However, delivering consistent experiences across channels remains a challenge due to difficulties integrating customer data from different sources and systems.
While marketers recognize the need to evolve messaging for customers across channels, many are still struggling to do so effectively. Organizational changes around account-based marketing and closer alignment with customer service are helping top-performing teams stay ahead of
2. Задача конкурсу на створення «брендбуку» України – розробка візуальних
елементів (логотип, кольорове рішення, візуальні рішення, використання в
комунікації) для концепції «Україна – країна можливостей». Концепція була
детально виписана в конкурсному завданні.
Для другого етапу відбору було вибрано три фіналісти:
- Концепція Ukraine Change
- Концепція Neweast opportunities
- Адаптація концепції Ukraine Now
Фіналісти допрацювали проекти, і вони були викладені для голосування
фокус-груп від Світового Конгресу Українців, Світового Конгресу
Українських Молодіжних Організацій, офісу UkraineInvest.
Результати голосування вказані для кожної роботи на слайдах.
9. #3
Концепцію Ukraine Now допрацювала
група українських дизайнерів,
запропонувавши кілька візуальних рішень
і логотипів для розробленої британцями
комунікаційної моделі.