This document discusses new communication channels and technologies, including smartphones, apps, QR codes, and online platforms. It notes that smartphone ownership grew significantly in 2012 and over 1 billion smartphones were in use worldwide by the end of that year. The document also discusses using apps, QR codes, webinars, Google Hangouts, and social media like linking content and showcasing media to connect with audiences. Finally, it outlines Knowledge Transfer Partnerships between businesses and higher education institutions to bring new skills and technologies to help companies grow.

1. New Communication Channels
Smartphones, apps, QR codes, online platforms:
What's hot, what's not and what really works.
Sue Beckingham and
Sue Featherstone

2. Mobile Phones

3. Smartphones
Smartphone owners became the majority of
mobile phone users, growing from
49% 56%
Q1 2012 Q3 2012
By end of 2012 1 billion smartphones in use
around the world

4. Apps

5. QR Codes
Web page
Leave
Audio contact
details
Video Survey
Business
cards, fliers, posters, advertising
billboards

6. Online Platforms
 Webinars  Google+ Hangouts on Air
 Go-To-Webinar
 WebEx
 Infinite
 Adobe Connect
 Workcast

7. Social Media
1. Authenticity
6. Accountability 2. Transparency
Six valuable attributes
that make social media
a powerful tool in corporate
communication
5. Connectedness 3. Immediacy
4. Participation
(Postman 2009)

8. Social Media Connectedness
Social Media Connectedness
 Drive traffic
 Share content
 Link content
 Showcase media
 Networking
 Build community

9. BUT....
 Just because you can...
...doesn’t mean you should
 Don’t tune out your
message
 Sometimes fresh thinking is
needed...

10. Knowledge Transfer
Partnerships
 Government-funded Technology
Strategy Board initiative
 KTPs are collaborations between
business and HE institutions
 Available in a wide range of industries
 Open to companies of all sizes

11. Knowledge Transfer
Partnerships
 Contributed to Joseph Rhodes Ltd being awarded the
Queen’s Award for Enterprise in the innovation category in
2010
 Won £14m of new orders
 £10m increase in annual sales turnover during the project period
 £500k increase in annual profits after completion of the KTP
 Increased overseas turnover (121% 2010-11)
 Helped Penny Hydraulics secure new contracts worth
£400k
 Saw SHU research graduate Simon Pykett named Business Leader
of Tomorrow and Young Design Engineer of the Year 2012
 Resulted in a £3 increase in annual savings investment for
Leeds Credit Union in the year post KTP

12. What’s in it for you?
New ways to increase your competitive advantage
or enter new markets
New skills and technology to improve
performance and increase profitability
A newly qualified, enthusiastic graduate (KTP
Associate) working for you to spearhead new
projects
 Supported by an experienced academic
Access to university expertise, research and
facilities as part of an enduring partnership

13. What’s in it for you?
Average benefits achieved by a single KTP include:
 Increase in annual profits of over £283k
 Creation of three new jobs
 Enhanced skills of existing staff

14. How does it work?
 KTP projects are build around your business
 Can last from six months to three years
 You tell the institution about a strategic
development that will help your company grow
 They’ll identify the knowledge and solutions to make
it happen
 And link you to the right University experts
 Together you’ll finalise a project plan as the basis
for a KTP grant

15. How does it work?
One of the most responsive funding
streams available
 Six submission dates throughout the
year
Approval (or not!) within three weeks
Nationally 85% success rate at first
submission

16. Who Pays?
 All KTPs part-funded by the government
 Different levels of funding apply
 For a first KTP:
 SME pays 33% = c£20k
 Large Company 50% = c£30k
 What do you get for your money?
 A full-time Associate working in your business
 Half a day a week of academic time
 Access to facilities & equipment within the University.

17. Institution benefits
KTP Associates gain:
 Personal and professional development
opportunities
 Business-based experience
• Enhances teaching and learning for our students
• Placements and internships
• Graduate recruitment
Long-lasting partnership

18. Any questions?
Have a chat with Sarah Durkin
She’ll point you in the right direction!
Tel: 0114 225 4049 (Tues-Thurs)
www.shu.ac.uk/business