The document provides an overview of North End Coffee Roasters, including their location, services, menu, and contact information. They offer premium coffee beans and blends from around the world. North End also provides coffee consulting services to help businesses develop their coffee offerings. The research aims to analyze consumer behavior and purchase intentions for espresso coffee. Primary data was collected through questionnaires using scales like Likert and semantic differential. Most respondents were students. Analysis found the majority agreed they would continue purchasing espresso coffee in the future.
North End Coffee Roster is a coffee shop in Dhaka, Bangladesh that sources fresh roasted coffee. It is open daily from 9am to 11pm except Fridays. The coffee shop offers espresso drinks, mochas, flavored coffees, and iced lattes. Customers can enjoy coffee on site or purchase beans to take home. The manager and staff received training in America to ensure the coffee is prepared and served with an American style. The presentation discusses transformational and coaching leadership styles used by the manager to motivate employees and achieve organizational goals.
The document is a brand book for Mondelēz International that outlines the company's purpose, values, mission, and branding guidelines. It establishes that Mondelēz's purpose is to empower people to snack right by offering the right snack for the right moment made the right way. The document provides details on the company's heritage in snack foods, its vision to lead the future of snacking, and guidelines for consistently representing the Mondelēz brand.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
The proposed target market is dedicated, overwhelmed post-secondary students aged 16-25 living in urban and suburban areas. They are social, driven individuals who enjoy customizing their Starbucks drinks and using the relaxed café environment to study and socialize with friends up to 4 times per week, making them heavy Starbucks consumers.
The survey results showed that the target audience for the documentary is both female and male aged 16-25 who prefer watching ITV2 and Channel 4. Most people like watching documentaries and their favorite chocolate is milk chocolate from Cadbury which they eat everyday. The results will help guide content and channel selection for the documentary.
Case Study- STARBUCKS: JUST WHO IS THE STARBUCKS CUSTOMER?Rajib Mia
Starbucks initially targeted wealthier, better educated customers who sought the Starbucks experience of hanging out in their stores. As Starbucks rapidly expanded, opening many new stores, their traditional customers declined and were replaced by a new breed of less affluent customers who just wanted coffee on the go. Recognizing the problem, Starbucks cut back store openings and reevaluated their customer segmentation using variables like age, gender, lifestyle, and location. They worked to regain their traditional customers and restore the Starbucks experience. Starbucks is now targeting new customer segments both in the US and abroad, and their profit growth has rebounded as a result of their new segmentation and targeting strategy.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
North End Coffee Roster is a coffee shop in Dhaka, Bangladesh that sources fresh roasted coffee. It is open daily from 9am to 11pm except Fridays. The coffee shop offers espresso drinks, mochas, flavored coffees, and iced lattes. Customers can enjoy coffee on site or purchase beans to take home. The manager and staff received training in America to ensure the coffee is prepared and served with an American style. The presentation discusses transformational and coaching leadership styles used by the manager to motivate employees and achieve organizational goals.
The document is a brand book for Mondelēz International that outlines the company's purpose, values, mission, and branding guidelines. It establishes that Mondelēz's purpose is to empower people to snack right by offering the right snack for the right moment made the right way. The document provides details on the company's heritage in snack foods, its vision to lead the future of snacking, and guidelines for consistently representing the Mondelēz brand.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
The proposed target market is dedicated, overwhelmed post-secondary students aged 16-25 living in urban and suburban areas. They are social, driven individuals who enjoy customizing their Starbucks drinks and using the relaxed café environment to study and socialize with friends up to 4 times per week, making them heavy Starbucks consumers.
The survey results showed that the target audience for the documentary is both female and male aged 16-25 who prefer watching ITV2 and Channel 4. Most people like watching documentaries and their favorite chocolate is milk chocolate from Cadbury which they eat everyday. The results will help guide content and channel selection for the documentary.
Case Study- STARBUCKS: JUST WHO IS THE STARBUCKS CUSTOMER?Rajib Mia
Starbucks initially targeted wealthier, better educated customers who sought the Starbucks experience of hanging out in their stores. As Starbucks rapidly expanded, opening many new stores, their traditional customers declined and were replaced by a new breed of less affluent customers who just wanted coffee on the go. Recognizing the problem, Starbucks cut back store openings and reevaluated their customer segmentation using variables like age, gender, lifestyle, and location. They worked to regain their traditional customers and restore the Starbucks experience. Starbucks is now targeting new customer segments both in the US and abroad, and their profit growth has rebounded as a result of their new segmentation and targeting strategy.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
Nestle Milk pak, Production Operational ManagementMutahir Bilal
This document appears to be a report submitted by students to their professor on the topic of production operations management at Nestle Milkpak. It includes sections like the executive summary, introduction, situational analysis using SWOT and PESTLE, an analysis of Nestle Milkpak's supplier network and production processes, identification of problems, and prioritization of problems. The students - Umer Shareef, Salman Anjum, Hafiz Ayaz Ali, Mutahir Bilal, and Hina Anjum - presented this report to their professor Sir. Asad Hasan Butt at Superior University in Lahore as part of their fourth semester coursework.
This document discusses the marketing strategies of Starbucks. It details Starbucks' market segmentation including target markets, demographics, psychographics, geography, and customer behaviors. Starbucks initially targeted affluent, well-educated customers but has since expanded to target nearly all demographics. The document also examines Starbucks' positioning statement and brand strategy for differentiating itself from competitors as a premium coffee retailer focused on quality coffee and community.
This document provides a summary of a marketing project for CeraVe lotion. It profiles the target customer, Amy Gilbert, and discusses insights from primary research including usage observations, shop-alongs, and Nielsen data. Key findings are that customers typically find CeraVe through a dermatologist's recommendation and become very loyal users. They value that it is not oily and helps conditions like eczema. However, customers want easier packaging for on-the-go use and clearer visibility of certifications on packaging. The document also summarizes secondary research that provides additional context on CeraVe customers.
This document summarizes a marketing plan for a proposed coffee shop called Expression Coffee Shop. The shop will be located near IT universities in Hanoi and aims to serve IT students and professionals. The plan outlines the ownership structure, mission, situational analysis including strengths, weaknesses, opportunities, threats and market needs. It discusses targeting the 18-55 age range and setting competitive pricing. The marketing strategy focuses on quality, service, atmosphere and advertising through online, SMS and university channels. Financial projections include break-even point and 5-year sales forecast. Performance will be monitored through revenue, expenses and customer satisfaction metrics.
Business proposal coffee shop in CanadaNewGate India
This document provides a business plan for Robin Hood Cake Cafe, a DIY cake shop located in Toronto, Canada. The business will be a sole proprietorship owned and operated by one owner. It will offer customized cakes designed and ordered by customers. The plan outlines goals, products/services, target customers, location feasibility, marketing strategy, operations, finances, and more. The owner will invest $30,000 initially and take out a $30,000 loan. The shop aims to provide a unique customer experience and healthy, organic cakes while becoming a leading provider in the DIY cake industry.
The document provides an overview of Starbucks, including its logo, profile, structure, marketing activities, operations, use of IT, financial report, Porter's forces analysis, SWOT analysis, and recommendations. It discusses how Starbucks was founded in 1971 and now has over 13,100 stores worldwide. The logo is derived from Moby Dick and depicts a siren. Starbucks has a functional structure without a formal hierarchy and emphasizes employee input.
internship report on Nestle Pakistan ltd.Yousuf Razzaq
This document is an internship report submitted by Muhammad Yousuf Razaq to Dr. Muhammad Imran Hanif at the Institute of Banking and Finance. It details Muhammad's summer internship from June 2nd to July 1st, 2016 at the Nestle Kabirwala factory in Pakistan. The report includes an introduction to Nestle's background, vision, mission and operations. It then describes Muhammad's experiences in the Industrial Performance department, the tasks and projects he undertook, and the skills he gained. The report also contains an analysis of Nestle's financial statements and a SWOT and PEST analysis of the company.
The document presents a marketing plan for Nescafé in Myanmar. It begins with an overview of Nescafé's history and introduction in Myanmar. It then discusses Nescafé's entry strategy in Myanmar, which focused on distribution through partnerships. The marketing mix of product, price, place, and promotion is described. Nescafé segments its customers by demographics and psychographics and targets youth, common consumers, and working people. A SWOT analysis and competitive profile matrix are provided. Integrated marketing communications including advertising, events, and social media are summarized. A survey of customers is presented analyzing Nescafé's market share, competitors, and effectiveness of marketing.
Starbucks provides a brief history of the company starting in 1971 and highlights its growth over the decades. The document outlines Starbucks' values of providing a great work environment, embracing diversity, applying high standards of excellence, developing satisfied customers, contributing positively to communities and the environment, and recognizing profitability. It also discusses Starbucks' brand essence and focus on coffee, people, and experience. The summary highlights Starbucks' commitment to social responsibility through initiatives like fair trade, organic, and shade grown coffee as well as support for coffee farmers and local communities.
PTCL is Pakistan's largest telecommunications company. It provides landline, broadband, mobile, and TV services. In 1996, it was formed through the merger of various telecom entities. It was later privatized in 2006, with the government of Pakistan and Etisalat retaining majority ownership. PTCL's vision is to be the leading ICT provider in the region through customer satisfaction and shareholder value. It utilizes various recruitment and selection methods including internal job postings, agencies, and colleges. New employee orientation and training programs are conducted to onboard and develop employees at its training centers. Recommendations to improve PTCL's processes include utilizing an applicant tracking system and reducing bias throughout the hiring process.
Marketing Orientation of Arpico SupercentreNilshaD ShazY
This document provides an overview of Arpico Supercentre's marketing orientation. It discusses Arpico's business philosophy, vision, mission and products offered. It describes Arpico's existing customer facilities, modern techniques/benefits, and marketing mix. It also covers customer preferences, competitors, how Arpico differs from competitors, achievements, and recommendations. Arpico aims to be a market-driven, diverse group exceeding customer expectations and profitability. It offers a wide range of products across various sections and provides customers facilities like parking, cafeterias and pharmacies. Arpico competes with stores like Cargills and Keels but differs in its smaller number of branches concentrated in the west.
Starbucks is the largest coffeehouse company in the world with over 20,000 stores globally. It began in 1971 with one store in Seattle. In the late 1980s, Howard Schultz acquired Starbucks and expanded it significantly. Today it generates over $13 billion in annual revenue. Starbucks targets young professionals aged 25-44 who seek a third place between home and work, as well as college students with its stores near campuses. It focuses on quality coffee and customer experience through innovative strategies like rewards programs and free WiFi.
4 years ago I wrote my thesis on the characteristics of a luxury French tea : a journey into the French tea brands strategies.
Whether you are a tea lover who knows the difference between a Yunnan and a Fujian tea or perhaps you just enjoy a hot cup of tea once in a while. If you would like to know more about tea, here you will find interesting insights about the French premium and luxury tea business :
Link to my thesis : frenchtea.strikingly.com
Information Technology of Metro (MCC)- TQMSalma Bashir
METRO Cash & Carry, international market leader in self-service wholesale, plans its market entry into Pakistan. With this move, the retailer would expand both its international presence and its activities in the important growth region Asia.
The assignment analysis about the potential local brand of Nature‟s Secrets and Forever which satisfy the consumers. Also, the brands are the good competitive advantage compare with other local and foreign brands.
This document provides a summary of organizational behavior practices at Coca-Cola. It discusses Coca-Cola's mission, vision, and values which focus on refreshing customers and creating value. The company's goals are to deliver financial targets and sustainable business practices. Coca-Cola believes in individual differences and judges job satisfaction based on employee surveys. It establishes values through training programs. The company applies various learning theories for employee development and motivates employees through open communication, rewards, and an energizing work environment. Coca-Cola relates motivation to performance and satisfaction. It uses incentives to motivate employees and believes in team effectiveness, developing teams based on communication, decision making, and encouraging creative thinking.
Starbuck - Part 1 7s and brand identityCharlotte L
Starbucks aims to position itself as the premier purveyor of high quality coffee worldwide while maintaining ethical principles. It uses a flat management structure and treats employees as partners to ensure quality and customer service. Starbucks focuses on creating a third place experience beyond home and work. It aims to appeal to middle to high income customers aged 20-45 through high quality coffee and a comfortable atmosphere. While Starbucks has strong brand recognition globally, it faces threats from competitors and market saturation that could weaken its leadership position in the coffee market.
Starbucks uses the 4 P's of marketing - product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps. For promotion, Starbucks trains employees to connect with customers and offers internet services. For price, Starbucks uses value-based pricing and raised prices by an average of 1% for the first time in 18 months on some items to increase profits while keeping prices low on high margin products.
The document is a business plan report for a proposed food truck business called "Unity Food Truck". It includes sections on the market analysis, organization and management, and financial projections. The business aims to provide quality food and customer service. The target market is people who want to eat food in various locations. The food truck industry has grown in recent years due to changing consumer preferences for unique cuisine. The business plans to focus on targeted customer segments and develop a marketing message around its offerings. It also outlines challenges such as regulations and competition that food trucks may face.
The document summarizes several business failures in Pakistan across different industries including coffee shops, banking, telecommunications, auction websites, arcades, air travel, theme-based dining, casual dining, and pizza restaurants. The key reasons for failure included cultural failures due to not understanding local preferences, people's failures due to mismanagement, idea failures due to inappropriate business models or concepts, and tired brands unable to keep up with technological or industry changes.
When you’re enjoying an espresso, do you ever wonder how much caffeine you’re consuming or what the Fairtrade label on your coffee actually means?
We’ve answered 5 of your coffee-related questions so that you never need wonder what makes the perfect espresso!
This document provides information for Stone Creek Coffee staff about their relationship with Brew Cafes, new coffee features, customer service expectations, and staff training. It includes details on a new Sumatra coffee, a winter seasonal blend from Colombia, coffee knowledge expectations, a jeopardy game for staff, roleplaying customer service scenarios, and new student manager and uniform policy introductions. Staff are given opportunities to discuss customer service, safety procedures, attendance, and teamwork.
Nestle Milk pak, Production Operational ManagementMutahir Bilal
This document appears to be a report submitted by students to their professor on the topic of production operations management at Nestle Milkpak. It includes sections like the executive summary, introduction, situational analysis using SWOT and PESTLE, an analysis of Nestle Milkpak's supplier network and production processes, identification of problems, and prioritization of problems. The students - Umer Shareef, Salman Anjum, Hafiz Ayaz Ali, Mutahir Bilal, and Hina Anjum - presented this report to their professor Sir. Asad Hasan Butt at Superior University in Lahore as part of their fourth semester coursework.
This document discusses the marketing strategies of Starbucks. It details Starbucks' market segmentation including target markets, demographics, psychographics, geography, and customer behaviors. Starbucks initially targeted affluent, well-educated customers but has since expanded to target nearly all demographics. The document also examines Starbucks' positioning statement and brand strategy for differentiating itself from competitors as a premium coffee retailer focused on quality coffee and community.
This document provides a summary of a marketing project for CeraVe lotion. It profiles the target customer, Amy Gilbert, and discusses insights from primary research including usage observations, shop-alongs, and Nielsen data. Key findings are that customers typically find CeraVe through a dermatologist's recommendation and become very loyal users. They value that it is not oily and helps conditions like eczema. However, customers want easier packaging for on-the-go use and clearer visibility of certifications on packaging. The document also summarizes secondary research that provides additional context on CeraVe customers.
This document summarizes a marketing plan for a proposed coffee shop called Expression Coffee Shop. The shop will be located near IT universities in Hanoi and aims to serve IT students and professionals. The plan outlines the ownership structure, mission, situational analysis including strengths, weaknesses, opportunities, threats and market needs. It discusses targeting the 18-55 age range and setting competitive pricing. The marketing strategy focuses on quality, service, atmosphere and advertising through online, SMS and university channels. Financial projections include break-even point and 5-year sales forecast. Performance will be monitored through revenue, expenses and customer satisfaction metrics.
Business proposal coffee shop in CanadaNewGate India
This document provides a business plan for Robin Hood Cake Cafe, a DIY cake shop located in Toronto, Canada. The business will be a sole proprietorship owned and operated by one owner. It will offer customized cakes designed and ordered by customers. The plan outlines goals, products/services, target customers, location feasibility, marketing strategy, operations, finances, and more. The owner will invest $30,000 initially and take out a $30,000 loan. The shop aims to provide a unique customer experience and healthy, organic cakes while becoming a leading provider in the DIY cake industry.
The document provides an overview of Starbucks, including its logo, profile, structure, marketing activities, operations, use of IT, financial report, Porter's forces analysis, SWOT analysis, and recommendations. It discusses how Starbucks was founded in 1971 and now has over 13,100 stores worldwide. The logo is derived from Moby Dick and depicts a siren. Starbucks has a functional structure without a formal hierarchy and emphasizes employee input.
internship report on Nestle Pakistan ltd.Yousuf Razzaq
This document is an internship report submitted by Muhammad Yousuf Razaq to Dr. Muhammad Imran Hanif at the Institute of Banking and Finance. It details Muhammad's summer internship from June 2nd to July 1st, 2016 at the Nestle Kabirwala factory in Pakistan. The report includes an introduction to Nestle's background, vision, mission and operations. It then describes Muhammad's experiences in the Industrial Performance department, the tasks and projects he undertook, and the skills he gained. The report also contains an analysis of Nestle's financial statements and a SWOT and PEST analysis of the company.
The document presents a marketing plan for Nescafé in Myanmar. It begins with an overview of Nescafé's history and introduction in Myanmar. It then discusses Nescafé's entry strategy in Myanmar, which focused on distribution through partnerships. The marketing mix of product, price, place, and promotion is described. Nescafé segments its customers by demographics and psychographics and targets youth, common consumers, and working people. A SWOT analysis and competitive profile matrix are provided. Integrated marketing communications including advertising, events, and social media are summarized. A survey of customers is presented analyzing Nescafé's market share, competitors, and effectiveness of marketing.
Starbucks provides a brief history of the company starting in 1971 and highlights its growth over the decades. The document outlines Starbucks' values of providing a great work environment, embracing diversity, applying high standards of excellence, developing satisfied customers, contributing positively to communities and the environment, and recognizing profitability. It also discusses Starbucks' brand essence and focus on coffee, people, and experience. The summary highlights Starbucks' commitment to social responsibility through initiatives like fair trade, organic, and shade grown coffee as well as support for coffee farmers and local communities.
PTCL is Pakistan's largest telecommunications company. It provides landline, broadband, mobile, and TV services. In 1996, it was formed through the merger of various telecom entities. It was later privatized in 2006, with the government of Pakistan and Etisalat retaining majority ownership. PTCL's vision is to be the leading ICT provider in the region through customer satisfaction and shareholder value. It utilizes various recruitment and selection methods including internal job postings, agencies, and colleges. New employee orientation and training programs are conducted to onboard and develop employees at its training centers. Recommendations to improve PTCL's processes include utilizing an applicant tracking system and reducing bias throughout the hiring process.
Marketing Orientation of Arpico SupercentreNilshaD ShazY
This document provides an overview of Arpico Supercentre's marketing orientation. It discusses Arpico's business philosophy, vision, mission and products offered. It describes Arpico's existing customer facilities, modern techniques/benefits, and marketing mix. It also covers customer preferences, competitors, how Arpico differs from competitors, achievements, and recommendations. Arpico aims to be a market-driven, diverse group exceeding customer expectations and profitability. It offers a wide range of products across various sections and provides customers facilities like parking, cafeterias and pharmacies. Arpico competes with stores like Cargills and Keels but differs in its smaller number of branches concentrated in the west.
Starbucks is the largest coffeehouse company in the world with over 20,000 stores globally. It began in 1971 with one store in Seattle. In the late 1980s, Howard Schultz acquired Starbucks and expanded it significantly. Today it generates over $13 billion in annual revenue. Starbucks targets young professionals aged 25-44 who seek a third place between home and work, as well as college students with its stores near campuses. It focuses on quality coffee and customer experience through innovative strategies like rewards programs and free WiFi.
4 years ago I wrote my thesis on the characteristics of a luxury French tea : a journey into the French tea brands strategies.
Whether you are a tea lover who knows the difference between a Yunnan and a Fujian tea or perhaps you just enjoy a hot cup of tea once in a while. If you would like to know more about tea, here you will find interesting insights about the French premium and luxury tea business :
Link to my thesis : frenchtea.strikingly.com
Information Technology of Metro (MCC)- TQMSalma Bashir
METRO Cash & Carry, international market leader in self-service wholesale, plans its market entry into Pakistan. With this move, the retailer would expand both its international presence and its activities in the important growth region Asia.
The assignment analysis about the potential local brand of Nature‟s Secrets and Forever which satisfy the consumers. Also, the brands are the good competitive advantage compare with other local and foreign brands.
This document provides a summary of organizational behavior practices at Coca-Cola. It discusses Coca-Cola's mission, vision, and values which focus on refreshing customers and creating value. The company's goals are to deliver financial targets and sustainable business practices. Coca-Cola believes in individual differences and judges job satisfaction based on employee surveys. It establishes values through training programs. The company applies various learning theories for employee development and motivates employees through open communication, rewards, and an energizing work environment. Coca-Cola relates motivation to performance and satisfaction. It uses incentives to motivate employees and believes in team effectiveness, developing teams based on communication, decision making, and encouraging creative thinking.
Starbuck - Part 1 7s and brand identityCharlotte L
Starbucks aims to position itself as the premier purveyor of high quality coffee worldwide while maintaining ethical principles. It uses a flat management structure and treats employees as partners to ensure quality and customer service. Starbucks focuses on creating a third place experience beyond home and work. It aims to appeal to middle to high income customers aged 20-45 through high quality coffee and a comfortable atmosphere. While Starbucks has strong brand recognition globally, it faces threats from competitors and market saturation that could weaken its leadership position in the coffee market.
Starbucks uses the 4 P's of marketing - product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps. For promotion, Starbucks trains employees to connect with customers and offers internet services. For price, Starbucks uses value-based pricing and raised prices by an average of 1% for the first time in 18 months on some items to increase profits while keeping prices low on high margin products.
The document is a business plan report for a proposed food truck business called "Unity Food Truck". It includes sections on the market analysis, organization and management, and financial projections. The business aims to provide quality food and customer service. The target market is people who want to eat food in various locations. The food truck industry has grown in recent years due to changing consumer preferences for unique cuisine. The business plans to focus on targeted customer segments and develop a marketing message around its offerings. It also outlines challenges such as regulations and competition that food trucks may face.
The document summarizes several business failures in Pakistan across different industries including coffee shops, banking, telecommunications, auction websites, arcades, air travel, theme-based dining, casual dining, and pizza restaurants. The key reasons for failure included cultural failures due to not understanding local preferences, people's failures due to mismanagement, idea failures due to inappropriate business models or concepts, and tired brands unable to keep up with technological or industry changes.
When you’re enjoying an espresso, do you ever wonder how much caffeine you’re consuming or what the Fairtrade label on your coffee actually means?
We’ve answered 5 of your coffee-related questions so that you never need wonder what makes the perfect espresso!
This document provides information for Stone Creek Coffee staff about their relationship with Brew Cafes, new coffee features, customer service expectations, and staff training. It includes details on a new Sumatra coffee, a winter seasonal blend from Colombia, coffee knowledge expectations, a jeopardy game for staff, roleplaying customer service scenarios, and new student manager and uniform policy introductions. Staff are given opportunities to discuss customer service, safety procedures, attendance, and teamwork.
Coffee is the most widely consumed beverage worldwide, with around 2 billion cups consumed daily. In the UK specifically, around 70 million cups are consumed per day. Coffee is grown in over 50 countries worldwide, with Brazil, Colombia, and Vietnam being the largest producers. There are two main types of coffee beans - Robusta and Arabica. It takes around 42 coffee beans to make an espresso. Proper brewing requires using fresh roasted beans, the correct grind size and ratio to water, and maintaining optimal water temperature and brewing time to extract flavors while avoiding bitterness. Enjoying coffee immediately after brewing in a warmed cup allows the flavors to be fully appreciated.
Bali's coffee beans and tea leafs manufacturing presentationBalis
Bali’s Coffee and tea leafs is established in 2013, at Bangalore (Karnataka). We are becoming among the reliable Trader & Supplier to get Natural Coffee Beans and Tea Leaves.
Our organization undergoes strict quality tests to ensure that the products conform to requisite standards in terms of quality, taste, purity, freshness, hygiene and others.
Infinitea is a franchising company focused on providing high quality milk tea and tea drinks. They offer hands-on training to franchise owners and rely on owner operations for success. The document discusses Infinitea's application requirements, mission to provide the best tea experiences using fresh ingredients, and goals to bring milk tea closer to customers. It also includes an analysis of the company's strengths, weaknesses, opportunities, and threats, as well as details of its marketing mix, strategies, and store operations.
This document provides information about coffee, including:
- Coffee is grown within 1,000 miles of the equator and the main suppliers are Brazil, Colombia, and Vietnam.
- There are two main types of coffee beans - Robusta and Arabica. It takes 42 coffee beans to make an espresso.
- Proper brewing methods and guidelines are outlined to produce the best quality cup of coffee, including using fresh roasted beans, the correct grind size and water temperature, and optimal brewing time.
- Enjoying coffee immediately after brewing and maintaining the proper temperature is also discussed.
Presentation during the Bureau of Agricultural Research (BAR) 15th Agriculture and Fisheries Technology Forum and Product Exhibition Seminar Series on August 15, 2019 at BAR Grounds, cor. Visayas Ave., Elliptical Rd., Diliman, Quezon City
Coffee 1652 is a UK-based company that sources, roasts, and distributes premium coffee beans and tea leaves. It produces its own Bellizzi brand and represents the Kimbo brand from Italy. The company offers coffee machines, barista training, and accessories to coffee shops and restaurants. It prides itself on ethical sourcing through Fairtrade and Rainforest Alliance certification and sustainability through minimising packaging waste.
39 Steps Coffee Haus aims to provide the highest quality coffee through a meticulous 39 step process. They source beans ethically from award-winning farmers and roast them on site. In addition to premium coffee, they offer cold brew, juices and homemade pastries. Their target customer seeks good quality specialty coffee in a warm atmosphere. They have an existing location in Soho and plans to expand in London while maintaining passion for coffee excellence.
This document is an order guide and catalog for Brazilian Canadian Coffee, a coffee and food service company. It provides information about the company's branches, commitment to customer service, product selection and brands offered. The catalog covers coffee, tea, equipment and accessories and includes details on whole bean and ground coffee options, packaging, and single serve products from various roasters. It also provides information on their showrooms, training programs and customized solutions.
Caffé Capri is a family-owned Italian coffee roasting company with over 25 years of experience. They use traditional Italian roasting techniques passed down over three generations to craft unique coffee blends. Caffé Capri prides itself on consistency and quality, ensuring a reliable supply directly from farmers and a signature taste produced by their master roaster of 22 years. The company continues to expand its operations across the West Coast.
Barista coffee was established in 1999 in India and has since expanded to over 140 outlets nationally and locations in Sri Lanka and Dubai. It offers a wide product mix of coffees, teas, smoothies, snacks and desserts. Barista positions itself as an "experiential lifestyle brand" where customers can find quality coffee and a relaxed atmosphere. It aims its promotion at younger customers aged 15-30 through its pricing, decor, and partnerships.
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
This document provides information on preparing and serving espresso coffee, including objectives, knowledge requirements, personal hygiene standards, health and safety, the history of coffee, how coffee is grown and produced, different coffee varieties and roasts. Key details include requirements to organize work areas, provide customer service, select and grind coffee beans, extract espresso, serve customers, and clean equipment. Hygiene laws, safe work practices and presenting a clean appearance are emphasized. The growth and processing of coffee beans, common coffee species, terminology, major growing regions, and roast types are defined.
Java City began in 1985 when three entrepreneurs opened a coffeehouse and roastery in an old brick building. Today Java City is a $50 million company with 12 owned cafes, 600 licensed locations worldwide, and over 1,700 wholesale accounts roasting over 4 million pounds of coffee per year. Java City prides itself on its hand-roasted small-batch process using only high quality Arabica beans.
White Lion offers a variety of tea service styles and products including loose leaf teas, tea sachets, iced teas, honey pearls, and coffee. Their catalog provides information on butler and barista tea service options, presentation boxes for teas, their tea portfolio of black, green, herbal, white, and oolong teas. It also discusses individually wrapped sachets, iced teas, honey pearls, single serve coffee, and private label and bulk food options.
White Lion offers a variety of tea service styles and products including loose leaf teas, tea sachets, iced teas, coffee, snacks and private label options. Their catalog provides details on Butler and Barista tea service, presentation boxes and displays, as well as their tea, coffee and product portfolio. They aim to provide high quality teas and promote economic empowerment through their Pride Mission initiative.
Locally roasted coffee has several advantages over non-locally roasted coffee. It has a full-packed flavor because the flavors are sealed in when the coffee is freshly roasted within 7-10 days. It also has a rich aroma that can be relaxing when enjoyed. Additionally, locally roasted coffee has higher concentrations of antioxidants which provide health benefits like reducing cancer risk and boosting the immune system since antioxidants are highest in fresher coffee.
This document discusses a coffee fundraiser for churches organized by Organo Gold. It notes that churches are looking for outside fundraising sources as members have less money to donate. A coffee fundraiser is proposed as it has high profit margins of 50-1000% and coffee is one of the most widely consumed beverages. The fundraiser would involve churches promoting and selling a variety of Organo Gold coffee, tea and hot chocolate products to raise money. Churches can contact the consultant Gwendolyn Harris to get started.
The Strategic Impact of Storytelling in the Age of AI
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1. Executive Summary
Every time a person is face with the opportunity or responsibility to purchase/take services or goods,
five questions arise on consumer’s mind when he is taking a decision of buying/taking to get
something. The questions are why to buy? How to buy? How much to buy? When to buy? Where to
buy? Each questions play in whole part of a consumer’s behavior Intention. Coffee causes the
buyer/taker to become involved in critical analysis. Consumers often engage in limited problem
solving when buying/taking coffee because a buyer/taker may buy it not regularly and may have little
information on the product. Taking coffee requires a moderate amount of time for information
gathering, even if a person is unfamiliar to the market. Our report analyzes the consumer’s behavior
intention of Espresso coffee; find out how the product attributes influencing the consumer buying/taking
of Espresso coffee? At the end we try our level best for do the qualitative research on consumer
behavior intention of Espresso coffee? We hope that this would be a very pleasant one indeed.
2. Table of Contents
Introduction.......................................................................................................................................3
Who We Are.......................................................................................................................................3
Consulting Services.............................................................................................................................3
Corporate Custom Blends................................................................................................................4
Coffees..............................................................................................................................................4
World Region: Central/South America..............................................................................................4
Menu Sampling..................................................................................................................................8
Map & Directions................................................................................................................................8
Contact Information .........................................................................................................................10
Research Objective...........................................................................................................................11
Purpose of the Study ........................................................................................................................13
Secondary Data................................................................................................................................13
Primary Data....................................................................................................................................13
Data Collection.................................................................................................................................14
Data analysis and Findings............................................................................................................... 166
Conclusion:......................................................................................................................................20
References:......................................................................................................................................20
Appendix..........................................................................................................................................21
3. Create great coffee create great community
1 Introduction
North End Coffee Roasters is your single source for fresh-roasted coffee in Bangladesh. “North
End” alludes to both to our location in the North part of Dhaka and our roots in the famous
Italian-American “North End” of Boston. It opened its doors in February of 2011, just around the
corner from the American Embassy near Gulshan in Badda. Much love was put into the space to
give it a comfortable look and feel. We offer both premium quality single-origin coffees from
around the world and locally-grown blends. Our emphasis is quality roasting, drawing from
years of experience in the industry.
2 Who We Are
North End Coffee Roasters is:
Rick Hubbard
roaster, barista
Chris Hubbard
pastry chef
3 Consulting Services
Beyond simply supplying fresh coffee, North End can
partner with your business or institution to develop your
coffee and pastry services:
We supply all your fresh coffee needs
We provide training on brewing / espresso
equipment, barista skills, service of coffee, and
cleaning and maintenance of equipment
We provide menu development for coffee
drinks, pastry selections and desserts
We provide inspection & quality supervision
We provide retail coffee to sell at your café
4. 3.1 Corporate Custom Blends
North End Coffee Roasters can partner with your hotel,
restaurant or club to develop and produce your own
custom blend of coffee for sale at your facility.
4 Coffees
North End Coffees brings you the highest quality 100% Arabica coffees from around the world,
roasted locally for maximum freshness.
4.1 World Region: Central/South America
4.1.1.1 Colombia Supremo
This classic coffee has a sweet aroma
with pleasing acidity, and hints of nut
and chocolate. Supremo refers to the
bean size—the largest size grown in
Colombia.
4.1.1.1.1 Medium
Roast
4.1.1.1.2 Cupping
6. 4.1.1.2 Guatemala
4.1.1.2.1 A
coffee that
combines
complex
nuance
(smoke,
spice,
flowers,
occasionally
chocolate)
with gently
bright
acidity.
The highlands of Guatemala
produce several of the world’s
finest and most distinctive coffees.
Guatemala coffee bean has both
the aromatic qualities and taste
complexity to set it apart from
many coffees worldwide. It is
often considered by coffee experts
to be among the best coffees in the
world.
7. 4.1.1.3 Guatemala Maravilla
Fancy SHB
4.1.1.4 Guatemala Maravilla
Fancy SHB Subtle fruity
notes highlight this
delightful coffee, which
has a slight dark
chocolate finish.
Maravilla is the farm
that produces this SHB
(Strictly Hard Bean)
high-elevation coffee.
4.1.1.5 Light Roast
4.1.1.6 Cupping Notes: Slight
floral aroma, fruity &
rich with woody and
chocolate notes, velvety
feel
4.1.1.7 Costa Rica Tarrazu
4.1.1.8 Rich, bright cup with
smooth mouth-feel.
Tarrazu refers to the
region of the country,
the top coffee-producing
area in Costa Rica. The
high elevation of the
region yields only SHB
(Strictly Hard Bean)
coffee.
4.1.1.9 Medium Roast
4.1.1.10 Cupping Notes: Earthy,
nutty aroma; pleasing
acidity and mouth-feel
8. 4.1.1.11 Brazil
4.1.1.11.1 A
sweet, low
acidity,
balanced
bodied coffee
with a hint of
nutty taste.
Brazil Santos is noted for its mild
acidity, along with a wonderfully
balanced body and taste. Not
overwhelming, yet not lacking
substance. Even though nearly 75%
of Brazil’s coffee farms are
considered small farm plantations
(less than 10 acres each) Brazil has
one of the coffee industry’s best,
most advanced coffee processing
systems. It’s no wonder Brazil is
the world’s leading coffee producer.
Brazil Santos gourmet coffee beans
are processed using the natural dry
method. The coffee bean is dried
inside the cherry so that some of the
fruit’s sweetness is evident in the
deliciously tasteful brewed cup of
coffee.
9. 4.1.1.12 Brazil Yellow Bourbon
4.1.1.13 Known for it’s sweet,
mellow taste and low
acidity, this lower
elevation Arabica yields
a very pleasant cup.
4.1.1.14 Medium Roast
4.1.1.15 Cupping Notes: Simple
and sweet; creamy &
smooth, with a not-too-
strong flavor
They also make PANAMA LA BERLINA ESTATE, JAVA PRIANGUN, SUMATRA ACEH
GAYO, COSTA RICA & so on.
Figure: Coffee Shop
If you’re looking for a haven in congested Dhaka to enjoy some quality coffee and relax, this is
the place.
5 Menu Sampling
Espresso Drinks
Mochas Open Hour
Featured Flavors Sat-Thurs:8:30am to 9:30pm
10. Iced Lattes Friday: 8:30am to 10:30pm
Fresh Brownies & Cinnamon Rolls
While youenjoyadrink,youcan replenishyourstockof coffee beansandwatchthe roastingprocess.
We alsosell avarietyof coffee brewingequipmentanda collectionof local handicraftsfrom home.
6 Map & Directions
6.1 To get to our location from Gulshan-2 circle, go right towards the US Embassy and turn
right at the Embassy on Pragati Sharani. Our location is about 200 yards south on Pragati
Sharani on the right side of the road. It is opposite from Cambrian College and just above
the Dutch-Bangla ATM.
Our address is:
KHA-47-1 Pragati Sharani
Shahajapur, Gulshan,
phone: 01912774704
7
8 Contact Information
Our locations and open hours are as follows:
NORTH END Roasterand Cafe
1st floor KHA-47-1
11. Pragati Sharani
Shahajapur, Gulshan, Dhaka 1212
Open Hours:
Sun-Thurs, Sat – 8:30a- 9:30p
Fri – 8:30a-10p
Open 365 days a year
NORTH END @ Lakeshore Hotel
Sun-Wed, Sat – 7am-11p
Thurs- Fri – 7am – 12midnight
Open 365 days a year
NORTH END @ Unimart (Hanover Street Coffee)
Sun-Sat 8:30a- 9p
Open every day except when Unimart is closed
NORTH END @ Apollo Hospital
Sun-Sat 7a-10p
Open 365 days a year
NORTH END @ AISD
Sun – Thurs 7a-5p
Fri-Sat – 7:15a-3p
Open except when school campus is closed
Customers must have authorized access to campus
Email us: rick@northendcoffee.com
Or give us a call: 01912774704
Do you do home delivery?
Coming soon, you will be able to order your coffee online and have it delivered to your home.
For now, please visit our location to pick up your coffee.
9 ResearchObjective
Our research objective is “consumer Behavior intention of Espresso coffee” Many people still
refresh their mind with natural types of coffee for example Nescafe coffee, Kofi house coffee,
Illy Coffee” etc. These results in low mind fresh. As well as many people take milk tea, green tea
12. or normal coffees in the different tea stall. But those normal coffees do not give you proper view.
Also those coffee or tea may be harmful for the health.
An intention is the selection of an action from two or more alternative choices. Consumer
intention is to purchase the goods/services from the available alternative choice is known as
“consumer behavior intention”. The various options of the consumer may be classified into five
main types of intention. They are:
Why to buy?
How much to buy?
Where to buy?
When to buy?
How to buy?
There are several influences that affect the intention process. When looking for coffee, two major
concepts that I would like to focus on are ‘psychological influences’ and ‘taste influences’ when
purchasing coffee. Psychological influence is tend to impact a consumer perception, learning and
attitudes and is generally an internal factor in intention making. Perception varies across each
city since buyers are in different stages of the consumer behavior intention process. The
participants in the behavior intention may be classified as the initiator, influencer, decider, buyer
and users. The marketing people should initiate the participants in the behavior intention to make
the purchases of the product at different marketing strategies. Attitudes also vary depending on
the price and ease of access of a particular Espresso coffee.
There are many coffees are available in the market now-a-days like:
1. Espresso Coffee
2. Nescafe Coffee
3. Kofi house coffee
13. 4. Illy coffee
10 Purpose of the Study
a. To find out the external factors which influencing consumer behavior intention of
Espresso coffee
b. To find out the consumer awareness of local coffees
c. To find out is the Espresso coffee concept really influencing the consumer
behavior intention
d. To find out how the product attributes influencing the consumer behavior
intention of Espresso coffee.
11 Secondary Data
Espresso coffee market is not segments of the coffee market. It’s not like a local coffee. Coffee
taker has got the information about the Espresso coffee through the internet. Also through the
positive word of mouth. By the word of mouth lots of people know them. As a result day by day
customer is increasing. Some of people told about the Espresso whose work in the North end
coffee roaster. Also we collect some information from the North End Coffee Roaster.
12 Primary Data
The research consists of the application Primary data. Primary data was collected by
administering questionnaire to the respondents. The secondary data was collected through
websites. The collected data was analyzed by using the statistical tools like tables, charts, Factor
analysis
For collecting primary data we use a structure format
14. Occupation No of Respondents
Student 5
Banker 3
Engineer 0
Teacher 1
Businessman 0
Architecture 0
Foreigner 0
Other 1
Total 10
From the above mentioned table it’s clear and loud that all the respondent are well qualified and
experienced to identify and express their views about, which influences their behavior intension,
10 surveys statements have been used to find out the preference level of the respondents. The
format used for data collection for this research was the questionnaire. Questionnaires contain a
very critically selected set of questions and can be answered very promptly.
13 Data Collection
For data collection we use questionnaire and in our questionnaire we use 4 types of attitude
scales:
Likert Scale
Please read the each descriptive statement very carefully, thinking in terms of your opinion about
your Behavior Intention of Espresso Coffee. Please put a (√) tick mark on the box, which most
closely responds to your behavior.
Strongly Disagree- 1, Disagree- 2, Neutral- 3, Agree- 4, Strongly Agree- 5.
15. Behavior Intention Scales
Behavior intention scale depends on the customer’s behavior. It measures the likelihood that
consumer will act in a certain way in the future, such as buying the product again or
recommending it to a friends.
a. Definitely b. Probably c. Might or d. Probably will e. Definitely not
Will continue Will continue Might not not continue Will continue
Semantic differential scale
It is relatively easy to construct and administer. The scale consist of a bipolar adjectives such as
good/bad, hot/cold, like/dislike, expensive/inexpensive, positive/negative, yes/no.
Positive——│——│——│——│———│—— Negative
Rank Oder scale
Please you would like to find out your performance regarding taking/using coffee. Please rank
the following coffee by placing ‘1’ in front of the coffee name that you prefer most. Then next to
your second performance and continuing until you have ranked all of the coffees.
……………. Espresso Coffee
……………. Kofi house Coffee
……………. Nescafe Coffee
……………. Illy Coffee
16. Descriptive research can be either quantitative or qualitative. It can involve collections of
quantitative information that can be tabulated in numerical. Sample is the fraction of the
population; sampling is a technique or a method of selection of samples. The researcher in
carrying out this research adopted the most appropriate sampling technique for research that is
the cluster sample. Descriptive research involves gathering data that describe events and then
organizes, tabulates, and describes the data collection It often uses visual aids such as graphs and
charts to help the reader in understanding the data distribution. Because the human mind cannot
extract the full import of a large mass of raw data, descriptive statistics are very important in
reducing the data to manageable form.
Cluster sample means the population is divided into mutually exclusive groups like as block,
area, place and researchers draws a sample of the group’s interview. However, this does not
guarantee that a particular sample is a perfect representation of the population. Conceptually,
Cluster sample sampling is the simplest of the probability sampling techniques. We have taken
40 samples randomly from the total population. Primary sources of data collected through
questionnaire and secondary source are referred as a website.
Depth interview is the method of contact used with the respondents. Personal interviewing
method is used because sample size is relatively small and interviewer can ask more questions.
For collecting primary data, method used is questionnaire. It is the most popular method used
when the population and sample size are large. A questionnaire includes a number of questions,
printed in proper sequence, for presenting to respondents for their answers. Each question is
contributing to research objectives. Questionnaire was designed with most of closed ended
questions. It was designed to cater to all areas and aspects of the study.
14
15 Data analysis and Findings
The data has been collected with the help of questionnaire. And it has been analyzed and
interpreted with the help of tables along with relevant descriptions. Appropriate judgment has
been done to the raw data and logical conclusions are drawn based on the findings.
17. Our sample size is 13 questions. We asked same questions to 10 people. Also we do 20 depth
interview and 2 focus groups. Show the research result in below:
Questionnaires analysis result: We take depth interview which refer as a “one-on-one”
interview and focus group interview which refer often consists of 5-10 participants who meet
with a moderator researcher analyst to “focus on” a particular product or product category.
Likert Scale Questionnaire
Likert Scale consists of an equal number of agreement and disagreement Choices. We use 8
questions in a Questionnaire.
We take 20 depth interviews & 2 focus group interviews.
18. Behavior Intension Scale
Behavior Intension Scale measure the likelihood that consumer will act in a certain way in the
future. We use behavior intension scale questions in our questionnaire for know the customer
behavior intension in future.
5
13.75
21.75
36.25
23.75
S.Disagree Disagree Neutral Agree S.Agree
likert Scale
likert Scale
19. Semantic differential scale
It is relatively easy to construct and administer. The scale consist of a bipolar adjectives such as
good/bad, hot/cold, like/dislike, expensive/inexpensive, positive/negative. We use Semantic
differential scale in questionnaire.
D.W.C P.W.C M.O.M.N P.W.N.C D.N.W.C
Behavior Intension Scale 20 40 20 15 5
0
5
10
15
20
25
30
35
40
45
AxisTitle Behavior Intension Scale
69
31
60
40
0
10
20
30
40
50
60
70
80
Positive Negative Yes No
Semantic DifferentialScale
Semantic Differential Scale
20. Rank Order Scale
Rank Order Scale used to Rank Items in order to preference in terms of some criterion. We use
rank order scale question in our questionnaire for rank the espresso coffee.
16 Conclusion:
Coffee is one of the attractive soft drinks in modern time. Modern time has been change.
Consumer needs, demand, perception has also been changed. Buying concept is also being
changed. Social needs, demands for the society has been changed. Which impact fall on our food
habit also? Some days back coffee is not much popular in our country. Some people even they
think it’s a luxury product. But now-a-days this perception has been changed. It not just keeps
our mind fresh it also helps our body to keep fit for the work. North End Coffee has tried to meet
the consumer demand. The ingredience of North end coffee roster says all to the costumer. Being
a loyal customer you obviously go there & have a cup of coffee.
17 References:
1. Consumer Behavior, 10th edition, Leon G. Schiffman , Leslie Lazar Kanuk and
S.Ramesh Kumar
40
20
30
10
0
5
10
15
20
25
30
35
40
45
Espresso Nescafe Illy Kofi House
Rank Order Scale
Rank Order Scale
23. Please read the each descriptive statement very carefully, thinking in terms of your opinion about
your Behavior Intention of Espresso Coffee. Please put a (√) tick mark on the box, which most
closely responds to your behavior.
Strongly Disagree- 1, Disagree- 2, Neutral- 3, Agree- 4, Strongly Agree- 5.
S.
N.
Descriptive statement Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
01 I am satisfied to drink/to use
Espresso Coffee.
02 Espresso Coffee is beneficial for me.
03 I think, Espresso Coffee give me
extra freshness than other coffee.
04 Espresso Coffee keep my mind
fresh/free from the tension.
05 Espresso Coffee is better than tea of
green tea.
06 You have influenced by the Espresso
Coffee’s advertisement.
07 flavor of Espresso Coffee is
attractive or good.
08 Espresso Coffee is available in the
market.
24. Behavior Intention Scales
Behavior intention scale depends on the customer’s behavior. It measures the likelihood that
consumer will act in a certain way in the future, such as buying the product again or
recommending it to a friends.
1. If the price of the Espresso Coffee is goes up/increased, are you continue to taking or
using this coffee?
b. Definitely b. Probably c. Might or d. Probably will e. Definitely not
Will continue Will continue Might not not continue Will continue
2. How likely are you to recommend the Espresso Coffee to the others
(family/friends/relatives/other)?
a. Definitely b. Probably c. Might or d. Probably will e. Definitely not
Will recommend Will recommend Might not not recommend Will recommend
Semantic differential scale
It is relatively easy to construct and administer. The scale consist of a bipolar adjectives such as
good/bad, hot/cold, like/dislike, expensive/inexpensive, positive/negative.
1. How do you feel about Espresso Coffee?
Positive——│——│——│——│———│—— Negative
2. Would you recommend Espresso Coffee to other?
Yes ——│——│——│——│———│—— No
Rank Oder scale
Please you would like to find out your performance regarding taking/using coffee. Please rank
the following coffee by placing ‘1’ in front of the coffee name that you prefer most. Then next to
your second performance and continuing until you have ranked all of the coffees.
25. ……………. Espresso Coffee
……………. Nestle Coffee
……………. Illy Coffee
……………. Barista Coffee
Depth interview and Focus Group questions
1. What do you think about Espresso Coffee?
2. Do you drink this coffee? If yes why? If no why?
3. When you are taking coffee? Why?
4. Which coffee would you prefer first?
5. For what reason/Why did you take Espresso Coffee?
6. Does Espresso Coffee influence your buying behavior?
7. Price of this coffee is perfect for you?
8. Do you think this coffee better than other coffees? Why?
9. Do you think, people will be satisfied by this coffee? Why?
10. Do you recommend this coffee to others? Why?