Netway provides a methodology for building digital interfaces and eBusiness strategies based on behavioral science. The methodology includes 4 steps: 1. A behavioral strategy to understand user motivations, decision-making, and psychology. 2. An information and interaction architecture to organize content based on how users think. 3. A breakthrough graphical user interface design guided by the previous steps. 4. Objective user testing using measures of user behavior to validate the design meets business goals. Netway does not provide market research, strategy, development, design, or content services.

1. ®
Simplifying interfaces. TM
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2. What we do
Netway Methodology ®
The academic community has developed during the recent years a real
multidisciplinary knowledge in behavioral sciences. Netway’s
breakthrough is to have built robust methodologies to bring this from
the academic level to a business application.
R.O.I.
1
3
Behavioral
Strategy
2 Netway’s User Centric
4
Critères de choix
Epargner & investir
Aide à la sélection
Sécurité
Tous les produits
methodology v.19
Breaktrough
Graphical User
Classement par rentabilité
Compte FIRST
Interface
Flexibilité FIRST Epargne - Pension
Rendement FIRST Fiscal
Durée Multisecurity
Avantage fiscal Invest 23
Ethico invest
Bon d’assurance
Compte d’épargne
Dépôt à terme
Détails produit Devis Souscription Conditions Questions- Nous contacter
(Club Ethias) (Club Ethias) générales réponses
Information and
Interaction Objective User
Architecture Testing
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3. What we do
Netway Methodology ®
The Behavioral Strategy helps firms and organizations
build and improve their digital interfaces and eBusiness
1 strategies to more effectively acquire, convert and retain the
user by understanding issues such as :
Behavioral The user motivation and decision strategies that differ in
Strategy their level of importance or interest;
The psychology of how the user think, feel, reason to
achieve specific tasks on digital interfaces;
The psychology of how the user is influenced by his or her
environment (e.g., culture, family, signs, media, eco-system,
…);
The behavior of consumers while surfing or making other
decisions on digital interfaces;
Limitations in user knowledge or information processing
abilities influence decisions and interface design outcome
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4. What we do
Netway Methodology ®
Information and Interaction Architecture is based on
Behavioural Strategy. It allows the construction of a structure
2 and a logical organization of the site, which reflects the
Epargner & investir
structure and the logical organisation of the user’s brains.
Critères de choix Aide à la sélection
Sécurité
Tous les produits Classement par rentabilité
Compte FIRST
define information that is present on the site.
Flexibilité FIRST Epargne - Pension
Rendement FIRST Fiscal
validate its pertinence (utility, used means, etc.)
Durée Multisecurity
Avantage fiscal Invest 23
Ethico invest
Bon d’assurance
Compte d’épargne
label and organise this information into categories, based
Dépôt à terme
Détails produit Devis
(Club Ethias)
Souscription
(Club Ethias)
Conditions
générales
Questions-
réponses
Nous contacter
on a cognitive logic
ensure processes have been built in function of the mental
Information and models of the user
Interaction satisfy users in order for them not to quit whilst treating
Architecture the information
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5. What we do
Netway Methodology ®
The stage of the Breakthrough Graphical User
Interface is based on the conclusions of the Behavioural
3 Strategy and of the Information and Process Architecture. It
allows the construction of graphical interfaces that will generate
the expected behaviour of the user.
choose the most pertinent content
organise the geometry of the interfaces in order to guide
the user’s eyes
make an architectural plan of the interfaces
guide the design agency in the cosmetic phase of the
Breaktrough architectural plan
Graphical User
Interface
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6. What we do
Netway Methodology ®
In order to complete the analysis and the development of the
site’s architecture, based on the team’s expertise and a range of
4 simulation and prediction tools, and in order to detect all
possible major problems users could encounter when visiting a
site to complete a certain task, Objective User Testing
needs to be organized during the different steps of the mission.
exhaustive measures of behaviour (perceptive, cognitive,
affective, movements)
all measures are objective and linked to the business
objectives that need to be met
use of state-of-the-art technology and software
Objective User
Testing
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7. What we do not
Netway Methodology ®
Netway doesn’t provide any
Market Survey
Market Strategy or Tactics Recommendations
Industry Analysis or Insight
Web or System Application Development
Graphical Design
Web Content or Redactional Contribution
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8. 0000-XXXX
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9. Having the right elements
is not enough …
®
Simplifying interfaces. TM
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