2. Rakuraku.com is the software company in Japan which starts
an innovation in the world with image analysis techniques.
3. RakuRaku.com Status
2006 Rakuraku.com foundation
2006 Development of plant management system by RFID
2007 Start test demonstration ‘myhada’(mobile skin check system), that
collaboration with NTT docomo and Rohto Pharmaceutical Co., Ltd.
2008 Release ‘myhada’ official content of KDDI.
2008 Release ‘myhada’ official content of SOFTBANK.
2009 Development of track and field gates system by RFID.
2009 Start development of iOS application and Android application.
2011 Start test marketing in Shimeno Drag Store
2011 Presentation ‘Beautecam’ (skin check system for smartphone) at SF
New Tech Japan Night.
2012 ‘Beautecam’ official launch at the SXSW2012 in Austin, Texas.
Main Client : OMRON SOFTWARE Co., Ltd., Omron Healthcare, SK-Electronics Co., Ltd., KYOCERA Corporation, Sogo System Service
Co., Ltd., SOFTBANK CORP., KDDI CORPORATION
We aim to better our society by providing our customers with our knowledge.
To provide every customer with a technical know-how tailored to their individual needs.
For these reasons we strive day-by-day to improve our technical skills;
to produce easy-to-use softwares for our customers and through them for the society.
Our daily desire to improve society and our customers' life
and our dedication to the customers is presented in our logo too.
7. What is Beautecam?
Beautecam™ is a ‘Social Application’ that provides skin check system
and enables to search for people who has the same skin type
seamlessly on smartphone.
Our main target users are people who want beautiful skin all over the
world.
We keep providing service that shares information from an analytical
image, and achieve new marketing.
8. Summary of “Beautecam Project”
Hard Soft
Image analysis engine
General versatility
Recommend engine
Low-cost
Ad delivery engine
Optimization of
model dependence Cooperation with API
of SNS
ZOOM LENS APPS WEB SNS
BUSINESS MODEL
“interest”+”timing”+”skin type segmentalize”=”marketing innovation”
Users are interested in beauty, when using the application is very time growing level of interest.
Ad in APP manufacturer
Ad in SNS Ad
Ad
distributor
Marketing Revenue
Revenue
Research retail
Skin data in the world Increase Traffic
9. “Beautecam” skin analysis is “Only 3-steps”
Step Step Step
1 2 3
Set the lens to your Open the “Beautecam”
Shooting your skin.
smartphone. application.
10. If using “Beautecam”,
You can find users of the same skin type as yourself.
Same skin type
Shooting skin Skin analysis
11. “Beautecam” appeal point!
Point
$3.5 Point 87% Point
1 2 3
beauteCam About the skin check’s
Connection with Social
30x Zoom lens $3.5 analysis of skin image
Networking Service
※Patent already taken Analysis rate 87%
12. Development of a new lens to optimization various picture.
Beautecam 認証プレート
Color dependence NEw Lens Kit
＜A＞【素材】透明 PET(0.8mm)
【印刷】UV 油性オフセット印刷 白 +CMYK 5°/
1. 透明 PET(0.8mm) を使用 2. 反転したロゴを印刷 3. 白引き 4. 解析用パタ
＜B＞【素材】透明 PET(0.8mm)
【印刷】UV 油性オフセット印刷 白 +CMYK 5°/
Clip on Lens 1. 透明 PET(0.8mm) を使用 2. 白引き 3. 解析用パターン印刷 4. 裏面にロゴ
＜C＞【素材】透明 PET(0.8mm)
【印刷】UV 油性オフセット印刷 白 +CMYK 4°/
Certification Beautecam Lens
1. 白 PET(0.8mm) を使用 2. 解析用パターン印刷 3. 裏面にロゴを印刷 4. ロ
Camera settings optimization of device dependence
(Color, White balance, Pint, Shadow)
300% 拡大
TEST A TEST B
印刷裏面から見たイメージ
ZOOM LENS PARTS CORRECTION
13. Development of the picture search engine which enables a
similar skin type user's matching.
ex.) photo-editing ex.) return value ex.) skin check
● Healthy texture
Healthy,
● Pores cannot be
seen smooth,
● No spots detected. beautiful skin
● No texture detected
● Very visible pores
Very visible
● No spots detected pores
● Skin with worn
texture large dark
● Pores cannot be seen
● There are large dark colored spots
colored spots.
14. Processes of ‘Beautecam’ skin analysis.
Smoothness & Moisture
original gray scaled smoothing binarization thinning grouping
15. Processes of ‘Beautecam’ skin analysis.
Pore & Oil balance
smoothing &
original gray scaled grouping
binarization
17. “Beautecam” realizes interactive traffic with the major SNS!
Beautecam users User’s comments Social network service
Skin troubles
Mismatch
Skin type A
Recommendation
Trial comments
Skin type B
How to skin care
Shops&Clinic info
Skin type C
18. If the data is accumulated, data mining is possible.
User’s attribute info companies in
・sex cosmetics industry
all over the world
・age
・area ・cosmetics makers
・skin type ・cosmetics brands
・skin check results ・cosmetics retails
・skin care ・products info
・favorite cosmetics ・skin type match
・favorite shops ・research
・favorite clinics ・test marketings
19. Cosmetics industry
Beautecam
Next Strategy!
Overtake the cosmetics portal ‘@cosme’ in
Japan, and spread to the world...
IPO
Big Data
・Data mining World-Class
Jul/2012 Dec/2012 Mar/2013 ・Social data
・Forecast data
Platform!
Health care industry
Thank for taking your time today.\nMy name is Sadao Adachi. I’m the CEO of RakuRaku.com.\n\nFirst of all, I would like to appreciate your invitation. \nToday, I’m going to explain RakuRaku.com and our social application Beautecam. \nI’m pretty sure that Beautecam can offer your company a lot of benefits.\n
I’m going to explain our company background.\nRakuRaku.com is the one of the best individual IT company in Kyoto.\n
RakuRaku.com was founded in 2006.\n
First we developed a traffic monitoring system. We got a special knowledge of image analysis, control system and around the clock operation system through that experience.\nIn addition, I’ve worked as an engineer for traffic monitoring since I was 20 years old. But everybody say that I don’t look like engineer.\n
Next, we developed security facial recognition system.\n\nBeautecam is the new solution that we convert the knowledge and technology from these development experiences for public institutions into for consumers. \n
Now, let the description about Skin Care Social ‘Beautecam’.\n
Everyone in the world pursue beauty.\nEven if two people take the same skincare, one can turn to be good for skin while the other might not.\nBecause the skincare effect depends on their skin type. So they need to understand their own skin deeply.\nWe focused on that problem, and developed a new solution for people who pursue the beauty to understand their skin type and find the cosmetics based on their skin type.\n
We developed three solutions Hardware, Software and Business model.\nFirst is a 30x zoom lens for skin analysis.\nSecond is software application that includes multiple engines that can analyze skin, recommend cosmetics based on skin type and can also show the right ad based on user’s information.\nThird is the integration with social media. It’s easy to share all of the information with others and create a viral effect. \n
The skin analysis step is extremely simple! They can check their skin in only 3steps\nStep1 is ‘The lens on your smartphone’\nStep2 is ‘Start the Beautecam application’\nStep3 is ‘Shoot your skin’, that’s all\nSkin analysis was usually temporary and invisible so far, but they can keep visual track of their skin condition for long time with Beautecam solution.\n
If you took your skin picture by our Beautecam lens, you might be surprised with the precision level.\nAfter shooting skin picture, we provide three kinds of skin analysis\nFirst is a ranking among the Beautecam users worldwide or domestic. Users are able to see what kind of cosmetics the top ranked person is using and what they do for skincare. \nSecond is their skin type such as dry skin or normal skin.\nThird is their skin condition in five categories, which is smoothness, spot, pore, moisture and oil balance. Users also get the expert advise about causes and solutions in each categories.\n
We have 3 strength points.\nPoint one is ‘Low cost Beautecam lens’ that we already filled patent. It cost only $3.50. Application is free, so users can get those services just for $3.50.\nPoint two is users can get ‘high precision skin analysis’ at your home without going to department store or cosmetics company.\nIn addition, customers can get benefit from integration with social media to share information with others. So users can connect with someone who has a similar skin condition and get useful information to decide cosmetics from other users.\n
We will release new version of lens in May. It will include the recognition and correction system to analyze the skin condition of people with different skin color.\nIn addition, this lens has the authentication code, so that we can recognize where the users purchased the lens from.\n
We have 20 experienced engineers and our expert domain is machine vision such as traffic monitoring and security facial recognition, so that we have the right team to pursue skin application.\nNow we analyze skin based on over 20 thousand of skin database. And we would provide more precise analysis after accumulating more skin data.\n
Next, I’m going to explain the process of skin analysis in five categories.\n\nFirst, Beautecam analyze the skin smoothness and moisture. We detect a feature of smoothness by the image processing technologies, and find out the existence and size of smoothness. We also find out the moisture by the result and inquiry of smoothness.\n
Second, Beautecam analyze the skin pore and oil balance. We detect the pore by the image processing technologies as analyzing smoothness, and find out the size, shape and number of pore. And then we find out the oil balance by the result of pore and user’s age.\n
Third, Beautecam analyze the skin spot. We change the image picture to gray scale, and we detect the spot by brightness of gray scale picture. And then we find out the spot condition by the size and tint.\n
I’m going to explain the integration of Beautecam and social media.\nWe already provide the integration of Facebook and Twitter without sign up in our system.\nUsers can feed the skin analysis results and comments into the social media pages and share the information with their friends. \nThe important thing is that we don’t have our own platform but we have strong integration with big social medias. It makes Beautecam exploit their users, data and functions and is able to choose social media that match us in each trend.\n
It was hard for the consumers before to decide which cosmetics would match their skin with limited information available.\nBut Beautecam is the perfect solution for them, because it is easy to know their skin type, easy to connect with other people who have similar skin condition, so it makes people find good cosmetics easily by reliable information.\n\nIn addition, Beautecam is modern direct communication channel with users for advertisement and marketing as the Beautecam has data mining functionality which includes user age, skin type, location.\n\nOur mission is to make a revolutionary wave of innovation in beauty industry.\n
Next, I’m going to explain our roadmap.\n\nFirst, we plan to exhibit Beautecam in Cosmoprof, Las Vegas in July. This is the one of the biggest cosmetics event in the world. I believe that event match Beautecam’s promotion.\n\nSecond, we plan to exhibit Beautecam in ad-tec, New York in November. In this event we will publish the new marketing promotion. We will also apply for the Le Web, Paris in same time. \n\nThird, we plan to exhibit Beautecam in South By Southwest, Texas in 2012 and aim for the interactive award in this event.\n\nI believe that those events would help Beautecam to gain publicity in the world.\n\nAfter we accumulate a lot of users’ data, we would have a possibility to integrate with many industries.\nOne of possibilities is healthcare industry, so that we believe the Beautecam has a ripple effect on not only cosmetics industry but also on many industries. \n\nFinally, I’m going to explain our exit strategy.\nWe see both option an IPO and an acquisition. We would decide the acquisition only by company that makes Beautecam’s social netowarking accelerate and expand to the world. \n
Finally, I would summarize our goal.\nThrough Beautecam we make users experience new awareness and learning of skincare, and provide many service to solve the skincare’s problems.\nAnd we challenge to spread new beauty culture for all over the world.\n\nWe feel that L’Oreal can expand its business thorough our special hardware and software platform which is the right solution for the internet age.\n\nThank you for your attention.\n
