The document discusses a company's efforts to boost online sales of travel assistance through a new landing page and calculator. Testing showed the new page increased conversions by 290% and average order value by 5%, resulting in a 307% increase in turnover. The company is contacting Netway to help achieve similar results through optimizing their online presence.

1. ®
Simplifying interfaces. TM
www.netway.eu
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2. Travel assistance
boost online sales
Wees gerust
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Protection rapprochée

3. Goals summer 2010
Increase online sales volume
Increase # online travel assistance sales
– Increase conversion rate (2009 campaign did
not perform as expected)
– Boost traffic with performance campaingns
(CPC & CPA)
Increase Average Order Value
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3

4. Visitor Origin
This
is
why
we
contacted
Netway
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4

5. Results
Existing page New Landing page & calculator 2010
Conversion measurement through A/B Testing
Conversion Increase: +290%
Average Order Value: +5%
 Turnover Increase: +307% !
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6. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
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8. Having the right elements
is not enough …
®
Simplifying interfaces. TM
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licensed under a Creative Commons Attribution 3.0 License