Expanding beyond transactional value Using Business Model Canvas and Customer Development. Building a case for the generation of value through user activity, sharing, and algorithmic improvements.
Magento als flexibel platform voor complexe Business2Business webshop gekoppeld aan ERP Unit4 AW.
Onderwerpen die Rogier Hosman aan de orde laat komen:
* Hoe zet je een slimme en snelle uitwisseilng op van 110.000 producten met actuele voorraad
* Integratie met enterprise CMS systeem TYPO3 (volledige CMS functionaliteit binnen handbereik)
* Integratie ICECAT, artikelinformatie vanaf content leverancier
* Wat werkt wel, wat werkt niet
Expanding beyond transactional value Using Business Model Canvas and Customer Development. Building a case for the generation of value through user activity, sharing, and algorithmic improvements.
Magento als flexibel platform voor complexe Business2Business webshop gekoppeld aan ERP Unit4 AW.
Onderwerpen die Rogier Hosman aan de orde laat komen:
* Hoe zet je een slimme en snelle uitwisseilng op van 110.000 producten met actuele voorraad
* Integratie met enterprise CMS systeem TYPO3 (volledige CMS functionaliteit binnen handbereik)
* Integratie ICECAT, artikelinformatie vanaf content leverancier
* Wat werkt wel, wat werkt niet
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
Presenter: Seth Yates, Group Manager & Lead Strategist, Yesler
There are so many insightful sessions on social media at conferences across the country. Awesome tips, action plans, and strategies are shared from top experts in their field... Until the Q&A session at the end. There's always one of us in the audience who asks the question (and even more of us in the audience who don't): "So, have you seen any good examples in the B2B space when it comes to social media?" It's usually met with something like: "I'm primarily focused on B2C" or even a strait "no." In this session, we'll cover the main differences between driving social media results in a b2b vs. b2c environment, and share examples of companies in the b2b space that are doing it well. If you've ever been a conference attendee who asked the dreaded "does this apply to b2b" question... this session is for you.
The Media Consortium 2014 Conference: Revenue PanelLisa Skube
This deck was shared with participants at The Media Consortium's Annual Meeting end of February, beginning of March of 2014. Three panelists rounded out the revenue talk, Pat Kitano of the Breaking news network talked about his #Support News crowdfunding platform, Mike Antares of TX Observer brought fresh ideas and proven methods that have sustained the Observer for decades, and mwa - Lisa Skube - offered this deck to launch the discussion - a transformative perspective for indies to start with an audience "service design" with tips & ideas how to diversify the revenue mix. An inspiring collection of publishers, producers, ethnic media makers and social change agents. Networking, conversation, breakouts and beer parties brought high impact indie news together for collaboration and learning. There was even a two hour conversation with Julian Assange (by Skype).
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Presentation given by Sean Moffitt as afternoon keynote at My Charity Connects June 7th - based on learnings from Wikibrands (McGraw-hIll) and Agent Wildfgire's Buzz Report
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Maersk Line and why social media still matterOrca Social
Jonathan Wichmann's presentation at the e-commerce conference in Stockholm on 2 April 2014.
First, he talked about the Maersk Line in social media case study.
Secondly, about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
More and more audiences in front of their TVs (and movie screens) are using their mobile devices and tablets while watching their favorite shows.
The chance for marketers to tap into this duality of attention is increasing every day.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
Presenter: Seth Yates, Group Manager & Lead Strategist, Yesler
There are so many insightful sessions on social media at conferences across the country. Awesome tips, action plans, and strategies are shared from top experts in their field... Until the Q&A session at the end. There's always one of us in the audience who asks the question (and even more of us in the audience who don't): "So, have you seen any good examples in the B2B space when it comes to social media?" It's usually met with something like: "I'm primarily focused on B2C" or even a strait "no." In this session, we'll cover the main differences between driving social media results in a b2b vs. b2c environment, and share examples of companies in the b2b space that are doing it well. If you've ever been a conference attendee who asked the dreaded "does this apply to b2b" question... this session is for you.
The Media Consortium 2014 Conference: Revenue PanelLisa Skube
This deck was shared with participants at The Media Consortium's Annual Meeting end of February, beginning of March of 2014. Three panelists rounded out the revenue talk, Pat Kitano of the Breaking news network talked about his #Support News crowdfunding platform, Mike Antares of TX Observer brought fresh ideas and proven methods that have sustained the Observer for decades, and mwa - Lisa Skube - offered this deck to launch the discussion - a transformative perspective for indies to start with an audience "service design" with tips & ideas how to diversify the revenue mix. An inspiring collection of publishers, producers, ethnic media makers and social change agents. Networking, conversation, breakouts and beer parties brought high impact indie news together for collaboration and learning. There was even a two hour conversation with Julian Assange (by Skype).
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Presentation given by Sean Moffitt as afternoon keynote at My Charity Connects June 7th - based on learnings from Wikibrands (McGraw-hIll) and Agent Wildfgire's Buzz Report
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Maersk Line and why social media still matterOrca Social
Jonathan Wichmann's presentation at the e-commerce conference in Stockholm on 2 April 2014.
First, he talked about the Maersk Line in social media case study.
Secondly, about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Similar to Msasmc 091610-intro remarks-claymcd-v1 (20)
More and more audiences in front of their TVs (and movie screens) are using their mobile devices and tablets while watching their favorite shows.
The chance for marketers to tap into this duality of attention is increasing every day.
Pinterest is the hot button word on everyone's lips these days. How can you better take advantage of pinning in order to drive business objectives? Here are 10 Things You Need to Know About: Pinterest
As marketers and brands expand their social media programs beyond foundation sites like Facebook and Twitter, many have begun looking at social from a global perspective. In this eBook our strategists highlight 20 social networks from around the globe in a quick introduction for marketers wanting a glimpse into the larger world of social media.
As 2011 was coming to a close, the team at Spring Creek Group was already running headlong into 2012. This next year will be an incredible time in digital media, that's a given. This deck takes a look at the coming trends and how they will impact consumers and marketers alike in 2012.
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
MAGNET 2011 Summit - Social Media: 5000bc to 2016 - Clay McDanielMediabrands Social
This is a downloadable, fully-linked PDF version of a presentation Clay McDaniel gave to the MAGNET agencies summit on February 25, 2011, in Florida via Skype.
It contains some wild-eyed predictions about the potential near future of social media and social marketing -- most of which are probably complete pipe dreams.
[Note: All images used in this presentation are for illustrative, not commercial, purposes and image rights remain the property of the originators. Where relevant, all images are linked to their original sources online to ensure proper credit.]
Also note: this presentation lacks a certain something - let's call it 'a narrative' - without the talk-track. For those who didn't attend the live-Skype of this material and must rely solely on the silent-movie version of this rather than the 'talkie', apologies in advance if some stuff in here just makes no sense at all...
Essential Technology Tools For Social Media - WOMMA WebinarMediabrands Social
"Essential Technologies Every Word of Mouth Marketer Should Know About." In this presentation delivered on June 30, 2009 to Word of Mouth Marketing Association members via Webinar, Spring Creek Group Principals Clay McDaniel and Xavier Jimenez provide a comprehensive list of different social media channel monitoring, analysis, and customer engagement evaluation software and tools which online marketers can research for applicability to their own program management needs.
3. Who’s Here?
A LOT of you!...
+
All of us …
– Maya Bisineer
– Brian Westbrook
– Jeff Shuey
– Shauna Causey
– Ethan (Allyis)
– Paolo Tosolini
– Wil Merritt
– Madhu Singh
– Venkat Balasubramanium
…and Others!
An MSA event. Content Partner – SMCSeattle
4. Who Am I?
“Hi, I’m Clay – Damn glad to meet you!”
• Managing Director at Spring Creek Group
• 5 years working in this field; 10 years+ in interactive consumer marketing
• Microsoft alum
• @claymcdaniel / @springcreekgrp + + +…
• MSA member and Board member!
• ..... And Social Media Club Seattle Board member!
An MSA event. Content Partner – SMCSeattle
6. The Big Picture
Early 20th century Mid 20th century 1970’s / ‘80’s
Global Product
Professional Services &
Industrial Revolution Development, Design,
Rise of Creative Class
Production, Trade
~1985 – recently 1995 – now(ish) RIGHT NOW!
SOCIAL &
Technology & Software Internet: Online
Revolution Services & Ecommerce MOBILE
MEDIA!
An MSA event. Content Partner – SMCSeattle
7. Social Media Has Opened an Enormous ‘Gap’ in Traditional
Customer Awareness and Support Business Models… But This
Also Creates an Opportunity!
Product
Research
& Customer
Insights
Customer
Outbound
Service /
Marketing/ PR /
Reputation
Advertising
Management
An MSA event. Content Partner – SMCSeattle
8. Lucky YOU / Us!
You are already living & working in one of the true
hotbeds of social media technology and professional
services innovation.
An MSA event. Content Partner – SMCSeattle
10. Social Media Applications / Sites / Services You
Probably Know…
An MSA event. Content Partner – SMCSeattle
11. And just a few more….
An MSA event. Content Partner – SMCSeattle
12. However, BEWARE the hype!
Page 12
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13. (Hmm. Perhaps You Remember this?...)
An MSA event. Content Partner – SMCSeattle
Page 13
14. Facts!
1. Social media is changing the way people interact
with each other…
2. … and the way customers interact with companies.
3. And therefore the way companies can interact with
their customers! BUT, only if they commit to
spending a little time on it.
An MSA event. Content Partner – SMCSeattle
Page 14
15. Fallacies, Falsehoods and Fiction:
• “Social media marketing is…”
– A panacea (i.e. “magical solution to all problems”)
– A great performance marketing (i.e. direct response)
channel
– “Free”
– A replacement for good PR
– Easy
– Able to create nearly immediate 20% site traffic lift
– “…the next big thing…”
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Page 15
16. The reality…
Horsepuckey.
These Are The
Same Thing…
[Truism: Happy
Customers Never
“Engage”…]
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Page 16
17. Why Is Social Media Important to Businesses?
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Page 17
18. Why Is Social Media Important to Businesses?
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Page 18
19. • More than 500 million active users
• 50% of active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on
Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans
Source – Facebook.com
An MSA event. Content Partner – SMCSeattle
20. • #4 Largest Site on the Internet
• #1 Largest video site on the web
• 300MM Worldwide Visitors a Month
• 100 Million Visitors per Month
• 5 Billion Video Streams Every month – 40% of all videos online
• (Do the Math – 5 Billion / 300 million worldwide visitors = 17 streams a
month per person)
• 15 Hours of video uploaded every minute
• Did you know: Back In August 2008, youtube became the #2 search
engines over Yahoo on Web (#1 is Google)
http://www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck
An MSA event. Content Partner – SMCSeattle
22. Skittles: “Taking the Red Pill…”
• Skittles (or, more likely, their AOR) had a
good idea: “Let’s completely give over our
website to our community!”
Key Questions:
• Were They “True Believers”?
• Or Were They Just Seeking the Truth?
• Or was it a Marketing Gimmick?
• Who Knows.
• Let’s See How it Went….
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Page 22
23. Day 1: “Aren’t We Clever?!?!”
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Page 23
24. Day 2: “Retreat, Retreat!”
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Page 24
25. Day 3: “RT @Houston: Problem!”
September 24, 2010event. Content
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26. Day 4: The People Have Spoken…
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Page 26
27. Your Task:
Get Strategic About The Opportunity,
Challenges, and Role of Social Media in
Your Organization
An MSA event. Content Partner – SMCSeattle
28. About Us
About Spring Creek Group
Ask, “Where is the Opportunity?”
Inactive Watch React Engage Activate Drive
• Avoid what • Listen to what • Respond to • Provide • Push content • Manage
customers and your customers negative attacks resources for and stories to message and
competitors are are saying about bloggers to influencers and comment boards
saying about you • Correct factual share your fans for customer
you online errors message groups
• Track changes • Motivate your
• Allow in customer • Stop competitors • Identify and ardent • Maintain and
competitors to perception from gaining leverage supporters and grow thought-
control the share of voice influencers fans to spread leadership
conversation • Monitor the brand love presence where
about your competitors in • Compare • Create active on their own it matters most
industry and space competitors and competitive
brand analyze partners analysis strategy • Let community • Develop & drive
• Leverage data to have first look at industry blogs
• Ignore influential understand • Utilize a blog to • Reach out to key materials, that put
authors who landscape complement bloggers commercials and company in
may be able to “traditional” PR other creative positive light
champion your & Comm efforts
messages
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28
29. More Resources & Learning…
• Attend SMC Seattle & Social Media Breakfast
events!
• Use / Try / Experiment personally with new
tools, services, sites
• Mashable, MarketingProfs, etc.
• Slideshare!
– http://www.slideshare.net/mzkagan/what-is-social-media-2005829
– + many many others…
An MSA event. Content Partner – SMCSeattle
30. MOST IMPORTANTLY….
Go Forth, Learn, and GET INVOLVED!
[Hint: Your Career – and Customers – May Depend Upon It!]
An MSA event. Content Partner – SMCSeattle