Facebook started in 2004 as a way for Harvard students to stay connected. It has since grown to over 1.5 billion users worldwide who access the social media platform daily. While Facebook aims to connect people and share information, users must carefully manage their privacy settings to control how their data is shared due to complex policies and third party integrations.

1. Policy Primer
Facebook
Net303 – Stephanie Dwyer

2. “Facebook started in the United States as a way for some college kids to stay in touch
when they had left campus - and it‟s evolved since then to become one of the largest
social networks in the world”

3. “Facebook started in the United States as a way for some college kids to stay in touch
when they had left campus - and it‟s evolved since then to become one of the largest
social networks in the world”
“Facebook is the largest online social network. Founded in February 2004 by Mark
Zuckerberg and fellow Harvard students Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz and Chris Hughes”

4. “Facebook started in the United States as a way for some college kids to stay in touch
when they had left campus - and it‟s evolved since then to become one of the largest
social networks in the world”
“Facebook is the largest online social network. Founded in February 2004 by Mark
Zuckerberg and fellow Harvard students Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz and Chris Hughes”
“Facebook's mission is to give people the power to share and make the world more open
and connected”
(Facebook, 2013).

6. Worldwide, there are over 1.5 Billion Facebook users.

7. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.

8. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.

9. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.
Facebook users are 53% female and 47% male.

10. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.
Facebook users are 53% female and 47% male.
Highest traffic occurs mid-week between 1 to 3 pm.

11. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.
Facebook users are 53% female and 47% male.
Highest traffic occurs mid-week between 1 to 3 pm.
There are 83 million fake profiles.

12. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.
Facebook users are 53% female and 47% male.
Highest traffic occurs mid-week between 1 to 3 pm.
There are 83 million fake profiles.
Photo uploads total 300 million per day.

13. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.
Facebook users are 53% female and 47% male.
Highest traffic occurs mid-week between 1 to 3 pm.
There are 83 million fake profiles.
Photo uploads total 300 million per day.
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are
updated, and 136,000 photos are uploaded.

14. Worldwide, there are over 1.5 Billion Facebook users.
699 million people log onto Facebook daily, which represents a 26% increase from
2012 to 2013.
Age 25 to 34, at 29.7% of users, is the most common age demographic.
Facebook users are 53% female and 47% male.
Highest traffic occurs mid-week between 1 to 3 pm.
There are 83 million fake profiles.
Photo uploads total 300 million per day.
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are
updated, and 136,000 photos are uploaded.
Five new profiles are created every second.

15. ..and how many of those users read the Facebook
Terms of Service..?

16. Not Many…

17. Not Many…
it‟s 14,000 words!
(Smith, 2013)

18. Not Many…
it‟s 14,000 words!
Did you read it?
(Smith, 2013)

19. Not Many…
it‟s 14,000 words!
Did you read it?
(Smith, 2013)

20. Just by using or accessing Facebook, you agree
to Facebook‟s of Rights and Responsibilities
("Statement," "Terms," or "SRR") derives from
the Facebook Principles

21. Hope you all understand English because any translation
that misinterprets or contradicts the English version will
not counts as „English version controls‟

22. Well the good news is that Facebook do care about your privacy,
however for you actually gain some privacy you will need to read
through pages of content online and adjust many different
account security settings. They have provided a „Data Use Policy‟
to explain how Facebook can collect and user your content and
information!

23. Sharing Your Content and Information

24. Sharing Your Content and Information

You own all of the content and information you post on Facebook!

25. Sharing Your Content and Information


You own all of the content and information you post on Facebook!
However you need to control it by making changes to your privacy and
application settings

26. Have you made any
adjustments to your settings?

27. Have you made any
adjustments to your settings?
If so, well done looks like you have read the „Statement‟ and/or Policy!

28. Have you made any
adjustments to your settings?
If so, well done looks like you have read the „Statement‟ and/or Policy!
If not, well you‟re allowing the world to see everything!

29. Have you made any
adjustments to your settings?
If so, well done looks like you have read the „Statement‟ and/or Policy!
If not, well you‟re allowing the world to see everything!

30. Even if you have been careful and have attempted to control what others can
access via Facebook there are still settings that most users are not aware of, that
allows private details to be accessed by third parties.

31. Even if you have been careful and have attempted to control what others can
access via Facebook there are still settings that most users are not aware of, that
allows private details to be accessed by third parties.
If you choose to hide your gender, it only hides it on your timeline. This is because
Facebook just like the applications you and your friends use, need to use your
gender to refer to you properly on the site.

32. Even if you have been careful and have attempted to control what others can
access via Facebook there are still settings that most users are not aware of, that
allows private details to be accessed by third parties.
If you choose to hide your gender, it only hides it on your timeline. This is because
Facebook just like the applications you and your friends use, need to use your
gender to refer to you properly on the site.

33. Facebook Friends or foes?

34. Facebook Friends or foes?
Are you aware that in some instances that it is your friends that are inadvertently
sharing your private details?

35. Facebook Friends or foes?
Are you aware that in some instances that it is your friends that are inadvertently
sharing your private details?
“Unless you have locked down your privacy settings correctly - the apps, games
and websites that your *friends* use can also access your personal details, photos
and updates” (Cluley, 2013)

36. Facebook Friends or foes?
Are you aware that in some instances that it is your friends that are inadvertently
sharing your private details?
“Unless you have locked down your privacy settings correctly - the apps, games
and websites that your *friends* use can also access your personal details, photos
and updates” (Cluley, 2013)
“If you select "Only Me" as the audience for your friend list, but your friend sets
her friend list to "Public," anyone will be able to see your connection on your
friend's timeline” (Facebook, 2013).

37. Source: CleveredFool.com CC BY 2.0

38. Feedback…

39. Feedback…
Well it is welcomed by Facebook but if your feedback or suggestions are used
don‟t expect any reward!

40. Feedback…
Well it is welcomed by Facebook but if your feedback or suggestions are used
don‟t expect any reward!
Their theory is they have no obligation to compensate you because you have no
obligation to share your feedback or suggestions!

41. Feedback…
Well it is welcomed by Facebook but if your feedback or suggestions are used
don‟t expect any reward!
Their theory is they have no obligation to compensate you because you have no
obligation to share your feedback or suggestions!

42. The agreement for a „Safe‟ Facebook involves you!

43. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

44. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

45. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

46. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

47. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

48. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

49. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

50. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

51. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook

52. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

53. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

a hate speech

54. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

a hate speech

threatening content

55. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

a hate speech

threatening content

pornographic content

56. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

a hate speech

threatening content

pornographic content

incites violence

57. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

a hate speech

threatening content

pornographic content

incites violence

contains nudity

58. The agreement for a „Safe‟ Facebook involves you!
By using Facebook you agree that you will not:

post any spam

collect other users content or information

engage in unlawful multi-level marketing, such as a pyramid scheme, on
Facebook

upload viruses or other malicious code.

solicit login information or access an account belonging to someone else.

bully, intimidate, or harass any user.

use Facebook to do anything unlawful, misleading, malicious, or
discriminatory.

do anything that could disable, overburden, or impair the proper working
or appearance of Facebook
You also agree to ensure that your content does not include:

a hate speech

threatening content

pornographic content

incites violence

contains nudity

graphic or gratuitous violence.

59. Registration and Account Security

60. Registration and Account Security
When creating your Facebook account you commitment that you will not:

61. Registration and Account Security
When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

62. Registration and Account Security
When creating your Facebook account you commitment that you will not:


You will not provide any false personal information on Facebook
Create an account for anyone other than yourself without permission.

63. Registration and Account Security
When creating your Facebook account you commitment that you will not:



You will not provide any false personal information on Facebook
Create an account for anyone other than yourself without permission.
Create more than one personal account.

64. Registration and Account Security
When creating your Facebook account you commitment that you will not:




You will not provide any false personal information on Facebook
Create an account for anyone other than yourself without permission.
Create more than one personal account.
Use your personal timeline primarily for your own commercial gain.

65. Registration and Account Security
When creating your Facebook account you commitment that you will not:





You will not provide any false personal information on Facebook
Create an account for anyone other than yourself without permission.
Create more than one personal account.
Use your personal timeline primarily for your own commercial gain.
Use Facebook if you are under 13.

66. Registration and Account Security
When creating your Facebook account you commitment that you will not:






You will not provide any false personal information on Facebook
Create an account for anyone other than yourself without permission.
Create more than one personal account.
Use your personal timeline primarily for your own commercial gain.
Use Facebook if you are under 13.
Use Facebook if you are a convicted sex offender.

67. Registration and Account Security
When creating your Facebook account you commitment that you will not:







You will not provide any false personal information on Facebook
Create an account for anyone other than yourself without permission.
Create more than one personal account.
Use your personal timeline primarily for your own commercial gain.
Use Facebook if you are under 13.
Use Facebook if you are a convicted sex offender.
Share your password with anyone

68. Protecting Other People's Rights

69. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!

70. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

71. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

post content or take any action on Facebook that infringes or violates
someone else's rights or otherwise violates the law.

72. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

post content or take any action on Facebook that infringes or violates
someone else's rights or otherwise violates the law.

use our copyrights or trademarks

73. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

post content or take any action on Facebook that infringes or violates
someone else's rights or otherwise violates the law.

use our copyrights or trademarks

post anyone's identification documents or sensitive financial information on
Facebook.

74. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

post content or take any action on Facebook that infringes or violates
someone else's rights or otherwise violates the law.

use our copyrights or trademarks

post anyone's identification documents or sensitive financial information on
Facebook.
Facebook can

75. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

post content or take any action on Facebook that infringes or violates
someone else's rights or otherwise violates the law.

use our copyrights or trademarks

post anyone's identification documents or sensitive financial information on
Facebook.
Facebook can

We can remove any content or information you post on Facebook if we believe
that it violates this Statement or our policies.

76. Protecting Other People's Rights
Facebook expects you respect other people's rights just as they do!
So by accessing Facebook you agree that you will not

post content or take any action on Facebook that infringes or violates
someone else's rights or otherwise violates the law.

use our copyrights or trademarks

post anyone's identification documents or sensitive financial information on
Facebook.
Facebook can

We can remove any content or information you post on Facebook if we believe
that it violates this Statement or our policies.

We provide you with tools to help you protect your intellectual property rights.
To learn more, visit our How to Report Claims of Intellectual Property
Infringement page.

77. Amendments to the „Statement‟ or Policies

78. Amendments to the „Statement‟ or Policies
If make changes to the Statement they notify the Facebook users by putting a
notice Facebook Site Governance Page 7 days prior and you can make comments.
If changes are to the policies they may or not tell you!

79. Amendments to the „Statement‟ or Policies
If make changes to the Statement they notify the Facebook users by putting a
notice Facebook Site Governance Page 7 days prior and you can make comments.
If changes are to the policies they may or not tell you!
Oh and after any of these changes whether you are aware or not, your continued
use of Facebook constitutes your acceptance of the amended terms.

80. Amendments to the „Statement‟ or Policies
If make changes to the Statement they notify the Facebook users by putting a
notice Facebook Site Governance Page 7 days prior and you can make comments.
If changes are to the policies they may or not tell you!
Oh and after any of these changes whether you are aware or not, your continued
use of Facebook constitutes your acceptance of the amended terms.

81. Terminations

82. Terminations
Termination of your account can be done by Facebook if you violate any part of the
„Statement‟ and/or create risk or possible legal issues for Facebook.

83. Terminations
Termination of your account can be done by Facebook if you violate any part of the
„Statement‟ and/or create risk or possible legal issues for Facebook.
They may email about the termination or they will just wait until the next time you
attempt to log in!

84. Terminations
Termination of your account can be done by Facebook if you violate any part of the
„Statement‟ and/or create risk or possible legal issues for Facebook.
They may email about the termination or they will just wait until the next time you
attempt to log in!

85. Copyright

86. Copyright
“Facebook respects the intellectual property rights of others and is committed to
helping third parties protect their rights” (Facebook, 2012).

87. Copyright
“Facebook respects the intellectual property rights of others and is committed to
helping third parties protect their rights” (Facebook, 2012).
The Statement of Rights and Responsibilities prohibits you from posting content
that violates another party's intellectual property rights. If you post copyright
material on Facebook any issues are on you as you have agreed not to!

88. Copyright
“Facebook respects the intellectual property rights of others and is committed to
helping third parties protect their rights” (Facebook, 2012).
The Statement of Rights and Responsibilities prohibits you from posting content
that violates another party's intellectual property rights. If you post copyright
material on Facebook any issues are on you as you have agreed not to!
If Facebook is provided with a legitimate infringement notice the content will be
removed or disabled. If you or any other users continue to infringe copyright your
account will be terminated!

89. Facebook

90. Facebook
Even though Facebook set rules for the user conduct they don‟t control nor direct
users‟ actions so they are therefore not responsible for any content or activity on
Facebook.

91. Facebook
Even though Facebook set rules for the user conduct they don‟t control nor direct
users‟ actions so they are therefore not responsible for any content or activity on
Facebook.
You won‟t be able to hide behind Facebook if any claims, cause of actions or
disputes arise because of your content! By using Facebook you agree to
indemnify and hold Facebook harmless from and against all damages, losses, and
expenses.

92. References
Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of
Computer-Mediated Communication, 210-230.
Cluley, G. (2013, April 3). How to stop your friends' Facebook apps from accessing *your* private information.
Retrieved from Naked Security: http://nakedsecurity.sophos.com/2013/04/03/how-to-stop-your-friendsfacebook-apps-from-accessing-your-private-information/
Facebook. (2012, December 11). Statement of Rights and Responsibilities. Retrieved from Facebook:
https://www.facebook.com/legal/terms
Facebook. (2013). About Facebook. Retrieved from Facebook: https://www.facebook.com/facebook/info
Facebook. (2013). Sharing and finding you on Facebook. Retrieved from Facebook:
https://www.facebook.com/about/privacy/your-info-on-fb
Lipford, H. R., Besmer, A., & Wats, J. (2008). Understanding Privacy Settings in Facebook with an Audience
View. UPSEC, 1-8.
Noyes, D. (2013, October). The Top 20 Valuable Facebook Statistics . Retrieved from Zephoria Internet
Marketing Solutions: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/
Smith, O. (2013, January 4). Facebook terms and conditions: why you don't own your online life. Retrieved
from The Telegraph: http://www.telegraph.co.uk/technology/social-media/9780565/Facebook-terms-andconditions-why-you-dont-own-your-online-life.html
Statistic Brain. (2013). Facebook Statistics. Retrieved from Statistic Brain:
http://www.statisticbrain.com/facebook-statistics/
WebWise Team. (2012, October 10). What is Facebook? Retrieved from BBC:
http://www.bbc.co.uk/webwise/guides/about-facebook