Getting Started on Facebook and Twitter DTCC April 2016

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Lisa L. Flowers presented a workshop on getting started with Facebook and Twitter for business purposes. The agenda included introductions where attendees shared their name, company, goals and three things. Flowers then discussed setting up accounts, determining who to follow, creating content for sharing, and establishing goals and a plan for social media marketing. She emphasized the importance of knowing your audience and having goals tied to increasing traffic, building relationships and managing your brand.

GETTING STARTED ON
FACEBOOK &
TWITTER
@ L i s a L . F l o w e r s
S t r a t e g i s t | I n s t r u c t o r | S p e a k e r
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

AGENDA
oHousekeeping
oIntroductions
oName, company, goals, 3 things
oVideo
oSteps
oRecap
o3 things
oNext steps
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LISALFLOWERS
Marketing, business development and public speaking – 25+ years
Teaching, tutoring and mentoring – 15+ years
Social media and business coaching – 5+ years
Lifelong learner, volunteer, and advocate
Global – Malaysia and Nigeria
Recent – Keynote speaker at Kent County Economic Summit
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

IT ALL STARTED WITH A TWEET!
One connection led to many
A journey of online conversations
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#LISAINLAGOS
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#LISAINLAGOS 15% in 16
days
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

#Socialnomics
https://www.youtube.com/watch?v=zxpa4dNVd3c
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

3-RING BINDER
One place
Tabs
All log-in IDs, passwords
Idea To Do list
Don’t forget the squirrels!!!
Measure
Revise
Track
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TONIGHT
Set your business goals
Determine who to “Follow” or “Friend”
Create and curate quality content to “Share,” “Tweet,” or “Re-Tweet”
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

MUSTS
Must know who your audience is
Must know where they are talking online
Must have a destination for them to go to
Must have GOALS
Must have a PLAN
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

3 GOALS
Tied to organizational goals
Who
What
When
Where
How
What If
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

S.M.A.R.T. GOALS
Specific (what, how often or how much, where, etc.)
Measurable, mutual
Achievable, action-oriented
Relevant, realistic, recorded, results-oriented, revise, resources
Timely, time-bound
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

EXAMPLE
Source: http://agemegracefully.com/?tag=smart-goal-setting
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-
marketing-strategy/
TV, radio, print,
outdoor, direct
mail, etc. should
be cross-
promoting as well.
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

THE TOP 3
Facebook is YOUR neighborhood.
Twitter is the GLOBAL watering hole.
LinkedIn is the GLOBAL job and business board.
Yes, add Instagram.
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

WHO SHOULD YOU FOLLOW OR
FRIEND?
Review goals
Which industry?
Where are they talking?
What are they talking about?
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

FACEBOOK
Personal (branded) page
Business page
Facebook groups
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TWITTER
Personal (branded) page
Business page
Twitter chats
Competitive intelligence
Twitter lists
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

CONTENT
Curate and create
Types of content
What am I going to say?
 Brainstorming for Content exercise
Editorial calendar
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TYPES OF CONTENT
Blog posts
Videos
Infographics
Guides
Book reviews
Images
Opinion posts
Product reviews
Lists
 LeBook
 Case study
 Podcast
 Interviews
 Research
 Surveys
 Animated gifs
 Comics or cartoons
 What is your
competition doing?
 What is an unrelated
company doing?
Link or resource
pages
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

CURATE AND CREATE
Curate content
 Sharing a post on Twitter
OR
 Doing an article curation (an article someone else wrote) Adding content and/or
images and then writing new content around the original article
 A curater adds their own insight, links that make it deeper, adding another layer of
information. - @JanLGordon
Create
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

TOOLS
Canva
SmartBriefs
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

NEXT STEPS
1. Your Plan
2. Get support
 Facebook group -
https://www.facebook.com/groups/MarketingStrategiesGroup/
3. Go slow, but go!
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

QUESTIONS?
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

@LisaLFlowers
@LisaLFlowers1 (Instagram)
Facebook Group:
MarketingStrategiesGroup
LFlowers@FlowersMediaMatters.com
703-862-8743
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

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1. GETTING STARTED ON FACEBOOK & TWITTER @ L i s a L . F l o w e r s S t r a t e g i s t | I n s t r u c t o r | S p e a k e r @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

2. AGENDA oHousekeeping oIntroductions oName, company, goals, 3 things oVideo oSteps oRecap o3 things oNext steps @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

3. @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

4. @LISALFLOWERS @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

5. @LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social media and business coaching – 5+ years Lifelong learner, volunteer, and advocate Global – Malaysia and Nigeria Recent – Keynote speaker at Kent County Economic Summit @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

6. IT ALL STARTED WITH A TWEET! One connection led to many A journey of online conversations @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

7. #LISAINLAGOS @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

8. #LISAINLAGOS @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

9. #LISAINLAGOS 15% in 16 days @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

10. #Socialnomics https://www.youtube.com/watch?v=zxpa4dNVd3c @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

11. @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

12. 3-RING BINDER One place Tabs All log-in IDs, passwords Idea To Do list Don’t forget the squirrels!!! Measure Revise Track @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

13. TONIGHT Set your business goals Determine who to “Follow” or “Friend” Create and curate quality content to “Share,” “Tweet,” or “Re-Tweet” @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

14. MUSTS Must know who your audience is Must know where they are talking online Must have a destination for them to go to Must have GOALS Must have a PLAN @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

15. @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

16. 3 GOALS Tied to organizational goals Who What When Where How What If @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

17. S.M.A.R.T. GOALS Specific (what, how often or how much, where, etc.) Measurable, mutual Achievable, action-oriented Relevant, realistic, recorded, results-oriented, revise, resources Timely, time-bound @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

18. EXAMPLE Source: http://agemegracefully.com/?tag=smart-goal-setting @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

19. HAVE A PLAN WRITE IT DOWN! Match social media to traditional and digital media (Tied to business goals)  Increase traffic to website  Start and develop relationships (leading to sales)  Increase customer awareness of and/or manage your brand  Gain customer insight  Become more accessible  Build trust or loyalty Stalk your competition. (Umm…EVERYBODY is your competition.) Don’t go it alone. Hire a professional to jumpstart your efforts. @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

20. FRONT AND CENTER Source: http://www.delosinc.com/getting-started-digital- marketing-strategy/ TV, radio, print, outdoor, direct mail, etc. should be cross- promoting as well. @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

21. THE TOP 3 Facebook is YOUR neighborhood. Twitter is the GLOBAL watering hole. LinkedIn is the GLOBAL job and business board. Yes, add Instagram. @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

22. WHO SHOULD YOU FOLLOW OR FRIEND? Review goals Which industry? Where are they talking? What are they talking about? @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

23. FACEBOOK Personal (branded) page Business page Facebook groups @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

24. TWITTER Personal (branded) page Business page Twitter chats Competitive intelligence Twitter lists @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

25. CONTENT Curate and create Types of content What am I going to say?  Brainstorming for Content exercise Editorial calendar @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

26. TYPES OF CONTENT Blog posts Videos Infographics Guides Book reviews Images Opinion posts Product reviews Lists  LeBook  Case study  Podcast  Interviews  Research  Surveys  Animated gifs  Comics or cartoons  What is your competition doing?  What is an unrelated company doing? Link or resource pages @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

27. CURATE AND CREATE Curate content  Sharing a post on Twitter OR  Doing an article curation (an article someone else wrote) Adding content and/or images and then writing new content around the original article  A curater adds their own insight, links that make it deeper, adding another layer of information. - @JanLGordon Create @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

28. TOOLS Canva SmartBriefs @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

29. NEXT STEPS 1. Your Plan 2. Get support  Facebook group - https://www.facebook.com/groups/MarketingStrategiesGroup/ 3. Go slow, but go! @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

30. QUESTIONS? @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

31. @LisaLFlowers @LisaLFlowers1 (Instagram) Facebook Group: MarketingStrategiesGroup LFlowers@FlowersMediaMatters.com 703-862-8743 @LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

Getting Started on Facebook and Twitter DTCC April 2016

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