Getting Started on Facebook and Twitter DTCC April 2016

GETTING STARTED ON
FACEBOOK &
TWITTER
@ L i s a L . F l o w e r s
S t r a t e g i s t | I n s t r u c t o r | S p e a k e r
@LISALFLOWERS ~ LFLOWERS@FLOWERSMEDIAMATTERS.COM ~ APRIL 13, 2016

AGENDA
oHousekeeping
oIntroductions
oName, company, goals, 3 things
oVideo
oSteps
oRecap
o3 things
oNext steps

@LISALFLOWERS

@LISALFLOWERS
Marketing, business development and public speaking – 25+ years
Teaching, tutoring and mentoring – 15+ years
Social media and business coaching – 5+ years
Lifelong learner, volunteer, and advocate
Global – Malaysia and Nigeria
Recent – Keynote speaker at Kent County Economic Summit

IT ALL STARTED WITH A TWEET!
One connection led to many
A journey of online conversations

#LISAINLAGOS

#LISAINLAGOS 15% in 16
days

#Socialnomics
https://www.youtube.com/watch?v=zxpa4dNVd3c

3-RING BINDER
One place
Tabs
All log-in IDs, passwords
Idea To Do list
Don’t forget the squirrels!!!
Measure
Revise
Track

TONIGHT
Set your business goals
Determine who to “Follow” or “Friend”
Create and curate quality content to “Share,” “Tweet,” or “Re-Tweet”

MUSTS
Must know who your audience is
Must know where they are talking online
Must have a destination for them to go to
Must have GOALS
Must have a PLAN

3 GOALS
Tied to organizational goals
Who
What
When
Where
How
What If

S.M.A.R.T. GOALS
Specific (what, how often or how much, where, etc.)
Measurable, mutual
Achievable, action-oriented
Relevant, realistic, recorded, results-oriented, revise, resources
Timely, time-bound

EXAMPLE
Source: http://agemegracefully.com/?tag=smart-goal-setting

HAVE A PLAN
WRITE IT DOWN!
Match social media to traditional and digital media (Tied to business
goals)
 Increase traffic to website
 Start and develop relationships (leading to sales)
 Increase customer awareness of and/or manage your brand
 Gain customer insight
 Become more accessible
 Build trust or loyalty
Stalk your competition. (Umm…EVERYBODY is your competition.)
Don’t go it alone. Hire a professional to jumpstart your efforts.

FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-
marketing-strategy/
TV, radio, print,
outdoor, direct
mail, etc. should
be cross-
promoting as well.

THE TOP 3
Facebook is YOUR neighborhood.
Twitter is the GLOBAL watering hole.
LinkedIn is the GLOBAL job and business board.
Yes, add Instagram.

WHO SHOULD YOU FOLLOW OR
FRIEND?
Review goals
Which industry?
Where are they talking?
What are they talking about?

FACEBOOK
Personal (branded) page
Business page
Facebook groups

TWITTER
Personal (branded) page
Business page
Twitter chats
Competitive intelligence
Twitter lists

CONTENT
Curate and create
Types of content
What am I going to say?
 Brainstorming for Content exercise
Editorial calendar

TYPES OF CONTENT
Blog posts
Videos
Infographics
Guides
Book reviews
Images
Opinion posts
Product reviews
Lists
 LeBook
 Case study
 Podcast
 Interviews
 Research
 Surveys
 Animated gifs
 Comics or cartoons
 What is your
competition doing?
 What is an unrelated
company doing?
Link or resource
pages

CURATE AND CREATE
Curate content
 Sharing a post on Twitter
OR
 Doing an article curation (an article someone else wrote) Adding content and/or
images and then writing new content around the original article
 A curater adds their own insight, links that make it deeper, adding another layer of
information. - @JanLGordon
Create

TOOLS
Canva
SmartBriefs

NEXT STEPS
1. Your Plan
2. Get support
 Facebook group -
https://www.facebook.com/groups/MarketingStrategiesGroup/
3. Go slow, but go!

QUESTIONS?

@LisaLFlowers
@LisaLFlowers1 (Instagram)
Facebook Group:
MarketingStrategiesGroup
LFlowers@FlowersMediaMatters.com
703-862-8743

Getting Started on Facebook and Twitter DTCC April 2016

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