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Mobile App Trends for 2017: Design, Monetization & More

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"Mobile App Trends for 2017: Design, Monetization & More"

These slides accompany the February 2017 presentation at the Dallas App Developers Meetup by Nick Culbertson. Also included are links to the GDC Crossy Roads Talk and EZSwift Github project (a simple webview app with autolayout).

Published in: Design
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Mobile App Trends for 2017: Design, Monetization & More

  1. 1. MOBILE APP TRENDS FOR 2017 NICK CULBERTSON DALLAS APP DEVELOPERS - FEB. 2, 2017 ▸ Design, Monetization & More
  2. 2. DALLAS APP DEVELOPERS Outline ▸ Recap 2016 - App Market Data ▸ What’s New For 2017 ▸ Design - Icon, Screenshots, User Interface ▸ Monetization
  3. 3. DALLAS APP DEVELOPERS WHAT HAPPENED IN 2016
  4. 4. DALLAS APP DEVELOPERS Fun Facts ▸ The global revenue growth rates for both the iOS App Store and Google Play were greater in 2016 than 2015 ▸ China become the largest country in terms of iOS App Store revenue in 2016 ▸ Pokémon GO launched in July 2016 and made the top five apps for worldwide revenue
  5. 5. DALLAS APP DEVELOPERS New in 2016 ‣ iPhone 7, Google Pixel, Samsung Note ‣ Pokemon GO & Super Mario Run ‣ Messages Store ‣ macOS ‣ Search Ads ‣ VR/AR
  6. 6. Users spent 25% more time in apps DALLAS APP DEVELOPERS
  7. 7. Downloads increased by 15% DALLAS APP DEVELOPERS
  8. 8. Revenue increased by 40% DALLAS APP DEVELOPERS
  9. 9. Streaming apps took off in 2016 DALLAS APP DEVELOPERS
  10. 10. Pokemon GO rapid growth DALLAS APP DEVELOPERS
  11. 11. DALLAS APP DEVELOPERS
  12. 12. TEXT Games became more dominant
  13. 13. TEXT 25% of apps are games
  14. 14. TEXT 1000+% difference in 1st & 10th top grossing apps
  15. 15. TEXT Now over 2 Million iOS Apps!
  16. 16. TEXT Revenue projected to double by 2020
  17. 17. DALLAS APP DEVELOPERS WHAT’S NEW FOR 2017 New screen size, new OS, same design?
  18. 18. DALLAS APP DEVELOPERS Design ▸ Icon ▸ Screenshots ▸ User Interface
  19. 19. DALLAS APP DEVELOPERS Icons ▸ Apple ▸ White logo w/ color gradient or opposite ▸ Games are the exception ▸ Android ▸ Material design w/ Flat colors ▸ Apple Style Rounded rect or Circular Pixel-style icon
  20. 20. DALLAS APP DEVELOPERS Examples White Logo with color gradient or color logo on white
  21. 21. DALLAS APP DEVELOPERS White Logo with color gradient
  22. 22. DALLAS APP DEVELOPERS Android icons look similar with some changing to circular
  23. 23. DALLAS APP DEVELOPERS Google’s icons use Material Design look with flat colors
  24. 24. DALLAS APP DEVELOPERS Dallas App Developers Icon Mock-Up
  25. 25. DALLAS APP DEVELOPERS Screenshots ▸ Apple shows screenshots of screen exclusively ▸ Other developers frequently include the outline of a device with a description (users tend to read text on screenshots before the description) ▸ Google uses a combination of two styles depending on the app
  26. 26. DALLAS APP DEVELOPERS Screenshots with device and description
  27. 27. DALLAS APP DEVELOPERS Screenshots with device and description
  28. 28. DALLAS APP DEVELOPERS Screenshots with device and description
  29. 29. DALLAS APP DEVELOPERS Screenshots with In-App Screen
  30. 30. DALLAS APP DEVELOPERS Android screenshots with In-App Screen
  31. 31. DALLAS APP DEVELOPERS Android screenshots with device and description
  32. 32. DALLAS APP DEVELOPERS User Interface ▸ Minimal (UI and functionality) ▸ Blur layers ▸ Outline iconography ▸ Colorful ▸ Heavy use of native UI elements
  33. 33. DALLAS APP DEVELOPERS WWDC iTunes UMusic Memos
  34. 34. DALLAS APP DEVELOPERS Other Design Considerations ▸ Watch App Store features, Apple’s apps, and iOS updates for shifts in design trends (last major update iOS 7). ▸ Design with future updates in mind ▸ Minimal Design - What would this look like if it were simple? ▸ Autolayout ▸ Have a few great features ▸ Go native ▸ Reuse your core codebase DEMO - EZSwift (https://github.com/NickCulbertson/EZSwift)
  35. 35. DALLAS APP DEVELOPERS Monetization ▸ 3 Models ▸ In-App Purchases (Consumable, Freemium, Subscription, pay-what-you-want, etc.) ▸ Ads (Banner, Interstitial, Video, Reward Ads) ▸ Premium
  36. 36. DALLAS APP DEVELOPERS Top Grossing ▸ Most are free to download ▸ Games - Monetized with Reward Ads & IAP Consumables ▸ Others - Subscription
  37. 37. DALLAS APP DEVELOPERS Example 1: Angry Birds Blast ▸ Reward Ads & Consumable IAP ▸ Pros: Makes winning feel like saving money ▸ Cons: I played the entire game without them earning any revenue from me (ads only pay when they are clicked). ▸ Also incentivize user to return daily, rate prompts & time refills lives
  38. 38. DALLAS APP DEVELOPERS
  39. 39. DALLAS APP DEVELOPERS
  40. 40. DALLAS APP DEVELOPERS Example 2: Okay ▸ Pay-what-you-want & Reward Ads ▸ Pros: Marketable ▸ Cons: Doesn’t work
  41. 41. DALLAS APP DEVELOPERS Reward Ads ▸ Uses ▸ Should add an advantage to the player without them feeling like they are cheating. i.e. checkpoints, power-ups, hints, continue/save life ▸ Sample locked content - Crossy Roads, Epic Orchestra ;) ▸ Implementation ▸ Can earn more than IAP - Crossy Roads (https://www.youtube.com/ watch?v=lMqIHm3dDJI) ▸ Great Reward Ad Providers - Chartboost, AppLovin’, Unity Ads
  42. 42. DALLAS APP DEVELOPERS Subscriptions ▸ Access to information, media or service
  43. 43. DALLAS APP DEVELOPERS Other Monetization Considerations ▸ Think of your monetization strategy early ▸ Study other successful apps in your category to see how they are monetizing ▸ It is never too late to change your monetization model (i.e. Hulu, Netflix, etc.)
  44. 44. DALLAS APP DEVELOPERS Discussion ▸ When should you update your apps? ▸ Are premium apps dead? ▸ How can you get featured in 2017?
  45. 45. MOBILE APP TRENDS FOR 2017 NICK CULBERTSON DALLAS APP DEVELOPERS - FEB. 2, 2017 Next Meeting ▸ Show & Tell / App Lightning Talks - March 2nd

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