This document discusses strategies for maximizing revenue from apps in the Windows Store. It recommends offering multiple monetization options like paid apps, consumables, and advertising. It also suggests promoting apps across Windows, Windows Phone, and Xbox to reach more users. Finally, it provides resources for developers to help with funding, templates, and competitions.

1. Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
Maximizing app revenue in the Windows Store
http://aka.ms/ukdev

3. 400m number taken from Nokia Q3, 2013 financial report and Gartner PC Tracker 3Q13.
10% share number taken from Kantar World Panel.
App Store numbers taken from “Microsoft by the Numbers” website.

4. Tablets Hybrids All in Ones
Amazing Choices

5. Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720
Amazing Entry Level Devices <£150

6. Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925
Amazing High Spec Devices including 6inch devices

7. 134% YoY growth 94% YoY growth Projected. Source: IDC*
250% YoY growth 197% YoY growth 98% QoQ growth
£

8. http://services.windowsstore.com

9. MoliPlayer Pro
Moli Time Tech. Corp.
Drawboard PDF
Drawboard
Dark Lands
Mingle Games s.r.o.
AE 3D Motor
AE Mobile
PC Remote
PC Remote
BubbleBreaker
TouchFirst LLC
World at Arms
Gameloft
My Talking Tom
Out Fit 7 Limited
My Country
Game Insight Global Ltd

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13. Bejeweled Live
Electronic Arts
Chimpact
Yippee Entertainment

14. • One option
• Managed by the OS• Durables or consumables
• Recurring revenue from existing customer
• Show right offer at right time
• Multiple price points
• App controls the UI
• App shown in the ‘free’ category

15. 70% Windows Phone paid apps

16. Apps for Phone, Tablet and PC*

17. • Get paid for showing ads
• The more time a user spends in an app, the more ads that can be shown

18. App Promotion
Windows Phone Windows
Ad rotation
http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-
pubcenter-reports-to-help-you-optimize-ad-revenue.aspx
Ad SDKs: http://services.windowsstore.com/

19. Don’t compromise user experience
Integrate app into design and flow of the app
Use same API for Windows & Windows Phone

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http://msdn.microsoft.com/en-us/library/advertising-
mobile-windows-phone-download-install(v=msads.20).aspx

21. Test
WP App 1
WP App 1 W8 App 1 WP App 2 W8 App 2
WP App 5WP App 4W8 App 3WP App 3
WP App 6
WP App 1 W8 App 1 WP App 2
WP App 4W8 App 3WP App 3
WP App 6
Integrated
reporting
Promote my
app
Single Sign-on
Ad Unit quick
views
Alerts
Dashboard

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24. Think about
Emerging Markets
5 with Game
Ratings*
Test prices in
different
markets
* See Dev Center for details

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27. Cross promotion Live tile
Ask for ratings (carefully)
Player recruitment

28. More app
details
Personalised
recommendations and
collections
Universal Windows apps
indicator: App available
on Phone, Tablet and PC

29. New Apps Installed.
Notification reminds users
and helps find new apps
Store icon in Task Bar.
Improves discoverability in
Desktop Mode
Windows 8.1 Update: Store discoverability
Desktop taskbar.
Shows desktop and Modern
apps

30. Low initial cost:
$10 - $100
Pre defined
templates
Fund with
Credit Card

32. @Lee_Stott
Student Developers:
http://www.dreamspark.com
Start Ups:
BizSpark http://www.microsoft.com/bizspark/
Appcampus http://www.appcampus.fi
Microsoft Accelerator http://aka.ms/UKAccelerator
Unity Porting Camp Manchester 17th May
http://www.unityportinguk.com
Competitions
Microsoft Beautiful Game –
http://www.beautifulgamecomp.com