What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.

1. Adventures in Facebook Getting your library on board NCompass Live – March 24, 2010

2. About the presentation What does it take to create a presence for your library on Facebook? Which is better, a fan page or a group? How do you go about spreading the word? Find out more when Kathryn Brockmeier shares her personal experience from building a fan page for the Nebraska Book Festival to creating a group for the One Book One Nebraska programs.

3. About the presenter Research Analyst Special Projects Associate Grant writer Evaluator Kathryn.Brockmeier@Nebraska.gov 402.471.4002

4. About you Your library Public Academic Community college School Special Institutional Your credentials

5. About you, cont’d

6. The world of Social networking website Facemash (2003) Thefacebook (2004) Facebook (2004, 2006)

7. Follow the Meat Dept on Twitter! by davidking Friends on Facebook! by Dan Moynihan

8. (New Yorker cartoon)

9. What’s the goal? Communicate with patrons Advertise events Engage patrons Attract fans to your website Communicate with students Communicate with parents Special (ongoing) project Alternative to website

10. Group vs. Page Pro: Can e-mail everyone Con: E-mail comes from you personally Con: You post personally

11. Page vs. Group Pro: Post anonymously Con: Can’t e-mail everyone

12. Page vs. Personal Profile Pro: More professional Con: Easier to ignore updates Con: Can’t e-mail everyone

13. First things first Create a personal account

14. Get started Create a page http://www.facebook.com/pages/create.php Create a group http://www.facebook.com/groups/create.php

15. Get started Off we go to the world of Facebook!

16. Reference Live chat with “friends”; must be logged on Non-friends may send you e-mails WorldCat Plugoo http://www.plugoo.com/ Meebo http://www.meebo.com/meebome/

17. Discussion More conducive using Group Discussion tab Page or Group updates: post and ask people to comment

18. Photos Wall settings Tabs Albums in Pages but not in Groups

19. Events More conducive using Group

20. Polls (application) http://apps.facebook.com/opinionpolls/index.php

21. Using a “hook”

22. HTML & FBML Example: http://www.facebook.com/columbuslibrary?v=app_4949752878&ref=ts Get Static FBML: http://www.facebook.com/?ref=logo#!/apps/application.php?id=4949752878&ref=ts

23. Drum up some business Advertise on your website E-mail your patrons Display Flyers, posters, reminders Press release http://www.nmn-online.org/?p=138

24. Link from your website Promote with Facebook Badge “Edit Page” – lower right hand column http://www.holdregelibrary.org/ http://bookfestival.nebraska.gov/default.htm

25. Examples Pages http://www.facebook.com/NebraskaBookFestival http://www.facebook.com/One.Book.One.Lincoln Groups http://www.facebook.com/group.php?gid=281641340948 http://www.facebook.com/group.php?gid=5439079073

26. Next steps Evaluation

27. Questions? CE credits Evaluation

28. Related topics NCompass Live Archived sessions Putting Facebook to Work for Your Library – Mar. 25, 2009 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=8983

29. Upcoming sessions r u game? Game Night @ Perkins Library – March 31 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9510 Introduction to WorldCat – April 7 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9511