Friends of friends

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This is the presentation given to the Friends of Connecticut Libraries in November 2010, uploaded in PPT format.

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Friends of friends

  1. 1. Friends of Friends:Friends of Friends: Social Networking 101Social Networking 101 By Sharon Clapp, Web Resources Librarian Connecticut State Library sclapp@cslib.org Connecticut State Library’s Facebook page: http://www.facebook.com/CtStateLibrary Connecticut State Library’s Twitter stream: http://www.twitter.com/LibraryofCt
  2. 2. Social networking definedSocial networking defined The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups (such as Facebook and Twitter) to network and communicate between consumers and businesses - en.wiktionary.org/wiki/social_networking
  3. 3.  “…social networking is causing the most fundamental shift in social behaviour seen since the invention of email. They have moved from being places to meet friends and stay in contact to multi-faceted platforms capable of delivering a wide variety of social needs…” - From UM Wave 5 report on social me
  4. 4. Even for Friends of the LibraryEven for Friends of the Library Groups…Groups… “If you're not, you're missing out on a whole new demographic. It's a must nowdays.” - Valerie Jensen, Texas via FOLUSA listserv
  5. 5. Examples of social networking sitesExamples of social networking sites All of these have social aspects: •Blogs (Wordpress, Blogger) •Photo-sharing (Flickr, Picasa) •Video-sharing (Vimeo, Youtube ) •Bookmarking (Del.icio.us, StumbleUpon) •Instant Messaging (Yahoo, Google Talk, MSN) •Sharing News (Digg, Evri) •Microblogging (Twitter) •Books!!! (LibraryThing) •Presentations (Slideshare.net) •Friend-ing, socializing ( Facebook, MySpace, FriendFeed, LinkedIn (for more professional relationships))
  6. 6. Example of the State Library’s FlickrExample of the State Library’s Flickr “Photostream”“Photostream”
  7. 7. Example of the Connecticut State Library’s Twitter Stream
  8. 8. What does this have to do with us?What does this have to do with us? Organizational goals social media canOrganizational goals social media can help with…help with… Boots on the Ground ◦ Recruiting members & volunteers ◦ New opportunities for members to pitch in (online, anytime) Building community Awareness of events Sharing photos, newsletters, blog feeds Getting donations Making your website/page more valuable Going Mobile
  9. 9. Many channels of communicationMany channels of communication F2F (face to face) Phone Mail Email Instant Messaging Online Message Boards Websites (1-way only, in most cases) Blogs (with commenting enabled) Social networking sites: ◦ Facebook (& the like… e.g., MySpace…) ◦ Microblogging: Twitter ◦ Multimedia sites that are social: Flickr, YouTube, Scribd, Slideshare Today, we’ll focus on Facebook
  10. 10. Rise of a new channel in technologyRise of a new channel in technology doesn’t = death of anotherdoesn’t = death of another E.g., radio, tv Just a new way of using the technology What differentiates is the context – which tool helps the user satisfy a want/need determines which tool they use at that time
  11. 11. Users’ ContextUsers’ Context What do people do on social media? What do they expect? Why & how do people engage with social media? ◦ Greater interaction, conversation expected, more personal than the traditional interaction with a website ◦ Organizations & web links, photos, articles that they “like” help form their online identity
  12. 12. So what is that context?So what is that context? It’s all about them – the user you want to connect with (have empathy) Empowerment Interact on their terms Meet them where they are (both virtually & physically) – this means mobile! (social networking sites are mobile-friendly) It demonstrates your interest in them Social networking sites are spaces in which you can build relationships … they just happen to be online Have conversations
  13. 13. Think about it: Why SocialThink about it: Why Social Networking is So PopularNetworking is So Popular
  14. 14. Friends GroupsFriends Groups
  15. 15. Let’s Focus…Let’s Focus…
  16. 16. Why Facebook...Why Facebook... January 2009 = Just over 42 million users (US) January 2010 = 103 million users (US) Overall Growth in US 2009-2010 = 145%
  17. 17. Who’s Using Facebook?Who’s Using Facebook? Users by Age GroupUsers by Age Group
  18. 18. Who’s Using Facebook:Who’s Using Facebook: Growth by Age Group in 2010Growth by Age Group in 2010 Source: Peter Corbett, iStrategyLabs Statistics compiled from Facebook’s Social Ads Platform
  19. 19. Anatomy of a Facebook PageAnatomy of a Facebook Page
  20. 20. Success StoriesSuccess Stories
  21. 21. More success stories…More success stories…
  22. 22. How to Build a Facebook PageHow to Build a Facebook Page It’s actually not very hard! Lower barrier to entry than building a website Members may already be comfortable on Facebook, have their own accounts In fact, offers another volunteer role for Friends groups (for those who can best volunteer online / odd hours) Build a Facebook page for your organization (there used to be a group option, page was always a better choice…)
  23. 23. How to Build a Facebook PageHow to Build a Facebook Page Yes, you need a Facebook account The account has to be a real person’s account Creator will start out as the Administrator of the page, other Facebook accounts can be added You should have at least 2 Admins (just in case!) Login to your regular Facebook account, then go to “Ads and Pages” in left-hand navigation section (choose “more….” if it doesn’t show up in your top choices)
  24. 24. Creating a Facebook PageCreating a Facebook Page
  25. 25. How to Build a Facebook PageHow to Build a Facebook Page Don’t create a so-called “Community Page”, you want an “Official Page” (once known as “Facebook Fan Pages”* Choose a page “Name” ahead of time [Preview what’s available using: http://namechk.com/ - Also works for Twitter, other social networking sites] Have an image/logo ready to go – will be small in appearance once uploaded & will appear on walls next to your page’s “status updates” (179x179px on head of pg, 50x50px on the “Wall” next to status updates) Choose a page category When you get over 25 fans, claim your “vanity url” – a more meaningful web address for your page – e.g., http://www.facebook.com/CTStateLibrary * Per http://nonprofitorgs.wordpress.com/2010/04/13/any-nonprofits-out-there- experimenting-with-facebook-community-pages/
  26. 26. Creating a Facebook PageCreating a Facebook Page
  27. 27. ““But we already have a website…”But we already have a website…” Why you still need a Facebook pageWhy you still need a Facebook page Decrease in visits to official brand websites Increase in visits to official brand Facebook pages Findability (being present in the FB universe) Improving your website’s search results ranking
  28. 28. What about the website?What about the website? Embed or link from your website/page to Facebook & remember to link from Facebook back to your website/page Easy embed code provided by Facebook when you make your page. Just “Copy” and “Paste”
  29. 29. Facebook / WebsiteFacebook / Website If you do not have a website for your group, but the library maintains a page for you, give them the information so they can link it to your Facebook page Should you have a separate Facebook page for friends vs. the library? Yes! (some nonprofits skip website… not recommended yet)
  30. 30. FAQsFAQs How do we control the input of others on our page? [Don’t panic! People are almost universely positive…] It doesn’t go “live” until you’re ready Should we have a closed “group” since some people haven’t paid to be part of our group? [No! the point is outreach & reciprocity… ]
  31. 31. Your questions, your stories…Your questions, your stories… Thank you for all of your work helping Connecticut’s libraries! Email: sclapp@cslib.org The slideshow will be added to http://focl.cslib.org
  32. 32. Additional Links / ResourcesAdditional Links / Resources  Where to begin setting up your Facebook page (you will eventually have to login as a Facebook user, but you can start here): http://www.facebook.com/pages/create.php  A video tutorial on how to setup a Facebook page (from summer 2010, so it describes the current process) - http://www.youtube.com/watch?v=_f1iZkazGs0 from www.marketingtwins.com  How you can create a blog for your friends’ group (= a free website!). You can use several sites, the 2 most popular = Blogger & Wordpress  See this posting about how to create a blog for nonprofits - http://www.rosettathurman.com/2010/09/how-to-start-a-blog- and-build-your-personal-brand-in-the-nonprofit-sector-part- one/  Don’t forget to take advantage of TechSoup. They offer free, online webinars / tutorials about using social media for your nonprofit - http://home.techsoup.org/search/pages/results.aspx?k=social %20media

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