Facebook for Business (Brief)

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From a class on Facebook For Business - these slides are brief excerpts showing how Facebook can be put to use for Businesses, including events, groups, pages and ads.

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Facebook for Business (Brief)

  1. 1. Facebook For Business Nick Armstrong WTF!? Marketing, LLC [email_address]
  2. 2. Social Media in a Nutshell <ul><li>Sites: </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>StumbleUpon </li></ul><ul><li>FriendFeed </li></ul><ul><li>Digg </li></ul><ul><li>MySpace </li></ul><ul><li>Community Based </li></ul><ul><li>Social Media tools make you interact with you customer </li></ul><ul><li>Handing over your social media campaign to Word of Mouth </li></ul>Photo credit: Nutshell by steffenz - http://www.flickr.com/photos/steffenz/3100246315/
  3. 3. There Ain’t No Sherrif Humanity Humility Integrity Accountability Credibility Authenticity Transparency Honesty
  4. 4. The Importance of Culture in Social Media and Facebook <ul><li>What is Facebook’s Culture? </li></ul><ul><li>The “Party” site </li></ul><ul><li>College Students </li></ul><ul><li>Demographics </li></ul><ul><ul><li>Millennials (Most Entrenched) </li></ul></ul><ul><ul><li>Boomers (Fastest Growing!) </li></ul></ul><ul><ul><li>Gen-X… Meh. </li></ul></ul><ul><li>Culture Is Everything! </li></ul>
  5. 5. What's in a Friend? <ul><li>&quot;Friends&quot; vs. Friends </li></ul><ul><li>Networks </li></ul><ul><li>Segregation </li></ul><ul><li>Friend Lists </li></ul><ul><li>Privacy Settings </li></ul><ul><ul><li>Strong passwords </li></ul></ul><ul><ul><li>Spoof pages </li></ul></ul><ul><ul><li>Avoid being Hacked! </li></ul></ul>Photo credit: My social Network on Flickr, Facebook, Twitter and MyblogLog by luc legay - http://www.flickr.com/photos/luc/1824234195/
  6. 6. Profile, Pages, and Groups, OH MY! <ul><li>Profile </li></ul><ul><li>Individual, Business Owner, Student </li></ul><ul><li>Caps at 5,000 connections </li></ul><ul><li>Page </li></ul><ul><li>Visible to everyone </li></ul><ul><li>Updates in public timeline </li></ul><ul><li>“ Creator”-centric content </li></ul><ul><li>Unlimited fans </li></ul><ul><li>Create Events </li></ul><ul><li>Write a Note (similar to a Blog) </li></ul><ul><li>Import an external Blog </li></ul><ul><li>Add Links, Video, Photos </li></ul><ul><li>Discussion Boards </li></ul><ul><li>Invite Friends to join Page, restricted amount you can invite per day </li></ul><ul><li>Send Updates to Fans </li></ul><ul><ul><li>-Fans can turn updates on/off </li></ul></ul>
  7. 7. Example of Fan Page
  8. 8. Setting Up A Page
  9. 9. Profiles, Pages, and Groups, OH MY! <ul><li>Groups </li></ul><ul><li>User-Centric Content </li></ul><ul><li>“ Updates” not in public timeline (usually) </li></ul><ul><li>Add Links, Video, Photos </li></ul><ul><li>Discussion Boards </li></ul><ul><li>Send news and updates which appears in user’s Inbox (can’t blast message once you reach 1000-1500 Group members) </li></ul><ul><li>Promote Group through Share Feature which will post to Wall </li></ul><ul><li>Invite Friends to join Page, restricted amount you can invite per day </li></ul><ul><li>Monitor Comments on Wall and Discussion Board </li></ul>
  10. 10. Example of Group
  11. 11. Profile, Pages, and Groups, OH MY! Photo credit: Facebook Pages Versus Groups by cambodia4kidsorg - http://www.flickr.com/photos/cambodia4kidsorg/3412784311/
  12. 12. Profiles, Pages, and Groups, OH MY! <ul><li>FB Promotional Tools to Market </li></ul><ul><li>Become a fan of related Pages </li></ul><ul><li>Join related Groups </li></ul><ul><li>Participate in Discussion Boards </li></ul><ul><li>Linking </li></ul><ul><li>Re-linking </li></ul><ul><li>Status Updates </li></ul><ul><li>“ Power Players” </li></ul><ul><li>Custom URL </li></ul><ul><li>New Rules </li></ul><ul><li>Events </li></ul><ul><li>How </li></ul><ul><li>Where </li></ul><ul><li>What </li></ul>Photo credit: Advertising works. by n0nick - http://www.flickr.com/photos/n0thing/2111346/
  13. 13. Facebook Ads <ul><li>Advertise page, group, event, or website? </li></ul><ul><li>Setting your audience </li></ul><ul><li>Stats and Tracking </li></ul><ul><li>Do it today for free! </li></ul>
  14. 14. Facebook Apps and Connecting to other Social Media tools <ul><li>Apps </li></ul><ul><li>Blogging </li></ul><ul><ul><li>Facebook Connect </li></ul></ul><ul><ul><li>Notes </li></ul></ul><ul><li>Video Casting </li></ul><ul><li>Twitter </li></ul><ul><ul><li>Twitter Selective </li></ul></ul><ul><ul><li>Seesmic </li></ul></ul><ul><ul><li>Tweet Deck </li></ul></ul>
  15. 15. Q & A Photo credit: Refreshing by aussiegall - http://www.flickr.com/photos/aussiegall/983014791/ Refreshing! Get it?
  16. 16. Thank You! Nick Armstrong WTF!? Marketing, LLC @ImNickArmstrong [email_address]

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