This document provides an introduction to the Quanta Research Institute (QRI) and its design team. It discusses QRI's research initiatives in technology and products. It then describes the design team's focus on user research, interaction design, and design values like aesthetics and usability. The document presents a model for interaction design studies that considers aspects like cognition, experience, and mediation between humans and objects. It emphasizes the paradigm shift with interaction design and designing prototypes to solve real problems through agile loops of production. The goal is to ask the right questions and do the right things to meet user needs over 10 years, align with technology changes over 2 years, and envision a vision over 100 years.

1. Advanced Research in Multiple Disciplinary
- Create Values through Design Research
蔡敦仁 Denny Tsai
Sr. Design Researcher
Future Lab 1, Quanta Research Institute (QRI)
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2. Self Portrait
PART I Introducing Quanta Research Institute
PART II Paradigm Shift
PART III How we works?
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3. Self Portrait
1996 Marketing/Product Manager
| - BS, Dpt. International Business, Yuan-Ze University
- 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
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4. Self Portrait
1996 Marketing/Product Manager
| - BS, Dpt. International Business, Yuan-Ze University
- 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
2005 Design Disciplinary
| - MS., Industrial Design, National Cheng Kung University (NCKU)
- Ph.D., Design Science, Chiba University
2007 - Visual Affordance in Car Back Lamp Design
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5. Self Portrait
1996 Marketing/Product Manager
| - BS, Dpt. International Business, Yuan-Ze University
- 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
2005 Design Disciplinary
| - MS., Industrial Design, National Cheng Kung University (NCKU)
- Ph.D., Design Science, Chiba University
2007 - Visual Affordance in Car Back Lamp Design
2007 Design Researcher
| - Experienced in Fujitsu, GK Tech and Dentsu
- Post-Doc in Nifty and Quanta Research Institute
Now
- Method for designing interaction for Service Product System
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6. Self Portrait
New iMac(1998) 1996 Marketing/Product Manager
Google (1998) | - BS, Dpt. International Business, Yuan-Ze University
Windows 95(1996) - 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
Windows XP (2001)
iPod (2001)
Nokia Vertu (2002)
Amazon Web Service (2002)
2005 Design Disciplinary
Google Map(2004) - MS., Industrial Design, National Cheng Kung University (NCKU)
|
iTunes (2005) - Ph.D., Design Science, Chiba University
2007 - Visual Affordance in Car Back Lamp Design
Facebook (2006)
iPhone (2007)
Windows Vista (2007)
Windows 7 (2009)
iPad (2010) 2007 Design Researcher
| - Experienced in Fujitsu, GK Tech and Dentsu
Nokia acquired by MS (2011) - Post-Doc in Nifty and Quanta Research Institute
Now
Windows 8 (2012) - Method for designing interaction for Service Product System
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7. About Quanta Research Institute
1 Technology Research Initiatives
• Mobile Multimedia SoC
• Digital Imaging Processing Engine
• Just Play (Configuration free ad hoc network for smart devices)
• Trusted Virtual Storage and Computing
• T-Net (Overlay networks for peer-to-peer communications)
• Natural Interaction (Human centric interface by spoken and written input)
• Blade Server-Based Grid Computing for Scientific Applications
2 Product Research Initiatives
• Wireless Communication Technology and related applications
(WiMax, UWB etc)
• Digital Home Solution
• Digital Mobile Computing Devices
• Advanced Storage Systems(NAS, SAN, etc)
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8. Global Site
Copenhagen
UNIV. WATERLOO
UNIV. of ST.MARTIN
MIT CSAIL QRC
QRI
NTU
NTHU
NCKU
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9. Design Team in QRI
Design Values
Aesthetics
Design Research
User Research
Engineer User Study
7 Designers / 12 Engineer (FL1) / 450+ Engineer (QRI)
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10. Design Team in QRI
Usability
Design Values
User Aesthetics
Interaction
(Actor) Design
Sociology
Physical
Design
Contextual Design Research
Study Human Factor
Cognitive
Psychology
User Research
Engineer User Study
7 Designers / 12 Engineer (FL1) / 450+ Engineer (QRI)
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11. Cross the Boundary, Out of the box
New iMac(1998)
Google (1998)
Windows 95(1996)
Windows XP (2001) 01
11
iPod (2001) 10
Nokia Vertu (2002) 00
11
Amazon Web Service (2002) 10
00
Google Map(2004) 01
iTunes (2005) 01
11
Facebook (2006) 10
11
iPhone (2007) 10
Windows Vista (2007) 00
01
Windows 7 (2009) 00
iPad (2010)
Nokia acquired by MS (2011)
Windows 8 (2012)
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12. Cross the Boundary, Out of the box
New iMac(1998)
Google (1998)
Windows 95(1996)
Windows XP (2001) 01
11
iPod (2001) 10
Nokia Vertu (2002) 00
11
Amazon Web Service (2002) 10
00
Google Map(2004)
iTunes (2005)
01
01
11
Paradigm Shift
Facebook (2006) 10
11
iPhone (2007) 10
Windows Vista (2007) 00
01
Windows 7 (2009) 00
iPad (2010)
Nokia acquired by MS (2011)
Windows 8 (2012)
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13. 01
11
10
00
11
10
00
01
01 Paradigm Shift
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10
11
10
00
01
00
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14. 01
11
10
00
11
10
00
01
01 Paradigm Shift in Design
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10
11
10
00
01
00
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15. 01
11
10
00
11
10
00
01
01 Paradigm Shift with Interaction Design
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10
11
10
00
01
00
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16. Model of Interaction Design Study
Implicit and Explicit Interactions
Multi-sensor device
Usability Augment Reality
Multi-touch Interface Context-awareness
Tactile Social Network
Media Augment
Tangible Stimuli
Activities
Spatial
Experience Semantic
Haptic
Perception
Emotions
Movement
Cognitions
Kansei
Ethics
Social-cultural Aesthetics
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17. Model of Interaction Design Study
Action
Interaction
Action
human object
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18. Model of Interaction Design Study
Action
Interaction
human
Sensation object
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19. Model of Interaction Design Study
Experience e 0 e 1 e 2 e 3 e 4 e 5 = external
Action a 0 a 1 a 2 a
3 a
4 a
5 = input
Sensation s 1 s 2 s 3 s 4 s 5 = output
Meaning m 1 m 2 m 3 m 4 m 5
human object
K,Krippendorf, 2006. The Semantic Turn: A New foundation of design, CRC Press.
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20. Model of Interaction Design Study
Action
Meaning Interaction
human object
Sensation
Experience
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21. Model of Interaction Design Study
Activity
Behavior
Action
Movement
Meaning Interaction
human Sense object
Sensation
Experience
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22. Model of Interaction Design Study
Activity
Behavior
Action
Movement
Meaning Interaction Mediation
human Sense object
Sensation
Interpretation Experience Expression
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23. Model of Interaction Design Study
Activity
Behavior
Action
Movement
Meaning Interaction Mediation
human Sense object
Cognition Sensation Interface
Interpretation Experience Expression
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24. Model of Interaction Design Study
Activity
SOCIAL - CULTURAL TECHNOLOGY
PSYCHOLOGY ENGINEERING
... Behavior ....
Adoption
Adaption Action
Movement
Meaning Interaction Mediation
human Sense object
Cognition Sensation Interface
Interpretation Experience Expression
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25. 01
11
10
00
11
10
00
01
01 Paradigm Shift with Interaction Design
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10
11
10
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01
00
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26. Paradigm Shift with Interaction Design
Everyone is a designer
Iterative curve in every decision making
Focus on human value
Make failure smartly - prototyping
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27. 01
11
10
00
11
10
00
01
01 Paradigm Shift with Designing Prototypes
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10
11
10
00
01
00
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28. Apple II
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29. Motorola Dyna Tac
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30. Bush Button Phone
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31. Moog
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32. Rapid Prototype for Experiencing Interactions
2010年10月10日日曜日
7.Touch Button
(靜電觸摸開關)
1.透明ACRYLIC管 6.Color Sensor
mmФ ，5*14個 )
5.基板組-2
最大尺寸：
26mm(W)*16mm(L)*5mm(H)
2.Full color RGB
(5mmФ *12個，同時同色發光 )
3.基板組-1 4.鈕扣電池位置
最大尺寸：
30mm(W)*30mm(L)*7mm(H)
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33. Tokyo Designer’s Week (TDW) 2010
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34. Jing-Hua
Jei- Hou(2010)
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35. Prototype = Talks Physically
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36. Using Prototype to Solve the Real Problem
Design Values
Agile Loops Production
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37. Using Prototype to Solve the Real Problem
? ??
?
?
?
Design Values
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38. Using Prototype to Solve the Real Problem
? ??
?
?
?
Design Values Asking the real problems
Do the right things
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39. Vision
>100 years
User’s need - 10 years
Application
Technology - 2 years
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40. 預測未來最好的方法、即是去創造它。
The best way to predict the future is to invent it.
- Alan Kay
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41. Thanks, and any question?
tungjentsai@gmail.com
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