Design Portfolio 2017_Anirban_Maiti_IDC_IITB(e-version)

Design Portfolio | Anirban Maiti
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DESIGN PORTFOLIO
A N I R B A N M A I T I
Master of Design (ID) | Industrial Design Centre
Indian Institute of Technology, Bombay, IN

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Design is all about your intellectual expression

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About me
I am student of Master of Design (Industrial Design) at Industrial
Design Centre in Indian Institute of Technology Bombay in India. I did
my graduation in Bachelor of Architecture (First Class) from Indian
Institute of Engineering, Science and Technology, Shibpur in West Ben-
gal, India. I worked in several architectural firm as trainee and gained
practical knowledge over a period of time.
I love to design collaboratively with all the team members and
concerned persons and I am very sensitive to design solutions which
creates impact on life and does not hamper cultural values.

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https://www.behance.net/Anirban-IDC_15-17
LANGUAGE PROFICIENCYVOCATIONAL TRAINING
WORK EXPERIENCE
ACHIEVEMENTS & AWARDS DESIGN PROFICIENCY
AREAS OF INTEREST
Mother Tongue | Bengali
Other Languages | English, Hindi, German (persuing A1 level)
Fine Arts - Chitra Visharad (2009) & Chitra Bhaskar (2011)
Pracheen Kala Kendra, Chandigarh, IN
https://www.linkedin.com/in/anirban-maiti-503b0469
2016 | May 2016 - June 2016
Industrial Design Intern (part of M.Des.)
Teqzo Retail Products Private Limited, Bangalore, IN
(an ISO 9001:2008 Industrial Design Firm)
June 2016 - September 2016
Freelance Designer
Society for Innovation & Entrepreneurship (SINE)
2014 | September 2014 - December 2014
Trainee Architect
Radiant Architects, Kolkata , IN
2013 | July 2013 - November 2013
Architectural Intern (part of B.Arch.)
HCP Design, Planning and Management Pvt. Ltd.
Ahmedabad, Gujarat, IN
2016| Selected for IAD-IDC Student Exchange Program
with Technische Universität Darmstadt, Germany
Ranked Top 10 in Square Factor Design Competition
2014 | Ranked 9th (AIR)
Common Entrance Examination for Design (CEED)
1st Runner-up Award (National Level)
GGIF MUNICIPALIKA Urban Innovation Challenge
Selected as Student Fellow
361 Degree International Design Conference
2013 | Received Sir Ratan Tata Trust Award Scholarship
2012 | Best Design Concept Award (National Level)
Indian Green Building Council (IGBC)
Autodesk Fusion 360
Solidworks
Keyshot
Autodesk AutoCAD
Sketchup Pro
Sketchbook Pro
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Design Research
Sustainable Design
Reverse Engineering
Product Form
Product Styling
Ergonomics
User centric Design
ErgoFellow
Autodesk 3DMax
Rhinoceros 3D
Lumion
Autodesk Revit
Balsamiq
Corel Draw
Freehand sketching
Freehand model making
User Study
Usability Evaluation
User Experience Design
Product Planning & Mgmt.
Creativity & Innovation
Materials and manufacturing
Prototyping Technologies
2012 | June 2012 - May 2013
Trainee Architect
Continuity Architects, Saltlake City, Kolkata, IN
May 2012 - June 2012
Trainee Architect
Partha Ranjan Das & Associates
Saltlake City, Kolkata, IN
2011 | May 2011 - July 2011
Trainee Architect
Nexus Architects, Kolkata, IN

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Academic
Courses
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Student
Projects
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Internship
Projects
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Freelance
Projects

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ACADEMIC
COURSEScourses undertaken in Master of Design at IDC

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Form Study
This was the assignment to study product form which is fully based on
transition of several basic shapes. It was a free exploration to come up
with different forms from simple shapes with balance and adequate
aesthetic values.
Technical term learned in this course:
(i) Transition of Form
(ii) Natural Texture
(iii) Balance
(iv) Product Language
(v) Family of Product Forms

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Final Form Previous Iteration - I Previous Iteration - II

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Pajaro Bluetooth Speaker
This was an assignment under the course of Form Study to come up
with a new design of a bluetooth speaker. After lots of sketches and
iterations this was the final one.
Focused scenario was a Corporate Office Room for the CEO of that
office. It is found that most of the corporate product is very simple
and smooth in form and colour also. But almost every products are
very static in emotion to keep the seriousness of the ambience which
might create boredom to the specific users. To break that monotony
this design is proposed to incorporate balanced motion which will fit in
that ambience.
This product is suppose to nod front & bad with the vibration of the
sound generated which will create small motion in that serious sce-
nario of a corporate office. The product form is also very simple and
streamlined with the same aesthetics with small contrast of texture
mixture and motion.
It is speaker form influenced from bird form, which is allegorically
signifies sound and motion. The name is given as “Pajaro”, which also
means bird in spanish language.

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Elements of Design
Several design elements learned in this course are:
(i) Pattern
(ii) Symmetry
(iii) Balance
(iv) Direction
(v) Tesselation
(vi) Rorscach
(vii) Fractal
(viii) Transformation
(ix) Subtraction
(x) Minimalism
(xi) Basics of Logo Design
(xii) Gestalt Laws for perception

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Materials and
Properties
Plaster of Paris
Clay
Slip Casting
Glazing
Plastics (Acrylic, styrene etc.)
Wood

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Product Sketching
Plaster of Paris
Clay
Slip Casting
Glazing
Plastics (Acrylic, styrene etc.)
Wood

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Usability Evaluation
Heuristic Evaluation
Key objectives
Goals
User selection
Think aloud
Card sorting
Perfomance Test
Observations
Physical needs
Cognitive needs
Emotional needs

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Applied Ergonomics
Physiological Demand
Biomechanical Demand
Work posture Analysis
Psychophysical &
Occupational Health issues

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Product Design I

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Product Design II

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Image Courtesy:
Giuseppe Colarusso, an italian artist

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Semantics
Product Semantics helps us to present the logic of product forms, how
people perceive them and derive meanings.
Tools learned in this course:
(i) Categorisation

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Headphone for Indian Teenagers
This project was focused to design a New conceptual Headphone for
Indian Teenagers

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Headphone for Indian Teenagers
This project was focused to design a New conceptual Headphone for
Indian Teenagers

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Categorisation
Product Semantics helps us to present the logic of product forms, how
people perceive them and derive meanings.

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Craft Creativity &
Post Modernism
Bamboo Lamp

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Craft Creativity &
Post Modernism
Bamboo Lamp

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Craft Creativity &
Post Modernism
Bamboo Lamp

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INTERNSHIP
PROJECTSwork done at the time of Professional Industrial Design Internship

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Catchment area of AARNA FANS LIMITED

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Design of Ceiling
Fan for AARNA
Designing of Ceiling Fan for AARNA within the given domain with mini-
mal change in the process line to create new aesthetical style to revive
their position in the current competitive market.
AARNA is not at the first class group of ceiling fan manufacturer but
just after renowned ceiling fan manufacturer like Havells, Orient, Usha,
Standard etc., technically meant to serve affordable ceiling fans in the
middle class population of India.
Target Market and Users
Semi-urban and semi-rural population of the India especially in the
state of Bihar, Jharkhand, Uttar Pradesh and Uttarakhand.

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Mood Board
Before designing Ceiling Fan for this group of target users, mainly lower
middle class people, catching their emotional values and touchpoints
from day to day life is very essential.
So in-depth study of local cultural taste must be done appropriately.

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Existing Market Study
Market study should be done to know the current trend and language
for designing modern ceiling fans. It also help to know stylizing methods
according to different elements of the fans.
Company studied to know current market need:
(i) Havells,
(ii) Crompton Greaves,
(iii) Orient Electric,
(iv) Usha,
(v) Standard,
(vi) Polycab
and some other companies and global new designs

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DetailsofCeilingFan(Source-http://www.popularmechanics.com/home/how-to/a6735/whats-
inside-your-ceiling-fan/dated30-06-2016)

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Detail study of Ceiling Fan
- Parts & Assemble
It is very important to study existing fans in details before designing a
new Ceiling Fan- all the parts and the details and assemble sequence
accordingly. It gives an insight to manufacturing aspects of designing
any product and how an internal architecture works behind the aes-
thetics aspects.

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Scope of work to improve
Form Colour Texture Line quality Design flow of the parts
Details Aesthetics
Create Possible new trend
Area of New Concept
with respect to target users
Inspiration from daily life
Tradition culture and Heritage value
Well known Natural resources
Patterns and Textures
Local major architectural style
Some futuristic design concepts
Automotive design inspired
Affordability
Economic
Good looking
Resemblance to their general wish
Aesthetics
Create Possible new trend

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Preliminary Ideations

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Concept 1 | Falling Leaves
This concept is influenced from falling leaves which sym-
bolises calm flow of breeze which goes allegorically with
the characteristics of ceiling fan with a natural literal inter-
pretation.

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Concept 2 | Dawat-e-ishq
This concept is influenced from mughal architecture which
is very known to northern India, which is the main catch-
ment area of the concerned company. Elements of mughal
architecture is abstracted and incorporated in the new de-
sign very intelligently.

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Concept 3 | Dhoom Machale
This concept is influenced from Dhoom which is a
heat-touching movie from the people of the catchment
area. Furious speed of racing cars also signifies the speed
of the new ceiling fan and also will connect the user with
the fan very smoothly.

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Different options of Mobile Hanger based on different animated characters & colours
Different iterations of the Mobile hanger based on respective usability feedback
Option 1 Option 2 Option 3
Final Option

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Flyer cum Mobile Hanger
Design guidelines for the flyer for inauguration of Gemklip Store:
(i) It will be distributed in the morning newspaper through the vendor,
who will throw newspaper from ground floor to different floor
(ii) Very economic for mass production and distribution
(iii) Some useful product behind the promotion, so that people will keep
that product and remember the brand
(iv) Simple innovativeness and giving satisfaction to the customers by
DIY mode and owning that product.
(v) It should catch maximum people for the promotional purposes.
(vi) It should create a point of discussion later, which will help promot-
ing the brand itself.

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STUDENT
PROJECTSmajor student projects in Master of Design at IDC

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Smart Kitchen
Appliance
In the coming days, spaces will be very much costly. For that reason,
size(area) for homes will be lesser and lesser day by day. From this point
of view, people will start reducing spaces in toilet, bathroom, kitchen,
balcony and other secondary spaces after having the minimum primary
spaces for bedroom, living rooms etc. and that is how Open Kitchen
evolved.
And if we see any kitchen of modern house, there will be lots of elec-
tronic gadgets for saving time & space and further maintenance cost.

But as the space in kitchen area is reducing day by day people will need
some smart and multipurpose kitchen devices which will act more effi-
ciently and save the spaces and keep the kitchen clean.
Target Users
The major target customers will be Upper middle class and Upper
class. But it will be also a need for the whole middle class also.
So making the new product affordable to everyone will be a challenge.

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User Study
Actual kitchen photos of several users is given in the left side to have
an idea about the present condition and why this project is relevant
and significant.
Most demnding appliances
to be combined
Microwave Oven
Induction Cooktop
Rice Cooker
Roti Maker
Bread Toaster
Electric Kettle
Mixer

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Persona
Persona is making representative of the focused group of users
to be served. It is very essential to map their background to
know touchpoints and accordingly it should reflet in the design
process to come up with the desired solution, which can be
easily accepted to the users.

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Observations from User feedbacks
Microwave Oven
(i) Sideway open front door of microwave oven ruduces accessibility
(ii) Load distibution of microwave oven is not uniform, concentrated at
one side
(iii) Turntable reduces the area of cooking, though there are lots of
space inside which is totally unutilised
(iv) Cleaning the cooking area is an issue and people are very scared
about the turntable which is made of glass, even putting turntable in a
proper position is not so intutuive
(iv) People prefer smooth mechanical knob over press buttons
(v) Non-uniform cooking and wastage of energy
Induction Cooktop
(i) Press button is not preferred, because quick reducing of temperature
is not possible
(ii) Only one oven, slower cooking speed
Rice Cooker
(i) The inner pan can be with non-stick coating
(ii) The heating mechanism can be induction method to heat more ef-
fectively

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Strength
Future demand in Indian Upper-middle and Upper
class families
Multipurpose- different recipes can be made simul-
taneously
Pollution free World, as the device is electrical and
no fuel is going to be use
Opportunities
There can be different combination of appliances to
make the new one.
It can be customisable according to different cultur-
al zones
There can be further accessories to fit
Remote control by mobile app
Memory to store different recipe settings
Threats
Other competitive product after first launch of
this type of product
Low cost solution by other company irrespective
of product quality
Weekness
For the first time, some people might find this
product too complex, as they prefer single func-
tional appliances

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Design Brief
Smart Electronic Kitchen Appliance to make major Indian recipes
- for upper middle class & upper class
- for kitchen size 75-100sqft or bigger
- price range is below Rs.10,000
- quick & hassle-free cooking
- easy to clean
- pollution free

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Design Brief
Core benefits to the users
(i) Multipurpose- All device can be used simultaneously
(ii) It will save a space considerably – Good for small kitchen
(iii) Time saving obviously, healthy food
(iv) Affordable and Economic
(v) Energy efficient
(vi) Pollution free – no CO2 and CO emission
(vii) “Buy N Install”– so the wattage of whole machine should be within
the average limit of the households’ electric meter
User and User Experience related issues
(i) Safe – no major burning accident, also for children
(ii) It should be accommodated with different height of Kitchen Top
(iii) Modularity – for clarity of the function
(iv) Internet of Things (IOT) – Mobile App based control and alert system
(v) Smart and user friendly User Interface
(vi) May be a “Moving Kitchen” with expandable kitchen top, some stor-
age for spices, utensils & accessories
(vii) Touch sensored Compact control panel (may be gesture sensored
also)
(viii) Pre-fed menu list in the memory which can assist novice users and
also can interact in some case
(ix) It should be felt as a member of the family.

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Design Brief
Ergonomics related issues
(i) All the functions should be in the easy reach of the user (in this case
Standard Indian)
(ii) As the preliminary working condition is Kitchen, it should fit with the
environment and should give a pleasant experience.
(iii) The machine should not give high cognitive load to the users.
Manufacturing related issues
(i) The parts should be easily manufacturable or may be the same which
they are using now, minimal changes in Process Line
(ii) Modularity in Design, to maintain and service easily
(iii) The materials should be adequately heat resistant and hygiene
should be assured.
(iv) Durable enough.

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Existing Product
Elite by MaxiMatic (US based company) manufactures 3 in 1 Breakfast
Makers having Toaster Oven, Coffee maker and Griddle.
Price range: $30-60, in India much more – Rs.6000+
Toaster Oven
- 500 Watts
- 15-minute Timer Control
- Temperature Control Settings
- Indicator Light
Coffee maker
- 650 Watts
- Swing-out Filter Compartment
- Pause-N-Serve Anti-drip feature
- 4-6 Cup capacity
Griddle
- 6-inch diameter frying griddle
- Uses energy and heat from toaster oven

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Commonly used Electronic Kitchen Appliances for Indian Foods

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Inferences from Anthropomentric Studies
1. Average height of Kitchen Tabletop is 750-900mm
2. Average width of Kitchen Tabletop is 600mm
3. Comfortable height for cooking 900-1050mm
4. Zone of comfort in height 750-1600mm
5. Maximum reach(vertical) is 700mm diameter area from the shoulder
6. Maximum reach(horizontal) is 1200mm
Ideal dimension for the new appliance 900mmx600mmx450mm (if in
one enclosure), otherwise accodring to customizable to kitchen top and
overall arrangement of the kitchen.

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Visual Perception Matrix by which we can assume the future
trend of product design and work accordingly

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Trend Study through
Visual Perception Matrix
It is a tool which we can use to make trend graph to know current trend
and also to focus desired domain of working. According to that prod-
uct styling and design language can be pointed out and innovation new
product to fit in that domain, which influenced in generating further
ideations.

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User Feedback and Concept Validation
(i) New but Simple & Clean Form, Visually balanced
(ii) Easy to understand different functions
(iii) Try to put basic function at its own position
(iv) Easy to clean or maintain
(v) Smart User interface
(vi) Remote Control through specific Application via Smartphone
(vii) Graphic Design preferably minimal floral pattern
(viii) Should go with kitchen ambience
(ix) Feel proud to show others, main attraction point of kitchen
(x) Well thought User Experience

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Have Good Food
without a Kitchen...
If you want to cook food anywhere hasslefree
and also have a clean dining experience here
the solution for you.

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in collaboration with
Technische Universitat Darmstadt, Germany

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Introduction:
Many drivers know this scary situation that on long highway drives the
attention drops instantly. Due to many reasons the driver get tired and
cant resist himself/herself from sleeping on wheel. From those sleep
related fatigue issues can be monitored easily and there is huge oppor-
tunity to save thousands of life from the highway accidents especially
at the night time.
In India, drowsiness if one the major reason behind accidents like driv-
ing in drunk condition. So, it is a important field to work on and come
up with non-intrusive solution with less cognitive load.
Drowsiness
Prevention System

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21%in the world
57%in India
(for truck)

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Background Study
During long driving in highways, monotony occurs very often. After a
short period of yawning follows the dangerous “microsleep”, which lead
to drowsiness and then to further accidents. (Amini et al. 2016)
Based on studies it is assumed that around 21% of all accidents are
caused by drowsiness, for Germany it is 25% and in the case of Indian
Truck accidents, it is 57%. Hence it is one of the most dangerous and
leading causes for deadly accidents which leads to huge amount of eco-
nomical and infrastructural loss.
Objectives of the project
There are basic three issues to focus:
(i) Make driving experience interesting to reduce monotony
(ii) Monitoring drowsiness of different stages
(iii) Making driver awake in the most efficient way
and everything should be done without distracting the driver from driv-
ing itself.

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Fatigue
Drowsiness is basically extreme tiredness resulting from mental or phys-
ical exertion depends on Work load, work stress and work performance
and leads to these results one after another-
(i) Fatigue (work related)
(ii) Tiredness (physical condition)
(iii) Sleepiness (effect that causes accidents)
Types of Fatigue
There are mainly two types of fatigue in the area of occupational health
issues. These are-
(i) TR Fatigue (Task Related)
- for Work Load, Work Stress, Work Performance
(ii) SR Fatigue (Sleep Related)
- for Circadian Rhythm
SR Fatigue occurs due to disturbance in Sleep Cycle (Circadian Rhythm)
which is out of design control. But TR fatigue occurs for occupational
Work Load, Work Stress and Work Performance which can be avoided
by proper designing drivers’ environment.

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Causes of Drowsiness
There are lots of probable reasons for drowsiness which
generally caused from fatigue during driving car for a long
journey. Few of them are-
(i) Low volume of traffic
(ii) No visual stimuli (like Darkness at night)
(iii) Monotonous route
(iv)Continuous flow of traffic with almost same density
(v) Predictability of Driving Tasks
(vi) Constant Noise of same intensity
(vii) Circadian Rhythm
Symptoms of Drowsiness
There are few symptoms of drowsiness -
(i) Yawning frequently
(ii) Trouble to keep head up
(iii) Difficulty for focusing
(iv) Frequent eye blinking with heavy eye-lid
(v) Unable to remember last few miles
(vi) Miss exits and traffic signage
(vii) Drifting from lanes

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DROWSINESS DETECTED !!!

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How to measure Drowsiness
According driving scenario, usability issues and drivers’ comfortability
factors “non intrusive” methods are preferable and also easy to imple-
ment.
Different measures to monitor Drowsiness

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Driving Simulator at TU Darmstadt, Germany

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Study of Driving Simulator
One of the challenges in developing an efficient drowsiness detection
system is how to obtain proper drowsiness data. Due to safety reasons,
drowsiness cannot be manipulated in a real environment; thus, the
drowsiness detection system has to be developed and tested in a labo-
ratory setting.
However, in a laboratory setting, the most reliable and informative data
that pertains to driver drowsiness relies only on the way in which the
driver falls into the drowsy state.
Please find photos of Driving Simulator studied from Technische Uni-
versitat Darmstadt, Germany in the left side.

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Categories of Different drivers with type of vehicles
Exisitng products for Drowsiness Prevention

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User Study
As the implementation scale is huge, it is better to user study with dif-
ferent types of users and focusing by making persona.
From this user study it is found that, vehicle level non-intrusive drowsi-
ness prevention system, will work the best at the critical scenarios.
Users’ Feedback received
Major characteristics of the new Drowsiness Prevention System which
must be followed are given below:
(i) No disturbance is accepted at the time of driving
(ii) There should not be any obstruction(blind spot) in viewing line &
angle
(iii) It should accommodate maximum percentile of driver from differ-
ent socio-economic background
(iv) Safe driving assistance is more preferred rather than gamified ex-
perience
(v) Gamified Driving Experience is accepted only by young drivers who
are also prone to drowsiness
(vi) Alarm of increasing intensity is the basic solution. After that vehicle
control should be interrupted.

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The overall system flowchart for driving and areas to focus

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Scope of Work
Keeping drowsiness as a major factor, the focus will be designing a Driv-
ing System considering different factors based on case study from both
functional and cultural point of views and also available technologies.
Drivers Safety
Alertness Level
Sensor system
Activation Strategies
Drivers behaviour
Physiological Effects
Emergency Brake System
Legal aspects of implementation
Keeping drowsiness as a major factor, the focus will be designing a Driv-
ing System considering different factors based on case study from both
functional and cultural point of views and also available technologies.
It is found that young drivers are more prone to drowsiness and prefer
gamified driving experience more than old and mature drivers.
Major issues found to be taken care at the time of driving are:
(i) Safe Driving- to cover safety factors and develop driving skills
(ii) Avoid generating Fatigue- both physical and psychological
(iii) Overall experience design
(iv) Driver profiling
(v) Restrict misuse of Car and change bad behaviours

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Design Brief
Design a Drowsiness Prevention System which will take care of Safety at
the time of long driving focusing Drowsiness which is apparently not a
deliberate reason for accidents but possible to avoid.
Focused group of users are Employed/Hired Drivers in Public vehicles –
rented cars, bus and truck in long driving scenario.
And also it should go with Indian context and should cater maximum
drivers to have mass implementation and secure maximum drivers.
Core benefits to the users
(i) It will keep driver safe enough at the time driving.
(ii) It will counter the scenario when the driver will go in the state of
drowsiness.
User and User Experience related issues
(i) It should give a good driving experience at the monotonous situation
and keep the driver safe at the time of long driving especially at the
night.
Ergonomics related issues
(i) There should be no ergonomic problem which may disturb at the
time of driving or deteriorate driving experience.
Manufacturing related issues
(i) The built form must be very well enough to be durable & longlasting.
Integration related issues
(i) It can be well integrated to the vehicle system to give less cognitive
load to the respective driver.

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Few screenshots from the developed Game to keep driver awake at drowsy scenarios

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Gamification of Driving Experience
According to research, we found that young drivers are more prone
to get drowsy easily. But this group of drivers are good at challenging
something and driving and acing games and get motivated with respec-
tive reward points.
From this point of view and concept of virtual co-driver, some concep-
tual games are developed to counter this drowsiness related scenarios.

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Different ways to keep the driver awake
Visual Stimuli
- new information within eye range and viewing angle
- increase ambient lighting aroung driver
Auditory Stimuli
- Music with high beats
- disturbing sounds
- beeping sound
- audible information
- alert alam
- conversation with passenger/co-driver
Haptic Feedback
- Vibration at head, hand
- Jerking in Seat, Steering
- Low voltage shock
- Hot/Cold Air to face & Water Sprinkling
- Change in ambient tempefrature
- Physical actuvity (periodical/regualar)

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Activity Analysis
(i) Check fuel
(ii) Seat position adjustment
(iii) Seating height adjustment
(iv) Check visibility of car front edge
(v) Adjust side view mirror
(vi) Adjust rear view mirror
(vii) Wear seat belt
(viii) Start the vehicle
(ix) Check surrounding
(x) Start the journey

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Concepts for Driver State monitoring
According to User Study in Indian context, it is found that most of the
driver is very reluctant to use modern drowsiness system which put
cognitive load on the drivers. So it is preferred to design intuitive sys-
tem which will monitor drivers with minimum direct interactive inputs.
It should act like a virtual co-driver which will interact with the driver
very smoothly.
From the above noted point of view, user study and different vehicle
study, some of the inferences are found given below:
Hardware needed for Monitoring Device
(i) IR Camera module with night mode (for signal in)
(ii) Image processing system (in a form of electronic chip)
(iii) Signal out for haptic, visual and auditory feedback
(iv) Microphone for voice recognition
(v) Speaker for Alarm Tone
(vi) Cooling Fan
(vii) Digital clock as a feature (it will also show that the system is on, as
it will be a mandatory system and will turn on automatically when the
vehicle engine will start. There will be no manual button for switch on
the system, otherwise few driver might skip this system)
(viii) Small projector which will project visual information on the wind-
shield like Heads-up Display (for gamified driving experience for young
drivers). It will be available only in a special version of the product.

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Concepts for Driver State monitoring
Placement of Monitoring Device
As the scope of work was limited to the domain of 4wheeler cars, all the
concepts is generated based on that. But as the solution provided is a
system level, it is easy to implement in other types of vehicle based on
their interior layout.
According to user study and driving context it is found that Centre Rear
View Mirror is the best option to focus for Driver State Monitoring
which is majorly based on Face Detection System by IR Camera Module
with night vision mode. As every driver reset the angle of the centre
rear view mirror before starting the vehicle it every time aligns with
the face of the driver and by that procedure it is more safe and reliable
position to put the Driver State Monitoring Device there.
Majorly, the driver state monitoring device will be installed/mounted
over the centre rear view mirror in the cars, whether it will be installed
on centre pillar or A pillar in the context of buses or trucks as a separate
unit.

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Ideations
Several ideations are done around centre rear view mirror and cover of
steering wheel as these are found very common to every car from the
viewpoint of quick and easy implementation to the current vehicles on
road to keep instant safety to all drivers and relevant passengers too.

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Overall area of the Steering Wheel
under use of different driving style
Different driving posture found from the User Study in Indian context

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Adaptation to different driving style
According to user study and driving context it is found that Centre Rear
View Mirror is the best option to focus for Driver State Monitoring
which is majorly based on Face Detection System by IR Camera Module
with night vision mode. As every driver reset the angle of the centre
rear view mirror before starting the vehicle it every time aligns with
the face of the driver and by that procedure it is more safe and reliable
position to put the Driver State Monitoring Device.
From the image given on the left side, that haptic feedback should be
provided throughout the whole steering wheel to cover all the driving
styles

120
Image 39 - Schematic diagram of the Final Concept

121
Details of the Final Concept
According to user study and driving context, there will three different
level of giving feedback in this concept through Steering Wheel Cover
and the Driver State Monitoring Device.
(i) Atfirst, the haptic feedback will start to work through the vibrator
units placed in the Steering Wheel Cover. There can be vibrator of dif-
ferent intensity to wake the driver up.
(ii) Then, the Alarm sound will start ringing in high intensity from the
Driver State Monitoring Device mounted over the centre rear view mir-
ror.
(iii) Atlast, LED lights placed downside of the steering wheel will start
glowing to increase ambient luminous intensity. As it the least preferred
option at the time night driving, where high light beam might make the
driver blind which will be more dangerous.
Schematic diagram of the final concept is given below in the Image No.-.
Though, apparently this concept is going to work and keep the driver
awake in the monotonous driving scenario, but it needs rigorous testing
on the actual scenario or in high-end simulator to validate properly.

122
Driver State Monitoring Device

123

124
Steering Wheel Cover

125
Adaptation to different driving context
Basic concept is generated on the car scenario, whether the other fo-
cused group is bus and truck drivers who drive on the highway for a long
time at the night time.
Different types of vehicle has different types of dashboard and driving
ambience. As the problem is very similar and the design solution is very
generic to implement in any driving condition, it is very important to
find out proper positioning of the elements of the Drowsiness Preven-
tion System according to design of that respective vehicle.
Like in buses and trucks dashboard height is pretty low and the wind-
shield is big enough, generally don’t use the centre rear view mirror. But
both the type of vehicle generally has centre pillar in the front, where
wiper is installed. So in the same place we can place this Driver State
Monitoring Device or near to Pillar A.

126
FREELANCE
PROJECTSfew explorations in professional field

127

128
Apply now at
www.plugin.org.in
Intel SINE DST
Collaborative
Hardware
Incubation
Program
1Year | Mumbai - Bengaluru
Other program supporters
Easy Funding
Free Intel
Hardware Kits
Demo day
to Investors
DEITY
DIPP
NITI
AYOG
Business
Services
Workspace and
Lab. facilities
Prototyping &
Manufacturing
support
Networking
Events
One on One
Mentoring
Intensive
Training
Intel and the Intel Logo are trademarks of Intel Corporation in the U.S. and /or other countries
Collaborative Hardware
Incubation Program
DST
PROMOTIONOFPLUGINPROGRAM
GRAPHICDESIGN

129
1 year Program
Mumbai | Bengaluru
Grants
Demo day
to Investors
Business
Services
Workspace and
Lab. facilities
Prototyping &
Manufacturing
support
Networking
Events
One on One
Mentoring
Intensive
Training
Intel and the Intel Logo are trademarks of Intel Corporation in the U.S. and /or other countries
for more details log in
www.plugin.org.in
Collaborative Hardware
Incubation Program
DST
Other program supporters
www.plugin.org.in
Last date for application 15 September 2016
Program advisors
Mr. Ashank Desai
Chairman Mastek
Mr. Arihant Patni
Managing Director, Hive Technologies
Mr. Vijay Simha
Chair, FICCI Health Systems Taskforce
Mr. Samir Kumar
Managing Partner, Inventus Capital
Mr. H K Mittal
Advisor & Head - NSTEDB, DST
Locations
Society for Innovation
and Entrepreneurship (SINE)
3rd Floor, CSRE Building,
IIT Bombay, Powai, Mumbai,
Maharashtra 400076
URL : www.sineiitb.org
Intel India
SRR2, 23 56P, Varthur Hobli, Out-
er Ring Road, Devarabisanahalli,
Bengaluru, Karnataka - 560103
URL : www.intel.com
DEITY
DIPP
NITI
AYOG
About us
Society for Innovation & Entrepreneur-
ship (SINE) is the business incubator at IIT
Bombay, and supports technology start-
ups that are based on products or intellec-
tual property. SINE has so far supported
more than 80 starts-ups since 2004.
Intel is a world leader in computing inno-
vations. Intel India has strong programs
to support innovations and entrepreneur-
ship in academia for students, researchers
and entrepreneurs. Intel has been encour-
aging entrepreneurship through Maker
Lab and has been closely associated with
the government for programs like Intel &
DST -Innovate for Digital India Challenge.
Who should apply
Start-up companies or teams with hardware
systems based product or services. Proof of
Concept or Minimum viable product must
be ready.
Technical support available in the program is
for Intel®
Architecture.
Focus areas
Health care, Transportation, Smart cities,
Industrial IoT, Consumer IoT and Clean tech
are the initial focus sectors. Cross-cutting
technologies and other sectors will also be
supported.
Duration
1 year.
Timeline
Programe Launch | Aug’16
Application Submission and
Selection| Aug - Sep’16
Residential Phase | Oct’16-May’17
Demo Day | May’17
Virtual Phase | May - Oct’17
How to Apply
For more details, terms & conditions, visit
www.plugin.org.in
PLUGIN - A COLLABORATIVE
HARDWARE INCUBATION PROGRAM
SINE and Intel India are partnering for a
collaborative hardware incubation program
with the support from Department of Sci-
ence and Technology, Government of India.
The program aims to address the gaps in the
startup ecosystem in India that hardware
companies face for product development
and commercialization.
This 1year incubation will help startups to
develop their products and assist in go-to-
market strategies and scaling up.
Major benefits from this program
Cash Grants
& Prizes
Free Intel
Hardware
Kits
Demo day to
investors
Business
Services
Workspace
& Lab.
Prototyping &
Manufacturing
support
Networking
Events
One on One
Mentoring
Intensive
Training
IntelandtheIntelLogoaretrademarksofIntelCorporationintheU.S.and/orothercountries
LOGOPOSTERSTANDEE
BROCHURE
BACKDROP

130
Copyright May 2017
Anirban Maiti
Industrial Design Centre
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