The document summarizes market research findings on consumer shopping and pricing in Ireland from March 2011. It finds that 57% of consumers say price is the main factor in determining where to shop. It also finds that 72% choose where to grocery shop based on price, and 79% prefer long-term lower prices over special offers. Additionally, 17% of consumers find it difficult to compare prices for certain goods and services like building services, pharmacies, and supermarkets.
10 step marketing plan of prof bong de ungria marcelomrzmarcelo2
1. The document outlines a 10 step marketing plan template for RM Trading, a medical supplies store in Lucena City, Philippines.
2. The target market is patients and the medical industry in Quezon province. The needs are affordable medical products. Direct competitors are 3 other medical stores while indirect competitors include drugstores.
3. The marketing plan identifies gaps and opportunities, estimates the market size, describes products and pricing, and recommends promotions and distribution strategies. The generic winning strategy is to be a one-stop shop for quality medical goods at affordable prices.
The document summarizes the Indian beauty market and L'Oreal's presence in India. It notes that while still small, India's beauty market is the fastest growing in Asia, expected to reach $1.7 billion by 2010. It outlines L'Oreal's major brands and divisions in India, their focus on traditional retailers, and efforts to combat counterfeits through customs seizures and identifying authentic product markings.
The National Consumer Agency conducted market research on shopping and pricing habits. Key findings include:
- Over 85% of consumers compare prices when shopping and price is the top influencing factor for most.
- Awareness of everyday good prices has risen to 78% and 93% of main grocery shoppers know food prices.
- For groceries, price is the main reason for choosing a supermarket for 73% and 65% visit their usual store for deals.
This document summarizes key points from a presentation on the proposed EU Data Protection Regulation:
- The proposed regulation expands definitions of personal data and introduces new requirements around consent, the right to be forgotten, data breach notification, and subject access requests.
- It shifts more compliance obligations to both agencies and clients holding data and introduces heavier sanctions for non-compliance.
- Areas of particular concern for digital marketers include expanded definitions that could cover some IP addresses and cookies, new consent requirements, and difficulties with profiling and web analytics under the proposed rules.
- The regulation is going through the EU decision-making process with the goal of harmonizing data protection laws across member states. Lobbying efforts aim to address
This document discusses strategies for maximizing customer retention through effective churn management. It notes that companies can boost retention rates, reduce acquisition costs, and gain market share by addressing the root causes of customer attrition. This involves applying targeted treatment strategies across all customer touchpoints in a coordinated effort to improve the customer experience. The document outlines challenges such as increasing customer expectations and ease of switching providers. It then discusses the need for a strategic approach involving senior leadership, tools for customer insight, tailored retention marketing, and coordinated multi-channel interactions. Case studies demonstrate how leading companies have reduced churn by 15-30% through these types of strategic retention programs.
Presentation I created for my Consumer Behavior class at Kennesaw State. Campaign was created and presented to a local coffee shop who was having trouble attracting students to their on-campus location.
The document discusses emerging consumer behaviors that are shaping mainstream culture and creating opportunities for businesses. It identifies three behaviors: 1) People are sidestepping institutions by questioning authority and finding alternatives. 2) People are making things, not just consuming, through platforms that allow creativity and entrepreneurship. 3) People are taking back their time by managing information flow and prioritizing quality time on their own terms using on-demand services. These behaviors reflect consumers' desire to have more agency, interaction and control over their lives and relationships with brands in this changing world.
The document summarizes an AXE deodorant consumer behavior presentation. It discusses:
1) AXE is targeted at young males aged 15-25 and portrays confident, trendy users that boosts ego and confidence.
2) Research found the target age group uses multiple AXE varieties per month and the brand is seen as trendy.
3) AXE is positioned as making users confident and appealing to women through provocative advertising campaigns.
10 step marketing plan of prof bong de ungria marcelomrzmarcelo2
1. The document outlines a 10 step marketing plan template for RM Trading, a medical supplies store in Lucena City, Philippines.
2. The target market is patients and the medical industry in Quezon province. The needs are affordable medical products. Direct competitors are 3 other medical stores while indirect competitors include drugstores.
3. The marketing plan identifies gaps and opportunities, estimates the market size, describes products and pricing, and recommends promotions and distribution strategies. The generic winning strategy is to be a one-stop shop for quality medical goods at affordable prices.
The document summarizes the Indian beauty market and L'Oreal's presence in India. It notes that while still small, India's beauty market is the fastest growing in Asia, expected to reach $1.7 billion by 2010. It outlines L'Oreal's major brands and divisions in India, their focus on traditional retailers, and efforts to combat counterfeits through customs seizures and identifying authentic product markings.
The National Consumer Agency conducted market research on shopping and pricing habits. Key findings include:
- Over 85% of consumers compare prices when shopping and price is the top influencing factor for most.
- Awareness of everyday good prices has risen to 78% and 93% of main grocery shoppers know food prices.
- For groceries, price is the main reason for choosing a supermarket for 73% and 65% visit their usual store for deals.
This document summarizes key points from a presentation on the proposed EU Data Protection Regulation:
- The proposed regulation expands definitions of personal data and introduces new requirements around consent, the right to be forgotten, data breach notification, and subject access requests.
- It shifts more compliance obligations to both agencies and clients holding data and introduces heavier sanctions for non-compliance.
- Areas of particular concern for digital marketers include expanded definitions that could cover some IP addresses and cookies, new consent requirements, and difficulties with profiling and web analytics under the proposed rules.
- The regulation is going through the EU decision-making process with the goal of harmonizing data protection laws across member states. Lobbying efforts aim to address
This document discusses strategies for maximizing customer retention through effective churn management. It notes that companies can boost retention rates, reduce acquisition costs, and gain market share by addressing the root causes of customer attrition. This involves applying targeted treatment strategies across all customer touchpoints in a coordinated effort to improve the customer experience. The document outlines challenges such as increasing customer expectations and ease of switching providers. It then discusses the need for a strategic approach involving senior leadership, tools for customer insight, tailored retention marketing, and coordinated multi-channel interactions. Case studies demonstrate how leading companies have reduced churn by 15-30% through these types of strategic retention programs.
Presentation I created for my Consumer Behavior class at Kennesaw State. Campaign was created and presented to a local coffee shop who was having trouble attracting students to their on-campus location.
The document discusses emerging consumer behaviors that are shaping mainstream culture and creating opportunities for businesses. It identifies three behaviors: 1) People are sidestepping institutions by questioning authority and finding alternatives. 2) People are making things, not just consuming, through platforms that allow creativity and entrepreneurship. 3) People are taking back their time by managing information flow and prioritizing quality time on their own terms using on-demand services. These behaviors reflect consumers' desire to have more agency, interaction and control over their lives and relationships with brands in this changing world.
The document summarizes an AXE deodorant consumer behavior presentation. It discusses:
1) AXE is targeted at young males aged 15-25 and portrays confident, trendy users that boosts ego and confidence.
2) Research found the target age group uses multiple AXE varieties per month and the brand is seen as trendy.
3) AXE is positioned as making users confident and appealing to women through provocative advertising campaigns.
The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, industry, careers, and ethics considerations.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
This document discusses insights, including what they are, different types of insights, and why they are important for marketing. It notes that while insights are often talked about, real insights that provide an intuitive understanding of consumer behavior are rarely found. The document examines several definitions of insights and perspectives from marketing planners, emphasizing that insights must offer more than just an observation and provide an explanation for consumer behavior.
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis: A Concise Overview of Statistical Techniques
- Descriptive Statistics: Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics: Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis: A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
The document discusses various factors that influence consumer behavior and models of consumer behavior. It describes cultural, social, personal, and psychological factors. It then explains several traditional and contemporary models of consumer behavior, including the economic model, learning model, psychoanalytical model, sociological model, Howard Sheth model, Nicosia model, Engel-Blackwell-Minard model, and Webster-Wind model. Each model is summarized with an example to illustrate how it applies to understanding consumer decisions.
The document provides an overview of marketing research, including definitions, classifications, processes, roles, careers, and ethics. It defines marketing research as the systematic identification, collection, analysis, and use of information to improve marketing decision-making. It then classifies marketing research into problem identification research and problem-solving research, providing examples of each. Finally, it discusses the marketing research process, industry, careers, and ethics considerations.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
This document discusses insights, including what they are, different types of insights, and why they are important for marketing. It notes that while insights are often talked about, real insights that provide an intuitive understanding of consumer behavior are rarely found. The document examines several definitions of insights and perspectives from marketing planners, emphasizing that insights must offer more than just an observation and provide an explanation for consumer behavior.
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis: A Concise Overview of Statistical Techniques
- Descriptive Statistics: Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics: Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis: A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
This document discusses belonging and community in Ireland. It summarizes the findings of a survey on how Irish people interact with their neighbors, friends, and communities. The key findings are that over half of Irish people know their neighbors well, nearly half have 4 or more close friends, and over 27,000 people are registered volunteers with Special Olympics Ireland. The document examines topics like how long people have lived near neighbors, how often they communicate with friends, and the types of community involvement in Ireland.
The document summarizes the key findings of a research project called "The Future of Ireland". It discusses themes that emerged from focus groups and a survey, including Hope, Belonging, Family, Change, Happiness and Destiny. For hope, it found that while only 19% think Ireland is better now than 10 years ago, 42% expect Ireland to be better in 10 years' time. On belonging, it found that 57% would prefer to live in Ireland than anywhere else, and 46% agree the recession taught the value of family and community. Overall, the research found that while the past decade was difficult, the Irish remain hopeful, proud, and optimistic about the future for themselves and their families.
The document summarizes research conducted on how different generations will sustain the charity sector in the future. Quantitative research included a survey of 1,000 adults examining current and potential future engagement with charities. Qualitative research involved focus groups with those currently and not currently volunteering. Key findings include younger people being as supportive of charities' role but less currently volunteering, though open to future volunteering. Ensuring charities remain fresh through new volunteers and improving engagement of younger people were identified as important factors for the sector's sustainability.
Mental Health and Emotional Wellbeing in Ireland 2019Amarach Research
A survey of the Irish population about the sources of mental health and wellbeing, drawing on the Human Givens framework in relation to psychological needs and resources.
The Brand Impact of Cause Marketing in Ireland 2018Amarach Research
This document discusses the case for cause marketing. It finds that Irish consumers have a high level of awareness of brands that support causes, with 84% aware of at least one partnership. It also finds that supporting causes increases positive feelings towards brands and loyalty. Specifically, 62% of 16-24 year olds feel more positive towards brands supporting social causes. Over 40% of Irish consumers are more likely to stay loyal to brands that support causes or charities. Cause marketing can thus increase brand awareness, positive associations, and loyalty.
The document summarizes the findings of Amárach Research's monthly Economic Recovery Index survey conducted between April 2009 and June 2018. It finds that the Economic Recovery Index, which measures Irish consumers' views on the state of the economy on a scale from 0-100, has reached its highest level ever of 47.4 in June 2018, indicating Irish consumers may have emerged from a "reluctant recovery." Negative emotions among Irish consumers appear to still be high despite economic improvements, suggesting gains are not translating to meaningful benefits for many. Overall, the outlook for Irish consumer spending in the second half of 2018 is strong.
The document reports on Ireland's Economic Recovery Index from April 2009 to May 2018. It finds that while the index and economic conditions have greatly improved from the deepest recession in 2010, levels of stress, worry and anxiety among Irish citizens have remained high or gotten worse. Consumer sentiment and spending are also improving but the nation's overall emotional wellbeing has yet to fully recover, suggesting economic gains are not translating to meaningful benefits for many. The outlook for strong consumer spending in Ireland remains over the rest of 2018 however.
We have been tracking the economic and emotional wellbeing of the Irish nation every month for the past 9 years. The good news is that our economic wellbeing is clearly getting better, the bad news is that our emotional wellbeing appears to be getting worse...
Our monthly index of Irish consumer spending, saving and borrowing intentions has reached an all time high nearly 9 years after we started measuring the mood of the nation.
The Latte Levy - An Amarach Research and Carr Communications Report 2018Amarach Research
This document summarizes a study examining public opinion in Ireland on a proposed 15 cent levy on single-use plastic cups, known as the "latte levy". The study found that framing the levy and associated policies positively or negatively impacted reactions. Specifically:
- Nearly 6 in 10 Irish adults felt plastic cups contribute to pollution and nearly half felt the levy cost was appropriate.
- Over 7 in 10 supported a suite of measures to reduce plastic cup use, like discounts for reusable cups.
- Framing the levy positively increased support for reusable cups up to 3.4%, while multiple positive interventions could increase reuse up to 12.5%.
The document summarizes the results of Amárach Research's monthly Economic Recovery Index survey from April 2009 to February 2018. It finds that in February 2018, Ireland's Economic Recovery Index reached its highest level ever, indicating the economic situation is improving. Consumer sentiment is also improving - Irish consumers are more willing than ever to borrow and are less focused on debt repayment. Overall, the renewed optimism in consumer sentiment suggests strong consumer spending growth in Ireland over the rest of 2018.
The document summarizes key findings from a report by Amárach Research on the Irish pharmacy market. It finds that Irish consumers will spend over €1.2 billion in pharmacies in 2018, and this figure is expected to grow substantially in the coming years. Pharmacy customers tend to be loyal, with local independent pharmacies receiving the highest net promoter scores. The average customer spends €37 per month on health, beauty, and medical products, with over-55s spending the most. The report forecasts continued growth in the pharmacy sector due to an aging population and increased spending on health and beauty products traditionally sold through pharmacies.
The Three Connected Ireland Report examines how Irish people use mobile technology in their daily lives across three themes: The Connected Life, The Connected Business, and The Connected Citizen. Some key findings:
- People rely on their smartphones for communication, banking, maps, weather, and streaming services. Facebook is a primary source for news.
- Smartphones are seen as helping relationships, work, learning, and relaxation. Nearly half of respondents aim to improve health and fitness with smartphone apps.
- The Connected Business section looks at online shopping habits and engagement with businesses, brands, and services through mobile devices.
- The report is based on a survey of 1,000 Irish smartphone users and
This document summarizes a report on research about the future of the charity sector in Ireland over the next 20 years. It conducted interviews and surveys with various stakeholders to understand their perspectives. Key findings included a desire for change in how charities operate, the need to demonstrate impact through data, issues with regulation and funding, challenges finding qualified people, and improving public understanding and transparency. The research aims to provoke debate on expectations of charities, the role of volunteers, impacts of regulation, needs for professionalism and organizational change, the role of the state, and triggers for change within charities.
This report analyzes loyalty marketing trends in Ireland based on a survey of 12,000 Irish adults. It finds that while most Irish adults belong to multiple loyalty programs, penetration varies significantly between brands. Loyalty program membership is stable over time and higher for older established brands. Different programs attract varying demographic profiles, and program membership has been shown to substantially increase customer loyalty metrics like Net Promoter Score. The report recommends that marketers focus on measuring the impact of their loyalty programs and ensuring programs reach their desired audiences.
Wellbeing and Decision Making in Everyday Life - UCD and Amárach Research 2018Amarach Research
This document summarizes research using the Day Reconstruction Method to study well-being and decision-making in everyday life. The study collected data from over 900 Irish participants about their activities, locations, emotions, social interactions, and experiences of desires and self-control over the previous day. The results show that positive feelings were highest during social interactions and certain activities. Around 15% of reported desires involved failures of self-control. Trait levels of self-control were also found to impact feelings, desires, and fatigue over the course of a day. The document discusses opportunities to use this method to better understand and design interventions regarding specific domains like work, health behaviors, and media consumption.
NCA shopping and pricing research report March 2011
1. National Consumer Agency
Market Research Findings:
Shopping and Pricing
March 2011
Research Conducted by
2. Table of Contents
2
Key Points
Section 1: Shopping and Pricing
Section 2: Grocery Shopping
Making Complaints
Research Background & Methodology
Profile of Sample
3. Key Findings - I
3
• 17% of consumers find it difficult to compare prices. Areas cited
most difficult:
• Building related services, Pharmacies, Supermarkets.
• 57% of consumers say price is the main influencing factor in
determining where to shop.
•
Making Complaints
“Reasonable value for money” has changed notably from
consumers’ perspective since 2004 in the following areas;
Increases: - Pubs (19%), Supermarkets (15%), Hairdressers
(13%), Shops Selling Clothing (12%)
Decreases: - Telecom Providers (18%), Local newsagents
(15%), Holidays (13%), Dentists (12%), Banks (11%), Solicitors*
(12%) and Auctioneers* (14%)
*Note: Over 50% of respondents recorded a “Don’t Know” answer in relation to these sectors
4. Key Findings - II
4
• In relation to grocery shopping:
• 72% choose where to shop based on price
• 79% prefer long term lower prices instead of special offers and
regular promotions.
Making Complaints
• 73% of consumers are more likely to pick up special offers while
in their usual store than to visit a particular store based on
specials offers advertised.
• Overall Avg. Grocery Basket - Branded 65%, Own Brand 35%
•Branded - Beer (89%), Tea/Coffee (84%), Baby Products
(81%)
•Own Brand - Toilet Tissue/Kitchen Rolls (74%), Household
Cleaning Products (67%) and Milk (56%).
5. 5
SECTION 1:
Making Complaints
Shopping and Pricing
6. Shopping Around
(Base: All aged 15-74 – 1,000)
6
Comparison of prices
Nov/Dec- Nov/Dec- Nov/Dec-
10 Jun-10 09 Jun-09 08
% % % % %
I always
compare/shop around
for better prices 24 26 25 32 29
71% 67%
I sometimes Making Complaints
74% 75% 75%
compare/shop around
for better prices
47 48 42
43 46
I very rarely
compare/shop around
for better prices 19 21 13
17 16
I never compare/shop
around for better
prices
10 9 12 9 12
7. Most Likely to Shop Around In ....
Within the Last 12 Months
(Base: All who compare/shop around for better prices – 707)
7 71%
Secondary
Primary Tertiary
% % %
Supermarkets 75 Restaurants, take-
always or hotels
37 Pharmacies 23
Shops selling Personal care e.g.
clothing/footwear 74 Hairdressers 35 Waste service` 22
beauticians
Petrol stations Making Complaints
57 Convenience
32
stores/newsagents
Travel agents 20
Entertainment outside
Insurance products &
services 52 Car dealers 30 the home e.g. Cinema, 20
concerts
Communication services
TV services
including home phone, 45 providers 30 Pubs 17
mobile, internet
Shops selling furniture Entertainment at
or household appliances 45 home e.g. DVDs 29 Bus & train transport 14
Airlines Building and related Education providers
42 services 28 13
Banking products Doctors, hospitals or
Energy suppliers 39 25 13
services other medicals
8. Difficulty Comparing Prices?
8
%
Building related services e.g. 12
(Base: All aged 15-74 – 1,000) tradesmen
12
Pharmacies
%
Supermarkets 12
Financial institutions 9
9
Making Complaints
Doctors
Yes Insurance companies 8
17%
Utility companies 6
Telecommunications 6
Clothing 5
Pubs 5
# All others 4% or less
9. Frequency of Using Price Comparison Sites
9 72% (Base: All who use the internet – 724)
%
Yes, all the time 7 (8) Higher amongst
33% Rest of Leinster 43%
Yes, sometimes 45-54 year olds 40%
26 ABC1 F50+ 38%
(28)
Very rarely
Making Complaints
20
(16)
Higher amongst
No, never 55+ 61%
47 Not confident 61%
(48)
() = June 2010
10. Key Influencing Factors in Determining
Where to Shop
(Base: All Aged 15-74 – 1,000)
10
Strongest Influencing Factor
Nov/Dec ‘10 June ‘10 Nov/Dec ‘09 June ‘09 Nov/Dec ‘08
% % % % %
Price
57 Making Complaints
72
65 70
64
Convenience 19
17 22
13 13
Shopped there previously 12
7 10 8
Service 6 9
Other 3 5 6 5 2
Don’t know 3 1
2 2 2
2 1
2
11. Most Important Factors in Deciding where to Shop
for Goods/Services – I
(Base: All aged 15-74 – 1,000)
11
Convenience Clothing or Furniture or
Supermarkets stores/newsagents footwear household
appliances
% % % %
Price/value for
money/special offers 20 26 25
29
Making Complaints
9 8
Convenience i.e. Location,
parking etc. 19 35 15
17
Range of products/services
17 21
13 23
Quality of products/services
16 11 9
Familiarity/past experience 10 8
7 9
7 3
Customer service
Advertising 7 8 1
3 6
Recommendation 2
2
1 1
2
1 4 5
Reputation/image
12. Most Important Factors in Deciding where to
Shop for Goods/Services – II
(Base: All aged 15-74 – 1,000)
12
Pubs,
Doctors, restaurants,
hospitals or Pharmacies Personal care takeaways /
other medical hotels
% % % %
Familiarity/past experience 18 23 18
29
Making Complaints
21 12 19
Convenience i.e. Location,
parking etc. 15
13 14
Customer service 14
13 7
5 7
Recommendation from
family/friends 11 11 14 14
Quality of products/services 9 4 7 7
Reputation/image 9 14
Price/value for 16 14
money/special offers 8 12
Range of products/services 6 7 6
Advertising 1 1 1
13. Most Important Factors in Deciding where to Shop for
Goods/Services – III
(Base: All aged 15-74 – 1,000)
13
Building and Energy Communications/ Banking
related suppliers TV services products and
services services
% % % %
Price/value for
money/special offers
17 12
24 22
Familiarity/past experience Making Complaints 8
17
18
14
Quality of products/services 16 11
15 7
16 4
Recommendation from 6 8
family/friends 14 6
Reputation/image 7 13 19
12
Customer service 15 10
10 5 10
Range of products/services
Convenience i.e. Location, 8 9 4
parking etc. 4 12 12
Advertising 5
2 3
2 2
Coverage 1
14. Reasonable Value for Money?
(Base: All aged 15-74 – 1,000)
14
Primary Secondary Tertiary
% % %
Motor vehicles
Supermarkets (56) 71 Hotels (33) 38 (31% Don’t know) (19) 23
Clothing (50) 62 Telecom providers (53) 35 Banks (30) 19
Hairdressers (41) Making Complaints
54 34
Utilities (43) Dentists (29) 17
(66) Financial products
Local newsagents 51 Chemists (35) 34 (28% Don’t know) (32)16
Solicitors
Local shops (49) 47 Pubs (15) 34 (53% Don’t know) (18) 6
Trades people Auctioneers
Holidays (56) 43 (31% Don’t know) (39) 32 (59% Don’t know) (19) 5
Local convenience (22) 24
(44) 41 Insurance
stores
Restaurants (32) 40 Doctors (29) 24
( ) Figures refer to Consumer Rights National Survey Report 2004
15. Incidence of Checking Prices
(Base: All aged 15-74 – 1,000)
15
Prices of Unit pricing of Special offers are
products products Receipts accurately recorded
on receipts
% % % %
16
All the time 32 31
38
51% 74% 71%
Making Complaints
84%
35
42 40
Sometimes 46 25
15
15
Very rarely 9 24
11 14
Never 7
16. 16
SECTION 2:
Making Complaints
Grocery Shopping
17. Overall Awareness of the Price of Everyday Goods
(Base: All aged 15-74 – 1,000)
17
All responsible for the main grocery shop
– 495 (50%)
Nov/Dec Nov/Dec
Total
‘10 June ‘10 ‘09
% % % %
Very aware of the prices (5) 56%
13
(22) aware 20
of 74% 32 34
prices
Making Complaints
Fairly aware of the prices (4)
43
88% 89%
(49)
54
56 55
Don't really know the prices (3) 18
(13)
Somewhat unaware of the prices (2) 15 12
(9)
11 5 5
Not at all aware of the prices (1) 11 (7) 5 4
3 2 2
( ) = June 2010
18. Main Reasons for Choice of Supermarket for Main Grocery
Shop
(Base: All responsible for main grocery shop - 495)
18 50%
Wave 6 2010 Wave 5 2010 Wave 4 2009 Wave 3 2009 Wave 2 2008
% % % % %
Price 72 70 62 58 60
Convenience 49 55 43 49 47
Parking 22 Making Complaints 17
20 18 20
Late night opening 9 12 9 8 15
Quality of Product 12 12 10 11 13
Loyalty 10 10 10 8 6
Support local shops 8 6 6 6 6
19. Own Brand Versus Regular Brand
50% (Base: All main grocery shoppers – 495)
19
Nov/Dec 2010 June 2010 Nov/Dec 2009
% % %
Regular Own 36% Regular Own 38% Regular
Own 35%
Brand
65% Making Complaints
Brand Brand 64% Brand Brand 62% Brand
Regular Brand Higher
amongst:
- Males (70%).
- 55+ (69%).
- Those who are not aware of
the prices of everyday goods
(69%).
20. Own Brand Versus Regular Brand Preference – I
50%
(Base: All responsible for grocery shop who purchase each of the products - 495)
20
Beer Tea/Coffee Baby Breakfast Chocolate/
Products cereal sweets
Regular brand 89 84 81 80 73
Own brand 11 Making Complaints
16 19 20 27
Yoghurts Bread Fresh meat Frozen meat Soft drinks
Regular brand 73 72 72 71 70
Own brand 27 28 28 29 30
21. Own Brand Versus Regular Brand Preference – II
(Base: All responsible for grocery shop who purchase each of the products - 495)
50%
21
Butter/ Deli/Processed Toiletries Tinned/ Biscuits
spreads meat frozen food
Regular brand 68 68 66 63 57
Own brand 32 32 34 37 43
Making Complaints
Juice Milk Household Toilet tissue/
drinks cleaning products kitchen towel
Regular brand 55 44 33 26
Own brand 45 56 67 74
22. Change in Grocery Shopping Since the Start of the Year
(Base: All main grocery shoppers – 495)
50%
22
Nov/Dec ‘10
June 2010
Change in Grocery Shopping
%
% Cutting back on treats for you/family
55
53
Buying cheaper versions of products 42
(e.g. own brands rather than regular) 36
Taking more advantage of special 42
offers, using coupons, etc. 48
No
55% Making Complaints
45%
(45%) 33
(55%) Buy less 43
Yes
Spreading your grocery shopping over 30
different supermarkets and stores to get 35
the best value
Switched your main grocery shopping 8
from a different retailer to the one you 10
use now
Male (39%) 33% Started shopping up North (across the 6
Female (47%) 49% boarder) 9
Do without or cut back e.g. buy less 11
meat 14
() = June 2010
23. Preference for Price Cuts or Special Offers
(Base: All responsible for the grocery shop – 495)
23 50%
Nov/Dec June Nov/Dec
2010 2010 2009
% % %
Long term lower prices
Making Complaints
79 77 81
Regular promotions and 16
special offers 20 17
7
Don’t know 1 2
24. Special Offer Seekers?
50% (Base: All responsible for the grocery shop – 495)
24
%
Select a particular store to Females 26%
visit based on special 25 Males 19%
offers advertised 15-24’s 43%
Making Complaints
Male 78%
Visit your usual store and
Females 72%
pick up special offers while 73 55+ 86%
you are there
Don't buy special offers 2
25. 25
Research Background
and Methodology
Making Complaints
26. Research Background and Methodology
26
Nov/Dec 2007 Aug 2008 Nov/Dec 2008
Benchmark Wave 1 Wave 2
May/June 2009 Nov/Dec 2009 June 2010 Nov/Dec 2010
Making Complaints
Wave 3 Wave 4 Wave 5 Wave 6
Current Wave
The research was conducted by means of face-to-face interviewing
with 1,000 people between the ages of 15-74.
To ensure that the data is nationally representative, quotas were
applied on the basis of age, gender and social class.
Interviewing was conducted over a four week period in
November/December 2010.
27. Profile of Sample – I
(Base: All aged 15-74 – 1,000)
27
MAIN GROCERY
SEX AGE REGION SOCIAL CLASS SHOPPER
% % % %
15-24
17 Dublin
28
Male ABC1 48 50% 50%
49 25-34 F50+ Yes No
22
Making Complaints
Rest of
26
Leinster
35-44 19
45-54 16 Munster 28
Female 51 C2DE 52
F50-
55+ 26
Conn/ 18
Ulster
28. Profile of Sample – II – Main Grocery Shoppers
(Base: All Mainly Responsible for Grocery Shopping in Home – 495)
28 50%
SEX AGE REGION SOCIAL CLASS
% % % %
15-24
(17) 7
Male
(49) 22 Dublin 25
25-34 (28)
(22) 21 ABC1
F50+
(48)
50
Making Complaints
35-44
21
(19) 28 Rest of
Leinster
(26)
Female 78
45-54
(16)
19
(51) Munster
(28)
30
C2DE
F50-
(52)
50
55+ 32
(26) Conn/
Ulster 18
(18)
( ) = Total Sample
29. Profile of Sample – III – Internet Use
(Base: All aged 15-74 – 1,000)
29
USE INTERNET EVER PURCHASED BANKING
ONLINE ONLINE
(Base: All Internet Users - 724) (Base: All Internet Users - 724)
28%
No (28%) Yes No 30% 70% Yes No 52% 48% Yes
72% (32%) (68%) (56%) (44%)
(72%)
Making Complaints
% Yes % Yes % Yes
Male 70 Male 71 Male 51
Female 75 Female 67 Female 45
15-24 94 15-24 64 15-24 37
25-34 88 25-34 75 25-34 57
35-44 85 35-44 73 35-44 56
45-54 71 45-54 69 45-54 43
55+ 37 55+ 61 55+ 43
() = figures from June 2010