The document discusses ways to attract and address a target audience of young adults aged 15-24 for a two-minute film opening. It focuses on using dialogue, costumes, music, and settings that young people can relate to. The dialogue uses slang spoken in East London. Costumes include tracksuits and hoodies to appear realistic. The music genre is grime to attract younger listeners. Comparable films like Attack the Block and Kidulthood help show what this audience enjoys. The urban London setting, crime narrative, and mysterious titles aim to draw in and engage the target demographic.

2. How did you
attract/address
your audience?

3. ence
A udi My t
a
w
the t o minut
e
have rget aud film ope
char similar b ience is ning is c
acte
rs in ackgrou young ad alled ‘W
my m nd u id
Som ovie s and ex lts (15 to e Awake
want e people open p 2
ing. eriences 6) who and
’
how to know in reality like t
he
issue their how have
life s youn sim
relat s that th tyle is, t g teena ilar prob
e e h g
Raih to Raih youth f is movie ers are lems or m
an g a a c
ets a n’s char ce today opening oping an ay
rrest a .
My s ed a cter in ‘W The aud deals wit d
nd liv i h
in so econdary es th ide Awa ence can
the f ciety in r audienc e str k
i eet l e’ becau
may lm, for ex eal life in e maybe ife. se
to ch take inte ample a order to able to c
r u
show ange the est in th dience tackle is hange th
i s
and n in the youths a s movie uch as y sues rais ings
show fil n be o e
the p m, this is d show t cause th uth work d in
ositiv a ha e er
e an ctually h t whatev y may w s
d ne
gativ appening er was ant
e thi
ngs in reality
i n l i fe
.

4. My two minute film opening is an urban, British social realism genre movie
as it is similar to ‘Attack The Block’ which was released in 2011. Attack The
Block is an urban genre movie that depicts the lively hood of teenagers in
London. Moreover, the highest percentage of all the age groups was 48% in
(15 to 24).
This show that 48% of the
audience are from 15-24.

5. How did you attract
your audience?
I have attracted my audience in many ways for example
through:
• Dialogue
•Costume
• Music
• Similar lifestyles of other Movies e.g. Kidulthood, Attack
the block
• Story Line
• Urban area setting

6. Dialogue of the characters
Dialo
audi gue is im
e
15-2 nce is te portant i
4 e n
lang living in nagers all mov
u a ie
base age for London nd youn s. Our T
d in th , g a
so ci
a Eas ese age we chos adults rget
t e f
char l realism London groups, an app rom
a a a r
the a cters is Genre, T nd is an s this m opriate
u s o
Lond dience lang. T he Dialo Urban/B vie is
o a h g r
wan n spea s most e Dialog ue used itish
t k y u
lifes to watch this way oung pe e style by
ty . o a
mov les, and somethi In reali ple with ttracts
ie n ty in
the f look re by spea g that is , teenag East
ilm i a k
s rea listic, a ing ‘sla similar t ers
l and nd m n o
this akes g’ it mak their
enga them es th
ges feel e
the a li
udi ke

7. Young teenagers can relate to slang and I have used slang in my film opening
through Raihan (actor). Raihan speaks to his friends when they come to pick him
up from prison. This may attract my audience in watching this film as one of the
Reasons I went to watch ‘Anuvahood’ in the cinemas is because they have slang
words and portray the British youth culture. I was interested in this type of film
because I, as a youth living in London can relates to this type of movie.

8. Costume of the characters
The clothing that is worn by the actors in ‘Wide Awake’ is street wear generally
worn by the average teenagers living in East London, you can identify what an
teenager wears and the clothing and understand the ideology underpinning the
text. For example, Raihan wears tracksuit and a hoody which signifies that he is a
Street boy and hangs around the streets, and another character is Moshin who
wears a suit which is Mysterious and looks rich and seems powerful. Youths aspire
to this, because they want to be wealthy and Moshin is like a ‘Boss’ because he
was like Raihan before and now has changed in to a wealthy man.
Other clothing's are tracksuits, trainers, jeans and jackets which typically youths
wear. This will attract the audience because it’ll make the audience see the realism
of the movie through the clothing of the actors.

9. This is a picture from the film ‘Anuvahood’ which was also based in London.
There was a lot of audience who watched that film who where the age from 15-
25. Due to the costume which the actor Adam Deacon wore (tracksuit bottoms
and Track top) and the way he spoke (slang) attracts the audience of that age
group. As previously i went to watch this film because it was an film that
interests because it makes me feel like they are like me. This is why I have
made my character Raihan wear Track suit bottoms and a jacket which makes
him look like a young teenager, and it will attract audience who are teenagers.

10. Music of the
Movie
The music that I have used for my movie opening falls into the genre of
grime, attracting the target audience as it has fast beats which the youth
are into. It also builds up tension which the youths may find is an
adventure in East London and may want to watch it. The music creates
an atmosphere which brings a real sense of London and makes the
audience feel like they are living the movie.
The Music seems like something curious is going to happen and makes
the audience keep wanting to carry on watching the Movie to find out
what happens next.

11. Attack The
Block
‘Attack the block’ has got similar conventions for example, the
costumes such as Hoods, Tracksuits and the Slang and its set in
Urban London, so this is why I think that I will have similar audience to
‘Attack the block’. They use the same dialect as the dialect that we
used in our movie opening which is slang. Attack the block has
audience which the age groups are from 15-24 as its got young
teenagers who are acting in the Film and makes the audience may
want to watch it. This is why I think I will have more audience from the
range 15-24 because the Actors which are young teenagers and its
about Urban crime and this is what Young teenagers like watching for
example, wealth, and crime issues.
The Film ‘Attack the Block’ has more
Males watching it rather than Females
as females may not want to watch
‘Violent’ words or not may not want to
watch crime.

12. Narrative of the
Movie
The Narrative of this Movie is that Raihan comes out of Prison after being
sentenced for 6years for being framed and came out thinking to change his
life, but before he can get into a new life, he gets a phone call to meet a
Boss who knows who has framed Raihan and he has all the information.
This attracts and address's our audience because its about Crime and the
audience like watching like this stuff because it could happen in reality and
makes it seem realistic.

13. Setting
The setting for this movie is in East London which is an Urban area which
is similar to other Urban films such as Kidulthood, Adulthood, Another
Hood and Also Attack the Block. This may interest audience because
they’ll think that its in London and may want to know what is happening.
Other people who don’t live in London and who may live outside of London
may want to watch a film which is based in London and this may attract the
audience. One of scene that I recorded was on the Millennium Bridge, this
gave a great depictions of London and made a mysterious scene because
one of the characters was in Dockland and one character near River
Thames. This makes it interesting as the settings are different

14. Titles/Editin
g
I had to chose an effective Title for my Movie because the audience that I thought
in mind was from 15 to 25 and it had to have an serious look to the film because it
was an Film which there was going to have crime and make the titles go along with
the music and have a tense look. The Title that I have used had a ‘Lighting effect’
which goes with my name of the film ‘Wide Awake’ as being awake which is bright
so I gave a bright title. The Black signifies something bad is about to happen in the
movie, so this is why I have used that colour and made it look mysterious and tense
because straight after the title the scene of Raihan getting arrested comes so this is
why it will attract the audience.