The document discusses strategies for attracting a target audience of 15-24 year olds to a short film opening set in East London. It focuses on using realistic dialogue, costumes, music, and narrative elements that young urban audiences can relate to based on films like Attack the Block. Specific techniques mentioned include using slang dialogue, streetwear costumes, grime music, a crime-focused narrative, and urban London settings. The goal is to capture this demographic by mirroring the realism of life as a teenager in East London.