This document discusses the target audience and branding of the hip-hop magazine XXL. The large white masthead on a red background stands out clearly without needing to be seen directly. The magazine targets young to middle-aged men between 16 to 28 years old. An image of rapper Nas portrays stereotypical rapper style through expensive jewelry, tattoos, and baggy clothes, appealing to younger readers who aspire to emulate famous lifestyles.

1. The ‘XXL’ masthead is on a Red This magazine is targeted from
background, the boldness of the a young to middle aged man
white writing makes it really (16-28)
stand out, and this makes it not
necessary for the masthead to
be scene.
As XXL is a hip-hop magazine,
the artist Nas shows off the
stereotypical image portrayed
by rappers, he is wearing
expensive jewellery such as
chains rosary’s and watches and
along with tattoo and baggy
trousers he fits into the general
convention of XXL. These
appeals to the younger
audience who inspire to live the
lifestyle of someone famous.