a presentation from INgene presenting a vast overview of happening trends in Indian subcontinent.

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n Indi Presented by Kaustav Sengupta & INgene team
n ds i
Tre www.ingene.blogspot.com
EATING LOW CALORIE / FAT FREE FOOD
SNEHA AGARWAL

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• Unlike our older generations, who believed that the
richer the food, the healthier it is, We believe that the
lesser the calories, the trendier it is.
• Nowadays, there is a trend of eating food that is low on
fat, calories and even sugar.
• People nowadays don’t mind spending a few extra
money just to get such low calorie food/drinks

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WHY???
• It is interesting to know that, the reason behind
everyone’s sudden preference for diet food has
nothing to do with their concern about one’s health.It
has more to do with the fact that, they think that
eating such diet food is cool.
• They try to give the impression that just because
they are eating low calorie food, they are concerned
about their health (which is not true).

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Resorting to alternative and complimentary medicines
PREETHI R

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Acupuncture • Anthroposophic medicine • Ayurveda •
Chiropractic • Herbalism • Homeopathy • Naturopathy •
Osteopathy • Traditional medicine (Chinese • Tibetan)…
Whole range of alternative treatments are becoming COOL to Indian
Youth…this is to differentiate themselves from the rest of the grassroots…
The consciousness of health and hazards are also an important cause
Of growing popularity of desi and exotic treatments…

8. a
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LMAN
S EX UA
ETRO
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KANUPRIYA RASTOGI

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re the days w marks
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.the n ew ER of the Indian
c hest…
w AV A T AR
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11. k…what
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rted hich the
ctors spo al look w films.
Ye steryear a e n ew M etro sexu pcoming
now is th in their u
is IN sporting
ew ag e a ctors are
n
look are
the clean shaved
porting Hasino, Akshay
lebrities that are s achna Ae , Amir
Ce poor in B aqht Ishq
Ra nbir Ka ing a nd Kamb and Love
ar for S ingh is K li Khan in Race
Ku m
Ghajni and Saif A cchan in Raavan.
Khan in ishek Ba
Aaj Kal, Abh

12. a
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N OF
AVED MA
N SH
CLEA INDIA
DIG ITAL NEW
THE THE

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Going GREEN 
SUHANI GUPTA

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16. nds
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I AM
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GREEN
!!!!!!!!!!!

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WHY IS IT POPULAR???
• Global warming is the current hot topic…
• Celebrities do it for publicity.
• Some people are concerned about the issue and
want to do something about it…
• Some people wants to show off that they are
aware of the issue and they support it…to be
cool
• People like green as it is a cool colour and they
can relate it with nature.
• People may just like the things that are eco-
friendly as they look very trendy.

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Bollywood movies are
becoming REAL !
SONAL VERMA

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Are realistic movies becoming a
trend in India? How?
In Indian cinema, in the last five
years realistic movies have become a
growing trend. Every director wants
to make at least realistic movie
which is appreciated by the critics.
Previously, movies which showed
much reality were sure appreciated
by the critics but it would not be
liked by the masses.
But today’s India has become more
interested in realistic movies and so
the movie makers are readily making
such movies.

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Before 5 years in India, based on a survey
people found that 72% of the Indians opted
for out of the world movies which only
showed stuff that never happened in real
life. Because they knew those things won’t
happen in real they loved watching it on the
big screen.
But now in India things have changed and
less than 50% of the people like movies
which are not realistic.

21. a Also, its not that only one kind of subject
in In d i
nd s is being liked. Movies today are trying to
Tre show all aspects of life.
Movies like Slum dog millionaire and
traffic signal tried to show what all the
poor and needy alum people go through.
Dostana tried to highlight gayism which
was not a topic in any of the previous
movies even though it existed in India
from a long time. Tahaan and New York
showed how a normal man is coaxed to
become a terrorist. And there are many
others on the list like Rang de basanti,
Gulaal, Fashion, Page 3, etc

22. a SOME OF
n In d i THE
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23. BOLLYWOOD/ INDIAN MOVIES BASED ON
NRI’s
(Non Residential Indians)
DOSTANA
NEWYORK

24. a
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KAMBAKTH BACHNA
ISHQ AAE
HASEENO
NAMESTE
NAME
LONDON SAKE

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Trends in television
RAJ SEKHAR & SHEFALI

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According to recent studies around 10 million viewers are
regularly viewing TV serials in prime time slots i.e between
7:30 – 10:00 PM.
Gone are the days when male protagonist used to be the
key characters or central characters, today women have
taken the lead and stories are more realistic to revolve
around them, portraying both global and domestic
Indian.
the utopian families (who used to wear banarasi sarees
at kitchen and sleep with lipsticks are gone…giving
space to real world.
the reality shows are high as well as the talent hunts…
the latest trend being the on screen groom hunt for item
girl Rakhi …

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Welcome to the new age reality shows which compete with each
other for the "meanest" tag and where nothing is personal anymore.
The latest trend in reality TV is that the shows are based on
international formats and as the channels struggle to edge past in
the war of TRPs!!!!!!!

32. a
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ADVERTISEMENT TREND
Siddhi. S

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MORE Ads with kids
Kids are doing advertisement with
celebrities, even though it is not a kid’s
product
like electronic devices, mobile connections,
banks….etc

34. a
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Dish TV Canon camera

35. a
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Airtel special 5 offer
(Anna & her special 5)

36. a
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nd s in Vodafone
happy to help
Others…
HDFC BANK, UNION BANK,REYNOLDS PEN…….

38. Kaustav SenGupta is the Associate Professor & IDC in National Institute of Fashion technology, India.
He has established the Theory of Adopted Differentiation and socio-psycho segmentation of Indian youth.
He is the founder moderator of first ever Indian youth trend research blog www.ingene.blogspot.com
and heads the not for profit Indian youth research project INgene.