This presentation was given at the Travel & Tourism Research Association\'s 2010 Conference in San Antonio, TX

1. Social Media and travel organizations Fran Stephenson Step In Communication

4. Flickr ~ Picasa ~ Snapfish

5. YouTube

6. Podcasting

7. Foursquare/Gowalla

8. LinkedIN ~ SlideShare

9. ITunes

10. Groupon

12. What are travelers looking for? Inspiration Aspiration Real experiences Accurate information Special experiences Opportunity to tell others

13. How is social media helping? Access to more content Can pull from multiple sources Word of mouth on steroids Real-time

14. Social media is not new Blogging platforms are 10+ years old Speed of adoption is high and will continue Smart Phones! SaaS and web-based programs have built-in analytics

15. How organizations adopt social media practices

16. Social media practice

17. The Issues….. Safety Privacy The IT Department and “Cyber Security” Loss of Message Control Crisis Communications Staffing Training Sustainability ROI

18. Best practices for adoption Set objectives for your plan Create guardrails or guidelines Establish listening posts/monitoring Become an informed advocate Look for resources in unusual places Build your profile Create sustainability Create two-way conversations Analyze and measure against objectives

20. Share your opinion

21. Communicate regularly

22. Be brief

23. Link to resources and other experts

24. Respond to questions and comments

26. Start with the goal, not the tool

27. Embrace niche communities

28. Empower people to speak for the organization

29. Give to get

31. Travel Case Studies

32. engagement

33. Geolocation Foursquare Gowalla Go places, earn stuff Leave tips, get recommendations

34. Tourism applications

35. twitter 140 characters Headline news Customer service engine

36. Mobile marketing

37. facebook Interaction Engagement Promotions Contests Customer Service

38. Tip of the iceberg

40. Integrate real + virtual

41. Targeted

42. Individual

43. MeasurableTrip Planner of today

44. Integrated travel planners

45. Enrich experience

46. Paradigm shift in marketing Acquire real-time data Targeted offers No more mass coupons Can tweak and revise campaigns

47. Analytics shifting SaaS and web-based social networking have built-in analytics Polls/research more accessible Instant feedback Shorter term trends

49. Think Mobile

50. Think Niche

54. http://delicious.com/franstep Search for “casestudy” and “tourism” Mobile Marketing Assn. http://mmaglobal.com/resources/content_category/study/9/339 Social media groups in all cities Other Resources

55. E-Mail: franstep09@gmail.com Twitter: @fransteps Find me on: Facebook LinkedIn Foursquare Connect with Me!

56. Questions?

57. Thank you!