Clean water conference
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This document discusses using social media for successful communication campaigns. It provides tips on using owned, earned, and paid social media; learning communities; inspiring action; using visuals and contests; repurposing content; listening; researching; and always remembering the goals of protecting wildlife. Time on social media should be split between listening, communicating, creating, and tracking results.
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Clean water conference
- 1. Social Media in Successful Communication Campaigns @starfocus By Danielle Brigida National Wildlife Federation
- 2. I’m a Wildlife and Technology Geek
- 3. Reasons We’re Active on Social Fire = Criticism Earth = Relationships Flood = Support #jboye14 @starfocus
- 4. Thinking About Types of Social Media Owned Your Branded Presences Earned Organic Shares and Posts Paid Social Advertising #jboye14 @starfocus
- 5. Take the Time to Learn the Communities • Listen All the Time • Be Responsive • Add Value • Spark Discussion • Be Present • Follow the Passion • Provide Visuals, Messages and an Action @starfocus
- 7. Work Toward Your Goals Inspire Americans To Protect Wildlife For Our Children’s future Photographs Getting Outdoors Watching for Wildlife Instagram Google+ Facebook Flickr @starfocus
- 8. National Wildlife Photo Contest
- 9. Think Beyond What is Out There @starfocus
- 10. 2013 Photo Contest Results • 3,000 people entered 32,000 photos • 10,300 were donated • Users cast 646,000 votes • Over 150,000 Page views from Facebook
- 11. Think Creatively Around Visuals
- 12. National Wildlife Week Repurpose, Alter, & Crowdsource @starfocus
- 13. Think of Where You Can Provide Value @starfocus
- 14. Make Sharing Easy and Accessible
- 15. Learn from Your Community and Advocates @klsnature @starfocus
- 16. Tools for Conversation and Community Management • Crowdbooster • Tweetdeck • Bufferapp • Hootsuite • SocialBro #jboye14 @starfocus
- 17. Legal Places to Get Images • Your Staff • Your Community • http://list.ly/list/703-free-stock-or-low-cost- image-sites
- 18. Places to Edit Images for Social • Pixlr • PicMonkey • Liveluvcreate • Canva @starfocus
- 20. Listen in Different Ways @starfocus
- 21. You Use Search All the Time
- 22. Research Social Media Search Sites • Blogs – Ice Rocket – Google Blog Search – Technorati • Facebook/Twitter – Search.twitter – Social Mention – Mention.net – Boardreader – RSS Notifications @starfocus
- 23. Just RSS Your Search Results! RSS = Real Simple Syndication @starfocus
- 24. Track Relative News and Mentions Feedly.com
- 25. Art of Quality Conversations • Speak Less- Listen More • Develop Your Sense of Humor • Know Your Current Events • Keep Track of Interesting Experiences • Be a Bearer of Good Tidings • Keep Comments Short and To the Point @starfocus
- 26. Use Content and Blogging to Give Context to Your Work
- 27. Always Remember Why You’re There @starfocus
- 28. Listen, Communicate, Create, Track Time on Social Media Listening Communicating Creating/Experimenting Tracking 30% 30% 25% 15%
- 29. Questions? Danielle Brigida Sr. Manager of Social Strategy National Wildlife Federation @starfocus brigidad@nwf.org Judy N, Flickr @starfocus